Search Engine Optimization (SEO)

1.
Internet market also called online marketing, internet marketing is the process of promoting a

business or brand and its products or services over the internet using tools that help drive
traffic, leads, and sales. Internet marketing, or online marketing, refers to advertising and
marketing efforts that use the Web and email to drive direct sales via electronic commerce, in
addition to sales leads from websites or emails. Internet marketing and online advertising
efforts are typically used in conjunction with traditional types of advertising such as radio,
television, newspapers and magazines.
2. types of internet marketing strategies.

Search Engine Optimization (SEO)
SEO or search engine optimization is the process of adjusting the website to improve its organic,
free, or “natural” placement in search results. SEO consists of on-page factors (content, structure,
and user-friendliness) and off-page factors (links from other sites, social shares, authority) and
also involve adjusting certain elements on the website so it meets Google’s requirements while
making sure your website presents the best overall experience for visitors.
Search Engine Marketing (SEM)
Search engine marketing or SEM is the process of using paid search (Pay Per Click ads) to gain
website traffic. In the past, SEM was used as an umbrella term that encompassed SEO and paid
search. Over time, as the digital marketing industry evolved, the term SEM stopped being used
for both types of internet marketing strategies, and has come to typically refer exclusively to paid
search activities (according to Search Engine Land).
Pay Per Click or Pay Per Call (PPC)
PPC marketing can be broken down into two main categories: paid search and paid social
marketing. Ads are published on search engines or social platforms, and companies are charged
every time their ad is clicked.
Google AdWords is the most popular paid search platform, followed by Bing Ads, which also
serves search ads on Yahoo. Search marketing encompasses display, mobile,
retargeting/remarketing, and paid social advertising.
Facebook, Twitter, Instagram, and other social platforms have expanded their ad offerings and
made it more difficult to achieve organic views of marketing posts. As a result, paid social is
accounting for a higher percentage of most companies’ PPC ad spend budgets. PPC strategies
can create a dramatic, short-term boost in visibility and sales.
Content Marketing
content marketing as the creation and distribution of relevant, valuable content to communicate
with customers and achieve your marketing goals. Content marketing strategies focus on
communicating with customers, rather than selling, providing content that educates, amuses, or
otherwise provides value to customers on a consistent basis in order to attract and retain a
specific desired audience.
Social media marketing
Social media marketing is the use of social media platforms and websites to promote the
business and connect with customers. Social media marketing does not necessarily drive sales.
Instead, it is often used to increase engagement, build links and bring content to the attention of
customers, and create a distinctive “brand”.
Email marketing
Email marketing is one of the most cost-effective types of digital marketing strategies. Email is
often cited as the “more effective replacement” for direct mail marketing, as it can directly reach
a wide network of customers in an instant with newsletters, ads, or reminders through email.
Email marketing can be very specifically targeted using demographics and other information to
segment lists and achieve the best result.
Influencer marketing
Influencer marketing is one of the newest types of internet marketing strategies but it is expected
to become increasingly popular in 2018. Influencers (individuals with a strong social following)
are paid to promote your company’s products or services. When it finds influencers, who are in
line with your company’s values and resonate with the customers, this marketing strategy can be
highly effective for some companies.
Affiliate Marketing
Affiliate marketing is the process of earning a commission by promoting or advertising other
companies’ products or services. Affiliate marketing often consists of promoting a product
through a blog or video, or featuring ads on the website. The receive a payment for every sale
made through your links.
Reputation marketing
Reputation marketing consists of using press releases, social media, and customer review
platforms to develop a positive perception of a company. Online referrals and reviews have
become increasingly important in certain industries such as the travel industry. Reputation
marketing involves developing a distinctive brand, encouraging customers to post reviews, and
responding quickly to resolve customer concerns or complaints on social media and review
platforms.
3. Here are the steps that should take a social media marketing strategy plan.
Clarify the goals.
What is it exactly that you’re trying to accomplish with your presence on social media? To drive
awareness? Increase website traffic? Improve conversion rates?

Define your audience.
Who is your ideal customer? Defining the audience is crucial to the online marketing efforts. If
you are trying to reach women between the ages of 18 and 29, you’d be smart to focus most of
your attention on Facebook. If, on the other hand, you’re aiming your marketing at men with
graduate-level education, it is better off using LinkedIn. The audience determines not only where
it spend time marketing, but also the type of content.
Consider the resources: - Be realistic and consider time limitations.
Analyze the competition: - take some time to see what sort of online marketing the competitors
are doing. Check out their strengths and weaknesses, and the use that information to craft your
own unique strategy that fills in the holes they’ve left wide open.
Determine tone and frequency: - Plan in advance to write two blog posts a week, every Monday
and Wednesday…or to post three Facebook updates per week…or to contribute to two LinkedIn
discussions each week. You’ll also need to decide what your official voice or tone will be in all
these posts.
Identify core topics: - Decide in advance what sorts of things you’ll write or post about, so that
it is not faced with the challenge of coming up with new material out of the blue each day. It can
even plan out an editorial calendar to help in the generation of ideas.
Engage your audience: - ready to get started. Share that content, but don’t stop there. Be sure
to engage the audience in conversations, to build those relationships.
Use analytics: - Finally, check the stats frequently to see what’s working and what isn’t.
Analyze the performance based on the goals that set out in Step One, and then make changes as
necessary.

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1.

Internet market also called online marketing, internet marketing is the process of promoting a

2. types of internet marketing strategies.

Search Engine Marketing (SEM)

Clarify the goals.

awareness? Increase website traffic? Improve conversion rates?

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