Market Res Testing Steelscr
Market Res Testing Steelscr
Market Res Testing Steelscr
KUNDSKAPARNA
THE ANALYSIS PROJECT
Total Swe. Nor. Den. Fin. Ger. Eng. Swi. Hol. Spa. Ita.
Gross selection 272 24 14 15 21 42 18 22 16 33 67
Do not speak English etc 38 0 0 0 0 14 0 3 0 0 21
No phone number 58 0 0 0 0 5 0 3 0 17 33
Do not buy steel or metal 13 0 1 1 0 2 1 4 2 2 0
The company closed down 7 3 1 0 0 0 2 0 0 1 0
Duplicate 4 0 0 0 0 1 1 1 0 0 1
Vacation/business trip 8 0 1 1 0 1 1 0 0 1 3
Net selection 144 21 11 13 21 19 13 11 14 12 9
Not reached 19 3 0 1 6 3 1 0 3 2 1
Refused interview 13 3 1 2 0 1 2 1 0 2 1
Interviews 111 15 10 10 15 15 10 10 11 8 7
Response rate 77,62% 71,42% 90,90% 76,92% 71,42% 78,94% 76,92% 90,90% 78,60% 66,66% 77,77%
BACKGROUND FACTS
50
44 44
45 41
40
35 33
31
29
30
24
% 25
20
20 16
15
10 6 7
4
5
0
30 - 30-45 years 45 +
HOW OFTEN DO TRADERS USE THE
INTERNET?
Seldom Several times per week Once a day Several times per day
50 46
45 42
38 39
40
34 34
35
30
% 25
20 17 17
15 14
15
10
5 3
0
0
30 - 30-45 years 45 +
INTERNET CONNECTION
Modem ISDN Broadband Do not know
100 100
100
90
80 75
70
70 67
60 57 56
48 50
% 50 46 44
43
36 36 38
40 34 333333
30
30 2525 23 25
21
20 14 15 15
12 11
8 7
10
0 00 00 0 00 00 00
0
Total Sweden Norway. Denmark Finland England Germany Switzerland Holland Spain Italy
BUSINESS CONNECTIONS TODAY
Telephone Fax E-mail Internet Post Personal meeting Other
100 100
100 93 93
93
90
90 86
80
80 80 82
79
77
80 75
70 71 71
67
70 64 62
60
60
50 50 50
47 45
% 50
40
30 30
27 25
30 23
19 20 20 20
20 20
20 13 12
1010 10 999
7 7777 77 7 77
10 4 4
0 0 000 0 00 0 0 00 0 0 0 0 000 0
0
Total Sweden Norway Denmark Finland England Germany Switzerland Holland Spain Italy
BUSINESS ACTORS ONE TRADES WITH
Wholesale dealers Service Centers Traders/Agents
Producers A combination Other
100 100 100
100 93 93
90 91
90 87
80
80 75
70 70
70 67
60
60
50 50
% 50 47 45
40
40
30 29
30 25 27
20 20 20
20 13 1313 13 1414
10 10 12
10 7 7
2 4 0 0 00 00 00 0 0 0 0 0 0 0 00 0 000 0 0 00 0 0
0
Total Sweden Norway Denmark Finland England Germany Switzerland Holland Spain Italy
ADVANTAGES OF E-COMMERCE
It is fast. 40%
Easy to find information. 32%
Lower cost. 18%
No advantages. 17%
Other answers:
• “Status of stock can be seen.”
• “Gives a better general view of the market.”
• “Cuts out paperwork.”
DISADVANTAGES OF E-COMMERCE
Security. 34%
Unreliable deliveries. 14%
No disadvantages. 13%
Other answers:
• “The personal contact is lost.”
• “There is more risk of mistakes when you do not talk to
someone.”
• “Unreliable quality.”
WILL E-COMMERCE WITH METALS...
Increase Not change Decrease Do not know
100 100
100
93 91
88
90 87 87
80 80 80
80
71
70
60
% 50
40
29
30
20 20
20 13
12 10 10 12
7 9
10
01 00 000 000 00 0 00 00 00 00 00
0
Total Sweden Norway Denmark Finland England Germany Switzerland Holland Spain Italy
WOULD YOU CONSIDER TRADING AT A
SITE LIKE STEELSCREEN?
Yes No
100%
10
90%
27
36 38
80% 40
46
50 50
70% 60
67
60%
86
% 50%
90
40%
73
64 62
30% 60
54 50 50
20% 40
33
10%
14
0%
Total Sweden Norway Denmark Finland England Germany Switzerland Holland Spain Italy
WHY?
50 48
45
40 40
40
35 33
30
% 25
20
15
10
0
It is fast Easy to find Price Other
information
Other answers:
• “You come into contact with companies you did not know about.”
• “Simplifies the routines.”
• “I’m open to anyone as long as the e-commerce works safely.”
• “I want to test it and see how it works.”
100
WHY NOT?
90
90
80
70
60
% 50
40
30
20 16
10
10
0
Security Unreliable deliveries Other
Other answers:
• “Since transportation is the big expense I don’t think this will be
more effective. There’s also a greater risk of getting bad quality steel.
• “I’d rather have the personal contact.”
• “Today we have so many technical discussions before we reach a
decision, so at the moment it’s not an issue. We have to develop
more.”
PRODUCTS
Stainless steel in several forms 43
Pipes 33
Rods/bar 23
Pipe sections 18
Sections 17
Rebar 7
Other 45
0 5 10 15 20 25 30 35 40 45 50
%
DOES THE IDENTITY OF THE
SUPPLIER MATTER?
Yes No Do not know
2
100%
9
90%
33 29
32
80%
50
70%
60% 80 64
40%
67 71
67
30%
50
20%
27
10% 20
0%
Total Sweden Norway Denmark Finland England Germany Switzerland Holland Spain Italy
SHOULD STEELSCREEN BE INDEPENDENT?
Yes No Do not know
100%
17 18 17 14
90% 20 20 20 20
33
80% 40
17 18
70% 17 20 20 29
60%
% 50% 20 100
40% 83 80
67 67 64
30% 63 60 60 57
20% 40
10%
0%
Total Sweden Norway Denmark Finland England Germany Switzerland Holland Spain Italy
ADDITIONAL LINES OF BUSINESS
Average
Technical
-10 79 4,06
product information
Logistics 61 3,63
-17
3,00
Welding consumables -38 44
2,41
Financial services -52 30
2,28
Industrial gases -55 21
1,97
Industrial grease -70 10
Reliable deliveries
Best price
Quality
Able to solve complex problems
CONCLUSIONS AND
RECOMMENDATIONS