Internship Report

2019
Bachelor of business administration
Name: Muneeb-ur-Rehman
Registration No: 15-Arid-1850
Specialization: Marketing
Telephone:0315-5706199
Email: [email protected]
University institute of management science
PMAS-University of Arid Agriculture, Rawalpindi
Company Name: Unilever Pakistan
Main Telephone Number: 0543-553786
Postal Address: Abbas khan &Co, Distributor Unilever Pakistan
http://www.unileverpakistanan.com.pk
Supervisor Name: Haseeb-Ul-Hassan
Telephone Number:0335-5522629
Start date of internship: July 9, 2018
End date of internship: August 25, 2018
Report date: February 21, 2019

Evaluation
 Muneeb-ur-rehman
Has worked as an internee in
“Abbas Khan & Co, Distributive Unilever Pakistan”
Internship report submitted for the final evaluation in
partial fulfillment of the degree of
Bachelor in Business Administration
It is certified that, the Employment report and the work
contained in it confirms to all the standards set by the
institute for the evaluation of any such work.
1. _______________________________
2. _______________________________
3. _______________________________
4. _______________________________
University Institute of Management Science
PMAS-University of Arid Agriculture, Rawalpindi
2019
 Dedication
For everyone who has paved way for me to be here where
I could only dream of……
 Acknowledgement

We would first of all like to thank Al-MIGHTYALLAH for his help, our parents without whom
we would never have been here, our teachers Madam Bushra ,Sir Shuja for giving us in the dept
and vast knowledge of the course and lastly our colleagues to motivate us and to have belief in
our commitment.
Thank you everyone!

Table of contents
Executive summary………………………………………. 7
About the Company……………………………………… 8
Our mission………………………………………………. 8
Unilever Pakistan………………………………………… 8
About Abbas khan & Co, Distributors Unilever Pakistan..9
Business operation……………………………………… 10
Unilever Purpose……………………………………….. 10
List of Brands of Pakistan……………………………… 10
Marketing strategy……………………………………… 11
Competitive Strategy…………………………………… 11
Hierarchy of Unilever Pakistan………………………… 12
Advertising……………………………………………... 13
SWOT Analysis………………………………………... 14
Work Description………………………………………. 15
Analysis………………………………………………… 16
Conclusion and Recommendations……………………..17
Appendices……………………………………………... 18
References……………………………………………… 19

Executive Summary
Unilever was created on 1930 by the malgamation of the operation of British soap maker Lever
Brothers and Dutch margarine product Margarine unie, a merger as palm oil was a major raw
material for both margarines and soaps and could be imported more efficiently in larger
quantities.
Unilever is a Anglo-Dutch multinational corporation that’s owns many of the worlds consumer
product brand in foods,beverages,cleaning agent and personal care products.
Unilever N.V. has its head office in Rotterdam,while unilever PLC has its head office in the
Unilever House ine the city of London and its registered office in port
sunlight,Wirral,Merseyside.
The Unilever Pakistan Limited (UPL), formerly Lever Brothers Pakistan Limited was established
in Pakistan in 1948.The town of Rahim Yar Khanwas the site chosen for setting up a vegetable
oil factory. Unilever Pakistan is the larfest FMCG company in Pakistan, as well as one of the
largest multinational operating in the country.Now operating sic factories at different locations
around the country.The Unilevers Head Office was shifted to Karachi from the Rahim Yar Khan
sit in the mid 60’s
Unilever roots go back to the latter half of the nineteenth century when the industrial Age
spawned working-class households with money to spend.Enterpreneur be began to pakage
products under brand names and promote them to millions of the new customer.it wa the dawn of
modem advertising and merchandising.Lever was one of the firsts to discover the efficacy of
mass advertising.

About the Company

Unilever is the Anglo-Dutch multinational corporations the owns many of the world’s consumer
product brands in foods,beverages,cleaning agents and the personal care products.
Unilever N.V. has its headoffice in Rotterdam,while Unilever NV in Rotterdam. The Netherlands
and Unilever PLC in London,United Kingdom.This arranfement is similar to those of Read
Elsevier and Royal Dutch shell prior to their unified structures.Both Unilever companies have
the same directors and effectively operate as a single business.The current non-executive
chairman of Unilever N.V. and PLC is Michael Treschow while paul polman is Group chief
Executive
Unilever’s main competitors include Danone, Henkel, Kraft foods ,
Nestle.Pepsico,Procter&Gamble,Reckitt Benckiser,Sara Lee and S.C. johnson &son.

Our Mission
“Vitality is at the heart of everything we do it’s in our brands, our people and our approach to

business.”

Unilever Pakistan
The Unilever Pakistan Limited (UPL),formerly Lever Brothers Pakistan Limited was

establishment in Pakistan in 1948.The town of Rahim Yar Khan was the site chosen for setting

up a vegetables oil factory. Unilever Pakistan is the largest multinationals operating in the

country. Now operating sic factories at different locations around the country .

About Abbas and Co, Distributors Unilever Pakistan

The distribution Company was found in the year 1957 and you can see that it’s been quite a time
since the inception of the company. The Company was then given the distribution in February
1990.

Business Operations
Unilever owns more than 400brands as a result of acquistions; the company focuses on what are
called the billion-dollar brands, 13 brands which each achieve annual sales in excess of
1billion.Unilevers top 25brands account for more than 70% of sales.The brand fall almost
entirely into two categories: Food and Beverages and Home and personal care.

