Customer Satisfaction Level On Asian Paints

Customers satisfaction level on “ASIAN PAINTS” Asian paints
PROBLEMS IDENTIFICATION
The problem considers for the study customer satisfaction level
on “Asian Paints’’ at chelodid town.
OBJECTIVES
1. To identify the present position of “Asian Paints’’
2. To find out the awareness about “Asian Paints’’ in the market.
3. To examine the buying behavior of customer about “Asian
Paints’’
SCOPE OF STUDY
The study is limited in chikodi town only. The research is also
including the customer’s response & interest of the different paints.
K.L.E Society’s G.I.Bagewadi Arts, Science and Commerce college, NIPANI Page 4
Customer satisfaction level on “ASIAN PAINTS’’ Asian paints
METHODOLOGY
There are two types of data collection method which are as
follows.
1)Primary Data
2)Secondary Data
Explanation:
1)Primary Data: It is a data which is conducted by the researcher
himself
2)Secondary Data: It is data which has been collected by someone
else and it is by the researcher for his study purpose.
Methodology refers to the method used to conduct the study
and analysis of data.
a) Research Design:
The type of study is explanatory.
b) Sources of data:
The field of work mainly includes interaction with present
students.
c) Data collection method: Direct Personal Interview Method
The data collected through questionnaire. Questionnaire
was used as one of the instruments to collect the required data and as
a guide to interview the target customers.
SAMPLING PLAN
Sample Unit:
Students, Business man, Professions and house holders.
Sample Size:
From the chikodi city 25 respondents were selected for the
study.
1. Businessman 09
2. Professional 02
3. Employees 06
4. Formers 01
5. Others 07
Sample procedure:
Non probability sampling procedure.
Contact Method:
Personal interview method.
COMPANY PROFILE OF ASIAN PAINTS

LIMITED
Organization
Asian Paints is headed by Mr. Ashwin Dani, Vice President
and managing Director. Asian Paints corporate office is located at:
Asian Paints Limited

Asian Paints House
6A, Shantinagar
Vakola Pipeline Road
Santacruz (East)
Mumbai-400055, India
Tel : + 91-22-3981 8000
Fax : + 91-22-3981 8888
www.apaints.com
K.L. E Society’s G.I.Bagewadi Arts, Science and Commerce college,NIPANI Page 9
Ticker : 500820
Exchanges : OTH
2009 Sales : 52,589,000,000
Major industry : Chemicals
Sub industry : Paints & Resian manufactures
Country : INDIA
Employees : 4260
Business Description
Asian Paints Limited. The Group’s principal activities are to
manufacture and market paints. The Group also manufacture
Phthalic Anhydride and Pentaerythritol. The Group operates in
Australia, Fiji, Solomon Islands, Tonga, Vanuatu, mynamar, china,
Thailand, Malaysia, Singapore, Bangladesh,Nepal, Srilanka,
Bahrain, the UAE, Oman, Barbados, Jamaica, Trinidad Tobago,
Egypt, Mauritius and Malta. During the year ended 31-Mar-2009,
the Group acquired 49% stake in Asian Paints (Tonga) Ltd.
Asian Paints
Asian Paints is an Indian based company and having 29
manufacture bases in 21 countries and five regions. It is largest and
Asia’s 3rd largest Paints company. It has five corporate brands
operating across the globe, they are – Asian Paints, Berger
International, SCIB Paints, Apco Coatings and Taubmans.
K.L. E Society’s G.I.Bagewadi Arts, Science and Commerce college, NIPANI Page 10
Asian Paints was rated as ‘Best Small Companies in the World

for 2020 and 2003’ by Forbes Global magazine USA and was
presented with the ‘Best under a Billion’ company award. Asian
Paints is the only such paint company in the world to receive such
award.
Activities:
Asian Paints offers a wide spectrum of services in the following
areas-
Decorative – under this segment it offers Painting Guide, Painting
solution, Paint Calculator and Paint Selector as value added
decorative service.
Industrial – Asian Paints offers 4 types of industrial coatings such
as-
Protective coating – protects steel and concrete structure from the
corrosive action of harsh climates, pollution, sea spray, acids, oils,
and solvents.
Road markings – are used as road markers for lane as indicator of
lane separation and also as safety markers. They include ordinary
road marking paint, hot applied retro-reflective thermoplastic
material and retro-reflective water borne paint.
Powder Coating- is used enhance the performance of industrial
paints.
Floor Coating- such paints protects the floor surface and prevents
crack formation, insect nest formation, water seepage etc.
Automotive- It includes wide range of motor bikes and car paints.
Performance:
Asian Paints had a turnover of Rs 30.2 billion (around USD
680 millions) in the last financial year. Net income of the group rose
to Rs 10078.62 millions as on September 06. Net Profit of the group
increased to 827.3 millions as on September 06.
Asian Paints is India’s largest paint company and ranked among

