Question Paper Level 2 Reading June 2018

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The key takeaways are that social media, especially Twitter, has become an effective way for customers to complain and get issues resolved quickly according to the texts. Companies now have to actively monitor social media to address complaints.

The texts suggest that social media allows complaints to be public and go viral, forcing companies to respond quickly. Annie's example in Text A shows getting money back instantly from a tweet about faulty goods. Khan's example also shows getting a voucher immediately from a tweet about poor food.

Text A mentions that one negative tweet can cause huge problems for smaller companies according to Paul Brown.

Pearson Edexcel

Functional Skills

English
Level 2
Component 2: Reading

11 – 15 June 2018 Paper Reference

Text Booklet E202/01


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Component 2: Reading examination.
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©2018 Pearson Education Ltd.
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Text A

The way forward?


Every year customers make millions of complaints. They complain about holidays,
mobile phones, energy bills, bank accounts, or things they have bought they are not
happy with. Until recently, this might have involved endless phone calls followed by a
letter to the company. But, increasingly, it seems that 280 characters in a Twitter social
media message are doing the job of 1,000 painstakingly written words. Yes, Twitter
is the way to go if a company is driving you up the wall and you want someone to
acknowledge your complaint.
Twitter is effective because, unlike emails, phone calls and letters, it can be public.
Half a billion people around the world could see Twitter messages (known as tweets)
and 15 million of them are in the UK. Anyone can find all the tweets that refer to a
particular company. If someone agrees with a complaint, they can retweet it and it
could go viral.
Annie Johnson, who uses social media regularly to complain, says: ‘I tweeted about
faulty goods and was offered money back instantly.’ Twitter has become the platform
of choice for making complaints. As a consequence, many companies have had to
set up Twitter accounts to deal with customer tweets. Few companies will admit that
Twitter can be a quicker way for customers to get complaints resolved. But, speaking
off the record, one person from a well-known bank said that it was true.
For smaller companies, Twitter can be devastating. ‘One negative tweet can cause us
huge problems,’ says Paul Brown, owner of a small cleaning firm. ‘We ask people to
contact us directly and only use social media publicly as a last resort. We always aim
to put mistakes right.’ Ahmed Khan agrees: ‘I only use social media, including Twitter,
if a company seems to be oblivious to my complaint. It does work though – one post
about a poor meal and I got a voucher immediately!’

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Text B

Don’t let them get away with it!


It might just be me, but I think people in this country are far too willing to accept
dodgy goods and rubbish service and far too reluctant to do anything about
it. I regularly hear people say they have had atrocious food in a restaurant, but
they didn’t like to complain as it would spoil the evening. If we, as consumers, let
companies and businesses get away with doing a bad job, they will carry on and we
only have ourselves to blame.
I always complain about things I’m not happy with, whether it’s goods or services.
I present my complaints as ‘feedback’ that will help the company to improve what it
does. Some people think complaining would be a waste of time as they’ll be ignored.
While I don’t always get an immediate response, I usually hear from the company in
the end and often get freebies of different kinds.
I keep a template letter on my laptop, together with a record of when I’ve
complained, and received a response. I am polite – I don’t rant or rave – and where
possible, I include evidence, especially photographs. Whether it’s a replacement or
compensation, I always say what I want and make sure my requests are reasonable.
Sometimes I complain in person but usually I send an email, although I try to avoid
attaching documents as people won’t read them. Phone calls can work, but if I have
to hold for a long time, I try something else. I only use Twitter as a last resort because
it’s not fair to go public and potentially harm a company’s reputation without giving
it a chance to put things right.
My partner thinks I am totally obsessed but I think it’s important, even though it
takes up a lot of my time. Mind you, he likes it when we have been offered free meals,
and even a free weekend in a hotel! Sometimes just an apologetic response to a
complaint is worth it as I feel someone has listened to me.

