MEDIA KIT 2020

MISSION
STATEMENT
ELLE DECOR is about the best
design in the world. Design always
has been, and will forever be, in
every pocket of a stylish life. From
interiors, fashion, and art to food
and travel — design is a reflection of
who we are at any given moment.

TO ADVERTISE
Contact your ELLE DECOR Sales Representative or Associate Publisher
William C. Pittel at 212.649.3235 or [email protected]. 3/25/2020
 “I look forward to continuing the
ELLE DECOR tradition of rich storytelling
“
and sumptuous visuals as I proudly lead
this influential brand into the future.”
—Stellene Volandes
Editorial Director, ELLE DECOR

TO ADVERTISE
Contact your ELLE DECOR Sales Representative or Associate Publisher
William C. Pittel at 212.649.3235 or [email protected]. 5/11/2020
 ELLE DECOR

ONLY IN ELLE DECOR

STYLE DESIGN
SHORTLIST NOT FOR SALE
The most stylish and influential people in Our last page spotlighting an exclusive,
the world tell us the essentials they can’t live one-of-a-kind home furnishings piece,
without. commissioned by ELLE DECOR. Each
commissioned piece will be archival, unique
WHAT’S HOT!
and “not for sale” to general public or trade.
Chic new products from the world of design.
Screen Queen
Chanel’s latest SHOWCASE
high-jewelry POV
collection Our favorite new collections and pieces
pays homage
to the eternal White gold, diamonds,
Industry insiders share their takes on the
Coromandel
and mother-of-pearl
compose this stunning from the world of fashion and design.
screen.
Fleur de Nacre neck-
lace from Chanel’s Cor-
omandel collection.
latest in design trends and movements.
TALENT
JEWELRY BOX
Stylish and creative people in today’s world
W R I T T E N A N D P R O D U C E D BY W H I T N E Y R O B I N S O N An incredible collection of unique and
of design.
stunning jewelry.
ED BUILDER
CLOSET CONFIDENTELLE
ELLE DECOR
Smart products for stylish home improvement.
An inside look at the personal closets of
industry insiders and trade professionals. TRUTH IN DECORATING
52
Designer perspectives on ecclectic
sculptures and pieces created for the home
CULTURE in relation to their client needs.
ART SHOW ZODIAC TABLESCAPE
Profiles of up-and-coming artists and Chic inspiration for tablescape decor and
photographers who are exciting entertaining at home.
collectors today.
NOT FOR SALE
CONTRIBUTORS An exclusive, one-of-a-kind product, hand-
Stories and profiles of the people behind crafted by an artisan and available via
the issue. auction at the end of the year.
DANIEL'S KITCHEN
PHILIP FRIEDMAN/STUDIO D

Behold the handmade! There’s no greater defender of craft than Reed Krakoff. Just witness Color Theory,
World-renowned chef Daniel Boulud shares
his latest movement for Tiffany & Co.’s famed Blue Book collection. Here, an aquamarine-and-diamond pendant
set in platinum shimmers, with the soft blue hues graduating and intensifying as the wheel turns. There’s so much
to be said, and it’s a circular conversation worth having. Price upon request; tiffany.com.
recipes for his favorite seasonal dishes
P R O D U C E D BY C H A R L E S C U R K I N

and suggests complementary wines for

sophisticated entertaining.
W H AT ’ S ED TRAVELS
A travel guide for the design enthusiast:

H O T DI SPATCH E S
FROM THE WORLD
OF DESIGN
Find out where to shop, eat, and stay in
premier cities around the world.
ED DESIGN HOTELS
A monthly spotlight on a destination and/or
hotel that is known for its exqusite design.
BOOKS
Excerpts and reviews of the hottest books
being released.

TO ADVERTISE
PHILIP FRIEDMAN/STUDIO D

Composed of pony skin–wrapped blocks grouped on a massive bronze pedestal,

the limited-edition Crac Crac cocktail table, designed by Hervé van der Straeten
for Ralph Pucci, packs aesthetic and literal heft—it weighs more than 300 pounds.
64• w. x 60• d. x 16• h., also sold in a parchment top, $107,040. ralphpucci.net Contact your ELLE DECOR Sales Representative or Associate Publisher
PRODUCED BY BENJAMIN REYNAERT W R I T T E N BY VA N E S S A L AW R E N C E

William C. Pittel at 212.649.3235 or [email protected]. 3/25/2020

 2020
EDITORIAL
CALENDAR

JANUARY/FEBRUARY 2020 MARCH 2020 APRIL 2020

ARCHITECTURE HOLLYWOOD SUSTAINABLE DESIGN
/REAL ESTATE GOES GLOBAL CHANGING THE WORLD
SPECIAL PAPER ORDER: 10/4/19 SPECIAL PAPER ORDER: 11/11/19 SPECIAL PAPER ORDER: 12/17/19
AD CLOSE*: 11/13/19 AD CLOSE*: 12/19/19 AD CLOSE*: 1/30/20
ON SALE: 12/31/19 ON SALE: 2/11/20 ON SALE: 3/17/20