Unilever Purpose
The company focuses on key growth drivers in a number of ways:
Continually reconnect with consumers to better anticipater their needs and desire.
Develop and nurture close working relatomships with customers to create
communication and sale support for their particular consumers.
Constantly develop new technologies that will deliever product benefits in better ways
and explore new communication.

List of Brands in Pakistan

Blue Band
Supreme Tea
Clear shampoo
Close up
Fair&Lovely
Lifeboy soap & shampoo
Lux
Surf Excel
Lipton Tea
Sunsilk
Pond’s

Marketing strategy:
Unilever’s strategy is to focus research and development and marketing on leading
brands ,that is, those that are most in demand from consumers.
They make the well advertisings and chose proper media to get positioning in their
consumers minds they make the promotional activities like incentives to their consumers
and distribution strategy ,brand activation activities they recently did work on their new
product clear for men .They hired “Shahid khan Afridi” celebrity as their brand
ambassador to introduce Clear for men .They conducted activities in colleges and
universities to aware and trial the new product Clear for men to their target
consumers.Their new professional strategies have to give Scholarship in college or
universities women for their product Fair and Lovely.Uni Lever give their consumers to
more incentives in the form of scholarship ,lucky draw gifts etc.Surf Excel was also a
marketing success with the brand going with the flare “DAAGH TOH ACHAI HOTAI
HEIN”.

Competitive Strategy

Unilever competitive strategies are very intelligent. They fully consider their competitors
what they are doing? What will be their next strategies? What is going in market? What
their customers needs and wants? They spend more on research and development
advertising,promotional activities,and brand activation activities as compared to their
competitors.

Advertising
Unilever’s roots go back to the later half of the nineteenth century when the industrial age
spawned working-class household with money to spend. Entrepreneur begin to packet
products under brand names and promote them to millions of the new customers .It was
the dawn of modem advertising and merchentising liver was one of the first to discover
the efficacy of mass advertising .

Obviously,the budget for marketing and advertising has grown dramatically ever since.
Advertising has always been a keystone of the business (E.g. Unilever Best foods UK
spends almost 100 million a year on advertising .The PG Tips chimps family advertising
compaign was first screened at Christmas in 1956.The chimp adverts are now the longest
running TV advertising campaign of any brand,having featured in over 100
commercials).

Advertising has been an important aspect that Unilever has been investing a lot in .An
evidence of this can be indicated by the fact that in 2002,Unilever accounted for the
biggest advertising deal in the history of United Kingdom.The deal worth of 320 was
signed between Unilever and Carlton Sales and Granada Media Sales .The agreement
locked in trading terms for unilevers Uk operating companies ;Birds Eye,Wall’s ,Lever
Faberge,Unilever Bestfoods and Unilever cosmetics International and secured a
competitive advantage for them through a period wich is likely to be one of continuing
change for the UK’s broadcasting structurs.This ground-breaking four-year deal marked
another step on Unilever’s Path to Growth strategy ,enabling the company to concentrate
its resources behind its focused portfolio of leading brands using the most powerful
medium,television.

SWOT Analysis:
Strengths:
Competitive edge due to soul existence of the company.
Separate vans for every group.
All the data is computerized and the data is error free.
Labor is readily available.
The company is insured and amount of security is also safe.

WEAKNESSES
Limited area for sales.
Lack of experiences task force.
Lack of education in sales person.

OPPORTUNITIES:
Radius of the company distribution can be expanded.
More investment can be done on logistics.
Better work force can be hired.
Company products can be expanded e.g ice cream etc.
Maximize customer base.

THREATS
Threat of new entrant.
Lack of security.
Risk of loss of customer.

Work Description
Operate data entry devices such as phone. Duties may include verifying data and
preparing material for printing.

Analysis
 The work experience as a temporary employee under the designation of key punching
operator (KPO) was great .During this period I learned a lot and tried to at least see the
company in terms of the theoretical knowledge that we had gained in the past two years.
Unilever is a multinational corporation and it has been established over ten decades ago
and I have discovered that the company values its employees. The retention in the
company is extra ordinary impressive .
As my majors were in marketing and as such the company was a distribution interactive
one, hence I learned during this period the toughest of marketing strategies and its
implications .The company however showed how the multi-dimension customer
interaction can be and how we can bring them to be loyal to our company.
One of the company’s policies was that they used to return claims on any faulty or
damaged product and hence this had a positive effect on the customers. The company
also has easy credit giving policies in which the company has extended its sales and
therefore also entertaining the small intermediaries.

CONCLUSION AND RECOMMENDATION:

Work with Abbas khan & co has given me exposure to the world through dealing with the
different kind of people everyday, it gives boost to my confidence and experience. I have been
able to learn a lot of things and practices which are useful for working in a professional
organization like Unilever Pakistan. I have develop the skills specially the communication skills,
convincing skills etc.
The working environment at Abbas Khan & co is organized in the best manner, the organization
had really worked hard to create strategies which could result in employee as well as customer
satisfaction. Each employee is provided with handsome salary package. The management takes
care of employees health and safety. The employees are motivated to work hard by providing
them with incentive so that in order to help them to achieve their target.
The highly motivated employees result in the better quality of work which help so achieve
customer satisfaction which is the target of the company. In this was the company is able to
produce highly quality and to satisfy the customer. The defining principles that sets Unilever
Pakistan apart from the competition is the fulfilment of commitment and responsibility promised
to its customers. Trust brings integrity its presence makes a powerful difference in its life.

Appendices
Internship Letter