Molakalmuru Silk Handloom Cluster Documentary
Molakalmuru Silk Handloom Cluster Documentary
Molakalmuru Silk Handloom Cluster Documentary
Introduction
Textiles is one of the biggest industrial sectors of the world. India is the second largest
producer of textiles in world.
Textile industry which primarily includes Cotton, Silk, and wool is produced
onHandlooms,Powerlooms and the mill sector. Silk being considered the queen of textiles is
an inseparable part of Indian textile sector since it is regarded a very high place in clothing
industry.
The four types of silk are Mulberry, Tussar, Eri and Muga. While Mulberry is a cultivated silk
the other three are considered wild silk. Mulberry silk is best produced in south India and is
the best form of silk. By silk, one relates to silk sarees, silk dress materials, silk apparels and
made ups and silk furnishings in the order of priority. South India's staple clothing is sarees
while it is suits and chudidars sets in North India.
The main silk Saree producing regions of south India are Bangalore, Mysore, Molkalmuru,
Kancheepuram, Dharmavarm, Arni, Pochampally, Doddaballapur,Hindupur andVenkatagiri,
to name a few.
Sericulture is a notable industry in Karnataka since mid-1800. Molakalmuru as a silk weaving
centre is more than a century old.
Silk sarees are produced both on Handlooms and Powerlooms. Silk sarees in its originality
with the use of pure silk is the hallmark of silk sarees. Molakalmuru is highly regarded in the
silk industrysince only pure silk sarees without blends are woven in this region.As early as
1967, the Mysore state gazetteer published as below:
“The weaving of pure silk cloth is confined mostly to Molakalmuru. The weaving industry of
Molakalmuru has provincial reputation and nearly half of the population of the town is
engaged in it. The looms generally used in weaving silk are the primitive pitlooms but
recently fly-shuttles have been introduced. There were, in 1664, 590 looms in the whole of
the district manufacturing silk fabrics. The chief operations prior to weaving are twisting,
degumming, dyeing and warping.Silk fabrics of stout texture and excellent designs are made
by the pattegars and khatris in Molakalmuru. The chief articles produced are sarees,Khanas
and articles of conventional dress such as Vastras and Mogatas. Owing to the improvement
in the handloom industry and the introduction of new designs for persons of discerning
taste, the export trade in silk fabrics has been steadily expanding”.
Molakalmuru Silk Handloom Cluster Documentary
The above observation of 1967 presently holds no good with regard to Molakalmuru cluster
on certain respects. For instance, Molakalmuru today produces predominantly only pure silk
sarees. Khanas, Mogatas are discontinued. Direct export is nil. In any measure in a matter of
fifty years the number of looms in Molakalmuru should have multiplied multifold. However,
today there are hardly 250 - 300 handlooms which are operative. Exports should have been
tremendous by this time and there is absolutely no export as of today.
Karnataka known for silks has always been a pride of sericulture industry. Beginning from
the rulers of erstwhile Mysore state in the last 3 Centuries the administrators have been
constantly helping the development of this industry. Even as early as 1896, JRD Tata had
started silk rearing farm in Bangalore south. The Central and the State Governments have
always included Molakalmuru in its agenda for the improvement of silk industry. The Central
Silk Board established in the year 1949 has been a nodal agent for improvement of silk
industry in India. The weavers service center run by government of India for design
development and samplingis a big gift for all the silk manufacturers and weavers.
Molakalmuru is identified by Govt. of India as a cluster that needs all assistance for its
survival, growth & development.
Molakalmuru is a tiny town situated on the eastern part of Karnataka bordering Andhra
Pradesh also. It is one among the taluka place is Chitradurga district.
At present, this town has around 350 weavers who make their living through
weaving. A decade ago, this taluka had weavers numbering over 1,500
engaged in this occupation. Drastic decrease in the number of weavers is due
to the very low income that they get. The socio-economic condition of most of
the weavers is pitiful and because of this most of them have taken up other
occupations leaving the silk handloom weaving industry in a lurch.