MAY 2020 SUMMER 2020 SEPTEMBER 2020

THE ITALY ISSUE A-LIST SPECIAL ISSUE FASHION AT HOME

SPECIAL PAPER ORDER: 1/31/20 SPECIAL PAPER ORDER: 4/10/20 SPECIAL PAPER ORDER: 5/21/20
AD CLOSE*: 3/10/20 AD CLOSE*: 5/18/20 AD CLOSE*: 6/29/20
ON SALE: 4/21/20 ON SALE: 6/23/20 ON SALE: 8/11/20

OCTOBER 2020 NOVEMBER 2020 DECEMBER 2020

THE ANATOMY THE CITIES ISSUE LIVING WITH ART
OF A HOUSE SPECIAL PAPER ORDER: 7/31/20 SPECIAL PAPER ORDER: 9/4/20
SPECIAL PAPER ORDER: 6/25/20 AD CLOSE*: 9/8/20 AD CLOSE*: 10/13/20
AD CLOSE*: 8/3/20 ON SALE: 10/20/20 ON SALE: 11/24/20
ON SALE: 9/15/20

JANUARY/FEBRUARY 2021
Note: All content subject to change.
TRANSFORMATIONS
/A-LIST ARCHITECTURE *Materials due at ad close. Signed IO for
SPECIAL PAPER ORDER: 10/5/20 covers is 8 weeks prior to listed close date.

AD CLOSE*: 11/10/20 Updated: 6/02/2020

ON SALE: 12/29/20

TO ADVERTISE
Contact your ELLE DECOR Sales Representative or Associate Publisher
William C. Pittel at 212.649.3235 or [email protected].
ELLE DECORATION NETWORK
THE WORLD'S LARGEST DESIGN MAGAZINE
NETWORK: 10M READERS WORLDWIDE

26 EDITIONS 7 OTHER TERRITORIES

ELLE DECORATION China ELLE DECORATION Argentina
ELLE DECORATION Croatia ELLE DECORATION Czech Republic
ELLE DECORATION Denmark ELLE DECORATION Hong-Kong
ELLE DECORATION France ELLE DECORATION Norway
ELLE DECORATION Germany ELLE DECORATION Romania
ELLE DECORATION Greece
ELLE DECORATION Serbia
ELLE DECOR India
ELLE DECORATION Slovenia
ELLE DECORATION Indonesia
ELLE DECOR Italy
ELLE DECOR Japan
ELLE DECOR Korea
ELLE DECORATION Mexico
ELLE DECORATION Middle East
(Lebanon + Arab World)
ELLE DECORATION Netherlands
ELLE DECORATION Phillipines
ELLE DECORATION Poland
ELLE DECORATION Russia
ELLE DECORATION South Africa
ELLE DECOR Spain
ELLE DECORATION Sweden
ELLE DECORATION Taiwan
ELLE DECORATION Thailand
ELLE DECORATION Turkey
ELLE DECORATION UK
ELLE DECOR USA
ELLE DECORATION Vietnam

FOR MORE INFORMATION

Contact your ELLE DECOR Sales Representative or Associate Publisher
William C. Pittel at 212.649.3235 or [email protected]. 3/25/2020
IPSOS READER PROFILE
WOMEN .............................................................................................................................................72%
MEN ......................................................................................................................................................28%
TOTAL AUDIENCE .............................................................................................................................465,000

AGE
AGE 25-54..........................................................................................................................................66%
AGE 35+ ..............................................................................................................................................71%
MEDIAN AGE ....................................................................................................................................45.8

MARITAL STATUS/CHILDREN
MARRIED ..............................................................................................................................................81%
CHILDREN IN HH .............................................................................................................................49%

EDUCATION
ATTENDED COLLEGE ......................................................................................................................92%
GRADUATED COLLEGE+................................................................................................................82%

EMPLOYMENT
EMPLOYED ..........................................................................................................................................83%
PROFESSIONAL/MANAGERIAL ..................................................................................................76%

HOUSEHOLD INCOME
$150,000+ ........................................................................................................................................77%
$200,000+.........................................................................................................................................45%
MEDIAN HHI .....................................................................................................................................$191,898

HOME OWNERSHIP/VALUE
OWN HOME ....................................................................................................................................92%
MEDIAN HOME VALUE .................................................................................................................$608,197
LIQUID ASSETS + REAL ESTATE 1,000,000+..........................................................................75%

SOURCE: Ipsos Affluent Survey USA Double-base 2018 Adults 18 or older, HHI $125,000+

TO ADVERTISE
Contact your ELLE DECOR Sales Representative or Associate Publisher
William C. Pittel at 212.649.3235 or [email protected]. 3/25/2020
MRI READER PROFILE
AUD. (000) COMP %

ADULTS ............................................................................................................ 2,052

WOMEN ........................................................................................................ 1,815 ....................89%
MEN ................................................................................................................. 238 .......................11%
READERS PER COPY .................................................................................... 3.7

AGE
AGE 25-54..................................................................................................... 1,092 ...................53%
AGE 35+ ......................................................................................................... 1,721 ....................84%
MEDIAN AGE ............................................................................................... 51.6

MARITAL STATUS/CHILDREN
MARRIED ......................................................................................................... 1,068 ...................52%
CHILDREN IN HH ........................................................................................ 775 .......................38%

