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    Eden Ashebir: Education

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    Eden Ashebir has experience in marketing, research, and nonprofit work. She received a sociology degree from Duke University with minors in visual media studies and certificates in markets and management. Her work includes optimizing SEO, building brand content, overhauling marketing plans, conducting market research, and promoting nonprofits through social media. She held leadership roles in several campus organizations and volunteer experiences include work with a public radio station and nonprofit in Ethiopia.

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    Eden Ashebir: Education

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    Eden Ashebir has experience in marketing, research, and nonprofit work. She received a sociology degree from Duke University with minors in visual media studies and certificates in markets and management. Her work includes optimizing SEO, building brand content, overhauling marketing plans, conducting market research, and promoting nonprofits through social media. She held leadership roles in several campus organizations and volunteer experiences include work with a public radio station and nonprofit in Ethiopia.

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    Eden Ashebir has experience in marketing, research, and nonprofit work. She received a sociology degree from Duke University with minors in visual media studies and certificates in markets and management. Her work includes optimizing SEO, building brand content, overhauling marketing plans, conducting market research, and promoting nonprofits through social media. She held leadership roles in several campus organizations and volunteer experiences include work with a public radio station and nonprofit in Ethiopia.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    72 views1 page

    Eden Ashebir: Education

    Uploaded by

    api-353177804
    Eden Ashebir has experience in marketing, research, and nonprofit work. She received a sociology degree from Duke University with minors in visual media studies and certificates in markets and management. Her work includes optimizing SEO, building brand content, overhauling marketing plans, conducting market research, and promoting nonprofits through social media. She held leadership roles in several campus organizations and volunteer experiences include work with a public radio station and nonprofit in Ethiopia.

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    © All Rights Reserved
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    Download as pdf or txt
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    Eden Ashebir

    Phone: 317.409.5180 E-Mail: [email protected] Website: edenashebir.com


    Education
    Duke University – Durham, NC August 2013 – May 2017
    • Sociology Major, Visual Media Studies Minor, Markets & Management Studies Certificate
    • Duke in New York: Arts & Media, Summer 2016

    Work Experience
    Renfro Corporation, Hot Sox SEO Specialist – Remote February 2017 – Present
    • Build online presence & drive traffic to site organically. Accomplish this by optimizing SEO using SpyFu, increasing backlinking,
    building relationships with media influencers, and building brand content (e.g. blog posts), etc.
    Duke In New York, Program Marketing Intern – Durham, NC September 2016 – Present
    • Overhauled marketing plan using research & developed new approaches. Resulted in more & higher quality apps than year prior
    • Lone person responsible for promotion across Duke and other college campuses mainly via ads, social media, email, and flyering.
    Duke University Donohue Lab, Undergraduate Research Assistant – Durham, NC September 2013 – May 2017
    • Analyze & collect data and am thorough and detailed in my responsibilities, transform calculations into deliverables, and prep for
    experiments. Developed solutions to inconsistency issues with data collection. Utilize Excel & R.
    Hot Sox, Marketing Intern – New York, NY May – August 2016
    • Actively aided & affected change in revamping initiatives within e-commerce, business development, merchandising, PR, and
    digital marketing efforts under VP of Marketing.
    • Utilized PLM, stylized product shoots, and extensively worked with packaging, graphics, and merchandising teams.
    • Conducted competitor, user, and market analysis. Presented my findings alongside of recommendations to Hot Sox’s President,
    SVP of Global Sales, and VP of Marketing.
    DNK Presents, Adventure Marketing Manager Intern – Indianapolis, IN June – August 2015
    • Promoted company through fresh social media initiatives, wrote up well-received blog posts, and developed marketing
    strategies. Also participated in general planning and idea generating to expand the then new business
    • Consistently utilized Facebook, Twitter, Instagram, HootSuite, Google Analytics, LinkedIN, and WordPress
    • Generated high engagement rates and 100+ page likes on Facebook in my time there, organically

    Extracurricular Experience
    Duke Marketing Club, Director of Library Party Committee, “Just Beat It” Director August 2014 – May 2017
    • Led committee in organizing party for 3000+ students, alum, & faculty, held in the Duke Libraries.
    • Generated $50K+ in funding, worked on safety logistics, catering, budgeting, entertainment, etc.
    • Organized CPR training & health event in Cameron Indoor Stadium within 3 weeks, leading to the training of 200+
    • Devised creative strategies to advertise events being held by the Duke Marketing Club
    Alpha Phi Omega Service Fraternity, Webmaster, Fundraising VP, APM, Social Chair January 2015 – May 2017
    • Serve community (40+ hours/year) & campus by volunteering, raising funds, and growing awareness
    • Effectively utilized social media & MailChimp to generate highest pledge class numbers at ~65 despite clearly stated challeng es
    in coming year. In turn improved overall awareness and diversity of our chapter.
    Duke Fashion Exchange, President, Vice President/Treasurer February 2015 – May 2017
    • Provide platform for students to easily buy and sell a variety of used items on campus, sustainably.
    • Have grown Facebook groups to more than 3000+ users
    • Lead committee in executing weekly student feature, blogs, DIY classes, and large in-person exchange events.
    • Highly involved in actual founding and initial structuring of this organization on campus.
    Craven Quad Section AA/Z House Council, President, Vice President
    Duke Quidditch, Treasurer, Assistant Ref Certified
    Duke Ethiopian/Eritrean Student Transnational Association (DESTA), Secretary, Event Coordinator, Marketing
    Street Medicine, Choreographer, Dancer

    Volunteer Experience
    WFYI, Indiana’s Public Radio Broadcasting Station – Indianapolis, IN
    Fregenet Foundation – Addis Ababa, Ethiopia

    Technical Skills
    • Advanced Excel skills; WordPress; Weebly; Adobe After Effects & some Adobe Illustrator, Photoshop, & InDesign; Video
    Editing Programs i.e. Final Cut Pro-X; R & Python; Google Analytics; and Google AdWords Certification in progress
    • Advanced Facebook, Instagram, & Snapchat technical and page management skills; Facebook Advertising & Insights;
    Google Drive; MailChimp; and HootSuite

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