SHRI RAM SWAROOP MEMORIAL GROUP

OF PROFESSIONAL COLLEGES,
LUCKNOW

SUMMER TRAINING PROJECT REPORT

(KMB-303)
ON
“RECRUITMENT AND SELECTION PROCESS IN
PRIMA CAREER”

Submitted for the partial fulfillment of the requirement

For the Degree of
MASTER IN BUSINESS ADMINISTRATION (MBA)
TO
DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW
Session – 2020-21

UNDER THE GUIDANCE OF: SUBMITTED BY:

MS. ABHIRUCHI PANDE SAKSHI SRIVASTAVA

ROLL NO. 1901220700062
Sem – 3rd, MBA

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certificate

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 DECLARATION

This is to declare that I, Sakshi Srivastava (Roll No.1901220700062)

student of MBA, 3rd semester, have personally worked on the research

entitled “Recruitment and selection Process in Prima Career". The data

mentioned in this report were obtained during genuine work done and

collected by me. The data obtained from other sources have been duly

acknowledged. The result embodied in this project has not been submitted to

any other University or Institute for the award of any degree.

Date:

Place: Lucknow Sakshi Srivastava

(Roll No.1901220700062)

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 ACKNOWLEDGEMENT

I am highly obliged to Ms. Abhiruchi Pande, for granting me permission to

carry out my internship on “Recruitment and selection process” at Prima

Career.

Heartfelt thanks to my Course director for his guidance. I simply feel myself

blessed being provided with an academic director like him.

Last but not the least I would like thank my family and friends for their

support without which this report would not have been successful.

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 PREFACE

For a management student, research report plays an important role during his

study. Research provides a corporate or real world platform to learn

practically. MBA degree without any research or corporate world experience

is just like food without salt. So research provides a great learning

experience about management concepts and its applications.

This project entitled Recruitment and selection process in Prima Career

aimed at studying the recruitment of employee of any organization are very

important functions because these decide the most suitable manpower which

steers the industry to its desired goals.

This project was undertaken as a part of the curriculum of MBA course,

which is compulsory for each student to have the research in any

organization to their respective specialization, as to gain first-hand

knowledge of the organization. This exposure enables the trainees to learn

effective and efficient ways and means to solve the real problems faced by

the organization and also to understand its dynamics.

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 EXECUTIVE SUMMARY

I respect to the allotted period, I have formed relationship with the

organization as researcher but informally it is a sacred place for me as it’s

my first practical exposure to an organization to know and get aware to an

organizational real practical stressful environment.

Although I am student of M.B.A Lucknow. It is a two year full time

degree courses. So far this research is scheduled for fourth semester syllabi

as a separate topic to be asked in detail in viva-voice conducted by external

So far I have completed 3rd semester examination. Thus study will provided

me a better opportunity to survive in cut throat competition with a

prosperous existence. I have tried my best to gain out of well framed

circumstances & with the help of experienced personnel who helped me out

so for become possible to them. As being a very confidential functioning

many things are there which can’t be known but on the basis of gathered

information and certain hints, the project has been formed. It may have

something missing but I have tried to present all things what I have received.

Although this report has been got checked by different personnel but after

that if there is some shortcomings I expect it to be rectified. So the whole

study bifurcated in different parts. Certain observations & suggestions also

have been stated which if possible to be reviewed.

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 CONTENTS

Sl. No. Contents

1. INTRODUCTION

2. COMPANY PROFILE

3. OBJECTIVE OF STUDY

4. RESEARCH METHODOLOGY

5. PROBLEM AND LIMITATION

6. DATA ANALYSIS AND INTERPRETATION

7. FINDING

8. RECOMMENDATION

9. CONCLUSION

10. BIBLIOGRAPHY

11. ANNEXURE

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INTRODUCTION

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 INTRODUCTION

Recruitment and selection process

Recruitment refers to the overall process of attracting, selecting and

appointing suitable candidates to a one or more jobs within an organisation,

either permanent or temporary. The term may sometimes be defined as

incorporating activities which take place ahead of attracting people, such as

defining the job requirements and person specification, as well as after the

individual has joined the organisation, such as induction and on boarding.

Recruitment can also refer to processes involved in choosing individuals for

unpaid positions, such as voluntary roles or training programmes.

Depending on the size and practices of the organization, recruitment may be

undertaken in-house by managers, human resource generalists and/or

recruitment specialists. Alternatively, parts of the process may be undertaken

by either public-sector employment agencies, commercial recruitment

agencies, or specialist search consultancies.

The use of internet-based services and computer technologies to support all

aspects of recruitment activity and processes has become widespread and

has revolutionised recruitment activities ranging from recruitment agencies

sourcing candidates through online job boards and social media, or human

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resource professionals using assessment or job simulation programs as part

of the selection process.

Internal

Internal recruitment refers to the process of a candidate being selected from

the existing workforce to take up a new job in the same organization,

perhaps as a promotion, or to provide career development opportunity, or to

meet a specific or urgent organizational need. Advantages of this approach

include the organization's familiarity with the employee and their

competencies (insofar as they are revealed in their current job), and their

willingness to trust said employee. It can also be quicker and can have a

lower cost to hire someone from another part of the same organization.

A temporary internal appointment for a period of a few months sometimes

occurs, after which the employee would normally be expected to return to

their previous job. This is known as a secondment; someone on a

secondment is said to be seconded to the new team. Secondments may also

take place between related organizations.

