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Castellon, Julia Antonina P.

2017 – 00348
Anthro 181 THR

The Pandemic Culture

This pandemic has affected people in different ways. Mainly, my mental health was affected,
due to academic stress. Unreliable internet connection and resources at the moment has prevented
me from actively pursuing my requirements. My concern for the nation’s state and its constituents
has also affected my mental health. Nonetheless, even at this time, there were opportunities for
volunteering and personal growth (through independent learning).

At this time, there are several things I’ve noticed regarding culture. Through language,
cognition, and memory, we can learn/acquire culture (Engelke, 2017). In quarantine, everything is
online. Hence, people spend more time on social media than they already do. Through memes and
internet lingo, we see a certain culture being sustained. An example is cancel culture, where people
on social media withdraw support for public figures after a questionable act (Romano, 2019).
Internationally, celebrities against the #BlackLivesMatter movement are cancelled. Locally,
celebrities who support the current administration have been cancelled too. From social media,
people have learned to even cancel people in real life.

Class culture becomes evident in this time of pandemic. Objects have context and when
seen through different cultural glasses, can be considered as status markers (Engelke, 2017). Face
masks are an example. In general, this is a precaution against coronavirus. However, they are seen
different by upper and lower classes. For lower classes, they see this more as a requirement rather
than just a precautionary measure. Personally, I’ve noticed this. Whenever I go out to buy essentials,
I pass by a checkpoint. So do they. Face masks are worn to pass the checkpoint because it’s required.
As soon as they’re inside the barangay, they remove the mask. This shows that they see face masks
more as a constraint. Members of the upper class, however, see face masks as a status symbol. An
example is Heart Evangelista’s promotion of face masks produced by expensive brands (Madarang,
2020). A person in a position of power could easily determine what culture is (Engelke, 2017). With
Evangelista’s actions, other people will want to take part of it because people want to identify with
this high-class symbol.

The government could have done better by using public funds better, being transparent,
continue giving relief goods, and more. Mass testing should have been prioritized. Instead, it became
a status symbol for the wealthy elite. They should have helped their constituents instead of helping
themselves. Policies (and their implementation) could have improved has they only considered local
meanings. Change is sustainable when the society’s institutions are capable of carrying the pace of
change (Jocano, n.d). People like to live in what they know, and recent policies mean making a clean
break from that. The unfamiliarity scares people and it doesn’t fit into all the aspects of their lives. If
local meanings were considered, policies could’ve been improved by making the transition to the
change more fluid. When it doesn’t come off as big of a shock or disruption to routine, people are
more likely to adopt and sustain it.

Word Count: 500

References:
- Engelke, M. (2017). How to think like an anthropologist.
- Jocano, F. (n.d). Cultural Idiom and the Problem of Planned Change: A Case Study from A Philippine Municipality.
- Madarang, C. (2020). Heart Evangelista shows off ‘new normal’ style amid COVID-19. Here’s how people reacted.
Retrieved from https://www.interaksyon.com/celebrities/2020/05/21
/168975/heart-evangelista-shows-off-new-normal-style-amid-covid-19-heres-how-people-reacted/
- Romano, A. (2019). Why we can’t stop fighting about cancel culture? Retrieved from
https://www.vox.com/culture/2019/12/30/20879720/what-is-cancel-culture-explained-history-debate
References:
- Engelke, M. (2017). How to think like an anthropologist.
- Jocano, F. (n.d). Cultural Idiom and the Problem of Planned Change: A Case Study from A Philippine Municipality.
- Madarang, C. (2020). Heart Evangelista shows off ‘new normal’ style amid COVID-19. Here’s how people reacted.
Retrieved from https://www.interaksyon.com/celebrities/2020/05/21
/168975/heart-evangelista-shows-off-new-normal-style-amid-covid-19-heres-how-people-reacted/
- Romano, A. (2019). Why we can’t stop fighting about cancel culture? Retrieved from
https://www.vox.com/culture/2019/12/30/20879720/what-is-cancel-culture-explained-history-debate

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