Scribd Logo
Upload

Welcome to Scribd!

  • 25 views

    Name:Akash Dey Id:1703610109300: Dettol

    Uploaded by

    akash dey
    Dettol is a trusted brand of antiseptics recommended by healthcare professionals. It offers a wide range of products that protect against germs, including soaps, hand sanitizers, liquid hand washes, shower gels, and antibacterial wipes. Dettol segments its products based on lifestyle, appealing to hygiene-seeking consumers, and personality, supporting adventurous personalities. It also segments based on benefits sought, targeting customers looking for an effective solution to clean wounds, laundry, and homes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Name:Akash Dey Id:1703610109300: Dettol

    Uploaded by

    akash dey
    25 views3 pages
    Dettol is a trusted brand of antiseptics recommended by healthcare professionals. It offers a wide range of products that protect against germs, including soaps, hand sanitizers, liquid hand washes, shower gels, and antibacterial wipes. Dettol segments its products based on lifestyle, appealing to hygiene-seeking consumers, and personality, supporting adventurous personalities. It also segments based on benefits sought, targeting customers looking for an effective solution to clean wounds, laundry, and homes.

    Original Title

    DETTOL

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Dettol is a trusted brand of antiseptics recommended by healthcare professionals. It offers a wide range of products that protect against germs, including soaps, hand sanitizers, liquid hand washes, shower gels, and antibacterial wipes. Dettol segments its products based on lifestyle, appealing to hygiene-seeking consumers, and personality, supporting adventurous personalities. It also segments based on benefits sought, targeting customers looking for an effective solution to clean wounds, laundry, and homes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views3 pages

    Name:Akash Dey Id:1703610109300: Dettol

    Uploaded by

    akash dey
    Dettol is a trusted brand of antiseptics recommended by healthcare professionals. It offers a wide range of products that protect against germs, including soaps, hand sanitizers, liquid hand washes, shower gels, and antibacterial wipes. Dettol segments its products based on lifestyle, appealing to hygiene-seeking consumers, and personality, supporting adventurous personalities. It also segments based on benefits sought, targeting customers looking for an effective solution to clean wounds, laundry, and homes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Name :Akash dey

    Id:1703610109300

    DETTOL

    As the world's leading brand of antiseptics and a trusted champion of


    family health , dettol products offer a high standard of germ kill and
    are recommended by healthcare professionals for their proven ability
    to keep families healthy.

    The brand has stayed contemporary through the launch of new


    products and offered consumers a breadth of products across
    categories that can help protect them from germs .
    These include bar soaps , hand sanitizers ,liquid hand washes ,shower
    gels and antibacterial wipes.

    Demographic segmentation :

    Family life cycle: Dettol antiseptic liquid's segmentation for family life
    cycle is no segmentation at all. It's a product for the whole family
    .everyone from a kid to the grandfather can use the antiseptic liquid for
    various purposes .

    psychographic segmentation:

    Life style : Dettol has segmented our modern days life style which is
    more outdoors,unhygienic, and bacterial. so for the hygiene seeking
    consumers ,dettol has come up with the antiseptic liquid for
    laundry,wounds and cuts ,and house cleaning .

    Personality: segmented the adventurous and daring personalities , to


    support them with a very effective antiseptic liquid for their injuries and
    wounds .

    Self -concept : It appeals to those people who are disinfectant freaks .


    Behavioural segmentation

    Benefit: it appeals to the customers who expect a solution with very


    effective antiseptic properties for cleaning wounds ,laundry and house
    cleaning.

    User status : it had targeted both the brand and category users with
    its''Aapka Dettol kyakya karta hai ''campaign that showcased how
    brand users across the country had formed their own special bond with
    the brand using it whenever and whenever and wherever they felt a
    need for disinfection.

    Usage rate: they have various packings for different types of consumers
    on the basis of quantity consumed ,ranging from 50ml to 500ml.

    Purchase occasions : it doesn't have any specific occasion for


    purchasing ,although it tries to promote its sales on various
    occasions .

    You might also like