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    Cap Week Iii-Industry 4.0: Nidhi Kumari F19 - 134 Section-A FMS 2019-2021

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    NIDHI KUMARI
    The document discusses emerging trends in the FMCG industry, banking and financial services sector, and digital transformations. Some key trends include a focus on health, organic, and environmentally friendly products to meet new consumer mindsets. Companies are also innovating marketing through social media influencers and engaging customers on new platforms. E-commerce is expanding industry reach globally. Banks are partnering with fintech companies, collecting and analyzing big data, while technologies like blockchain and cryptocurrencies are challenging traditional concepts of money.

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    Cap Week Iii-Industry 4.0: Nidhi Kumari F19 - 134 Section-A FMS 2019-2021

    Uploaded by

    NIDHI KUMARI
    26 views5 pages
    The document discusses emerging trends in the FMCG industry, banking and financial services sector, and digital transformations. Some key trends include a focus on health, organic, and environmentally friendly products to meet new consumer mindsets. Companies are also innovating marketing through social media influencers and engaging customers on new platforms. E-commerce is expanding industry reach globally. Banks are partnering with fintech companies, collecting and analyzing big data, while technologies like blockchain and cryptocurrencies are challenging traditional concepts of money.

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    The document discusses emerging trends in the FMCG industry, banking and financial services sector, and digital transformations. Some key trends include a focus on health, organic, and environmentally friendly products to meet new consumer mindsets. Companies are also innovating marketing through social media influencers and engaging customers on new platforms. E-commerce is expanding industry reach globally. Banks are partnering with fintech companies, collecting and analyzing big data, while technologies like blockchain and cryptocurrencies are challenging traditional concepts of money.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views5 pages

    Cap Week Iii-Industry 4.0: Nidhi Kumari F19 - 134 Section-A FMS 2019-2021

    Uploaded by

    NIDHI KUMARI
    The document discusses emerging trends in the FMCG industry, banking and financial services sector, and digital transformations. Some key trends include a focus on health, organic, and environmentally friendly products to meet new consumer mindsets. Companies are also innovating marketing through social media influencers and engaging customers on new platforms. E-commerce is expanding industry reach globally. Banks are partnering with fintech companies, collecting and analyzing big data, while technologies like blockchain and cryptocurrencies are challenging traditional concepts of money.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    CAP WEEK III- INDUSTRY 4.

    0
    NIDHI KUMARI
    F19- 134
    SECTION-A
    FMS 2019-2021
    Emerging Trends in FMCG industry (2019)

    New consumer mind-set


    1. Health conscious, Organic and local products, Vegan consumers, Sugar free products,
    Environment friendly products
    2. Reflection of new generation + breed of consumers + recent global movements (veganism,
    environmentalism)
    Innovation in Marketing

    1. Social media presence + partnering with new-age influencers


    2. Innovation in Marketing & closer customer engagement (Viral trends to promote product,
    mining new platforms)

    E-Commerce and FInTech Rise


    1. Market reach expanding due to e-commerce going global with all-round-the-global infra,
    supply chain and FinTech solutions
    2. Product listing and catalogue on e-commerce websites like Amazon, Grofers etc.
    Examples of industry players implementing digital
    transformation

    • Have social media presence of their brands- be it on


    Instagram or Twitter
    - Capturing the attention of consumers (Eg: Knorr
    (HUL brand) starting ‘Love at first taste’ social-
    media campaign)
    - viral trends to promote their products (eg: #XYZ
    challenge on social media like Twitter)

    • Closer customer engagement


    - Blackmore, a health brand, started chat-bots called
    Well-bots to engage customers

    • Use of Analytics and IT in decision-making


    - Unilever has an ‘Insight engine’ for its employees
    which gives access to 70k research documents to
    generate global consumer marketing insight
    3 Industry Specific Key Trends in Banking and
    Financial Services :

    • Big Data: Customers’ data can be easily collected -> Easier customer transactions
    -> Process Development of Data to optimize and get best clients

    • Startups : Huge growth in startups -> Indian Govt. aiding in financial aspect ->
    Rising Startups need investment -> they need business models for the workability
    of financial scenario

    • NPAs: Non-Performing Assets -> responsible debt payments -> boosts


    entrepreneurship and decreases faulty payments
    EXAMPLES OF IMPLEMENTATION OF DIGITAL TRANSFORMATIONS

    Advancement in Digital Re-thinking on Concept


    FinTech on the Rise
    Transformations of Money
    • Continued rise in • Banks partnering with • Technologies like Block
    digitization like Mobile FinTech Companies Chain – already a
    Data, Mobile App, revolution
    Digital Payment, Big • FinTech providing loan
    Data services, administration, • Questioning the
    marketing etc conventional business
    • Aims to increase speed- models and concepts like
    to-market • FinTech also provides physical cash seem
    access to customers and outdated
    • Deliver great customer assets
    experiences • Cryptocurrencies like
    • Partnership redefining BitCoin, Ripple,
    • Banks investing in self- the financial scenario Ethereum gaining
    service digital channels momentum and on the
    rise as well
    • Digital Wearable
    devices offering • Re-defining concept of
    selective services to ‘money'
    customers

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