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Summer Internship Project 2020 COMPANY: Oyster Connect: "Report 2"

The document provides an overview of the various products and services offered by Times Internet, an Indian digital media company. It discusses 8 key areas: news, sports, lifestyle, entertainment, video, gaming, personal finance, and real estate/food/education. For each area, it summarizes the major brands, user base, growth rates, and positioning in the market. The overall document aims to give a high-level view of Times Internet's diverse portfolio of digital media properties across news, entertainment, and other sectors in India.

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Vaishnavi Khandelwal
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© © All Rights Reserved
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39 views

Summer Internship Project 2020 COMPANY: Oyster Connect: "Report 2"

The document provides an overview of the various products and services offered by Times Internet, an Indian digital media company. It discusses 8 key areas: news, sports, lifestyle, entertainment, video, gaming, personal finance, and real estate/food/education. For each area, it summarizes the major brands, user base, growth rates, and positioning in the market. The overall document aims to give a high-level view of Times Internet's diverse portfolio of digital media properties across news, entertainment, and other sectors in India.

Uploaded by

Vaishnavi Khandelwal
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SUMMER INTERNSHIP PROJECT 2020

COMPANY: Oyster Connect

“REPORT 2”

POST GRADUATE DIPLOMA IN MANAGEMENT


(Batch 2019-21)
i

Under Supervision Of
Dr. DEEPAK SINGH
Associate Professor- Marketing & Strategy

Submitted by
Student Name: Vaishnavi Khandelwal
Roll No. PGMB1951
I

JAIPURIA INSTITUTE OF MANAGEMENT


A-32 A, Sector 62, Institutional Area, Noida- 201309 (U.P.)
i i
TIMES INTERNET
Major Competitors:

Segmentation and Positioning strategy:


Segmentation is basically is done by brand personality. Brand Personality
means to a set of characteristics that you typically use to describe humans. They
are attributed to the brand name and are used by the consumer to relate to what
the business does consistently online, and offline. Be it on their website, social
media or in their advertising campaigns.
Product/ Service Mix:
1.News-
The Times Group has a 181 year old heritage as India’s largest and most
influential news organisation. At Times Internet, we’ve tried hard to honor that
intention with the leading news and information destinations for the Indian
consumer.
Our news platforms are the largest providers of trusted information across India.
While our initial footprint centered on English-speaking India, our news
publications collectively reach 265 million deduplicated consumers, more than
any other news organization in India.
The Times of India continues to lead the English News genre, with 212 million
monthly users, growing 44% this year. In addition, Times Now has recently
become the #2 digital news outlet, providing its own perspective on key news
issues. ETimes, the entertainment and lifestyle leg of TOI, grew to over 88
million monthly users, making it the largest entertainment news destination in

India.
Today, there are more news outlets than ever before, and yet, there’s never
been a greater need for trusted source of quality news.

2.Sports-
In 2014, we acquired Cricbuzz. At that time, Cricbuzz was an emerging,

mobile-first cricket destination. Today, Cricbuzz is the global thought-leader for


cricket, with nearly 10x the audience size of its nearest competitor. Cricbuzz has
become the cricket category. Since 2017, consumers have searched for
“Cricbuzz” more than “Cricket” itself (3.5x more, last week).

In the first month of IPL this year, Cricbuzz has seen over 118 million people
check in, and our flagship show — Cricbuzz Live. Cricbuzz is a great product
that shines, focusing on doing a few things extremely well to make a large
impact.
n the US market, Willow continues to be the dominant destination to watch
cricket, live and on-demand, with over 90% of all cricket rights available on its
platform. Its TV distribution has reached over 4 million homes, and is
consistently a top 10 sports channel in the US, along with sports like golf and
tennis. Willow’s online subscriber base is growing quickly too, as users prefer

the ease of multi-device access.


3.LifeStyle:
The Indiatimes Lifestyle Network (ILN) is built for the digital-first, millennial
audience, for whom traditional media brands simply aren’t relatable. Traditional
brands don’t speak their language, and they don’t speak to the issues that matter
to them.
Indiatimes, MensXP, iDiva, and Whats Hot have reimagined what it means to
inform a new generation, building content that thrives across social platforms
and beyond. More importantly, they are truly community-centric, having built
strong relationships with their consumers. Some of our most exciting video
work has come out of ILN, such as the now-famous South Delhi Girls, a
satirical video series that speak to the ‘unique’ cultural traits of South Delhi
living.

ILN has developed an authentic voice that resonates with this generation, in a
way that few publishers really understand. With over 40 million monthly
visitors, ILN influences the influencers that define ‘the new cool’.
In the next year, expect to see some exciting innovations from ILN, as they
expand the traditional norms of how a publisher engages with its audience.
4.Entertainment:
In our mission to serve the Indian consumer, our fastest expansion in the last
five years has been in entertainment, where our music and video platforms have
grown rapidly, and we are planting seeds in gaming. Our platforms enable the
expression and creativity for artists in India and around the world.