the top ten Decorative Coatings Companies in the World with a
turnover of INR 54.63 billion. Asian Paints along with its
subsidiaries has operations in 18 countries across the world and 26
paint manufacturing facilities, servicing consumer in 65 countries
through Berger International, SCIB Paints-Egypt, Asian Paints,
Apco Coatings and Taubman’s.
Corporate Information
Asian Paints is a fully integrated paints company that employs the
most advanced and prudent principals for its working. Know about
the company, its strategies, management structure in detail here.
Corporate Citizenship
While working towards enhancing customer experience we at
Asian Paints, look at the bigger by being aware about environmental
hazards. All our manufacture plants and unite are certified safe.
Group Subsidiaries
Currently, South Asia, South East, South Pacific, Middle East
& Caribbean region are covered through five corporate brands viz.
Asian Paints, Berger International, APCO Coating & Taubman’s
respectively
Aware & Recognition

We have been widely recognized by entities the world over
with awards & recognition of high caliber. With the aim of fulfilling
customer needs & receive acknowledgement in return, which eggs us
to deliver more than expected.
Customer satisfaction level on “ ASIAN PAINTS’’ Asian paints
Financial Results
Our working style is inclusive and we show transparency in
our dealings. Presenting, the annual reports with information that
keep you informed and help you make decision.
News and Events

Asian Paints is a place that keeps on buzzing with activity.
We provide you with all latest happenings and events here.
Asian Paints announces latest color trends for the year

Announcement /Corporate March 21,2009, 19: IST
Asian Paints launched their latest colour trends for the New
Year titled Colour Next 09 amidst the members of the Indian
Institute of Architects. Colour Next is a research based annual trend
forecasting initiative, studying lifestyle trends and predicating
colour that will rule interiors this year. The Themes are named
Metropolis, Earth Song, Indigene, Multiplicity and Homepage.
Amit Syngle, Vice President, Sales & Marketing, Asian

Paints said, “Asian Paints initiated Colour Next six years ago to
study colour trends that are specific to the Indian market. Today,
colour Next is probably one of the most comprehensive trend
research done in the area of colour. The uniqueness of the entire
process stems from the fact that thought leaders from varied
discipline come together to articulate the trends and colour
palettees.’’
The Themes for Colour Next 09

Indigene:- The words that describe Indigenous best; Vibrant, Quirky
and Indigenous. India is representative of a its people. Earth unique,
exemplifying faith, festivity and freedom. Indigene is confident &
global in its outlook. Aa new resurgent India draped in optimism and
ready for the world. Free of shackles from the past, this DNA of
young India is fun, quirky & irreverent. Consisting of earthy tone
and shades, they represent the colours that best describe the new
India.
Earth Song:- It represents responsibility, being Alive and fresh. It is
knowing that every small step will make a difference. An answer to
the challenge our Earth faces. Earth Song is beyond colours, shades
and light. It resonates softer colours that have a soothing effect,
environmental friendliness.
Multiplicity:- It rings with passion, Duality and is Multidimensional.
A world beginning to recognize that life is too short to be one track,
chasing just a single dream. Fading the lines between profession and
interests, between shades of grey and colours at play. One-
dimensional is passe & juggling new challenge if fun. A melting pot
of colours. It makes way for contrasting shades, subdued tones and
everything in between.
Homepage: - Representative of the New Age, the My space

generation explores creativity beyond the virgin canvas and onto
virtual space – E Creative. A connected world where technology is
the new enabler. All the world is a stage and all are welcome to
make vivid their expression. Colours that theme is inspired by the
Gen-Y.
Metropolis:- It shouts, Urban, Authoritative and Masculine.