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 RECRUITMENT PROCESS

Job analysis

In situations where multiple new jobs are created and recruited for the first

time, a job analysis might be undertaken to document the knowledge, skill,

ability, and other personal characteristics required for the job. From these the

relevant information is captured in such documents as job descriptions and

job specifications. Often a company will already have job descriptions that

represent a historical collection of tasks performed. Where already drawn

up, these documents need to be reviewed or updated to reflect present day

requirements. Prior to initiating the recruitment stages a person specification

should be finalized to provide the recruiters commissioned with the

requirements and objectives of the project.

Sourcing

Sourcing is the use of one or more strategies to attract or identify candidates

to fill job vacancies. It may involve internal and/or external advertising,

using appropriate media, such as local or national newspapers, specialist

recruitment media, professional publications, window advertisements, job

centers, or in a variety of ways via the internet. Alternatively, employers

may use recruitment consultancies or agencies to find otherwise scarce

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candidates who may be content in their current positions and are not actively

looking to move companies. This initial research for so-called passive

candidates, also called name generation, results in a contact information of

potential candidates who can then be contacted discreetly to be screened and

approached.

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 SCREENING AND SELECTION

Suitability for a job is typically assessed by looking for that are required for

a job. These can be determined via: screening résumés (also known as

curriculum vita or CV); job application; Biographical Information

Blanks which is an assessment that asks for a more extensive background

than an application; or a job interview. Various psychological tests can be

used to assess a variety of KSAOs, including literacy. Assessment are

available to measure physical. Many recruiters and agencies use applicant

tracking systems to perform the filtering process, along with software tools

for psychometric testing and performance based assessment. Performance

based assessment is a process to find out if job applicants perform the

responsibilities for which they are applying. In many countries, employers

are legally mandated to ensure their screening and selection processes

meet equal opportunity and ethical standards.

In addition to the above selection assessment criteria, employers are likely to

recognize the value of candidates who encompass "soft skills" such as

interpersonal or team leadership, and have the ability to reinforce the

company brand through behavior and attitude portrayal to customers and

suppliers. Multinational organizations and those that recruit from a range of

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nationalities are also concerned candidates will fit into the

prevailing company culture. Though many hold attitudes that are more

enlightened and informed than past years, the word “disability” carries few

positive connotations for most employers. Research has shown that

employer biases tend to improve through firsthand experience and exposure

with proper supports for employee and the employer making the hiring

decisions, less influenced by the disabled applicant perceived contribution.

As for most companies, money and job stability are two of the contributing

factors to productivity, which in return equates to the growth and success of

a business. Hiring disabled workers produce more advantages than

disadvantages. Disabled workers are more likely to stay with the company

and make their a work a career than most due to the fact that they appreciate

having a job and are more stable because they a work at high levels. There is

no difference in the daily production of a disadvantaged worker. Given their

situation, they are more likely to adapt to their environment surroundings

and acquaint themselves with equipment, enabling them to solve problems

and overcome adversity as other employees. Companies are granted Disable

Access Credit. Although there are eligibility requirements for these funds, it

could assist with costs of accommodations and other expenses. Additional

management to supervise and assist those who encounter problems are

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needed which causes employers to hire more qualified personnel (in case

supervisor unavailable) and equate to higher wages, double shifts and

incentives. Ensuring adequate space and property changes such as ramps,

restricting parking spaces, and posting handicap signs can be fairly

inexpensive, transformations still have to be in place and tedious. Sometimes

companies loose skilled workers due to depth of responsibility entailed in

overseeing employees that are less advantaged.

Lateral hiring

"Lateral hiring" refers to the hiring of someone into a position that is at the

same organizational level or salary. It could mean hiring someone from

another, similar organization, possibly luring them with a better salary and

the promise of better career opportunities. An example is the recruiting of a

partner of a law firm by another law firm. A lateral hire may also refer to an

employee moving from one position to another within the same

organization.

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 APPROACHES

There are a variety of recruitment approaches and most organizations will

utilize a combination of two or more of these as part of a recruitment

exercise or to deliver their overall recruitment strategy. There are six

common models:

In-house or human resources personnel may in some case still conduct

all stages of the recruitment process. In smaller organizations,

recruitment may be done by individual managers or recruiters. More

frequently, whilst managing the overall recruitment exercise and the

decision-making at the final stages of the selection process, external

service providers may undertake the more specialized aspects of the

recruitment process.

Social Media Recruitment is the new trend which can implement in

the current recruitment process. Social media helps to drive passive

candidates and indirectly helps to create brand awareness about the

company. A few tools commonly used by social media recruiters

are LinkedIn, Facebook, Twitter, Google+, etc.

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Outsourcing of recruitment to an external provider may be the solution

for some small businesses and at times for large organizations.

Employment agencies are established as both publicly funded services

and as commercial private sector operations. Services may support

permanent, temporary, or casual worker recruitment. They may be

generic agencies that deal with providing unskilled workers through to

highly skilled managerial or technical staff or so-called niche agencies

that specialize in a particular industrial sector or professional group.

Executive search firms recruit for executive and professional positions.

These firms operate across a range of models such as contingency or

retained approaches, and also hybrid models where advertising is also

used to ensure a flow of candidates alongside relying on networking as

their main source of candidates.

Internet recruitment services include recruitment websites and job search

engines used to gather as many candidates as possible by advertising a

position over a wide geographic area. In addition, social network sourced

recruitment has emerged as a major method of sourcing candidates.