EDUCATION
ATTENDED COLLEGE ................................................................................. 1,448 ...................71%
GRADUATED COLLEGE+........................................................................... 649 .......................32%

EMPLOYMENT
EMPLOYED ..................................................................................................... 1,144 ....................56%
PROFESSIONAL/MANAGERIAL ............................................................. 544 .......................27%

HOUSEHOLD INCOME
$75,000+ ...................................................................................................... 1,099 ...................54%
$100,000+ .................................................................................................... 848 .......................41%

MEDIAN HHI ................................................................................................ $82,236

MEDIAN HH NET WORTH ...................................................................... $292,010

HOME OWNERSHIP
OWNS HOME ............................................................................................. 1,327....................65%
A/B COUNTY............................................................................................... 1,690 ...................82%

SOURCE: GFK/MRI Doublebase 2018: Print/Digital readers

TO ADVERTISE
Contact your ELLE DECOR Sales Representative or Associate Publisher
William C. Pittel at 212.649.3235 or [email protected]. 3/25/2020
 13.3 MILLION
TOTAL BRAND IMPRESSIONS (+23% YOY)

ELLEDECOR.COM
UNIQUE VISITORS: 2.2 MILLION+ (up 105% YOY)

PAGE VIEWS: 11 MILLION

AVERAGE TIME SPENT PER VISITOR: 3.8 Minutes

TOP TRAFFIC SECTIONS: Design & Decorate, Life & Culture, Shopping

SEARCH TRAFFIC: 35% of traffic driven from search (+10% YOY)

ORIGINAL CONTENT: 47% MOM

AFFILIATE REVENUE YTD: Nearly $1 Million (+116% YOY)

SOCIAL MEDIA
8 MILLION+ FOLLOWERS (+732,000 new fans/followers YOY)

—INSTAGRAM: 3.3 Million+

—FACEBOOK: 3.5 Million+

—TWITTER: 472,000+

—PINTEREST: 457,000+

PRINT
TOTAL AUDIENCE: 2.1+ Million
TOTAL CIRCULATION: 555,014
HOLIDAY HOMES FROM COAST TO COAST

NOVEMBER 2019
CROSS PLATFORM
KITCHENS TO
LIVE FOR MULTI-PLATFORM UNDUPLICATED AUDIENCE: 4.4 Million adults (+10% YOY)

Delivering desirable content wherever—and everywhere—our fashionable

and design-first audience is, through regular on-site and social content.
UNIVERSAL
DESIGN:
WHAT IT MEANS
...Whitney Robinson, Editor-In-Chief
AND WHY
YOU NEED IT

...Ingrid Ambramovitch, Executive Editor

NOW
COOK LIKE A PRO
(OR LOOK
GOOD TRYIN’)
NEW YORK’S

...Parker Bowie Larson, Style Director

RETAIL
RENAISSANCE

...Vanessa Lawrence, Senior Editor

ALL contribute regularly to on-site and social content!

SOURCE: *MPA TOTAL BRAND IMPRESSIONS, FY 2018 AVG.

+ SOCIAL COMP REPORT, MARCH 2019; IPSOS AFFUENT
TO ADVERTISE
SURVEY, DOUBLEBASE; COMSCORE, AUGUST 2019; SOCIAL
COMP REPORT, APRIL 2019 ; AAM STATEMENT, DECEMBER ; Contact your ELLE DECOR Sales Representative or Associate Publisher
MRI, FALL 2019 William C. Pittel at 212.649.3235 or [email protected]. 3/25/2020
AD SPECIFICATIONS
SIZES BLEED TRIM LIVE AREA
Spread............................. 16.75 x 11.125" ................16.5 x 10.875" ....................16 x 10.375"
Full Page ......................... 8.5 x 11.125" .....................8.25 x 10.875" ....................7.75 x 10.375"
1/3 Vertical.................... 2.75 x 11.125" ...................2.5 x 10.875".......................2 x 10.375"

SUBMISSIONS: Submit creative to Hearst Ad Gateway at ads.hearst.com.

All files submitted must be PDF X1A print ready.

PROOF SPECIFICATIONS: Hearst utilizes Virtual Proofing technology at

all monthly publication print facilities. Hard copy guidance is no longer required. If you
opt to use a proof for internal color approval, please render at 100% size, to the SWOP
2006 #3 data set: SWOP 2006_Coated3.

INK SPECIFICATIONS: 4/C process. Match colors available.

DENSITY: Total density should not exceed 300%.

MARKS: All marks (trim, bleed) should be included in all colors and must be
located 1/4” (6.35 mmm) from trim and not to invade the live or bleed areas.

BINDING SPECIFICATIONS: Perfect bound; jog to foot.

PRINTING METHOD: Web offset.

GENERAL RULES: Allow minimum 0.125” (3.175mm) on all sides for bleed
ads; Reverse type or 4/C Black text smaller than 10 pt and any solid type smaller than
6 pt cannot be guaranteed for perfect registration or readability; white color objects
cannot be set to overprint.
Live matter SAFETY—leave .25” from all TRIM edges.
Gutter safety for TYPE—.125”-.1875” from each side of spread center.

