Reseach Tsunami 2011
Reseach Tsunami 2011
Reseach Tsunami 2011
Automakers don’t build cars – suppliers do. Suppliers build just about every part of a
vehicle except the engine, and then the automaker takes all those parts and puts them
together. Toyota’s assembly plants across the world depended on Japanese suppliers, so
production of American-made vehicles like the Tundra, Tacoma, and Camry slowed to a
crawl as Japan recovered. But Toyota was able to recover faster than others and again started
its production in eight weeks and by October, 2011 it was manufacturing vehicles at pre-
tsunami level. The reasons were its plans and decisions to bring suppliers in the middle and
creating an integrated supply chain.
Power saving
One of Japan’s biggest problems following the earthquake was diminished national power
production. In order to help reduce electricity demand, Toyota :
Yet often times disasters provide people with extraordinary motivation and subsequent effort.
At every point in Toyota’s supply chain, workers gave their all to get the company back on
track.