Molakalmuru silk sarees are in great demand in the market. But, in the recent
past, the number of weavers of these regions has dwindled and this is posing a
concern for the successive Governments. The present Government has
embarked upon various projects for survival, growth and development of
Molakalmuru.
Handlooms Cluster. Molakalmuru sarees are predominantly sold in Karnataka
and a certain share is sold in the neighbouring states of Karnataka and a small
portion is sold in the rest of the country. Exports to other countries are not
documented by the manufacturers and weavers and hardly anybody is aware
of the exports being made.
Molakalmuru silk sarees are on par with sarees woven at Kanchipuram,
Dharmavaram etc. and the sales of the produce is astonishing. The rapid
industrialization and changing market scenario and financial upheavals have
driven Molakalmuru production centre on a sliding note. In this connection,
Government of India has initiated certain actions on a war footing to save and
improve the Handloom Industry.
Molakalmuru Silk Handloom Cluster Documentary
Cluster Website:
http://molakalmurusilkhandlooms.in
Implementing Agency
Deputy Director
Dept. Handloom & Textiles,
Zilla Panchayath, B.D Road,
Chitraduga - 577 501
Sponsor
INTRODUCTION
The Handlooms Sector is the second largest employer in India, providing employment to about
65 lakh persons. The sector represents the continuity of the age-old Indian heritage of hand
weaving and reflects the socio-cultural tradition of the weaving communities. The Government
of India has been following a policy of promoting and encouraging the handloom sector through
a number of policies and programmes. Most of the schematic interventions of the Government
Molakalmuru Silk Handloom Cluster Documentary
of India in the Ninth and Tenth Plan period have been through the State Agencies and
Cooperatives in the Handloom Sector. However, in the face of growing competitiveness in the
textile industry both in the national and international markets and the free trade opportunities
emerging in the post MFA environment, a growing need has been felt for adopting a focused yet
flexible and holistic approach in the sector to facilitate handloom weavers to meet the
challenges of a globalize environment. A need has also been felt to empower weavers to chart
out a sustainable path for growth and diversification in line with the emerging market trends.
The Integrated Handlooms Development Scheme (IHDS) is an attempt to facilitate the
sustainable development of handloom weavers located in and outside identified handloom
clusters into a cohesive, self managing and competitive socio-economic unit.
2.0 PRODUCTS:
RUDRAKSHI LONG BOARDER:
ong Border
Price
This Molakalmuru saree has 1520 zari rudraksi buttas. This saree with long
border, buttas all over, rich pallu and intricate motifs is a preferred options for
weddings.
Product Specifications
1. Dry in shade.
Molakalmuru Silk Handloom Cluster Documentary
This is a wedding saree with a rich pallu woven on jacquard looms. The
highlight of this design is the splendid floral motifs that cover the entire saree
to give a gorgeous and a creative look. This is commonly known as
Peethambara saree.
Product Specifications
1. Dry in Shade.
2. Wash with cold water.
3.
SIMHASANA -8 INTRICATE:
imhasana - 8 Intricate
Price
1. Dry in shade.
2. Wash with cold water
Jaquard Brocades
Price
The brocades in these are made on jacquard handlooms. This saree with a rich
pallu is highly regarded as a wedding reception saree. Molakalmuru region is
specialized ion this craftsmanship.
Product Specifications
Special Instruction
1. Dry in shade.
2. Wash with cold water
Price
This is wedding saree suitable for muhurtham and reception. The thiga design,
the rich pallu and bali peta border gives a gorgeous glittering effect during the
evenings because of reflecting light.
Product Specifications
Special Instruction
1. Dry in shade.
2. Wash with cold water
POOJA CHECKS :
Pooja Checks
Price
Special Instruction
Molakalmuru Silk Handloom Cluster Documentary
1. Dry in shade.
2. Wash with cold water
Price
Rs. 5350 approx.
Product Description
This saree now know as Ganga Jamuna has a double side long border with two
different color contrasts. The Ganda Berunda (pallu) and peacock (pallu and
borders) are the hallmark tradition of Molakalmuru.
