Lesson 6 Planning - Awitin

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Lesson 6 Planning & Goal Setting Assignment                                    Due: August 11 (9:00 AM)

1. How do we define what formal Planning is? Why should/do managers plan? What significant
purposes when planning is undertaken?
Planning is the method that analyzes various objectives of the business and finally makes a plan
to achieve the desired goals set up for the company. Planning helps managers allocate scarce
resources appropriately. Also, planning enables managers to make decisions about the direction
of different projects and processes. Planning is the essential step of management function as it
helps to run the business effectively. Forecasting is one of the crucial aspects of planning.
Decisions are made after proper planning, which involves future forecasting.
2. Differentiate the following:

a. Goals versus plans


The goal is to achieve a specific objective within a specific time frame, such as your
vision, where or what you want to be. A plan is like a map showing how to get to your
goal. It consists of a list of action steps and milestones taken to accomplish the goal.
b. Strategic plans versus operational plans
A strategic plan outlines your mission, vision, and high-level goals for the next three to
five years. It also takes into account how you’ll measure those goals, and the major
projects you’ll take to meet them. An operational plan (also known as a work plan)
outlines what your department will focus on for the near future, usually the upcoming
year.
c. Short-term plans versus long-term plans
Short-term usually involves processes that show results within a year. Long-term plans
include the company's overall goals set four or five years in the future and typically are
based on reaching the medium-term targets.
d. Specific plans versus directional plans
Specific plans have clearly defined objectives. Specific plans are not without drawbacks.
They require clarity and predictability that often does not exist. When uncertainty is
high, and management must maintain flexibility to respond to unexpected changes,
directional plans may be preferable. Directional plans, on the other hand, identify
general guidelines. They provide focus but do not lock managers into specific objectives
or specific courses of action.
e. Single-use plans versus standing plan
A single-use plan is used to meet the need of a particular or unique situation. Standing
plans, in contrast, are ongoing. They provide guidance for repeatedly performed actions
in the organization.

3. Approaches to goal setting and approaches to developing plans.

Simply put, the output of goal setting is a list of goals, and the output of goal planning is an
action plan. Most people don't achieve their goals because they stop at goal setting and goals
promote planning to determine how goals will be achieved. Employees often set goals to satisfy
a need; thus, goals can be motivational and increase performance. Evaluation and control allow
an organization to compare its actual performance to its goals and then make any necessary
adjustments.
4. What is environmental scanning? What about competitive intelligence?
Environment scanning as acquiring information about events and their relationships in a
company's outside environment, the knowledge of which would assist top management in its
task of charting the company's future course of action. While Competitive intelligence,
sometimes referred to as corporate intelligence, refers to the ability to gather, analyze, and use
information collected on competitors, customers, and other market factors that contribute to a
business's competitive advantage.

References:

Robbins, S. P., & Coulter, M. (2011). Management (Eleventh Edition). 11th Edition.

Goals and Goal Setting - strategy, organization, levels, advantages, manager, model, type,
company, hierarchy. (n.d.). Https://Www.Referenceforbusiness.Com/Management/Ex-
Gov/Goals-and-Goal-Setting.Html. Retrieved August 9, 2020, from
https://www.referenceforbusiness.com/management/Ex-Gov/Goals-and-Goal-Setting.html

Competitive Intelligence: Eyeing Your Business Rivals. (n.d.). Investopedia. Retrieved August 9,
2020, from https://www.investopedia.com/terms/c/competitive-intelligence.asp

https://www.clearpointstrategy.com/strategic-planning-vs-operational-planning/#:~:text=In
%20short%3A,next%20three%20to%20five%20years.&text=An%20operational%20plan%20(also
%20known,future%E2%80%94usually%20the%20upcoming%20year.

https://smallbusiness.chron.com/shortterm-mediumterm-longterm-planning-business-
60193.html#:~:text=Short%2Dterm%20usually%20involves%20processes,reaching%20the
%20medium%2Dterm%20targets.

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