Executive Summary: Mission: Vision: Objectives
Executive Summary: Mission: Vision: Objectives
Executive Summary: Mission: Vision: Objectives
Introduction:
In this generation, food industry is considered as one of the stable businesses that are
all know people can’t live without it. It is the basic needs of human being. Wherever we
go, we need food to eat to give us energy to perform our daily activities. Anywhere we
go food establishments like restaurants and food chains can be seen because people
everywhere will have to eat everyday and this business can pour our hungry stomachs.
We decided to have a feasibility study with this business because a pastry is a kind of
food that can be substitute in the absence of rice which is our staple food.
Mission:
Vision:
Objectives:
ending improvements in the quality and variety of our products and services at a
reasonable prices.
our customers because of the best product we gave with a miracle benefits.
Business Name:
The proponents have decided to use “Momordica Pastries” as the name of our business
from the scientific name of Ampalaya (bitter melon) which is Momordica charantia. But
the company name is LEANO Company which is we combined from one of the letter in
Business location:
Our location is in 202 William St., Carmel 3, Tandang Sora, Quezon City. It is 50 sq.
meter. We decided to be located in this commercial area because our target market
Business Description:
Momordica Pastries will be the distributor of different kinds of ampalaya pastries to
different coffee shops and we will serve also to the walk-in consumers.
Feasibility Criteria:
Momordica pastries has a great potential of profitability because of pastry
demand was next to diabetic person. We can substitute or product into a food that can
ampalaya pastries to health conscious. The business will expand supply by adding
additional market.
Marketing Aspect
Introduction:
Product Description:
Momordica Pastries ( Ampalaya Cake, Muffin and Cupcake ). People usually eat different
pastries that introduced to the market, different pastries that defines their personality. But
now, we were turning their curiosity into a reality, we make ampalaya (a bitter melon) into
Our product is not just an ordinary one. Many people may ask what it tastes like. Is it
possible? How do they make it? Yes, we make it possible to those people who are really
vegetarian and health conscious. And also to those kids that really hates ampalaya, due
We admitted that it’s really hard for us as a student to make this possible but through
helping each other, and analyzing the different concepts of this product we build a strong
We have ampalaya cake, muffin and cupcake. It has a nutritional content that helps
vegetarian, to increase their health problem; it may not cure them, but help them slowly to
Momordica Pastries primary target markets are different coffee shops, supermarket and
grocery stores in Quezon City and hopefully nationwide. And our secondary target
HISTORICAL DEMAND
From the above date, the demand from the year 2006 is increasing, due to the fact that
vegetable cake has an experience to the market selling. It started in 2006 and from thereon, the
vegetable cake became well known by many customers. Assumptions are made based on the
The proponents have a 5 years projection of demand and supply. As you can see
on the above table, the projected demand and supply is increasing from the year 2012 up
to 2016.
Channels of Distribution
Momordica Pastries
Walk-in Consumers
Leano Company
Coffee Shops
Consumers
From our company, which Momordica pastries or LEANO Company, we will distribute
our products to coffee shops, supermarkets, and we will have our own stall in different
per day
Ampalaya 36.96 13490.4 33 25 337260 30492 1126984.32
Cupcake
Ampalaya 35.11 12815.15 33 20 25630.3 23172.6 813589.986
Muffin
Ampalaya 12.50/slice 4562.5 34 15 68437.5 6375 79687.5
cake
additional customized cake. The projected sale for the whole year of 2012 is P 655,858 and an
increase of 10% on 2013, 12% on 2014, 12% on 2015 and 15% on 2016.
MARKETING PLAN
The table shows the proposed marketing plan of the business firm from its first year of
operation to the succeeding years. It is direct towards to the specific target market.
In advertising the product, we use leaflets distribution, free food tasting posters, and
even though the use of internet. We also have our sales promotion strategy which gives
Discount
coupon.
One of the factors that affect the possibility of success of a certain business is the
location significance and the availability of raw materials in the vicinity. In this study, it
machineries, the size and location, its layout, supplies and other important matter that is
BASIC INGREDIENTS
Ampalaya- unique ingredients for our product/added to the basic pastries (cake,
Sugar- simply a sweetener, the purpose of sugar in baking is quite complex. One
ingredient adds volume, texture and color. It also acts as a preservative because it
attracts moisture.
Baking Soda- added to neutralize the acids in the recipe plus to add tenderness and
some leavening.
Milk- is used in baked products to improve texture and mouth feel. The protein in milk
also gives a soft crumb structure in cakes, and contributes to the moisture, colour and
flavour of a baked product. Cakes that contain milk also tend to have a longer shelf life.
Cream of tartar- use to stabilize beaten egg whites by acting as a "volumizer" as well
All-purpose flour- contributes body and structure, texture and flavor to baked goods.
(Half mixture)
1 ½ cup cake flour
11/2 cup refined sugar
1/2tbsp. baking powder
½ tsp. salt
4 egg yolk
½ cup grated ampalaya
¼ cup oil 4 egg whites
1/8 tsp. cream of tartar
1. Preheat oven and grease muffin pan, or lined with paper cups.
3. Mix all dry ingredients. Then, combine with the remaining ingredients. Mix well.
4. Pour mixture on lined muffin pans and bake 25-30 minutes in 350F
1. Sift together flour, salt, baking powder and sugar. Mix together oil, egg yolks,
and vanilla.