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 TYPES OF RECRUITMENT PROCEDURE

In-house

Many employers undertake their own in-house recruitment, using

their human resources department, front-line hiring managers and

recruitment personnel who handle targeted functions and populations. In

addition to coordinating with the agencies mentioned above, in-house

recruiters may advertise job vacancies on their own website and other job

boards, coordinate internal employee referrals, target and headhunt external

candidates (much like an external agency or search firm), work with external

associations, trade groups and/or focus on campus graduate recruitment.

Some large employers choose to outsource all or some of their recruitment

process (recruitment process outsourcing), however a more common

approach is for employers to introduce referral schemes where employees

are encouraged to source new staff from within their own network.

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Internal recruiters

An internal recruiter (alternatively in-house recruiter or corporate

recruiter) is member of a company or organizationand typically works in

the human resources department. Internal recruiters may be multifunctional,

serving in an HR generalist role or in a specific role focusing all their time

on recruiting. Activities vary from firm to firm but may include, screening

CVs or résumés, conducting aptitude or psychological testing,

interviewing, undertaking reference and background checks, hiring;

administering contracts, advising candidates on benefits, on boarding new

recruits and conducting exit interviews with employees leaving the

organization. They can be permanent employees or hired as contractors for

this purpose. Contract recruiters tend to move around between multiple

companies, working at each one for a short stint as needed for specific hiring

purposes. The responsibility is to filter candidates as per the requirements of

each client.

Employee referral

An employee referral program is a system where existing employees

recommend prospective candidates for the job offered, and in some

organizations if the suggested candidate is hired, the employee receives a

cash bonus. Job seekers may also be referred or recommended by a third-

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party affiliate within a particular field based on certain criteria resulting in

a lead or interview with a potential future employer.

In some cases the organization provides the employee referral bonus only if

the referred employee stays with the organization for stipulated time

duration (most cases 3–6 months). Referral bonus depends on the grade of

the referred employee, higher the grade then higher the bonus however, this

method is not used for senior level hiring.

Outsourcing

An external recruitment provider may suit small organizations without the

facilities to recruit. Typically in large organizations, a formal contract for

services is negotiated with a specialist recruitment consultancy. These are

known in the industry as Recruitment Process Outsourcing. Recruitment

process outsourcing may involve strategic consulting for talent acquisition,

sourcing for select departments or skills, or total outsourcing of the

recruiting function.

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On-campus

Job Interview

Sometimes companies send recruiters to colleges to interview prospective

employees.

Employment agencies

For more details on this topic, see employment agencies.

Employment agencies operate in both the public and private sectors.

Publicly funded services have a long history, often having been introduced

to mitigate the impact of unemployment in economic downturns, such as

those which form part of the New Deal program in the United States, and

the Jobcentre Plus service in the UK.

The commercial recruitment industry is based on the goal of providing a

candidate to a client for a price. At one end of the spectrum, there are

agencies that are paid only if they deliver a candidate that successfully stays

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with the client beyond the agreed probationary period. On the other end,

there are agencies that are paid a retainer to focus on a client's needs and

achieve milestones in the search for the right candidate, and then again are

paid a percentage of the candidate's salary when a candidate is placed and

stays with the organization beyond the probationary period.

The agency recruitment industry is highly competitive, therefore agencies

have sought out ways to differentiate themselves and add value by focusing

on some area of the recruitment life cycle. Though most agencies provide a

broader range of service offerings, at the two extremes are the traditional

providers and the niche operators.

Traditional agency

Also known as employment agencies, recruitment agencies have historically

had a physical location. A candidate visits a local branch for a short

interview and an assessment before being taken onto the agency’s books.

Recruitment consultants then work to match their pool of candidates to their

clients' open positions. Suitable candidates are short-listed and put forward

for an interview with potential employers on a contract or direct basis.

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Niche recruiters

'Specialized recruiters' exist to seek staff with a very narrow specialty.

Because of their focus, these firms can very often produce superior results

due to their ability to channel all of their resources into networking for a

very specific skill set. This specialization in staffing allows them to offer

more jobs for their specific demographic, which in turn attracts more

specialized candidates from that specific demographic over time building

large proprietary databases. These niche firms tend to be more focused on

building ongoing relationships with their candidates as is very common the

same candidates are placed many times throughout their careers. Online

resources have developed to help find niche recruiters. Niche firms also

develop knowledge on specific employment trends within their industry of

focus (e.g., the energy industry) and are able to identify demographic shifts

such as aging and its impact on the industry.

Financial arrangements operated by agencies take several forms, the most

popular are:

A contingency fee paid by the company when an agency introduced

candidate accepts a job with the client company. Typical fees range from

15% to 35% based on the candidates first-year base salary (fees as low as

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12.5% can be found online). This type of recruitment usually has a rebate

or replaPrima Career guarantee should the candidate fail to perform or

leave within a set period of time (often up to a three-month period and as

much as a 100% rebate).

An advance payment that serves as a retainer, also paid by the

company, is non-refundable and paid in full depending on outcome and

success (e.g., 40% up front, 30% in 90 days and the remainder once a

search is completed). This form of compensation is generally reserved

for high level executive search/headhunters

Hourly charge for temporary workers and projects. A negotiated

hourly fee in which the agency is paid and then pays the applicant as a

consultant for services as a third party. Many contracts allow a consultant

to transition to a full-time status upon completion of a certain number of

hours with or without a conversion fee.