Inspired by the straight lines & masculine forms of the modern city,
these colour are for the individual who belongs to the urbane. The
colour palette is vigorous, yet sublime and personal. These are
dominating colours that speak the bold language of the urban
individual.
The Reseach Process
Asian Paints Colour Next, the world’s first India-specific
colour forecasting, has over the last 6 years, developed and fine
tuned a proprietary research process to study the Indian design and
décor space. Thus identifying the emerging directions and deveop
design themes and colour palettes around them. The process spread
over 6 months and spanning India, involved interaction with across
section of society, from directions consumers, to designers, to
opinion leaders. A wide variety of research methodologies like
visual scans, documentation of visual spaces, in-depth interview,
focused group discussions and creative workshops are used during
the research The output was then ratified by two panels of industry
leaders and is finally presented in the form of the Colour Next
Palette of Lead Colours & Supporting Colours for 2009-10.
ABOUT ASIAN PAINTS

Asian Paints is largest paint company and the third largest
paint company in Asia today, with a turnover of Rs 30.2 billion
(around USD 680 million). Asian Paints operates in 22 countries and
has 30 paint manufacturing facilities in the world servicing
consumers in over 65 countries. Besides Asian Paints, the group
operates around the world through its subsidiaries Berger
International Limited, Apco Coatings, SCIB Paints and Taubmans.
The company has come a long way since its small beginnings in
1942. Driven by its strong consumer-focus and innovative spirit, the
company has been the market leader in paints since 1968. Today it is
double the size of any other paint company in India.
Colours speak. They spell happiness, they elucidate

feelings and they converse thoughts. When words fail, colours chart.
A radiant face, a bluish day, a black movement!
They are there. Everywere saying unsaid things! And

that’s why choosing a particular colour is tough, its like making a
statement! Is it loud, will it be passe, will it match the curtains. And
whatever an indecisive mind can imagine. Deciding on the right
colour is a task definitely worthy of time and money.
Especially now; when in-vogue becomes outdated, in the

blink of an eye.
Colour NEXT 08 is a celebration of the will be

adorning your imagination in the year 2008! A compilation of colour
that’s going to lead home decor this year; each one of them is a
representation of a future trend and outcome of a painstaking
research.
Taking into account varied parameters like international
rends, lifestyle and new product developments. Every year a team of
exports at Asian Paints conduct a detailed research to ascertain the
emerging trends in home Décor. The research is conducted across
India, and takes into account the views of consumers and allied
industry experts. What comes forth is a crystal-clear indication of the
colour trends that’s going to hit the walls.
We invite you to browse though Colour NEXT 08 and get
a privileged peek into the colour trends of tumorrow.
K.L. E Society’s G.I.Bagewadi Arts, Science and Commerce college, NIPANI page 18
Colour Matchmaking
Colour plays an integral part of your décor. It has the

ability to alter the perception of space in many ways- by enhancing a
beautiful detail, by subduing an undesirable feature, by imposing
scale or by simple compensating for the lack of architectural.
So, when you think of colours and shades for

your home, think in terms of
Creating a mood and ambience

Choosing colour combination by the function of the room
Shades by the size of the room
Experimenting with various colour combination to enhance or
detract the shape of the room
Complementing the furniture inside the room
Fabric and flooring to define a theme
We’ve defined some wall colour combinations that could
work with the look you want to crate. By describing effects, you can
use your imagination and fill in the blanks to let your home reflect
your character- Not sure yet! Take home our trial packs!
The impact of a shade on a wall is a function of the

ambience in which it is applied. Thus, the same shade might appeal
differently in two different rooms with differing décor. The best way
to ascertain the impact and appearance of a shade on the wall is to
apply a patch of that shade on the wall.
Asian Paints Samplers enable you to do just that!
What are Asian Paints Samplers’?

