Learning Modules

In
h Tourism Promotion
Services
for Grade 12
(SY:2020-2021)
Prepared by:

GRETCHEN V. LAURENTE, LPT

Subject Teacher
 Module: 1.1 The Tourism Industry

INTRODUCTION

Tourism Promotion Services is the product of years of experience in the tourism industry and years
of teaching tourism marketing to Tourism Management students at the tertiary level. With the
implementation of the k-12 curriculum, this book is our contribution to the growing body of knowledge
and research in Tourism.

Overview of Tourism Promotion Services. Lesson 1-6 cover an overview of the tourism industry
and its operating sectors. These lessons will also discuss the different types of the tourism and travel
motivations that complete the tourist experience. Aside from that, the different sources of information and
promotional tools that are essential in promoting tourism products and services will be discussed.

This quarter provides an overview of the Tourism Industry, its different operating sectors,
products, and services. The set of lessons aims to provide a macro-perspective of tourism referring to it as
selling not just a set of products and services, but as an entire experience.

Module: 1.1 The Tourism Industry

MODULE 1

The Tourism Industry- An Overview

Good day my beloved student! How are you today? I hope you are doing great! Today is the first
day to begin the lesson, this is the new subject for this semester.

Scope
 Tourism and its Components
 Tourism Impacts: Economic, Socio-Cultural, and Environmental
 Relationship between Tourism and Hospitality Industries
 Career Opportunities in the Tourism and Hospitality Industries

At the end of this lesson you are expected to:

1. Define what tourism is.

2. Identify the components of a tourism system.
3. Identify the tourism impact: economic, socio-cultural, and environmental
4. Discuss the relationship between tourism and hospitality industries.
5. Identify career opportunities in the tourism and hospitality industries.
 Initial Task

Direction: I. Circle the letter that corresponds your answer.

1. What is Not among the jobs available for tourism and hospitality management graduates?
a. Barista
b. Chemical specialist
c. flight crew
d. d. operations manager

2. What is not applicable to tourism?

a. Going to work
b. Renting rooms
c. Shopping
d. Travel

3. Which among the following is a benefit of engaging in tourism activities?

a. Increased government revenues
b. Overdependence on tourism
c. Pollution
d. Shopping

4. Which among the following is a cost due to the pursuit of tourism activities?
a. Built structures
b. Employment
c. Increases cost of living
d. Waste disposal

5. Which among the following describes a “tourism impact”?

a. It is always negative
b. It is always positive
c. It is the effect of engaging in tourism
d. It Is limited to a small local area

II. Determine whether the statement is true or false. Write T for true and F for false on the space
provided.

_______6. The pursuit of a growing tourism industry is always a good thing.

_______7. Careers available in the tourism and hospitality industries are always low-level jobs.

_______8. the tourism industry provides many job opportunities locally and abroad.

_______9. The tourism does not always involve travel.

_______10. Being in a foreign land for work is considered tourism.

Let’s Read
 Tourism, the act and process of spending time away from home in pursuit of recreation,
relaxation, and pleasure, while making use of the commercial provision of services. As such, tourism is a
product of modern social arrangements, beginning in western Europe in the 17th century, although it has
antecedents in Classical antiquity. It is distinguished from exploration in that tourists follow a “beaten
path,” benefit from established systems of provision, and, as befits pleasure-seekers, are generally insulated
from difficulty, danger, and embarrassment. Tourism, however, overlaps with other activities, interests, and
processes, including, for example, pilgrimage. This gives rise to shared categories, such as “business
tourism,” “sports tourism,” and “medical tourism” (international travel undertaken for the purpose of
receiving medical care).

The Origins Of Tourism

By the early 21st century, international tourism had become one of the world’s most important
economic activities, and its impact was becoming increasingly apparent from the Arctic to Antarctica. The
history of tourism is therefore of great interest and importance. That history begins long before the coinage
of the word tourist at the end of the 18th century. In the Western tradition, organized travel with supporting
infrastructure, sightseeing, and an emphasis on essential destinations and experiences can be found in
ancient Greece and Rome, which can lay claim to the origins of both “heritage tourism” (aimed at the
celebration and appreciation of historic sites of recognized cultural importance) and beach resorts. The
Seven Wonders of the World became tourist sites for Greeks and Romans.

Pilgrimage offers similar antecedents, bringing Eastern civilizations into play. Its religious goals
coexist with defined routes, commercial hospitality, and an admixture of curiosity, adventure, and
enjoyment among the motives of the participants. Pilgrimage to the earliest Buddhist sites began more than
2,000 years ago, although it is hard to define a transition from the makeshift privations of small groups of
monks to recognizably tourist practices. Pilgrimage to Mecca is of similar antiquity. The tourist status of
the hajj is problematic given the number of casualties that—even in the 21st century—continued to be
suffered on the journey through the desert. The thermal spa as a tourist destination—regardless of the
pilgrimage associations with the site as a holy well or sacred spring—is not necessarily a European
invention, despite deriving its English-language label from Spa, an early resort in what is now Belgium.
The oldest Japanese onsen (hot springs) were catering to bathers from at least the 6th century. Tourism has
been a global phenomenon from its origins.