SHIP INSERTS TO:

Quad/Graphics, N 11896 Hwy 175, Lomira, WI 53048
Attn: Greg Bardele 920.269.5252

INSERT MATERIAL EXTENSIONS OR QUESTIONS:

Operations Account Manager:
Julie Bosco 212.450.0977 or [email protected].

MATERIAL EXTENSIONS OR QUESTIONS:

Judy Braunstein 212.649.7296 or [email protected] 3/25/2020
FURNISHED INSERT SPECS
INSERT SPECIFICATIONS
DELIVERY SIZE...................................................................................................................... 8 1/2 X 11 1/8"
TRIM SIZE ............................................................................................................................. 8 1/4 X 10 7/8"
LIVE MATTER SIZE .............................................................................................................. 7 3/4 X 10 3/8"
BINDING.............................................................................................................................. PERFECT
JOGS TO............................................................................................................................... FOOT
FOOT TRIM .......................................................................................................................... 1/8"
HEAD TRIM .......................................................................................................................... 1/8"
OUTSIDE TRIM .................................................................................................................... 1/8"
GRIND OFF .......................................................................................................................... 1/8"
ACROSS GUTTER .............................................................................................................. 1/4" EACH SIDE

INSERT ISSUE DUE DATE

JANUARY/FEBRUARY 2019 ............................................................................................ NOVEMBER 19
MARCH ................................................................................................................................. JANUARY 15
APRIL ....................................................................................................................................... FEBRUARY 19
MAY ........................................................................................................................................ MARCH 26
JUNE ....................................................................................................................................... APRIL 30
JULY/AUGUST ..................................................................................................................... JUNE 4
SEPTEMBER .......................................................................................................................... JULY 16
OCTOBER ............................................................................................................................. AUGUST 20
NOVEMBER ......................................................................................................................... SEPTEMBER 24
DECEMBER........................................................................................................................... OCTOBER 29
JANUARY/FEBRUARY 2020 ........................................................................................... NOVEMBER 20

REQUIREMENTS
• Insert sample/bluelines must be submitted to determine bindability
• Extensions granted by the advertising production department
• All inserts should be identified with the following information:
Quad/Graphics, N. 11896 Hwy 175, Lomira, WI 53048,
Attention: Greg Bardele, 920.269.5252
• ELLE DECOR/issue date
• Quantity/description of materials