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EXECUTIVE SEARCH FIRMS OR HEADHUNTERS

An executive search firm or "headhunter" are industry terms for a third-party

recruiter who seeks out candidates often once normal recruitment efforts

have failed. Headhunters are generally considered more aggressive than in-

house recruiters or may have existing industry experience and contacts. They

may use advanced sales techniques. They may also purchase expensive lists

of names and job titles but more often will generate their own lists. They

may arrange a meeting or a formal interview between their client and the

candidate and will usually prepare the candidate for the interview, help

negotiate the salary and conduct closure of the search. They are frequently

members in good standing of industry trade groups and associations.

Headhunters will often attend trade shows and other meetings nationally or

even internationally that may be attended by potential candidates and hiring

managers.

Headhunters are typically small operations that make high margins on

candidate Hond as (sometimes more than 30% of the candidate’s annual

compensation). Due to their higher costs, headhunters are usually employed

to fill senior management and executive level roles. Headhunters are also

used to recruit very specialized individuals; for example, in some fields,

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such as emerging scientific research areas, there may only be a handful of

top-level professionals who are active in the field. In this case, since there

are so few qualified candidates, it makes more sense to directly recruit them

one-by-one, rather than advertise internationally for candidates. While in-

house recruiters tend to attract candidates for specific jobs, headhunters will

attract both candidates and actively seek them out as well. To do so, they

may network, cultivate relationships with various companies, maintain large

databases, purchase company directories or candidate lists and cold

call prospective recruits.

Headhunters are increasingly using social media to find and research

candidates. This approach is often called social recruiting.

Executive research & resourcing firms

These firms are the new hybrid operators in the recruitment world, able to

combine the research aspects (discovering passive candidates) of recruiting

and combine them with the ability to make hires for their clients. These

firms provide competitive passive candidate intelligence to support

companies' recruiting efforts. Normally they will generate varying degrees

of candidate information from those people currently engaged in the position

a company is looking to fill. These firms usually charge a daily rate or fixed

fee. Executive research can help companies uncover names that cannot be
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found through traditional recruitment methods and will allow internal

recruitment and resourcing managers more time to deal with face to face

interviews.

Internet recruitment services

Recruitment websites

Such sites have two main features:

Job boards and a résumé/curriculum vitae (CV) database. Job boards allow

member companies to post job vacancies. Alternatively, candidates can

upload a résumé to be included in searches by member companies. Fees are

charged for job postings and access to search resumes. Since the late 1990s,

the recruitment website has evolved to encompass end-to-end recruitment.

Websites capture candidate details and then pool them in client accessed

candidate management interfaces (also online). Key players in this sector

provide e-recruitment software and services to organizations of all sizes and

within numerous industry sectors, who want to e-enable entirely or partly

their recruitment process in order to improve business performance.

The online software provided by those who specialize in online recruitment

helps organizations attract, test, recruit, employ and retain quality staff with

a minimal amount of administration. Online recruitment websites can be

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very helpful to find candidates that are very actively looking for work and

post their resumes online, but they will not attract the "passive" candidates

who might respond favorably to an opportunity that is presented to them

through other means. Also, some candidates who are actively looking to

change jobs are hesitant to put their resumes on the job boards, for fear that

their companies, co-workers, customers or others might see their resumes.

Job search engines

The emergence of meta-search engines allows job-seekers to search across

multiple websites. Some of these new search engines index and list the

advertisements of traditional job boards. These sites tend to aim for

providing a "one-stop shop" for job-seekers. However, there are many other

job search engines which index solely from employers' websites, choosing to

bypass traditional job boards entirely. These vertical search engines allow

job-seekers to find new positions that may not be advertised on traditional

job boards, and online recruitment websites.

Recruitment agency directories

The emergence of the Internet provided the functionality to provide

recruitment agencies with a low-cost alternative to advertising. Unlike a

standard directory, these niche directories have helped those searching for

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employment representation, a way to narrow down their requirements based

on their own job-searching requirements. Recruitment agencies are then able

to showcase their services directly to those looking Prima Career Services

Social recruiting

Social recruiting is the use of social media for recruiting including sites

like Facebook, Twitter, and LinkedIn. It is a rapidly growing sourcing

technique, especially with middle-aged people. On Google+, the fastest-

growing age group is 45-54. On Twitter, the expanding generation is people

from ages 55–64.

Mobile social recruiting is rapidly expanding. CareerBuilder ran a recent

survey of the Fortune 500 companies and discovered that 39% of people in

the United States uses tablet computers. Another recent survey done

by Glassdoor. comrevealed that 43% of candidates research company policy,

culture, and history all within the fifteen minute time period before an

interview begins. However, 80% of Fortune 500 companies fail to use

mobile-optimized career sites.

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Candidate Paid Recruiters

Some recruiters work by accepting payments from job seekers, and in return

help them to find a job. Such recruiters often refer to themselves as

"personal marketers" and "job application services" rather than as recruiters.

Strategic talent acquisition

Talent acquisition is the targeted recruitment/acquisition of high performing

teams for example; in sales management or financial traders into a company

from a competitor or similar type of organization. Organizations requiring

external recruitment or head-hunting firms are now employing "talent

acquisition" specialists whose job it is to identify, approach and recruit top

performing teams from competitors. This role is a highly specialized role

akin to that of a traditional recruiter/headhunter specialist but carrying

greater visibility and strategic importance to a business. In many cases the

talent acquisition person is linked directly to a company's executive

management, given the potential positive impact a company can benefit

from by getting high-performance sales people into the business, whilst

removing the same performing sales people from competitors.