Asian Paints Samplers are 200 ml paint packs which can be
used to sample shades on the wall. These come in a range of shades
that are available through an Asian paints Colour World outlet.
Asian Paints offers Samplers in Royale Luxury Emulsion to sample
shades on interior walls and Apex Exterior Emulsion to sample
shades on exterior walls. Thus, all you need to do is purchase these
sample packs at a nominal price from any of the select Asian Paints
Colour World retail stores and experiment in one’s own house.
Milestones
1945
The Company was incorporated as a private limited
company under the name of Asian Oil and Paint Company Pvt. Ltd.
It was converted into a public limited company in 1973. The
company manufactures a wide range of surface coatings catering to
different end-uers. It also manufactures vinyl pyridine latex used in
the manufacture of rubber tyres.
The company expanded its products range, developed its
own technology, set up a distribution network penetrating in smaller
towns and ploughed back a large part of earnings into creation of
new facilities.
1965
The name was changed from Asian oil and Paint company
Pvt. Ltd. To Asian Paints (India) Pvt. Ltd.
1974
A major modernization programmed was undertaken to
streamline the paint production facilities by improving the layout of
machines, addition to balancing equipment and replacement of old
machinery. The company embarked on phased modernization of
resin manufacturing facilities as well.
The Bhandup plant of the company is reportedly the largest
single paint factory in the country and one of the most up-to-date
with sophisticated machinery and equipment for manufacturing a
wide range of paints and other products besides adequate resin
manufacturing capacity to meet its entire requirements.
1975
Bonus Equity shares issued in the prop. 1:2 in 1961, 1;3 in
1962, 1:1 in 1966, 1:2 in 1969, 2:3 in1971 and 1:2 in 1975.
1978
Rs. 1,00,000 bonus Equity shares issued in the prop. 2:3
1980
50,000 unclassified shares classified as preference shares and
issued. They are redeemable during the period 30.6.1987/1990
1982
The main objects of the public issue of capital during august
were to fulfill the listing requirements of the Stock Exchange and to
provide part of the finance for the increased operations.
1983
Equity shares subdivided. Rs.10,00,000 Bonus shares issued
ibn prop. 2:5, 16, 85, 185 No. of Equity shares issued (prem. Rs 13
per share) through prospectus in august 1982. Out of these, 84259
shares and 33,704 shares were reserved for preferential allotment to
the employees and the business associates of the company
respectively. 15, 67,222 shares offered to the public of which
4,21,296 shares were offered to NRIs on repatriation basis.
1985
The Company undertook to set up a third paint unit at
Patancheru, a notified backward area near Hyderabad, for the
manufacture of 15,000 MT of paints and enamels.
A letter of intent was obtained for setting up a forth paint plant

in Uttar Pradesh with a capacity of 23,000 tonnes per annum of
paints, varnishes and enamels and 65,000 tonnes per annum of
synthetic resins for (captive consumption).
The Company entered into a collaboration agreement with
Nippon Paints. Ltd., Japan, to obtain technical know-how to
manufacture powder coating and coil coating under an exclusive
license. Necessary manufacturing facilities for the powder coatings
with a capacity of 300 MT were installed and commissioned at kasna
plant during 1992-93. 31,11,111 Bonus equity shares issued in
prop.3:5.
1987
The company commissioned a plant for the manufacture of
synthetic rubbers lattices with a capacity of 1,200 tones’ per annum.
The company received a letter of intent to manufacture 9,000 tones
of phthalic anhydride. The project would be based on imported van
Heyden low energy process technology with engineering package
from Davy McKee of Cologne, West Germany. The project was
commissioned in march 1990. But, a fire accident in the succeeding
month damaged a storage tank, near by pipes and support structures.
The plant was repaired and restarted only in august 1990.
The Company jointly with Tamil Nadu Industrial Development

