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    1 - Comfortable Chairs 70.3%

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    Chispa Boom
    This document contains an individual assignment analyzing survey data with SPSS. It includes frequency distributions, descriptive statistics, and charts analyzing respondents' movie attendance habits and preferences. Key findings include: 90% attended a movie in the past year, comfortable chairs were the most important movie theater item, and the internet was the most popular source of movie information. Seniors were the classification group most likely to attend movies, while those over 26 were the age group least likely to attend. Caucasians were less likely to attend movies than African Americans.

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    1 - Comfortable Chairs 70.3%

    Uploaded by

    Chispa Boom
    110 views9 pages
    This document contains an individual assignment analyzing survey data with SPSS. It includes frequency distributions, descriptive statistics, and charts analyzing respondents' movie attendance habits and preferences. Key findings include: 90% attended a movie in the past year, comfortable chairs were the most important movie theater item, and the internet was the most popular source of movie information. Seniors were the classification group most likely to attend movies, while those over 26 were the age group least likely to attend. Caucasians were less likely to attend movies than African Americans.

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    This document contains an individual assignment analyzing survey data with SPSS. It includes frequency distributions, descriptive statistics, and charts analyzing respondents' movie attendance habits and preferences. Key findings include: 90% attended a movie in the past year, comfortable chairs were the most important movie theater item, and the internet was the most popular source of movie information. Seniors were the classification group most likely to attend movies, while those over 26 were the age group least likely to attend. Caucasians were less likely to attend movies than African Americans.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    110 views9 pages

    1 - Comfortable Chairs 70.3%

    Uploaded by

    Chispa Boom
    This document contains an individual assignment analyzing survey data with SPSS. It includes frequency distributions, descriptive statistics, and charts analyzing respondents' movie attendance habits and preferences. Key findings include: 90% attended a movie in the past year, comfortable chairs were the most important movie theater item, and the internet was the most popular source of movie information. Seniors were the classification group most likely to attend movies, while those over 26 were the age group least likely to attend. Caucasians were less likely to attend movies than African Americans.

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    The document provides statistics from survey results about movie watching habits and preferences. Some key findings are that 90% attended a movie in the past year, the top 5 most important theater items are comfortable chairs, clean restrooms, sound system quality, screen size and seating, and 29% consider newspapers a very important source of movie information.

    90% of respondents attended at least 1 movie in the past year.

    The top 5 most important movie theater items according to respondents are: 1) Comfortable Chairs 2) Clean Restrooms 3) Sound System Quality 4) Size of Screen 5) Auditorium Seating

    Sofia Porcara

    11/11/19

    MKTG 379

    Individual Assignment: SPSS

    Task 2: Analysis of Data with Frequency Distributions

    1. What percentage of all respondents attended at least 1 movie in the past year? 90.0%

    2. What percentage of all respondents never buy food items at a movie? 29.2%

    3. Top 5 Movie Items Table

    Movie Item Percentage of Respondents

    1st – Comfortable Chairs 70.3%

    2nd – Clean Restrooms 65.0%

    3rd – Sound System Quality 64.7%

    4th – Size of Screen 56.2%

    5th – Auditorium Seating 52.0%

    4. What percentage of respondents consider the “newspaper” a very important source of


    information about movies playing at movie theatres? 28.8%
    5. What percentage of respondents consider the “Internet” a very unimportant source
    of information about movies playing at movie theatres? 8.3%

    6. By observing the distribution of responses for Q8a, Q8b, Q8c and Q8d, which is the most
    popular purchase option for movie theatre tickets? The most popular purchase option
    is “at the theater right before the movie started” (Q8b).

    7. Movie Theater Information Sources Table

    Movie Theater Information Sources Percentage of Respondents Indicating


    Very Important
    Internet 49.7%

    Newspaper 28.8%

    Phone in for Information 27.7%

    Friends and Family 22.3%

    Television 22.3%

    Other 6.2%

    Task 3: Analysis of Data with Descriptive Statistics


    1. Using only the mean for each of the variables, which of the movie theatre items was
    considered “most important?” (Q5d) Comfortable Chairs

    2. Using only the standard deviation for each of the variables, for which question was
    there the greatest amount of agreement? (Q5d) Comfortable Chairs since it had the
    least amount of dispersion between the responses to movie items.

