TINDER

With 30 billion matches to date, Tinder® is the world’s most popular app for meeting new people.
If you
are here to meet new people, expand your social network, meet locals when you are traveling, or just
live in the now, you have come to the right place. Tinder called “the world’s hottest app” for a reason:
tinder sparks more than 26 million matches per day. How many dating apps do that?
Match. Chat. Date. Tinder is easy and fun. If someone likes you back, it is a Match! There is invented the
double opt-in so that two people will only match when there is a mutual interest. No stress. No
rejection. Just tap through the profiles you are interested in, chat online with your matches, then step
away from your phone, meet up in the real world and spark something new. Welcome to Tinder—the
largest, hottest community of singles in the world. Do not be shy, come on over.
The Tinder dating app was launched on September 12th, 2012 first on iOS and then later Android. It was
founded by Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani, and Whitney
Wolfe (who later left and started Bumble). Tinder uses location in part to match members and they
popularized swiping which allows users on profile photos to swipe right to like someone and to swipe
left to dislike someone. If both users swipe right on each others photo it is considered a match and then
you can message each other. Tinder user accounts can be linked to a person's mobile phone number,
and/or Facebook, Instagram, and Spotify accounts. Users can also write a short bio of themselves for
their profile. Tinder quickly caught on with college students and by 2014 users were swiping 1 billion
times a day with the app. In November of 2014 Tinder introduced a subscription service which offers
additional features and enhancements while keeping the core of the app free. In 2017 Tinder released a
web version of their service. It is not clear when IAC first invested in Tinder but by 2014 they were a
majority stake holder and Tinder's financial information was included with IAC quarterly reports. In 2017
Tinder was merged into Match Group (which is majority owned by IAC). At that time Tinder was valued
at $3 billion. In 2018 they had 3.8 million subscribers (Q2) and are expected to generate over $800
million in revenue for the year. Since then according to a independant valuation in 2019, Tinder is now
valued at $10 billion.
Tinder's primary companion site has been Facebook, as Tinder users were originally required to connect
their Facebook profiles to their Tinder accounts for verification and profile details. Using Facebook,
Tinder is able to build a user profile with photos that have already been uploaded. Basic information is
gathered and the users' social graph is analyzed. Candidates who are most likely to be compatible based
on geographical location, number of mutual friends, and common interests are streamed into a list of
matches. Based on the results of potential candidates, the app allows the user to anonymously like
another user by swiping right or pass by swiping left on them. If two users like each other it then results
in a "match" and they are able to chat within the app. Chatting on Tinder is only available between two
users that have swiped right on one another's photos. The selections a user makes are not known to
other users, unless two individuals swipe right on each other's profiles. However, once you have
matches on the app, the user is able to send personal photos, called "Tinder Moments", to all matches
at once, allowing each match to like or not like the photos. The site also has verified profiles for public
figures, so that celebrities and other public figures can verify they are who they are when using the app.
The app is currently used in about 196 countries.
Tinder is used widely throughout the world and is available in over 40 languages. As of late 2014, an
estimated 50 million people used the app every month with an average of 12 million matches per day.
However, to get to those 12 million matches, users collectively made around 1 billion swipes per day.
The minimum age to sign up and use Tinder was 18. As of June 2016, Tinder is no longer usable by
anyone under 18. If minors were found being under 18, they were banned from using Tinder until 18. As
of April 2015, Tinder users swiped through 1.6 billion Tinder profiles and made more than.26 million
matches per day. More than 8 billion matches had been made since Tinder launched in 2012.

TINDER

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With 30 billion matches to date, Tinder® is the world’s most popular app for meeting new people.

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