Corporation (TIDCO) promoted a joint sector company under the
name Pentasia Chemical Ltd. (PCL) for the manufacture of 3,000
TPA of pentaerythritol and 1,800 TPA of sodium formate. The
project commissioned in March. 41,48, 148 Bonus equity shares
issued in prop. 1:2.
1988
The company issued 9,00,000 – 14% secured non-convertible
debentures of Rs 100 each to ICICI, UTI, LIC, GIC, NIC, New India
Assurance Company Ltd., Oriental Insurance Co., Ltd and United
India Insurance Co., Ltd. On private placement basis. These
debentures are redeemable in five equal instalments on the expiry of
5th, 6th, 7th, 8th, and 9th, year from the date of allotment at a premium
of Rs 5 per debenture.
1989
A scheme of arrangement was finalized for vesting of the
assets and liabilities of the Company’s Apcotex division with
Apcotex Lattices Ltd. (ALL). As per the scheme of arrangement, one
equity share of Rs 10 each of ALL was allotted without payment in
cash to the shareholders of Asian Paints (India) Ltd., for every 13
equity shares held by them in the company, i.e., Asian Paints (India)
Ltd.
The first phase of the project with an initial installed capacity
of 16,000 tones per annum was commissioned during the year.
1990
Asian Paints (South Pacific) Ltd., in Fiji and Asian Paints
(Tonga) Ltd., are two joint venture set up abroad with the company
supplying the necessary know-how. Both these are the company’s
subsidiaries and the equity participation by the company amounted
to 51% in the former and 25% in the latter as at 31st, December.
Asian Paints (South Pacific) Ltd., holds an additional 25% in the
equity capital of Asian Paints (Tonga) Ltd.,
The Company also set up two more joint ventures under the
names and styles of Asian Paints (Nepal) Pvt. Ltd., and Asian Paints
(S.I) Ltd., both of which are subsidiaries of the company.
The company had set up a joint venture unit Asian Paints
(Vanuatu) Ltd., for the manufacture of Paints and enamels in the
pacific Island of Vanuatu. The Vanuatu company had issued 54,000
ordinary shares of US each to the Company as fully paid-up shares
against the plant and machinery supplied.
1991
Pentasia Chemical Ltd., became a subsidiary of the company.
Pentasia Investments Ltd., is a subsidiary of the company. – the
company acquired 19,10,000 equity share of Rs 10 each capital of
Pentasia Chemicals Ltd., from TIDCO in May. Consequently, PCL
became a subsidiary of the Company.
The company issued 5,00,000 – 17.5% secured non –
convertible redeemable debentures of Rs 100 each aggregating to Rs
500 lakhs to unit trust of India on private placement basis. These
debentures are redeemable in three equal instalments on the expiry
of 6th, 7th, and 8th, years from the date of allotment at a premium of
Rs 5 per debenture.
1992
74,66,666 bonus equity shares issued in prop. 3:5.
1993
Sales of phthalic division was lower due to planned shutdown
of the plant for 25 days and also due to lower selling prices. – The
Company undertaken to set up a joint venture unit along with its
overseas subsidiaries, in Queensland, Australia for manufacture of
paints, enamels and varnishes.
The Company was to invest a 9,00,000 in the share
capital of Asian Paints (Queensland) Pvt, Ltd., a joint stock
company, Australia.
1994
The company proposed to expand its existing capacities for
the manufacture of paints and enamels to 50,000 tones per annum at
each of its plants in Ankleshwar, Patancheru and Kasna.
The company placed before the operating agency
approached by BIFR, the proposal to amalgamate with itself Pentasia
Chemical Ltd.
1995
Pantasia Chemical Ltd., (PCL) was merged with the
company. The assets and liabilities of the invest while PCL are
invested with the company with effects from 1.10.1994.
The company undertook to set up a joint venture unit for
the manufacture of paints, enamels and varnishes in the Republic of
Mauritius. The joint venture involves a total cost of 1,83, 00,000
Mauritius rupees of which 49% will be financed by the company and
the balance from Mauritian parties.
199,11,110 No of Equity shares allotted as bonus shares on

1.1.1996. Another 2,94000 No. of Equity shares of Rs 10 each were
allotted by the Company in pursuant to the of BIFR to PCL in prop.
1:25.
1996
The Company proposed to set up a fifth point manufacturing
plant at Ratnagiri, Maharashtra.
During 21st February, a fire broke and in the paint
manufacturing block of Mumbai plant causing extensive damage to
the materials stored in the black.
A joint venture company viz. Asian PPG Industries Pvt. Ltd. Was
set up along with PPG industries, Inc. of USA to market and /or
manufacture automotive paints and certain Industrial Products as
may be decided upon mutually between the partners.
1998
As at 31st March, a sum of Rs 1008 lakhs was outstanding
against loans from financial institutions.
The new initiative to install 350 colour words received
encouraging response and made significant contribution to
performance. Three new products, NC range of wood finishes, ACE
exterior emulsion and Asian wall putty were launched.
Asian Paints, the Rs. 737.20 crore paints major, has launched
a new marketing thrust with the introduction of a one-stop colour
shop for paints complete with a software for consumers to choose
and select their different shade combinations.
Asian Paints, India’s No.1 Paint Company recently, launched

their latest offering ‘Asian Paints colour World’.
Credit Rating Information Services of India Ltd (Crisil) has assigned
a ‘AAA’ rating to the proposed non-convertible debenture
(NCD) obligation of Asian Paints Ltd(APL).
Two subsidiaries of Asian Paints – Pentasia Chemical and
Pentasia Investments – have been merged with the parent company
following the approval of the Board for Industrial & financial
Reconstruction (BIFR).
Asian Paints Limited, the largest paint company in India,
launched its first exclusive showroom in Mumbai.
1999
The Company has joint venture companies in the overseas
market. All these ventures are doing well and have a strong hold in
their respective markets.
In its first-ever acquisition overseas, Asian paints Ltd. (APL) has
acquired a 76 percent equity stake in Lanka-based Delmege Forsyth
& Co (Paints)Ltd.
2000
Asian Paints has launched two variants in polyurethane
(PU) wood finish under the brand name Opal.
The Company has proposed to issue shares in the ration of
three shares for every five shares held.
Asian Paints has opened a manufacturing plant in Oman in