Product Specifications
Special Instruction
1. Dry in shade.
2. Wash with cold water
F GF
HJUGKGGHFHJGHDGGK
Price
This contrast double side border saree with rich pallu and small buttas all over,
comes in gatti(peta) border designs. This saree suits women of all age groups.
Product Specifications
Special Instruction
1. Dry in shade.
Molakalmuru Silk Handloom Cluster Documentary
3.0 PROJECTS:
Market Survey Intelligencervey Intelligence – Molakalmuru
Textile industry is one of the biggest industrial sectors across the globe and silk
is referred to as the queen of the textiles. Molakalmuru is one of the chief silk-
producing regions in South India. The weaving industry of Molakalmuru has
provincial reputation and nearly half of the population of the town is engaged
in it. The looms generally used in weaving silk are the primitive pit looms but
recently fly-shuttles have been introduced.
The main objectives and scope of this survey are as follows:
1. Study the produce of the weavers.
2. Market demand for Molakalmuru silk sarees.
3. Existing price determination method.
4. Export potential for the products.
5. Comparison with other silk sarees in the market.
6. Steps to combat competition of the market.
7. Potential for online trading.
8. Steps to eliminate intermediaries.
The survey included activities such as conducting interviews with Wholesalers,
Intermediaries, retailers and consumers. A thorough study and the value chain
mapping was undertaken to understand the intricacies of this cluster.
This study gathered and analysed the information in order to facilitate
accurate and confident decision making in determining market opportunity,
market penetration strategy and market development metrics for the
beneficiaries of this report. This study of surveying has encompassed
comprehensive physical viewing of Molakalmuru cluster in terms of market
intelligence.
The Central and the State Governments have always included Molakalmuru in
its agenda for the improvement of the silk industry. The Central Silk Board
established in the year 1949 has been a nodal agent for improvement of the
silk industry in India. The weavers service centre managed by the Government
of India for design development and sampling is a huge boon for all the silk
manufacturers and weavers.
Molakalmuru Silk Handloom Cluster Documentary
Twisting centre at Molakalmuru who supply twisted yarn to societies and weavers.
Carding Machine
Molakalmuru Silk Handloom Cluster Documentary
The artisans, the weavers, the manufacturers of Molakalmuru silk sarees have been under
constant pressure in view of the changing market conditions and business environment. The
need for an integrated approach by all the players of the industry comprising of raw-
materials suppliers, the manufacturers and the marketers have realized the need for a meet
by all the aforesaid on a continuing basis involving direct customers and consumers also. A
meeting of the buyers & sellers has always proven to be a significant platform for a
meaningful dialogue and interaction among themselves for a successful sustainable
business.
4.1 OBJECTIVES
1. To bring the weavers, master weavers, manufacturers, raw materials suppliers, Accessory
suppliers, retailers, buying houses, buying agents, designers and direct
customers/ consumers under one platform.
2. To make all the participants know each other. To help them make new business
partnerships to start buying and selling and also renewal of their previous business
relations.
3. To make the participants aware of the nuances of the industry, the functional details,
market economics, the prevailing market conditions, public relations and customer
relationship management.
4. To familiarize the participants with the sub- sectors of the silk industry, the who’swho of
the industry, the latest trends, accessories, the industry specialists and
bench marking standards.
6. To educate the participants about the various events, trade fairs and exhibitions, the
journals, the sampling units, the design centers, the colour trends, border trends, and the
seasonal peculiarities etc to keep themselves abreast with the external environment.
8. To equip the sellers and buyers with technical and commercial knowledge of production
and business.
9. To build/develop communication abilities and develop team spirits of business and start
understanding win-win relationship.
Molakalmuru Silk Handloom Cluster Documentary
4.2 SPEAKERS
Mr. Bhojaraj Kathari, Textile Inspector, H&T, The Market positioning of Molakalmuru
Chitradurga Sarees
Mr. Siva Devireddy, Managing Director GoCoop IT Enabling services for trading in silk
Solutions & Services Pvt. Ltd. sarees
Dr. S Chandrashekar, Director, Marketing The present scenario of silk saree business
GoCoop Solutions & Services Pvt. Ltd. in the National and International markets.