Modern tourism is an increasingly intensive, commercially organized, business-oriented set of

activities whose roots can be found in the industrial and postindustrial West. The aristocratic grand tour of
cultural sites in France, Germany, and especially Italy—including those associated with Classical Roman
tourism—had its roots in the 16th century. It grew rapidly, however, expanding its geographical range to
embrace Alpine scenery during the second half of the 18th century, in the intervals between European
wars. (If truth is historically the first casualty of war, tourism is the second, although it may subsequently
incorporate pilgrimages to graves and battlefield sites and even, by the late 20th century, to concentration
camps.) As part of the grand tour’s expansion, its exclusivity was undermined as the expanding
commercial, professional, and industrial middle ranks joined the landowning and political classes in
aspiring to gain access to this rite of passage for their sons. By the early 19th century, European journeys
for health, leisure, and culture became common practice among the middle classes, and paths to the
acquisition of cultural capital (that array of knowledge, experience, and polish that was necessary to mix in
polite society) were smoothed by guidebooks, primers, the development of art and souvenir markets, and
carefully calibrated transport and accommodation systems.

Let’s Discuss

Components of a tourism System

LEIPER 1979 (UPDATED 1990)-Leiper consider the phenomenon tourism as a system,

which is functioning under various environments.
(Eg.Human,Socio,Cultural,Economical,Technological,Physical Political &Legal Environment
 PUSH & PULL FACTORS

Push Factor: factors which encourage individuals to move away from their home setting through
Tourism

Pull Factor: those attributes of a different place which attract or 'pull' them towards it.

TOURISM IMPACTS: ECONOMIC, SOCIO CULTURAL, AND ENVIRONMENT

SOCIO-CULTURAL IMPACTS OF TOURISM

 Socio-cultural impacts include the grains and losses in the “society” and “culture” of the host
community and tourist who come for the experience. These impacts have come from two root words:
sociology, which is the study of people, heir attitudes and interactions in a group; and culture, which
encompasses the behavioral patterns, traditions, values, beliefs, morals, laws, arts, and customs that people
have formed throughout generations by being part of society.

ENVIRONMENTAL IMPACTS OF TOURISM

Three Perspectives: (Relationship of Tourism and Environment)

1. Tourist-environment interactions

2. Tourist-host interactions

3. Host-environment interactions
RELATIONSHIP BETWEEN TOURISM AND HOSPITALITY INDUSTRIES

The tourism and Hospitality Industries are often interchange and people have difficulty
differentiating the two. These two industries are very closely-related,but they are not one and the same. The
Tourism Industry is the bigger of the two. It encompasses all activities of tourists from the moment they
travel out of their usual environment until the time they return to the place of origin. Even the provision of
the services to tourists when journeying and availing of various modes of transportation to their destination
is already part of the Tourism Industry.

The largest sector in the Tourism Industry is the Hospitality Industry. The Hospitality Industry
provides the accommodations, and food and beverage for the tourists. In other words, the Hospitality
Industry takes care of the most basic needs of tourist for food and shelter.

Career Opportunities in Tourism and Hospitality Industries

Career opportunities in sectors of tourism and hospitality industry.Tourism and hospitality is a

diverse industry which offers long-term career opportunities for enthusiastic individuals who want to put
their education and skills to work in various environments.

People in tourism and hospitality may work indoors or outdoors, standard hours or on a flexible
schedule, seasonal jobs or all-year- round. It’s one of the most exciting and diverse career paths out there.
 The travel and tourism sector comprise many different industries and sub-industries, including
services such as retail travel, currency exchange, tour operators and tourist boards. It also covers
passenger transport including coach, aviation, rail and waterways and visitor attractions such as museums,
theme parks, zoos and heritage sites.

A variety of accommodation services also fall within this category, including hotels, hostels and
holiday parks. Associated with hotels and core business operations are conferences and events, which
provide considerable all-year-round employment opportunities.

Find information on employers in leisure, sport and tourism, charity and voluntary work, business,
consulting and management and other job sectors.

Tourism is a huge industry where the opportunities are practically endless. Whether you live in a
big city or close to a national landmark or historic site, you’re sure to find a well-paying, invigorating job
that is both interesting and challenging.
 Tourism itself covers the transportation, accommodation, entertainment and recreational activities
of travelers. From the moment a traveler books a flight or a cruise to the last show the traveler takes in
before returning home, the tourism industry handles all bookings for flights, hotels, cruises, entertainment
features and any fun activities and is there when a traveler has questions or needs assistance.

Let’s Practice

A. Write a one-page essay on what career path you

want to pursue in the tourism and hospitality
industry, and why?

Rubric:

Organization ………………………………………………………………………10 points

Sentence Structure, Grammar, Mechanics and Spelling………………...10 points

Focus and Details…………………………………………………………………10 points

30 points

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B. Matching type: At the end of each statement, write the letter that corresponds with correct answer.
(Follow the directions carefully.)

A B C D E
Economic Impact Environmental Socio-Cultural Tourist Destination Transit Route
Impact Impact Region

1. Better educational opportunities for the children of employees

2. Travelling to the tourist generating region
3. Employment
4. Preservation efforts for marine ecosystem
5. The place where the tourist wants to go

Generalization

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You have completed all the tasks in this module. Now you are very much prepared to
learn new things on the next module.

God bless and see you soon. Stay safe.

Answer Key

Initial Task : A

1. B
2. B
3. A
4. C
5. C

Initial Task : B

6. F
7. F
8. T
9. T
10. T

Let’s Practice: A

Answers may vary

Rubric:

Organization ………………………………………………………………………10 points

Sentence Structure, Grammar, Mechanics and Spelling………………...10 points

Focus and Details…………………………………………………………………10 points

30 points

Let’s Practice: B (Matching Type)

 1. C
2. E
3. A
4. B
5. D

Reference

Badilla, &Oreta, F.C (2017). Tourism Promotion Services. Quezon City, Philippines. Rex
RexPrinting , Company Inc.. P 84-86.

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