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Text C

Making a complaint
Make sure your complaint is valid and know what you want to achieve
When complaining, all details must be accurate. Don’t exaggerate. Read the small
print and make sure you understand the terms and conditions, if relevant. Do specify
what you want, e.g. your money refunded and avoid making unreasonable demands.
If you complain by telephone keep a note of who you spoke to and when. Follow up
the call with a letter restating your complaint.  
Be organised – and get the details right
It is best to start with the customer services manager; use their name and correct
title. Remember to include your full name, address and reference number. Look up
consumer law and quote the relevant regulation so you can show you know your
rights. If a faulty cooker breaches the Sale of Goods Act 1979, say so. Photocopy
all relevant documents and attach them to back up your complaint. Whether you
are writing or telephoning, remember to communicate clearly, and make sure your
written English is correct. Try to make sure your complaint stands out from the
hundreds companies receive.
Set a deadline
Give the company a deadline for sending a response. Keep a note of when you send
letters and emails and to whom, and increase the pressure if there is no reply. Send
all letters by recorded or special delivery so the firm cannot deny receiving them.
Choose your approach
Nowadays, social media, for example Facebook and Twitter, has become the
quickest way to make a complaint but it is not necessarily the most effective or fair.
Companies are becoming increasingly concerned about the harm done by inaccurate
and public criticism. Choose the right approach for the situation and purpose. Most
large companies are inundated with complaints, so you need to complain effectively
to have maximum impact. Remember constructive courteous complaints get results.

Text C Adapted from © Guardian News and Media Ltd 18 February 2010

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Pearson Edexcel
Functional Skills

English
Level 2
Component 2: Reading

11 – 15 June 2018 Paper Reference

Time: 60 minutes E202/01


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©2018 Pearson Education Ltd.
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Context
You want to make a complaint and decide to find out more about the subject.

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Instructions
Read Text A, Text B and Text C in the Text Booklet, then answer questions 1 – 13.

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Answer question 1 with a cross in the box . If you change your mind about an answer,
put a line through the box and then mark your new answer with a cross .
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1 The writer of Text A believes that:


A complaining by letter or phone can be time-consuming
B some people make too many complaints
C companies prefer to receive complaints by social media
D some people like writing letters of complaint

(Total for Question 1 = 1 mark)

2 In Text A, what do the following quotations suggest about people’s view of some
companies?
‘driving you up the wall’

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‘oblivious to my complaint’

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(Total for Question 2 = 2 marks)

3 What is the main purpose of Text A?

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(Total for Question 3 = 1 mark)


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4 Give one idea from Text B that would help someone to understand why people avoid
complaining.

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(Total for Question 4 = 1 mark)

Answer questions 5 and 6 with a cross in the box . If you change your mind about an answer,
put a line through the box and then mark your new answer with a cross .
5 In Text B, the paragraph beginning ‘It might just …’ implies that:
A research shows goods and services in the UK are poor
B it is the consumer's responsibility to make complaints
C companies are always willing to improve what they do
D people regularly complain about poor quality restaurants

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(Total for Question 5 = 1 mark)

6 In Text B, ‘dodgy goods and rubbish service’ is an example of:


A a simile
B rule of three
C an abbreviation
D informal language

(Total for Question 6 = 1 mark)

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7 Identify two methods used by the writer of Text C to present ideas.


Give an example to support each answer.
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1 .. .......................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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(Total for Question 7 = 4 marks)


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8 Your friend is not convinced that complaining is worthwhile.


Using Text A and Text B, explain to your friend why making complaints is worthwhile.

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(Total for Question 8 = 5 marks)


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9 Give one quotation from Text A and one quotation from Text C that suggest companies receive
a large amount of negative feedback.

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Quotation from Text A

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Quotation from Text C

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(Total for Question 9 = 2 marks)

10 Use Text B and Text C to answer this question.


Explain how these texts have similar ideas about how to complain effectively.

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Give examples from both texts to support your answer.

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(Total for Question 10 = 5 marks)


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11 You are preparing a presentation on why using social media to complain is effective.
Which text is the most useful when preparing your presentation?
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Give one reason for your choice and one example to support your answer.

Text . . ................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . .   (1)

Reason ........... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

................................ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . .   (1)

Example .. ...... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

................................ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . .   (1)

(Total for Question 11 = 3 marks)

12 You are interested in whether complaints can be damaging for companies.


Identify one piece of evidence from each of the three texts that shows complaints
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can be damaging for companies.

Text A ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . .   (1)

Text B .. ............. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

................................ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . .   (1)

Text C ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................................................................................ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . .   (1)

(Total for Question 12 = 3 marks)


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Answer question 13 with a cross in the box . If you change your mind about an answer,
put a line through the box and then mark your new answer with a cross .

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13 Which statement below is an accurate summary of points made in the texts?
A Texts A and B both suggest that letters are a good way to complain.
B Texts B and C both argue that we complain much too frequently.
C Texts A and C both indicate that ways of complaining are changing.
D Texts B and C both state that making complaints is quick and easy.

(Total for Question 13 = 1 mark)

TOTAL FOR PAPER = 30 MARKS

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