Outline for Business Research proposal

What to expect?
Generally a business Research proposal consists of a narrative and several financial
worksheets. Current Business proposal will be incorporating the narrative, which is the core
body of the Research Plan. The core plan will be addressing major business questions which
will be further divided into sub-sections.

Week 1: 7th of November Outline of the Research proposal.

Week 3: 21st of November, The first Draft of the research Proposal (narrative)

Week 4: The Key partner Proposal will be tailored and derived from the main first draft of
the business plan.

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 Business Proposal

(Front first Page of the document)

OWNERS

Your Business Name

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Table of Contents
Executive Summary..........................................................................................................4

Company Profile...............................................................................................................5

Key partners.........................................................................................................................5
Product Description..........................................................................................................6

Problem statement..............................................................................................................6
Solution.................................................................................................................................6
Features.................................................................................................................................6
Technical aspect of the product.........................................................................................6
Service/product analysis..................................................................................................7

Value preposition................................................................................................................7
Customer relationship........................................................................................................7
Customers Analysis:.........................................................................................................8

Target market.......................................................................................................................8
Market Analysis................................................................................................................8

Growth potential.................................................................................................................8
Niche.....................................................................................................................................8
Competitive analysis........................................................................................................9

Revenue Streams.............................................................................................................10

Primary source...................................................................................................................10
Secondary sources.............................................................................................................10

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 Executive Summary
This section would be written once the while submitting the first draft

It would include fundamentals of the Apply Board, such as product description, customers,
stake holders, future prospects and market size.
This would change as per the document’s need, if we are addressing university we would
add pointers to attract them. If we are presenting it to any investor or sponsor we would
add profitability analysis.

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 Company Profile
(This section will hold information about the company)

Pages:

1. Introduction to the company, business type (sole proprietorship, partner)

Key partners

3. and industry analysis

Case study of Apply Board:

ApplyBoard was founded in 2015 with the belief that education is a right, not a privilege.
Our vision is to make education accessible to thousands of students around the world.
Through our platform and team of experts, we streamline the application process, from
submission to enrolment, assisting students every step of the way.

Mission Statement:

Company Goals and Objectives:

Business Philosophy:

Key Partners and business industry?

Industry analysis

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 Product Description
 Problem statement

 Solution
 Features

 Technical aspect of the product

Apply board case study

ApplyBoard uses AI and machine learning to simplify the application process for students
applying to study in Canada and the United States. Using the platform, students can create a
profile based on their educational background, interests, desired location, and financial
means. Based on the information provided, the system uses AI and big data to match the
student with a list of highly correlated programs and institutions.

Due to the vast amount of data ApplyBoard has collected as a result of the high number of
applications processed, the company can make data-driven decisions, accurately predict
outcomes, and provide the most relevant statistics on markets, trends, and factors
influencing the international student application process and education market around the
world.

For students:

The ApplyBoard platform matches students to schools and programs that align with their
unique background and interests. The company’s diverse team of industry experts helps
students through every step of the application process, free of charge. From document
preparation and tuition payments, visa applications and everything in between. ApplyBoard
eliminates the obstacles and uncertainty typically experienced by international students to
provide a seamless and enjoyable experience.

For Universities:

ApplyBoard attracts diverse students to partner with (matching) school campuses while
saving schools time and money by vetting applications for each unique program. The
company’s experts review each application to ensure students are qualified and applications
are complete. When submitting applications to schools, ApplyBoard adheres strictly to
admission requirements and structure, to ensure schools receive quality applicants.

Recruitment Partners.

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The ApplyBoard platform provides international recruitment partners with an easy-to-use
platform that aggregates data to improve the application process for their students.
Through the partnerships, ApplyBoard has connected with the best Canadian and American
high schools, colleges, and universities. It enables recruitment partners to apply to multiple
programs and schools all in one place, as opposed to having to apply through multiple
school systems, in turn saving hours of time.

The supported AI helps recruitment partners focus on students' needs and eligibility, and
assists in ensuring they are on top of program intakes. Exclusive partnerships are created, in
addition to the creation of exclusive programs, bursaries, and scholarships, opening
students' access to opportunities not available anywhere else. Finally, ApplyBoard employs
individuals who speak over 23 different languages to best assist international recruitment
partners.

Service/product analysis
In the Products and Services section, I will be describing the product for the customers,
features, benefits as:

Features and Benefits

Value preposition
Customer relationship

 Highlighting the important features. What is special about it?

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 Analysis
There are two kinds of market research: primary and secondary. I will be using Secondary
research to analyze the market. A primary research method may be recommended to
further test run the product in later stages such as survey from the students aiming to apply
abroad or local schools in Islamabad /Alevels school focus group interview to analyze pricing
strategy and willingness to purchase the product. This section would start off with the facts
Target market economy. All four key partners will be consider (students, schools and
recruiters along with the universities abroad)

Customers Analysis:
Target market, their demographics location and why will they buy this product

Market Analysis
 What is our current market?
 Trends in target market
Growth potential and opportunity for a business of your size.
 What barriers to entry do you face in entering this market with your new
company?
o High capital costs
o High technical costs
o High marketing costs
o Consumer acceptance and brand recognition
o Training and skills
 How will we overcome these barriers?

Niche
A short niche description (in this case, education and study abroad programs) including the
ideal distribution channel

“In future we can add the marketing strategy section will be discussing the ideal
promotional plan, how to advertise allocation of budget, marketing channels to be used
after the development of the product and requirements such as digital or graphic needs.”

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 Competitive analysis
1. What products and companies will compete with you? (Names and addresses)
2. What is their competitive advantage? Features of their software

Competitive Analysis table will be used. In the final column, estimate the importance of each
competitive factor to the customer. 1 = critical; 5 = not very important.

Factor Me Strength Weakness Competitor A Competitor B Importance to Customer

Products

Price

Quality

Selection

Service

Reliability

Stability

Expertise

Company
Reputation

Location

Appearance

Sales Method

Credit Policies

Advertising

Image

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 Revenue Streams
What are the possible sources of income?

Primary source of income would be from Commission based models

Secondary sources will include: Advertising partners, supporting in-house services,

1. International / product
2. European universities/ low cost universities

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