partnership with a local company.
Asian Paints has acquired the entire paints business of
pacific Paints Company based in Australia for over Rs 1 crore.
Asian Paints has lifted the lockout at its factory in Uttar
Pradesh. The Company suspended operations at kasna in July after
the workers resorted to a sit-in-strike.
2001
Asian Paints has introducing Utsav Enamel for the festive
season. Asian Paints has appointed senior partner of the solicitor film
Co, R A Shah and Deputy Director, National Chemical Laboratory
Dr Swaminathan Sivaram as directors on the company’s board.
Asian Paints India Ltd has posted a marginal drop in net profit
at Rs 29.62 crore for the quarter ended September 30,2001.
2002
Approves voluntary delisting of shares from the following
stock exchanges:
1 The Ludhiana Stock Exchange Association Ltd.
2 The Calcutta Stock Exchange Association Ltd.
3 The Stock Exchange, Ahmedabad.
4 Madras Stock Exchange Ltd.
5 The Delhi Stock Exchange Association Ltd.
6 The Hyderabad Stock Exchange Ltd.
7 Vadodara Stock Exchange Ltd.
Revamps its international operations, transfers shares in its

subsidiaries in Fiji, Tonga, Solomon Island, Vanuata, Australia and
the Sultanate of Oman to the Mauritius based subsidiary Asian
Paints International Executes agreement for purchase of 60% equity
capital of SCIB Chemical S.A.E, Egypt.
Launches its million-joint venture with Bangladesh-based
Confidence Cements in which the holds 51 percent stale.
Acquires controlling stake of 50.1 percent in Berger
International, Singapore, for Rs 58 crore, appoint Jalaj Danias CEO.
2003
Board recommends issue of bonus shares by capitalization
of Reserves in the ratio of 1 equity share for every 2 equity shares
held on the record date.
Asian Paints, via its Singapore-based subsidiary- Berger
International- inks a technology and brand licensing agreement with
PT Abadi Coatings Solusi, an Indonesian paint company.
Shareholders approve the scheme of Arrangement proposed
to the made between Pentasia Investment Ltd with Asian Paints
India and the consequential reduction of share capital of Asian Paints
India Ltd.
Berger International starts restructuring exercise to curtail
cost Acquires Taubmans Paints (Fiji) Ltd. Through its subsidiary in
Fiji, Asian Paints (South Pacific) Ltd (APSP) Acquisition of 9.2%
shares in ICI India Ltd.
Asian Paints bags Ken Sharma award

2004
10th Asian Paints Star Screen Weekly Awards- Aura of
mystery Asian Paints launches paint solutions for kids’
2005
Berger Intl partners with Filipino firm Dutch Boy

Dealer Profile

DEALER PROFILE

Assumed
Testing of
Hypothesi
s
ASSUMMED TESTING OF HYPOTHESIS
Ho: - Student satisfied by the Comp-U-Soft.

H1: - Student not satisfied by the Comp-U-Soft.
Ho: - Null hypothesis.
H1: - Alternative hypothesis.
n: - Number of respondent.
P: - Sample proportion.
X: - x/n
P: - population.
Q= 1-P
Research
Finding
1 Rate the given below brands of Paints
Brands Respondents Percent (%)

Asian 25 100%
Ustav 0 0%
Beoger’s 0 0%
Royal 0 0%
Others 0 0%
Total 25 100%
30
25
20
15
25
10
0 0 0 0
0
Asian Ustav Beoger's Royal Other
The following graph shows 100% of respondents gave the rate to

“Asian Paints” only, remaining all brands are 0%
2. the following table shows that what made the customers to

purchase “Asian Paints”.
Features Respondent Percentage(%)
Quality 11 44
Price 04 16%
Brands 10 40%
Others 0 0%
Total 25 100%
The above graph shows that the 44% of respondents purchase the
“Asian Paints” by quality, 16% by price, & 40% by brand
3. The following table shows that how the customers come to know
about “Asian Paints”.
Media Respondents Percentage%

T.VAd’s 11 44%
News Paper 8 32%

Parent 4 16%
Others 2 8%
Total 25 100%
50
4544
40
35
32
30
25
20
16
15
10
8
5
0
T.V ad's News papers Parent Category 4
The above graph shows 44% of respondent are know about “Asian
Paints” by T. V Ad’s, 32% by newspapers, 16% by parent &
remaining 8% by others.
4. The following table shows price of “Asian Paints”.