PRINT ORDER/DUE DATES

Judy Braunstein 212.649.7296 or [email protected] 3/25/2020
 TERMS & CONDITIONS 2020: PRINT
1. These terms and conditions apply to all advertising insertion orders placed by lost income and/or profits.
advertiser with Hearst Magazine Media, Inc. ("Publisher") during 2020. Publisher
will not be bound by any condition appearing on order blanks or copy instructions 17. The Advertiser represents that it not only has the right to authorize the
submitted by or on behalf of the advertiser when such condition conflicts with publication of any advertisement it has submitted to Publisher, but that it is fully
any provision contained in Publisher's rate card or with its policies, regardless authorized and licensed to use (i) the names and/or the portraits or pictures
of whether or not set forth in the rate card. All references herein to Advertiser of persons, living or dead, or of things; (ii) any trademarks, service marks,
include Advertiser’s agency, if there is one, and Advertiser and its agency shall be copyrighted, proprietary, or otherwise private material; and (iii) any testimonials
jointly and severally liable for Advertiser’s obligations hereunder. contained in any advertisement submitted by or on behalf of the advertiser and
published by Publisher, and that such advertisement is neither libelous, an invasion
2. Publisher reserves the right to decline or reject any advertisement for any
of privacy, violative of any third party's rights, or otherwise unlawful. As part
reason at any time without liability even though previously acknowledged or
of the consideration and to induce Publisher to publish such advertisement, the
accepted. If an advertisement is accepted for publication, the advertiser agrees
advertiser agrees to indemnify and save harmless Publisher against all loss,
that it will not make any promotional references to Hearst Magazines without the
liability, damage, and expense of whatsoever nature ("Losses") arising out of
prior written permission of the Publisher.
copying, printing, or publishing of such advertisement ("Claims").
3. Short Rates. Advertisers will be short-rated if the space upon which billings
18. In the event that any advertising campaign for advertiser includes
have been based is not used within the 12-month contract period.
sweepstakes, contests, email distribution and/or other promotional elements
which are managed either by the advertiser or by the Publisher on behalf of the
4. Agency commission: 15% to recognized agencies. Bills are rendered on
advertiser, the advertiser also agrees to indemnify and save harmless Publisher
publication date. Payment in U.S. currency required. Net due 30 days from
against any and all Losses arising out of the publication, use or distribution of any
invoice date. Interest will be charged at rate of 1.5% per month or, if less, the
materials, products (including prizes) or services related to all such promotional
maximum lawful interest rate, on past-due invoices. New advertisers must either
elements provided by the Advertiser including, without limitation, those arising
remit payment with order or furnish satisfactory credit references, subject to
from any Claims.
Publisher's discretion.
19. The Advertiser agrees to and does indemnify and save harmless Publisher
5. The Advertiser agrees to pay the amount of invoices rendered by Publisher
from all loss, damage, and liability growing out of the failure of any sweepstakes
within the time specified on the invoice.
or contest inserted by them for publication to be in compliance and conformity
with any and all laws, orders, ordinances, and statutes of the United States, or any
6. Orders 30 days beyond current closing date will be accepted only at rates
of the states or subdivisions thereof.
prevailing, and only on a space-available basis (and subject to the other terms
and conditions herein). Orders containing incorrect rates may be accepted and if
20. All orders accepted are subject to acts of God, fires, strikes, accidents, or
accepted, charged at regular rates. Such errors will be regarded as only clerical.
other occurrences beyond Publisher's control (whether like or unlike any of those
enumerated herein) that prevent Publisher from partially or completely producing,
7. All agencies or direct Advertisers must supply Publisher with a legal street
publishing or distributing Hearst Magazines.
address and not just a post office box.
21. All Advertisements must be clearly identified by the trademark or signature of
8. Orders specifying positions other than those known as designated positions
the advertiser.
are accepted only on a request basis, subject to the right of Publisher to determine
actual positions.
22. Words such as "advertisement" will be placed with copy that, in Publisher's
opinion, resembles editorial matter.
9. Advertisements in other than standard sizes are subject to Publisher's
approval.
23. Cancellations must be in writing. Cancellations for orders are not binding on
Publisher unless in writing and received at least 45 days prior to the advertising
10. Publisher is a member of the Alliance for Audited Media (AAM). Publisher
closing date for inside or outside cover pages and for all inside pages, prior to
reports its total circulation on an issue-by-issue basis which is audited by AAM.
the advertising closing date. Thereafter, orders may not be cancelled or changed
Publisher does not guarantee circulation to regional advertisers, and regional
by the advertiser without the acknowledgement and acceptance of Publisher. If
circulations reported to AAM are used only as a basis for determining rates.
orders are not timely cancelled, the advertiser agrees that it will be responsible for
Publisher is entitled to a 5% shortfall on estimates for ads placed on a regional
the cost of such cancelled advertisements.
basis.
24. A copy of any proposed insert must be submitted to Publisher prior to
11. Rates, conditions, and space units are subject to change without notice. Any
printing of the insert. In no event shall Publisher be responsible for any errors or
discounts are applicable during the period in which they are earned. Any and all
omissions in, or the production quality of any furnished insert.
rebates from earned discount adjustments must be taken by the advertiser within
six (6) months following the period in which such rebates were earned or they will
25. The Advertiser agrees to reimburse Publisher for all fees and expenses,
be deemed expired.
including its attorney's fees, incurred by Hearst in collecting or attempting to
collect charges owed for advertising placed pursuant to this Agreement.
12. Schedule of months of insertion and size of space must accompany all orders
and are binding upon advertiser upon receipt unless terminated in writing prior to
26. The parties agree that the details contained on orders will be treated as
the applicable closing date(s). So-called "space reservations" are not considered