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COMPANY PROFILE

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 COMPANY PROFILE

CAREER PRIMA

Career Prima has established itself as a renowned name in the recruitment

realm by providing a wide range of recruitment and selection services to

diverse companies. Moreover, our PAN India reach gives us a benchmark to

stand among one of the leading recruitment firms. Whether you need

outsourced HR, recruiting, or HR staffing services, Career Prima is ready to

help. We're passionate about recruitment and we're committed to your

success.

About the internship/job:

Selected intern's day-to-day responsibilities include: 1. Sourcing candidates

as per the needs of clients through generated leads from various job portals

2. Screening resumes for active positions and openings 3. Chasing and

guiding candidates through the regular formalities of joining

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Who can apply:

Only those students or fresher’s can apply who:

are available for full time (in-office) internship

have relevant skills and interests

can start the internship between 27th Jul'20 and 31st Aug'20

are available for duration of 3 months

have already graduated or are currently in any year of study

are from Lucknow

Females willing to start/restart their career may also apply

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 RECRUITMENT PROCEDURE

At the beginning of every year, Prima Career certain strategic objectives for

achieving its annual business targets. Based on this, each center of the

organization plans out its manpower requirement and then the Finance

Department analyzes the costs involved in recruiting the required manpower.

After discussions with various Circle Heads, the recruitment plan is finally

set in motion.

1. The recruitment process at Prima Career essentially starts with the

Manpower Requisition Form as per the manual provided by the

Company. This form details the type of vacancy that is existing for a

particular department and the number of personnel and their

qualifications required for the job.

External sources of recruitment used at Prima Career

a. Recruitment through consultants

Manpower consultancies are an important source for providing

prospective candidates.

b. Trainee Program Campus Recruitment

The primary objective of recruiting students from campus is to

groom young and fresh talent to fit into the organization’s culture

through a well planned learning process. This resource pool can be

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 utilized to contribute a new perspective to the technical and non-

technical aspects of business.

c. Job Portals

Job portals like www.naukri.com , www.monster.cometc are also a

source of recruitment at Prima Career .

Internal sources of recruitment used at Prima Career

a. CV Data Bank

The internal databank of cv’s is an important source of profiles,

especially with regard to local candidates. After the applications

are received, they are screened and short-listed for further

processing.

b. Employee Referral

Employee referral is an efficient and cost effective way of

attracting qualified candidates. Employees not only get the

referral fee, but they also play a role in shaping the company’s

future.

c. Outsourced Employee

Hiring an outsourced employee simplifies the induction process

as the employee is acquainted with the job complexities and the

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 organization culture. The term “outsourced employees” refers

to the employees working in contract basis. These employees

are on the pay roll of an external agency and are primarily

employed at entry level positions.

d. Internal Job Posting

This method is used for identifying qualified internal

candidates. It has the advantage of redeploying people already

acquainted with the company’s business processes and culture

and hence, job training can be reduced.

2. Screening of applications is done and the appropriate applicants are

sorted out and interview calls/aptitude tests arranged at the appointed

dates.

Business Process Aptitude Test (BPAT): This test is only applicable for

screened applicants.

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 Business Process Aptitude Test

Module Time Minimum Candidate’s Maximum Percentage

Taken Passing Score Score

(seconds) Score

Analytical

Numerical

Sentence

Completion

Series

TOTAL

Only those candidates are sent for the interview who clear the BPAT.

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3. Filling up of the Interview Assessment Form and undergoing the

Psychometric Assessment Test is an important aspect of the recruitment

process. Here the following parameters of the candidate are tested and

ratings are given:

Overall Appearance & Self Presentation

Education & Past Work Experience

Communication Skills

Customer Focus

Result Orientation

Initiative with Speed

Self Confidence

Passion for Achievement

The Psychometric Assessment Test evaluates the candidate on the

CRISP parameters:

C - Customer Focus

Implies demonstrating a knack for anticipating customer needs,

servicing them and constantly seeking new ways to surpass customer

expectation so as to build equity with respect to business objectives.

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R - Responsibility for Results

This implies demonstrating a result focused approach rather than

activity orientation, having the ability to create a high performance

work climate, drive high and stretched goals and relentless sly focus

on value creation, taking the ownership and responsibility for one’s

own actions and coming up as a self motivated individual focusing on

deliverables and deliveries.

I - Initiative with Speed

This implies demonstrating a desire to take the first step, thinking new

and ahead and being swift without compromising on quality, being

creative and innovative and having the willingness to experiment and

take risks, proactively engaging others to create new value in

whatever is being done.

S - Self Confidence with Consciousness

This implies demonstrating the ability to handle complex and adverse

situations, without being overawed by complexity and mounting

hazards, always being aware of the consequences of one’s own

behaviors and desired outcomes from a particular situation without

getting confused.

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P - Passion for Achievement

This implies demonstrating zeal relentlessly to surmount handicaps,

bottlenecks, and constraints to achieve goals, converting perceived

threats in to opportunities and taking every assignment to its logical

conclusion.

The scores for each parameter are depicted in the following manner

Very Low: Implies that the test taker has restricted access to this

competency and he is normally expected not to demonstrate the

competency at the work place and expression of positive behavioral

indicators is likely to be rare. The test taker has limited ability to

utilize this competency.