Price Respondent Percentage%
Low 03 12%
Medium 18 72%
High 04 16%
Total 25 100%
PRICE
80%
72%
70%
60%
50%
40%
30%
20% 16%
12%
10%
0%
Low Medium High
PRICE
The above graph shows that the 72% of respondents told that the
price of “Asian Paints” is medium, 16% of respondents told high and
remaining 12% respondents told low.
5. The following table shows compared to others “Asian Paints “is

Comparison Respondent Percentage%
Excellent 10 40%
Good 13 52%
Neither Good Nor bad 01 4%
Poor 01 4%
Total 25 100%
COMPARISON
COMPARISON
60%
52%
50%
40%
40%
30%
20%
10%
4% 4%
0%
Excellent Good Neither Good NorBad Poor
The above graph shows that the 40% of respondents told that the
compared to others “Asian Paints” is excellent, 52% of respondents
told good, 4% told neither good nor bad & remaining 4% of
respondents told poor.
6. the following table shows respondents opinion about “Asian

Paints” after using
Opinion after using “Asian respondents Percentage%

Paints”
Good 9 36%
Very Good 12 48%
Better 4 16%
Bad 0 0%
Total 25 100%
OPINION
60%
50% 48%
40%
36%
30%
20% 16%
10%
0%
0%
Good Very Good Better Bad
OPINION
The above graph shows opinion of respondents after using

“Asian Paints” 36% of respondents told good, 48% very good, 16%
better & 0% bad.
7. The following table shows the Ad’s of “Asian Paints”

Opinion about Ad’s of Respondents Percentage%
“Asian
Paints”
Informative 5 20%
Attractive 19 76%
Effective 1 4%
No effect 0 0%
Total 25 100%
Advertisement Opinion
80%
76%
70%
60%
50%
40%
30%
20%
20%
10%
0%
0% 4%
Informative Attractive Effective Category 4
Advertisement Opinion
The following graph shows opinion of advertisement of

“Asian Paints” 20% of respondent told informative, 76% attractive,
4% effective & 0% no effect.

Dealer Co-operation Respondents Percentage%
Yes 23 92%
NO 02 8%
Total 25 100%
8. The following table shows opinion about dealer’s co-operation

with respondents
Dealers Co- operation

NO
8%
YES
92%
YES NO
The above graph shows that 92% dealer’s cooperates with

customers & remaining 8% not co-operate.
9. The following table shows in case not availability what the

respondent will do
If no availability of “Asian Respondents Percentage (%)
Paints”
Yes 14 56%
No 11 44%
Total 25 100%
If no availability
44%
56%
Yes No
The above graph shows in case not availability 52% of

respondents told they will prefer another brand & remaining 44%
told no.
10. The following table shows draw back opinion

Draw Back Respondents Percentage(%)
Yes 0 0%
No 25 100%
Total 25 100%
Draw Back
Yes
No
100%
The above graph shows 100% 0f respondents don’t want to

give draw back.

11. The following table shows satisfaction by “Asian Paints”
Satisfaction Respondents Percentage (%)
Yes 23 92%
No 02 8%
Total 25 100%
Satisfaction
8%
92%
Yes No
The above graph shows that 92% 0f respondents are satisfied

with “Asian Paints” & 8% of respondents are not satisfied.

12. The following table shows rating scale of “Asian Paints”
satisfaction level
Rating Respondents Percentage (%)
Very Good 10 40%
Good 11 44%
Neither Good nor Bad 4 16%
Bad 0 0%
Very bad 0 0%
Total 25 100%
Rating
100%
90%
80%
70%
60% 40% 44% 16%
50%
40%
30%
20%
0% 0%
10%
0%
Very Good Good Neither Good Nor Bad
bad
Rating
The above graph shows that 40% of respondents are highly

satisfied with “Asian Paints”, 44% just satisfied, 16% neither
satisfied nor dissatisfied.

Testing
of
Hypothesis
TESTING OF HYPOTHESIS
Ho: 92% of respondents are satisfied by “Asian Paints”.
Solution:
X= 42
N= 50
P=x/n= 42/50=0.84
P = 92% =0.84
Q=1-p
=1-0.92
=0.08
k = 1.96
Ho= 92% customer are satisfied

H1 = 8% customer are not satisfied
Standard equation for testing for proportion is


Suggestion
s
SUGGESTIONS
A Most of the customers told “Asian Paints” quality is less so

provide more.
B Still the customers are excepting less prices.
C Most of the customer told that expand your “Asian paints”
business to even village places.
D Create more attractive advertisement of “Asian Paints”

Conclusio
n
CONCLUSION
I would like give conclusion that totally in today’s the

“Asian Paints” has good position in the market because of good
quality by which the maximum customers are satisfied with “Asian
Paints”.