Our in-house, incubated music platform Gaana has gone from strength to
strength. Last year, Gaana raised $115 million in a round of investments led by
Tencent. Despite constant new competition in the Indian music streaming
market (like this, this, this, and this), Gaana continues to grow, building
amazing product features like integrated lyrics, Gaana Videos, and an ever-
growing content library. Just last month, the platform crossed 100 million
monthly users.
5.Video:
MXPlayer is the most ambitious bet we’ve ever made. After investing over
$150 million to acquire a majority stake, we pivoted the business. For the
uninitiated, MXPlayer is the world’s largest local video playback app, used
primarily to play the video files people keep on their phones.
Two months ago, we relaunched MXPlayer as a streaming video platform,
backed with over 100,000 hours of premium content from partners like Sony
and TVF, and an amazing suite of original, premium shows, like Hey Prabhu,
Aafat, I’m mature and Love Ok Please. Our shows have gained critical acclaim,
and have been consumed by tens of millions of our users. MXPlayer is already
one of the top video destinations in India, and we are working to build more
great entertainment experiences on the platform.
MXPlayer sees over 1.2 million new installs every day, is installed on over 600
million devices globally, and is present on over half of all Indian smartphones.
Its unparalleled scale offers us a unique and powerful way to engage with the
majority of Indian mobile phone users.

6.Gaming:
One of our core focus areas this year is gaming. Mobile gaming has grown
globally, but in India, we see the industry reaching an inflection point, as better
mobile devices spread, and consumers start testing their capabilities. Gaming is
a new frontier for us, and we’ve started with an approach where we seed
multiple gaming plays to see how users respond. Our early plays have shown
strong engagement, like CricPlay in fantasy cricket, and Qureka and BaaziNow
in live entertainment. MPL, one of our latest investments, is growing fast as a
casual e-sports platform. We’ll continue to experiment and grow here, while
leveraging our large media platforms as effective distribution and growth
engines for our gaming ventures. Entertainment is our fastest growing category
at Times Internet, in terms of engagement and revenue. Our entertainment
portfolio now represents the majority of minutes across our ecosystem, and as
it’s grown, we’ve really come to understand the wider Indian consumer, whose
habits and interests don’t necessarily correlate with the global and English
speaking consumer.
7. Personal Finance:
ETMONEY is India’s best digital-first personal finance platform that helps
Indians to manage their financial life from one place. It starts by solving the
core need of growing one’s money by providing commission-free investing and

then expands to provide easy access to insurance and on-demand, instant loans.
The finance industry has been riddled with inefficiencies and business models
that abuse asymmetry of information between institution and consumer.
ETMONEY has a huge opportunity to correct this by offering simple, high-
quality financial products, at a fraction of the cost of a traditional institution.

ETMONEY is laying the foundations for a new-age banking experience.

8.Real Estate, Food and Education:

MagicBricks continues to be the leading online real estate platform. This


business has focused on great execution and on tirelessly improving the quality
of listings and the ease of the product. One recent feature in particular —
anonymous chat with brokers — has struck a strong chord with consumers.
Already at break-even, MagicBricks is growing about 40% annually on the back
of an expanding market. With a host of new products ready to service both the
industry and the consumer, we’re expecting to begin generating profits this
year.
In food, Dineout has gone deep into its niche of being an integral part of the
eating-out experience for consumers, and a vital demand generation partner for
restaurants. Our CRM and POS platforms, Inresto and Torqus, power over 5500
restaurants, helping them better manage their business. Dineout seated over 2
million customers across partner restaurants in February (looking at you
Deepinder), and our lifestyle subscription product Gourmet Passport, has the
highest retention and repeat purchases across any loyalty program in the
industry. While others have focused on food delivery, Dineout has gone deep in
supporting and amplifying the eating -out experience, led by our flagship event,
the Great Indian Restaurant Festival, which continues to be the leading food
event in India. Dineout achieved over 200% revenue growth this year, and is in
a strong position to build on its strengths in the coming years.

Gradeup has established itself as the largest and most engaged exam preparation
app, with over 13 million registered users and nearly 3.5 million monthly users.
The Gradeup student base grew over 200% in the past 12 months, with an
average user spending over 150 minutes per month.
Gradeup also launched Classroom, its online live classes platform, which is
seeing 4x the student engagement over recorded lectures. Gradeup Classroom
added over 3,000 subscribers last quarter. We are very excited to see Gradeup
evolve its student community and live learning platform over the next year.
TIMES CLOUD PLATFORM:

The businesses operate with autonomy, allowing nimble execution. However,


underlying all of properties is the Times Cloud Platform, an amplifier that helps
to do more.

Pricing Strategy:
Any digital business is based on if Customer Lifetime Value (CLV) is greater
than Customer Acquisition Cost (CAC). So if the Customer Acquisition Cost
and five Customer Lifetime Value, then you already sitting on a significant
advantage,” spending some amount to get a person on one of its properties,
Times Internet engages the customer on its other properties as well.
Promotional Strategy:

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