confidential or proprietary information and shall not be disclosed to third parties.
by Publisher as orders or binding upon it in any way.
27. Should Hearst Publisher acquire any new magazines beyond the current list
13. Reproduction quality is at the advertiser's risk if Publisher's specifications
of publications, the Advertiser will not be entitled to any discount with respect to
are not met or if material is received after closing date even if on extension. All
such newly acquired titles during the term of this Agreement.
queries concerning printed reproduction must be submitted to Publisher within 45
days of issue date. 28. Claims for circulation base shortfalls must be made within 6 months after
publication of final AAM statements (the white sheets).
14. Advertising film will be destroyed, if not ordered returned, 12 months after last
use without liability. 29. The Advertiser is responsible for any and all rate base increases that occur
throughout the contract period. Rate base adjustments are NON-NEGOTIABLE.
15. No rebate will be allowed for insertion of wrong key numbers.
30. All issues related to advertising will be governed by the laws of the State of
New York applicable to contracts to be performed entirely therein. Any action
16. The Advertiser agrees that in the event Publisher commits any act, error, or
brought by Advertiser against Publisher relating to advertising must be brought in
omission in the acceptance, publication, and/or distribution of their advertisement
the state or federal courts in New York, New York and the parties hereby consent
for which Publisher may be held legally responsible, Publisher's liability will in no
to the jurisdiction of such courts.
event exceed the cost of the space ordered and further agree that Publisher will
not under any circumstance be responsible for consequential damages, including
3/25/2020
 TERMS & CONDITIONS 2020: DIGITAL
Terms governed by IAB Terms & Conditions 3.0 (https://www.iab.com/wp-content/ date of invoice ("Due Date"). If Advertiser fails to make timely payment, Advertiser will
uploads/2015/06/IAB_4As-tsandcs-FINAL.pdf) with the exception of the following be responsible for all reasonable expenses (including attorneys' fees) incurred by Hearst
(which govern in the event of any discrepancy with the IAB Terms & Conditions): Digital Media in collecting such amounts. Hearst Digital Media reserves the right to
suspend credit and/or performance of its obligations if Advertiser fails to make timely
By placing an Insertion Order for advertising on a Web site or in an email of Hearst
payment. Fees on the Insertion Orders are exclusive of all taxes. Advertiser shall be
Digital Media, a unit of Hearst Magazines Division, Hearst Magazine Media, Inc.
responsible for payment of all taxes, duties and similar charges assessed in connection
("Hearst Digital Media"), Advertiser agrees to the following terms and conditions with
with the Services or on any payments made by Advertiser hereunder, excluding taxes
respect to such advertising (collectively, "Terms"). All references herein to Advertiser
on Hearst Digital Media's net income. If agency is the signing party placing an Insertion
include Advertiser's agency, if there is one, and Advertiser and its agency shall be
Order for the benefit of its client, then agency is responsible for all payments hereunder
jointly and severally liable for Advertiser's obligations hereunder.
regardless of whether it has received payment from its client. However, Hearst Digital
1. Insertion Order; Optimization; Ad Servers. Hearst Digital Media agrees to deliver, Media reserves the right to hold agency and Advertiser jointly and severally liable for
and Advertiser each agree to pay for the services on the applicable Insertion Order all payments. No fees payable hereunder may be reduced as a result of any claim,
which Insertion Order is incorporated herein by this reference (collectively, "Services"), rebate, makegood or other claim of set-off that Advertiser may have or claim to have
according to rates specified on the Insertion Order and subject to these Terms. Subject as a result of an insertion of print advertising in any magazines published by Hearst
to available inventory and appropriate rate adjustment, positions on the Insertion Order Communications, Inc. or its affiliates.
may be adjusted (each, an "Optimization"); provided that the total financial obligation
6. Warranties; Indemnity. Advertiser hereby represents and warrants to Hearst Digital
of the Advertiser under the Insertion Order is not reduced. Optimizations are subject
Media that Advertiser has the right to publish the Ad Materials in the form delivered
to Hearst Digital Media's prior approval, with applicable terms documented via email,
and manner published without infringing or violating the rights of any third party or
and the confirmation of acceptance by Advertiser via reply email, and such terms shall
violation of any law, rule or regulation. This representation and warranty also applies
be binding on Advertiser and made part of the Insertion Order as though fully set forth
to Ad Materials created by Hearst Digital Media. Advertiser agrees, at its own expense,
therein.
to indemnify, defend and hold harmless Hearst Digital Media, its parent companies,
2. Ad Servers and Counting. Hearst Digital Media shall only recognize its third employees, officers, directors, representatives, agents and affiliates, against any and
party ad servers and other nationally recognized third party ad servers as may be all claims, demands, suits, actions, proceedings, damages, liabilities, costs, expenses
agreed upon in writing by Hearst Digital Media and the Advertiser in advance. Any and losses of any kind (including reasonable attorneys' fees and costs) arising out of
of Advertiser's and/or its agency's third party ad server reporting that is not pre- or related to (a) the publication of any advertisement hereunder, (b) the Ad Materials
approved by Hearst Digital Media in writing is not accepted. (a) Shortfall in Campaign. or any matter or thing contained in any advertisement, and/or (c) any material
If actual impressions delivered with respect to a particular advertisement placement of Advertiser to which users can link through any advertisement (including but not
falls below guaranteed levels on the Insertion Order according to the agreed- upon ad limited to, claims of trademark or copyright infringement, libel, defamation, breach
server counts by more than 10%, and/or if there is an omission of any advertisement of confidentiality, privacy or data protection violation, false, deceptive or misleading
(placement or creative unit), Hearst Digital Media will continue the campaign until such advertising or sales practices). HEARST DIGITAL MEDIA MAKES NO WARRANTY
time as the level of impressions equals the guarantee on the Insertion Order. Makeups OF ANY KIND WITH RESPECT TO ITS WEB SITES OR SERVICES TO BE DELIVERED