    3. Questions 4 &6 utilize multiple choice questions which yield non-metric data.

    a. What is the median response for Question #4, concerning the amount a person
    spends on food/drink items at a movie? The median is value (1): Up to $7.49
    b. Concerning Question #6, the distance a person would drive to see a movie on a
    “big screen,” what is the mode of that distribution of responses? The mode is
    value (3)- 25 to 49 miles.

    4. In this question the objective will be to compare the results of the median and mean
    responses for Q3.
    a. Mean response: 1.6
    b. Median response: 1
    c. Standard deviation: 1.2519
    d. Minimum response: 0
    e. Maximum response: 12

    5. Given the information you obtained from answering #4 above, is the Mean or Median a
    better representative of the “average” response to Q3?
    The "mean" represents the average answer in Q3 and is a better representative. The
    average is the absolute mean of the data set, while the median is just the middle
    number. The median value of the results is resistant to outliers. The mean reflects such
    outliers that can be important to understanding the dataset.
    Task 3b: Analysis of Demographic Characteristics Using Charts

    1. Ethnic Background Chart

    (Q11) ETHNIC BACKGROUND:

    Frequency Percent Valid Percent Cumulative Percent


    Valid African- 73 14.6% 14.7% 14.7%
    American
    Caucasian 380 76.0% 76.5% 91.1%

    Hispanic 7 1.4% 1.41% 92.6%

    Other 37 7.4% 7.4% 99.4%

    Total 497 99.4% 99.95% 100%

    Total 500 100% 100% 100%


    ETHNIC BACKGROUND:
    7%
    1% 15%

    76%

    Gender Chart

    (Q12) GENDER:

    Frequency Percent Valid Percent Cumulative Percent


    Valid Male 228 45.6% 45.6% 45.6%

    Female 272 54.4% 54.5% 100%

    Total 500 100% 100% 100%


    Gender %

    0.46
    0.55

    Classification Chart

    (Q13) CLASSIFICATION:

    Frequency Percent Valid Percent Cumulative Percent


    Valid Freshman 71 14.2% 14.2% 14.2%

    Sophomore 86 17.2% 17.2% 31.4%

    Junior 128 25.6% 25.6% 57%

    Senior 153 30.6% 30.6% 87.6%

    Grad Student 62 12.4% 12.4% 100%

    Total 500 100% 100% 100%


    Classification in %

    0.12 0.14

    0.17

    0.31

    0.26

    Age Chart

    (Q14) AGE:

    Frequency Percent Valid Percent Cumulative Percent


    Valid 0 to 18 50 10% 10% 10%

    19-20 113 22.6% 22.6% 32.6%

    21-23 210 42% 42% 74.6%

    24-26 46 9.2% 9.2% 83.8%

    Over 26 81 16.2% 16.2% 100%

    Total 500 100% 100% 100%


    Age in %

    10%
    16%

    9% 23%

    42%

    Ch. 16: Exercise 1:

    1. What % of males do not attend movies at movie theaters?


    11.4% in comparison with women at 8.8%

    2. What % of all respondents are African American and do not attend movies at movie
    theaters?
    14.7% of all respondents are African American and 4.1% do not attend movies at movie
    theaters

    3. What % of respondents not attending movies at movie theaters are in the 19-20 age
    category?
    1.2 % of respondents not attending movies at movie theaters are in the 19-20 age
    category

    4. Based on respondent’s answers to Q1 from the survey, which classification group is


    most likely to attend movies at movie theaters?
    Seniors in comparison with all groups with a total of 3.4 %

    5. Based on respondent’s answers to Q1 from the survey, which age category is least likely
    to attend movies at a movie theater?
    Over 26 because it provides the most amount of respondents that responded “no” in
    attending movie theatres

    6. Based on respondent’s answers to Q1 from the survey, are Caucasians less likely to
    attend movies in movies theaters than African Americans?
    Yes, since the total amount 8.9% voted “No” in comparison with African-Americans
    0.6%

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