Mr. Prathap Makhija, silk manufacturer, The realities of silk marketing. and
Bangalore exporter
Ms. Lakshmi, Designer, Bangalore The need for value addition to sarees
Mr. M. S Prasanna Kumar, Rajarajeshwari Silks, Market economics for Molakalmuru silk
Molakalmuru sarees
Mr. Mohandas, Sri Shirdi Saibaba Silk The positive aspects of Molakalmuru silks
Handloom Weavers Co-op Society, vis – a – vis Kanchipuram
Molakalmuru Silk Handloom Cluster Documentary
Molakalmuru
ADDITIONAL DETAILS
The platform created for all the participants was well utilized and most of them interacted
with each other comfortably in exchanging ideas. The societies falling under the cluster and
the buyer and designers who participated have expressed positive feedback about the
benefit that has accrued to them. It was a good learning experience for the participants in
terms of display of sarees, explanation of product features, involvement in question and
answer session, interaction with designers and lecture method of learning for ex.
Preparation of cost sheets, approaching government officials and adherence to procedures
(like NHDC). The participatory approach followed in this event gave everybody an
opportunity for a public speaking on trade and business. Some of the weavers expressed
that as they started speaking the stage fear disappeared in them. This in fact is the essence
of marketing since most of the weavers themselves are direct marketers.
Molakalmuru Silk Handloom Cluster Documentary
A view of the dignitaries on the dais. Seated (L to R) Mr. Siva Devi Reddy, MD, GoCoop, Dr. S.
Chandrashekar, Director Marketing GoCoop, Mr. S.K Basavarajan, H’ble M.L.A, Chitradurga, Mr. Ravi
Kumar, H’ble President ZP, Chitradurga, Mr.Malleshaiah, President, KSNKWOOLFED, Challakere and
G.T Kumar, Deputy Director, Department of Handloom and Textiles, Chitradurga.
Mr. Dharaneesh, CDE, Dept. of H&T, Chitradurga. Addressing the gathering about the objectives of
Buyer Seller meet
Molakalmuru Silk Handloom Cluster Documentary
MrBhojarajKathari, Textile Inspector, Dept. of Handlooms and Textiles, Chitradurga explaining the
salient features of buyer seller meet.
Dr.S. Chandrashekar briefing the gathering about modern approaches to buyer seller meet.
Ms. Lakshmi, designer explaining about the value additions on Silk Sarees.
Molakalmuru Silk Handloom Cluster Documentary
Mr. Raghavan, Manager NHDC Government of India interacting with the participants.
Molakalmuru Silk Handloom Cluster Documentary
Mr. G. T Kumar Deputy Director and the participants interacting with Mr. Raghavan, NHDC during
Question and Answer session. Mr. Srinivas, designer is seated on the left.
Mr. Ravindra, President of Vinayaka Silk& Cotton Weavers Co-op Society, Molakalmuru explaining
about contemporary designs in silk sarees.
Ms. Lakshmi, Designer from Bangalore explaining the sequence work on silk sarees.
Mr. K. Rajashekar, Kanaka silks and Sarees during question and answer session.
Molakalmuru Silk Handloom Cluster Documentary
A section of the participants of the buyer seller meet during evening tea.
Molakalmuru Silk Handloom Cluster Documentary
Mr. G. T. Kumar in conversation with Mr. M. S Prasanna Kumar, Rajarajeshwari Silks, Molakalmuru.
Mr. Pratap Makhija, Silk Manufacturers- Saree centre J.M road, Bangalore, explaining product
attributes to participants.
Molakalmuru Silk Handloom Cluster Documentary
Testimonial
Sri. M. R. Srinivasan
saree.
Molakalmuru Silk Handloom Cluster Documentary
Web : http://vinayakasilks.gocoop.com
Web : http://Vanjreramesh.gocoop.com
Web : http://saibabasilks.gocoop.com
Web : http://dhsrinivas.gocoop.com
Web : http://molakalmuru.gocoop.com