of shortfalls are not available (a) when under-delivery or omission of an advertisement HEREUNDER AND HEREBY DISCLAIMS ANY AND ALL WARRANTIES, EXPRESS OR
is attributable to Advertiser's and/or agency's (i) delayed, incorrect or incompatible Ad IMPLIED,
Materials or (ii) failure to follow applicable Policies (as defined in Section 4 below), (b)
INCLUDING WITHOUT LIMITATION, ALL WARRANTIES OF MERCHANTABILITY,
for failure to deliver impressions according to any specific daily or weekly distribution,
FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. ALL SERVICES
(c) for impressions marked on the Insertion Order as "estimated" or "not guaranteed",
ARE PROVIDED ON AN AS IS BASIS WITHOUT GUARANTEE.
(d) for sponsorship, exclusive or similar placements, or (e) for preemptive placements
and/or impressions. This section sets forth the sole and exclusive remedy for any failure 7. Limitation of Liability. HEARST DIGITAL MEDIA SHALL NOT BE LIABLE TO THE
of Hearst Digital Media to fulfill its obligations under the Insertion Order. ADVERTISER, ITS AGENCY OR ANY THIRD PARTY UNDER OR IN RELATION TO THESE
TERMS OR ANY INSERTION ORDER FOR ANY CONSEQUENTIAL, INCIDENTAL,
(b) Bonus Impressions. Placements for a specified term shall run for the specified time
SPECIAL OR INDIRECT DAMAGES OF ANY KIND OR NATURE, UNDER ANY
regardless of over-delivery, unless the Insertion Order establishes an impression cap
for third party ad served activity, and Advertiser shall not be charged by Hearst Digital THEORY OF LAW OR EQUITY, AND WHETHER OR NOT HEARST DIGITAL MEDIA
Media for any additional advertisements above any level guaranteed in the Insertion HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT WILL
Order. If a previously approved third party ad server is being used and Advertiser HEARST DIGITAL MEDIA'S LIABILITY UNDER OR IN RELATION TO THESE TERMS OR
notifies Hearst Digital Media that the guaranteed level stated in the Insertion Order has ANY INSERTION ORDER EXCEED THE FEES ACTUALLY PAID TO HEARST DIGITAL
been reached, Hearst Digital Media will use commercially reasonable efforts to suspend MEDIA FOR THE ADVERTISEMENT GIVING RISE TO SUCH LIABILITY.
delivery promptly. If the over-delivery exceeds the guaranteed level in the Insertion
8. Miscellaneous. Hearst Digital Media shall not be liable to Advertiser for delay or
Order by an amount in excess of 10% and Advertiser is using a third party ad server,
default in the performance of or completion of Services under the Insertion Order or
then Hearst will reimburse or credit Advertiser for fees, if any, charged by the third
these Terms, if caused by conditions beyond its control, including but not limited to,
party ad server for trafficking ads in excess of 10% above the guarantee.
any act of God, governmental authority, or war, terrorist act, riot, labor stoppage or
3. Cancellation. (a) Cancellation of custom programs will result in billing for costs slowdown, fire, flood, severe weather, earthquake, accident, telecommunications or
incurred. (b) Sponsorship dates cannot be moved after booked. network failures, failure of the Internet, or electrical outages. These Terms, together with
the Insertion Order, shall be governed and construed in accordance with the laws of the
Cancellation and alteration notification must be sent via email to your account executive
state of New York, without regard to its conflicts of law principles. Any action brought
or [email protected] to be followed by revised paperwork.
by Advertiser against Hearst Digital Media relating to advertising must be brought in
4. Ad Materials; Late Creative. Artwork, copy, other content, active URL s and other the state or federal courts in New York, New York and the parties hereby consent to the
components of the advertisement (collectively, "Ad Materials") must comply with Hearst jurisdiction of such courts. These Terms (together with the IAB terms) and the Insertion
Digital Media's criteria and specifications for its applicable Web site(s) (collectively, Order are the complete and exclusive agreement between the parties with respect to the
the "Policies"), as updated from time-to-time in Hearst Digital Media's discretion. Ad subject matter and supersede any prior or contemporaneous agreements, negotiations
Materials must be received at least five (5) business days prior to the scheduled start and communications, whether written or oral, between the parties regarding such
date or within the timeframe in the Policies for the applicable ad type if such timeframe subject matter. The Terms and Insertion Order (except in the case of Optimizations)
is greater. If Ad Materials are not received within such timeframe, or if provided may only be modified, or any rights under it waived, by a written document executed
incorrectly or inconsistent with the Policies, then guaranteed impressions and Hearst by both parties. Hearst Digital Media will not be bound by any terms or conditions,
Digital Media's obligations will be reduced pro-rata for the period of time that reserved printed or otherwise, appearing on any purchase order, copy instructions, contract
space was not filled; however, Advertiser will remain liable for the full fee set forth in or other documents submitted by Advertiser or its Agency, or expressed orally. To the
the Insertion Order for all impressions ordered and inventory reserved. All Ad Materials extent of any conflict, these Terms shall prevail over the Insertion Order. These Terms
are subject to Hearst Digital Media's approval, which may be denied for any reason and the Insertion Order are specifically between and for the benefit of Hearst Digital
in Hearst Digital Media's sole discretion. Hearst Digital Media reserves the right, at Media and Advertiser, and no other person or entity whatsoever (including without
any time and for any reason in its discretion, to cancel or cease publication of any Ad limitation, Advertiser's agency) shall have any rights, interests or claims hereunder or
Materials, space reservation, or position commitment, without any liability, and in such be entitled to any benefits under or on account of these Terms or the Insertion Order
event, Advertiser will be liable to pay only for those impressions actually served. as a third party beneficiary or otherwise. All obligations and liabilities which by their
nature are intended to survive shall survive termination or expiration of these Terms and
5. Payment Terms; Taxes. If Hearst Digital Media approves credit, Advertiser will be the Insertion Order for any reason. If the Insertion Order is signed by an Agency, the
invoiced promptly at the end of each month for amounts set forth on the Insertion Order Agency represents and warrants that it has full authority to bind Advertiser and to enter
and payment shall be made to Hearst Digital Media within thirty (30) days from the this Agreement on its behalf.