Low: This means that the test taker has limited access to this

competency and his performance on this competency is more likely to

be conditional (if conditions are favorable, he/she may exhibit a

satisfactory level on this competency). The test taker has less than

adequate ability to transform decisions related to this competency into

action.

Moderate: The test taker has moderate ability to this company and is

normally expected to demonstrate a medium level on this competency

40
under most situations. A higher level can be reasonably expected

under favorable conditions.

Strength: The test taker has very good ability to utilize the

competency especially in well defined areas. However, there are

specific situations, especially under pressure, that can interfere with

the translation of his/her ability into decisions and actions. His

behavior may be characterized by frequent display of positive

behavioral indicators of this company.

Towering Strength: The test taker has excellent ability to translate

his competencies into decisions and actions thereby reducing the

potential for errors and mistakes. The test taker has very good ability

to translate his competencies into measurable action steps and he/she

consistently displays positive behavioral indicators of this

competency.

41
 PERSONAL FILE CHECK – LIST

1. CV

2. ID PROOF

3. SOURCE OF RECRUITMENT

4. RECRUITMENT EXAMS WORKSHEET(BPAT & CRISP)

5. APPOINTMENT LETTER OF CURRENT COMPANY

6. PRE-EMPLOYMENT APPROVALS(SALARY TEST NOTICE

PAY ETC)
7. SELF DECLARATION

8. OFFER LETTER SIGNED

9. MARKSHEETS

10. PERMANENT ADDRESS PROOF

42
OBJECTIVE OF THE STUDY

43
 OBJECTIVE OF THE STUDY

The main objectives of this project are:

To study the recruitment procedure of employee used at Prima Career

To analyze the effectiveness of this very important function in terms of

development of the organization and the individual.

The business report covers two main areas of the organization strategy for

recruitment and selection. These areas are the recruitment processes and

selection processes. Encompasses those two areas are the specific steps that

are used to implement the organization recruitment and selection process.

All steps were assessed and issues were found in the following:

Recruitment process

Employment agencies

Vacancy promotion

Selection process

Interview structure

Interview environment

Orientation

Timing of orientation

44
 RESEARCH

METHODOLOGY

45
 RESEARCH METHODOLOGY

This Research involves the collection of primary data through survey

approach because data is to be collected only by meeting people of different

age groups, different segments and different working groups who are

interested in doing work for earning money. Survey helps to know that

which type of persons’ profile has been more interested in earning money.

Approached people through various means. We did cold calling, targeted on

various segments. Invited people for COPs, a meeting that talks about the

career opportunity being provided and the benefits that employee can avail

once he starts with his work.

We mainly approached people ones who seemed to be on a look out for a

job.

Once people are short listed and recruited, we follow a series of procedures

through which they are finally selected. The procedure is known as the

selection process explained in detail.

46
 RESEARCH INSTRUMENT

The research instrument used here for collecting primary data is

questionnaire. This has provided flexibility in substantial Information from

diversified people. This survey helped to know that how people be an

employee in a organisation.

SAMPLING PLAN:

Sampling unit: 30

(Qualified people of age above 18 yr )

Sample size : 30

Sampling Procedure

Random sampling

Big sample size helps in getting more reliable result & information

about the respondents preferences for being as an employee.

47
 CONTACT METHOD:

Following contact methods through which information was gathered:

In depth interview

IN-DEPTH INTERVIEW:

After collecting the data I made an appointment with respondents for

their detailed interview to check whether the candidate have zeal to

earn money by making relationship with customers. Their qualification

and work experience was also checked.

DATA COLLECTION:

Primary Data: Data collected through market survey and

cold calling.

Secondary Data: Data collected from magazines, yellow

pages and from other indirect sources.

Primary Data:

For collecting data I directly approached to persons of different profile

with questionnaire. With the help of pilot I took the relevant

information out of them.

48
Primary data is the kind of data, which is collected by the investigator

himself for the purpose of the specific study. The data such collected is

original in character. The advantages of this method of collections authentic.

For Primary data we did Market surveys where we approached people

through questionnaire, used posters & banners (many people came enquiring

& we got questionnaires filled on which calls were made later, we also did

cold calling on random numbers telling people about the career opportunity

& those that seemed interested were called to the office for formal meeting.

The method of sampling was the random convenient sampling method.

MARKET SURVEY

We carried out various surveys where we approached people and offered

them a service opportunity that Prima Careerwas offering. We approached

people who appeared, and showed interest in Prima CareerTheir name &

contact numbers were taken & later on they were called and invited for a

COP (Career Opportunity Path), at the office premises.

The various places where surveys were conducted:

At the above places, we approached people with a questionnaire taking their

information. Through that we also asked if they were satisfied with their

current earnings. Also since how many years was a person residing in

49
Lucknow All this helps in judging who will be a better person to approach

first and who fulfills the criteria we were looking out for the most.

SECONDARY DATA: First I segmented the market of candidates

of required profile for being as an employee . Then I took data

containing their information from other sources.

These data was taken When an investigator uses the data that has been

already collected by others is called secondary data. The secondary data

could be collected from journals, Reports, internet and various publications.

The advantages of the secondary data can be it is economical, both in terms

of money and time spent.

For secondary data we used various sources like, CA’s directory, Yellow

pages, references & also data from various internet sites like naukri.com,

monster.com where there are few free resumes available. We were also

given data by our respective B.A.’s to work on.