2. Combine flour and liquid mixture until smooth whip egg whites, sugar and cream
3. Gently fold in the mixture pour into pan, bake at 350F for 25 min.
Utilities
The Manila electric Company shall supply electricity (MERALCO). The rate is
8500.00
Waste Disposal
Leano Company shall follow proper waste disposal includes the segregation of garbage
Required inside the Leano Company is to ensure air circulation from area to area. In
addition, supply of necessary air and sustain constant air follow inside the
establishment, the owners will provide air conditioning units and exhaust fan. Good
ventilation systems permit the removal of undesirable odors, smoke and dust. The
(Half-mixture)
Wet Ingredients
Veg. Oil 2050.00 8200.00 98400.00
Evap Milk 1259.72 5038.89 60466.73
Egg 920.72 3682.89 44194.73
Vanilla essence 300.00 1200.00 14400.00
103519.94 395958.00 4561416.00
Schedules of Assets
Office Supplies
(Non- consumables)
Description Quantity Unit Cost Total Cost
calculator 1 pc. 479.95 479.95
clipboard 1pc. 93.00 93.00
document file 1pc. 125.75 125.75
stam pad 1pc. 89.99 89.99
sharpener 2pcs. 3.00 6.00
puncher 1pc. 203.85 203.85
stapler 2pcs. 150.00 300.00
Frame (licenses) 2pcs. 175.00 350.00
Total 1648.54
Office Supplies
(Consumables)
Description Quantity Unit Cost Total Cost
ballpen 1 box 54.00 54.00
cash voucher 1 pad 175.80 175.80
columnar pad(14 columns) 1 pad 45.00 45.00
delivery receipt 5 pads 51.25 256.25
folder (long) 6 pcs. 40.50 243.00
ink refill (30 ml) 1 bottle 30.00 30.00
journal 2 pcs. 21.50 43.00
ledger 3 pcs. 24.00 72.00
letter envelope 1 pack 21.50 21.50
paper clips 2 boxes 19.00 38.00
payroll slip 2 pads 22.00 44.00
pencil 1 box 50.00 50.00
pentel pen 3 pcs. 29.75 89.25
record book 2 pcs. 70.00 140.00
rubber bonds 2 packs 24.00 48.00
staple wire 1 box 16.75 16.75
thumb tacks 1 box 9.00 9.00
time card 1 pack 29.00 29.00
Total 1394.55
Office
Equipment
Description Quantity Unit Cost Total Cost
Bundy Clock 1 pc. 3000.00 3000.00
Computer Set 1 set 18000.00 18000.00
Total 21000.00
Furniture and Fixtures
Description Quantity Unit Cost Total Cost
Wall Clock 2 pcs. 380.00 760.00
Stand Fan Electric fan 1 pc. 600.00 600.00
Office Chair 3 pcs. 350.00 1050.00
Exhaust Fan 1 unit 1400.00 1400.00
Supervisor’s table 1 pc. 1500.00 1500.00
File Drawer 1 box 500.00 500.00
Total 5810.00
Sanitary Supplies
(Consumables)
Description Quantity Unit Cost Total Cost
Garbage bag (black large/110pcs. 1 pack 175.00 175.00
Garbage bag (clear small/110 pcs. 1 pack 50.00 50.00
Dishwashing sponge 2 packs 45.20 90.00
MOP Head 1 pc. 80.00 80.00
Plastic Disposable Gloves 1 pack 63.00 63.00
Hand Towel 3 pcs. 15.00 45.00
Doormat 2 pcs. 25.00 50.00
Liquid Soap (dishwashing ) 2 gal. 145.00 290.00
Liquid Hand Soap 1 gal. 180.00 180.00
Bathroom Tissue 3 pack 80.00 240.00
Sanitary Supplies
(non-
consumables)
Description Quantity Unit Cost Total Cost
Apron 5 pcs. 65.00 325.00
Brooms 1 pc. 50.00 500.00
Broomsticks 1 pc. 15.00 15.00
Dust pan 2 pcs. 55.00 110.00
Floor Mop 1 pc. 38.00 38.00
Pail 1 pc. 40.00 40.00
Potholder Gloves 5 pcs. 25.00 100.00
Toilet brush 1 pc. 43.00 43.00
Toilet pump 1 pc. 36.00 36.00
Toilet sponge mop 1 pc. 10.00 10.00
Garbage container 2 containers 450.00 900.00
(big)
Trash bin 2 containers 329.00 658.00
Tissue holder 1 pc. 35.00 35.00
Total 2810.00
Utensils
Description Unit Unit Cost Total Cost
Measuring spoon 1 set 816.75 816.57
Stainless steel 1 set 1146.81 1146.81
mixing bowl
Wire whisk 3 pcs. 248.97 746.91
Wooden spoon 3 set 112.00 336.00
Total 3046.29
Total 55.30
scale
generator 1 unit 45000.00 45000.00
Electric mixer 2 units 573.50 1147.00
refrigerator 1 pc. 15000.00 15000.00
Fire 2 units 1700.00 3400.00
extinguisher
Total 175417.00
Summary of Assets
Fixtures
Sanitary Supplies 9378.00 2810.00 12188.00
Baking Tools and - 3220.29 3220.29
Utensils
Baking Machine - 175417.00 175417.00
and Equipment
Delivery - 450000.00 450000.00
Equipment
17754.30 658905.83 677651.13
SOCIO-ECONOMIC ASPECT
Government
Lastly, it brings social benefits through the government. With the revenues the government
collects from taxes, duties and licenses paid by the owners of the business, the government
allocates the disbursement of these revenues to different services and projects for
communities.
Economy
In the economy, Momordica Pastries can help in through providing jobs to the job-seekers and
Momordica Pastries is brought up in the industry not only to make profit. The business has
Momordica Pastries is aiming to lessen Filipinos whose not eating ampalaya and help them
giving additional nutrients to their body that ampalaya can give and other problems concerning
the people physical consumption of edible foods etc. Through our ampalaya pastries, we