Introduction To Branding
Introduction To Branding
Introduction To Branding
There are millions of products and services all over the world, each claims to be
the best among their category. But, every product is not equally popular.
Consumer doesn't remember every product, only few products are remembered
by their name, logo, or slogan. Such products generate desired emotions in the
mind of consumer. It is branding that makes product popular and known in the
market; branding is not an activity that can be done overnight, it might takes
months and even years to create a loyal and reputed brand.
Definition of Branding
Meaning of Branding
Branding is a process of creating a unique name and image for a product in the
mind of consumer, mainly through advertising campaigns. A brand is a name,
term, symbol, design or combination of these elements, used to identify a
product, a family of products, or all products of an organisation.
Brand includes various elements like - brand names, trade names, brand marks,
trade marks, and trade characters. The combination of these elements form a
firm's corporate symbol or name.
Branding Strategies