50
PROBLEM AND

LIMITATIONS

51
 PROBLEM AND LIMITATIONS

 Most of the result that is spelt out has been of qualitative aspect.

 Research had to be cut short because of limited time and working hours.

 Sample size was restricted by the guide to 30, which might lead to

improper findings from the date gathered.

These 8 weeks at Prima Career have taught me a great deal. Since it was

my first experience of working, I initially had my inhibitions but all of them

went away very soon.

Interacting with people, knowing their ideas & way of thinking had been

quiet interesting. I now have a slightly better understanding about people &

how they behave. I met a number of people & each of them was so different.

I have learnt a lot about the art of communication after interacting with

different sets of people.

I also have better knowledge about the Prima Career & its working.

52
DATA ANALYSIS AND

INTERPRETATION

53
 DATA ANALYSIS AND INTERPRETATION

The data gathered was analyzed qualitatively. The analysis was aimed to

figure the ideal type of employees to make the distribution chain more

effective. Data getting from questionnaire categorized into four category

as:

People who were interested in doing job & not satisfied with

their earning.

People who were interested in doing job & satisfied with their

earning.

People who were not interested in doing job & satisfied with their

earning.

People who were not interested in doing job & not satisfied with

their earning.

All the data taken from the survey classified into three segment. Findings

changes according to profile.

54
 DATA ANALYSIS AND INTERPRETATION

1. What are the Reasons of being Employee with Prima Career?

Income 14%
Career progression 14%
Recognition 5%
Flexibility 3%
All the above 64%

Interpretation:
Since the above finding shows that most of the employee with Prima Career
have a mix reason for being an employee so, the dominating feature will be
that one which forms the major portion of the mix reaction Thus, Prima
Career is able to satisfy the two major desires of its employee s those are
money and growth.

55
 2. How much Annual Business Provide by employee.

0-35000 5%

35000-70000 14%

MORE THAN 70000 81%

Interpretation:

A majority of employee s are able to deliver a good results and giving good

figures. About 81% are giving business more than Rs. 70,000 a year but it is

not last it needs some proper attention to develop it more.

56
3 What is the Reasons of Liking with Prima Career

Integrity 27%
Good Working Environment 11%
Customer-friendly policies 32%
Can work all over the country 30%

Interpretation:

The finding is able to tell that the Employee Liking Prima Career because in

Prima Career. Customer friendly policy and can work all over the country.

Its benefit of the Employee s and for the company.

57
 4. Which type Working Environment in Prima Career

Very Good
5%
Good
32%
Average
39%
Poor
24%

Interpretation:

The finding shows the most Employee Perceptions for the Prima Career

Good working environment and somebody are says very good environment.

It is benefits for the company then they can provide the better facility for the

Employees.

58
5 How much Durations of Working with Prima Career

0-1 yrs 41%

1-2 yrs 42%
2-3 yrs 14%
More than 3 yrs 3%

Interpretation:

In the Prima Career maximum Employees are working between one to two

years. The findings show the employee’s growth in the company.

59
6. What is your last academic qualification?

12th 24%

Graduate 52%

Post Graduate 8%

MBA 16%

C.A Nil

Interpretation:

Above graph shows 24% last academic qualification is 12th, 52% graduate,

8% post graduate, 16% MBA.

60
7. Are you joined in this job in Prima Career?

Yes 85%

No 15%

Interpretation

Above graph shows 85% respondent said that they joined in this job in

Prima Career but 15% said no.

61
8. At present do you working in job

Yes 85%

No 15%

Interpretation

Above graph shows 85% respondent said that they working in job but 15%

said no.

62
9. Are you preferred job in Prima Career?

Yes 66%

No 34%

Interpretation

Above graph shows 66% respondent said that they preferred job in Prima

Career but 34% said no.

63
10. Are you satisfied about commission and incentive structure of Prima

Career?

Yes 85%

No 15%

Interpretation

Above graph shows 85% respondent said that they satisfied about

commission and incentive structure of Prima Career but 15% said no.

64
11. What inspire you for hard working?

Motivational session 28%

Joint field visit 12%

Commission incentive and reward 70%

Analysis:

Above graph shows 28% respondent said that they inspire for hard working

is Motivational session, 12% joint field visit, and 60% are commission,

incentive and reward.

65
12. Do you think that achieving of target and amount was easy for you?

Yes 66%

No 34%

Interpretation

Above graph shows 66% respondent said that they think that achieving of

target and amount was easy for them but 34% said no.

66
13. If yes, then what factor made it easy?

Your own network and capability 65

Market Demand 35

Interpretation

Above graph shows 66% respondent said that factor made it easy is their

own network and capability but 35% Market Demand.

67
14. What are the things you like in your organization?

For commission and Incentive Structure 25

For Job Opportunity 30

For Good Working Environment and Management Support 20

For Good Reputation of Prima Career 25

Interpretation

Above graph shows 25% respondent said that they like in their organization

is commission and Incentive Structure, 30% Job Opportunity, 20% Good

Working Environment and Management Support, but 25% Good Reputation

of Prima Career.

68
FINDINGS

69
 FINDINGS

The data shows that to recuiting a employee varies according to person’s

profile. Most of the unemployed person want to get a job with salary.

Unemployed don’t have any kind of job. They just want to do something

which can give them a position in corporate world. Since the work profile of

an employee is to interacting with the people and convincing them for

purchasing.