3/25/2020
2020 GENERAL RATES
EFFECTIVE SEPTEMBER ISSUE

RATE BASE 525,000

4-COLOR GROSS
FULL PAGE ............................................................................................................................................$115,275

1/3 PAGE ............................................................................................................................................$55,660

COVER 2 ..............................................................................................................................................$158,505

COVER 3 ..............................................................................................................................................$144,045

COVER 4 ..............................................................................................................................................$164,285

BLACK & WHITE GROSS

FULL PAGE ............................................................................................................................................$87,970

1/3 PAGE ............................................................................................................................................$41,665

TO ADVERTISE
Contact your ELLE DECOR Sales Representative or Associate Publisher
William C. Pittel at 212.649.3235 or [email protected]. 5/11/2020
MAJOR MARKETS
CALIFORNIA, GEORGIA, FLORIDA, ILLINOIS,
NEW YORK, TEXAS

CIRCULATION .......................................................................................................... 224,005

FULL PAGE NET RATES

1X ...................................................................................................................................................... $14,090 NET
3X ...................................................................................................................................................... $13,605 NET
6X+ .................................................................................................................................................... $13,115 NET

PLEASE NOTE
• Circulation figures are estimates based on the June 2019 AAM Statement
and include subscription and newsstand copies
• Regional advertisements do not appear in complimentary copies of the magazine;
these copies are not included in the circulation numbers
• We do not guarantee precise newsstand distribution
• New subscribers may receive an edition outside of their region for their first
issue(s) due to subscription processing time
• Color matching in ads is not guaranteed due to short run

SOURCE: June 2019 AAM Statement

TO ADVERTISE
Contact your ELLE DECOR Sales Representative or Associate Publisher
William C. Pittel at 212.649.3235 or [email protected]. 3/25/2020
NORTHEAST
CONNECTICUT, MARYLAND, MASSACHUSETTS,
NEW HAMPSHIRE, NEW JERSEY, NEW YORK,
PENNSYLVANIA, VIRGINIA, WASHINGTON D.C.

CIRCULATION .......................................................................................................... 118,071

FULL PAGE NET RATES

1X ........................................................................................................................................................ $8,225 NET
3X ....................................................................................................................................................... $7,670 NET
6X+ ..................................................................................................................................................... $7,225 NET

AD CLOSE DEADLINES
MARCH ............................................................................................................................................ 12/19/19
MAY ................................................................................................................................................... 3/10/20
JUNE .................................................................................................................................................. 4/13/20
SEPTEMBER ..................................................................................................................................... 6/29/20
NOVEMBER .................................................................................................................................... 9/8/20

PLEASE NOTE
• Only available in: March, May, June, Sept, and November issues
• Circulation figures are estimates based on the June 2019 AAM Statement
and include subscription and newsstand copies
• Regional advertisements do not appear in complimentary copies of the magazine;
these copies are not included in the circulation numbers
• We do not guarantee precise newsstand distribution
• New subscribers may receive an edition outside of their region for their first
issue(s) due to subscription processing time
• Color matching in ads is not guaranteed due to short run

SOURCE: June 2019 AAM Statement

TO ADVERTISE
Contact your ELLE DECOR Sales Representative or Associate Publisher
William C. Pittel at 212.649.3235 or [email protected]. 3/25/2020
NEW YORK METRO
NEW YORK, NEW JERSEY, CONNECTICUT

CIRCULATION .......................................................................................................... 58,221

FULL PAGE NET RATES

1X ........................................................................................................................................................ $5,025 NET
3X ....................................................................................................................................................... $4,810 NET
6X+ ..................................................................................................................................................... $4,590 NET

AD CLOSE DEADLINES
APRIL .................................................................................................................................................. 1/30/20
JULY/AUGUST ................................................................................................................................ 5/18/20
OCTOBER ........................................................................................................................................ 8/3/20
DECEMBER...................................................................................................................................... 10/13/20

PLEASE NOTE
• Only available in: April, July/August, October, and December issues
• Circulation figures are estimates based on the June 2019 AAM Statement and
include subscription and newsstand copies
• Regional advertisements do not appear in complimentary copies of the magazine;
company and office copies do not continue to go on circulation
• Precise newsstand distribution not guaranteed
• New subscribers may receive an edition outside of their region for their first
issue(s) due to subscription processing time
• Color matching in ads is not guaranteed due to short run

SOURCE: June 2019 AAM Statement

TO ADVERTISE
Contact your ELLE DECOR Sales Representative or Associate Publisher
William C. Pittel at 212.649.3235 or [email protected]. 3/25/2020
WESTERN SECTION
ARIZONA, CALIFORNIA, COLORADO, NEW
MEXICO, NEVADA, OREGON, WASHINGTON

CIRCULATION .......................................................................................................... 113,518

FULL PAGE NET RATES

1X ...................................................................................................................................................... $8,800 NET
3X ...................................................................................................................................................... $8,375 NET
6X+ .................................................................................................................................................... $7,825 NET

PLEASE NOTE
• Circulation figures are estimates based on the June 2019 AAM Statement and
include subscription and newsstand copies
• Regional advertisements do not appear in complimentary copies of the magazine;
these copies are not included in the circulation numbers
• We do not guarantee precise newsstand distribution
• New subscribers may receive an edition outside of their region for their first issue(s)
due to subscription processing time
• Color matching in ads is not guaranteed due to short run

SOURCE: June 2019 AAM Statement

TO ADVERTISE
Contact your ELLE DECOR Sales Representative or Associate Publisher
William C. Pittel at 212.649.3235 or [email protected]. 3/25/2020