Limitation
s
K.L. E Society’s G.I. Bagewadi Arts, Science and Commerce college, NIPANI Page 56

LIMITATION
1.The study is limited to chikodi town only.
2.Because of busy schedule some respondents refused to give
information.
3.time and cost are major constraints for the study.
4.Most of the customers fill up the questionnaire very quickly.
5.The main problem is language is problem because the
questionnaire was in English only so some respondents can’t
understand the language.
6.Time and cost are major constraints for the study.

Time &
Financial
Cost
TIME & FINANCIAL COST
Time:
To complete this project, I have taken 30 days duration i.e. 15th

April 2020 to 15th may 2020.
Cost:
The financial costs are as follows

1.Printing Rs. 600
2.Xrox Rs. 400
3.Binding Rs. 150
4.CD Rs. 50
5.Reseach exp. Rs. 200
6.Miscellaneous Rs. 200
---------------
Total Rs. 1600
Bibliograp
hy
BIBLIOGRAPHY
While preparing project report the documents referred are-
¶ Principal of Marketing
By Philips Kotler
¶ Statistics Technique
By Raj Mohan
¶ www.asianpaints.com
¶ www.asianpaints.co.in
Annexure
QUESTIONNAIRE
I, Mr. Pravin M Kambale student of K.L.E Society’s
G.I.bagewadi Arts, Science and Commerce college, NIPANI. I am
studying in M.com IV semester. I have undertaken a research survey
on “Customers Satisfaction level” on “ASIAN PAINTS” at Chikodi
town, which is part of my academic purpose.
So, I kindly request you to provide the information, which
is related to my research. I assure you that the information provided
will be kept confidential and used only for study purpose.
Place:
Date:

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Customers satisfaction level on “ASIAN PAINTS” Asian paints

Customer satisfaction level on “ASIAN PAINTS’’ Asian paints

COMPANY PROFILE OF ASIAN PAINTS

Asian Paints Limited

Customer satisfaction level on “ASIAN PAINTS’’ Asian paints

Customer satisfaction level on “ASIAN PAINTS’’ Asian paints

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Customer satisfaction level on “ASIAN PAINTS’’ Asian paints

Asian Paints is India’s largest paint company and ranked among

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Aware & Recognition

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News and Events

Asian Paints announces latest color trends for the year

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Amit Syngle, Vice President, Sales & Marketing, Asian

The Themes for Colour Next 09

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Homepage: - Representative of the New Age, the My space

Metropolis:- It shouts, Urban, Authoritative and Masculine.

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ABOUT ASIAN PAINTS

Colours speak. They spell happiness, they elucidate

They are there. Everywere saying unsaid things! And

Customer satisfaction level on “ ASIAN PAINTS’’ Asian paints

Especially now; when in-vogue becomes outdated, in the

Colour NEXT 08 is a celebration of the will be

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Colour plays an integral part of your décor. It has the

So, when you think of colours and shades for

Creating a mood and ambience

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The impact of a shade on a wall is a function of the

What are Asian Paints Samplers’?

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Customer satisfaction level on “ ASIAN PAINTS’’ Asian paints

Customer satisfaction level on “ ASIAN PAINTS’’ Asian paints

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Customer satisfaction level on “ ASIAN PAINTS’’ Asian paints

Customer satisfaction level on “ ASIAN PAINTS’’ Asian paints

Customer satisfaction level on “ASIAN PAINTS’’ Asian paints

199,11,110 No of Equity shares allotted as bonus shares on

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Asian Paints, India’s No.1 Paint Company recently, launched

Customer satisfaction level on “ASIAN PAINTS’’ Asian paints

Asian Paints has opened a manufacturing plant in Oman in

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Revamps its international operations, transfers shares in its

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Asian Paints bags Ken Sharma award

Customer satisfaction level on “ASIAN PAINTS’’ Asian paints

Customer satisfaction level on “ASIAN PAINTS’’ Asian paints

Customer satisfaction level on “ASIAN PAINTS’’ Asian paints

Customer satisfaction level on “ASIAN PAINTS’’ Asian paints

ASSUMMED TESTING OF HYPOTHESIS

Ho: - Student satisfied by the Comp-U-Soft.