Private employees whose salary within Rs 15,000, are highly interested to

become an employee. They just want to make money. Age also matters here,

most of the private employee who were showing their interest. Hence they

have the higher percentage among all the employee.

The Prima Career a multinational concern is busy in recruiting and selecting

employees tactfully, skillfully and with expertise. In view of the

competition, especially in the private sector, the Prima Career Makes

efficient sales team effort with expertise to create excellent customer

relationship management with great online support and personal contacts.

The Prima Career is one of the most prominent companies with expertise

and experience. Employee are extensively trained in understanding

70
customers needs with a dedicated work force behind it, the Prima Career

success story is a result of the unique vision of the company.

Hence, recruitment of employees is one of the most important jobs.

Inefficient employees are burden for the company. Hence only the capable

people who have desire to earn and work hard are selected.

The intensive market research shows that most of the respondents are

showing their interest in Prima Career. They are looking for high

commission slab and marvelous career growth path.

During my research report I took the help of the above described things.

Consequently I became able to recruit maximum employee.

71
RECOMMENDATION AND

SUGGESTION

72
 RECOMMENDATION AND SUGGESTION

New following suggested techniques & their implementation

Market survey for doing job in fastest growing sector, conducted in

different region in Lucknow

New flexible tele-calling script based on data collected by survey. It

changes according to person’s profile.

Full exhibition of posters showing the benefits of being a employee.

Presentation to visitors has done one by one.

Advertisement in print media.

SMS to mobile holders about job.

New designed posters and banners.

References

Sticking the banners within the office and outside the office which

shows the extra benefit for becoming employee of Prima Career.

73
 Utilization of following sources for attracting more people
towards Prima Career

Print Media: Advertisements were given out in the classifieds section of

the leading Newspapers like Hindustan Times and Times of India stating the

opportunity available and interested people were asked to send in their

resumes.

SMS: No’s of the probable prospects were taken from the classifieds

sections and a SMS was sent to them starting the opportunity.

References: We also took References from the people we interviewed

regarding whom they thought would be the best suited and willing to work

and we then contacted them.

Posters & Banners: We had got posters printed stating the carrier

opportunity available and posters were put up at strategic places We also had

got Banners made stating the opportunity available to have an earning and

stood at strategic places like bus stops and public places. To increase the job

satisfaction level of the employee the company should concentrate 'mainly

on the commission, incentive and reward structure rather then the motivation

session and joint field visit.

74
CONCLUSIONS

75
 CONCLUSIONS

The today’s scenario signals that there is a lot of potential for the growth of

technology as the people are becoming more & more Concerned about the

safety & security of themselves & their loved ones This increasing

awareness & concern about the need for Prima Career requires the presence

of expert people who can guide & advice people be an employee in Prima

Career & suggest them the products that fits their needs perfectly. An

Employee is the one who can take up this responsibility & help people in

this It will not only be beneficial for the society but it will also give him an

opportunity to grow, to earn & achieve self-satisfaction. And with a backup

of a reputed company like Prima Career , there seems no barrier in achieving

this. In the end, I would like to say that it was an amazing learning

experience to be a part of Prima Career

76
BIBLIOGRAPHY

77
 BIBLIOGRAPHY

Books

 MAMORIA C.B personnel management ,2000, Himalaya publishing

house, New Delhi

 Prof P.C Tripathi ,Human Recourse Development , Himalaya

publishing house, New Delhi

 P.SUBA RAO Essentials Of Human Recourse Management And

Industrial Relations

 R.S. DWIVEDI Managing Human Recourse

 Human Recourse week Magazine

 Kotler Philip, “Marketing Management” Eleventh Edition.

Websites :-

 www.google.com

 Information Brochure of Prima Career

 Product Manuals of Prima Career

78
ANNEXURE I

Feedback Form

79
 QUESTIONNAIRE

Personal questions

1. Name of your Organization:

2. Your Highest Qualification:

3. Age:

4. Sex:

5. Designation:

6. Experience in the Present Post

7. Total experience :

8. Promotional avenues :

9. Income:

10.Marital Status :

11.Number of dependent :

12.Family structure :

80
 QUESTIONNAIRE FOR EMPLOYEE

1. What is the Reasons of being Employee with Prima Career?

Income

Career progression

Recognition

Flexibility

All the above

2. How much Annual Business Provide by employee?

0-35000

35000-70000

MORE THAN 70000

3 What is the Reasons of Liking with Prima Career?

Integrity

Good Working Environment

Customer-friendly policies

Can work all over the country

4.Which type Working Environment in Prima Career?

Very Good

Good

Average

Poor

81
5 How much Durations of Working with Prima Career?

0-1 yrs

1-2 yrs

2-3 yrs

More than 3 yrs

6. What is your last academic qualification?

12th

Graduate

Post Graduate

MBA

C.A

7.Are you joined in this job in Prima Career?

Yes

No

8. At present you are working in job

Yes

No

9. Are you preferred job in Prima Career?

Yes

No

82
10. Are you satisfied about commission and incentive structure of Prima Career?

Yes

No

11. What inspire you for hard working?

Motivational session

Joint field visit

Commission incentive and reward

12. Do you think that achieving of target and amount was easy for you?

Yes

No

13. If yes, then what factor made it easy?

Your own network and capability

Market Demand

14. What are the things you like in your organization?

For commission and Incentive Structure

For Job Opportunity

For Good Working Environment and Management Support

For Good Reputation of Prima Career

83