SOL - Matriz BCG - AJEPER
SOL - Matriz BCG - AJEPER
SOL - Matriz BCG - AJEPER
MARKET SIZE
Millions of soles 2012 2013 2014 2015 2016 2017
WATERS 1077.8 1120.9 1217.3 1373.3 1540.4 1739.2
SODA 5554.5 5774.2 5982.1 6309.9 6764.3 7302.3
JUICES 934.5 958.6 986.5 1053.5 1125.1 1204.7
RTD TE 213.5 260.7 309.8 364.7 415.7 472.8
RATIO
Competitor's Market Sales Ajeper YEAR % Sales mix Ajeper % Average Market
Category/type of product Market Share AJEPER Relative Type BCG Product PLC Strategical Decision Strategy Tactics / Activities
Share 2017 YEAR 2017 Ranking in market Growth
Participation
WATERS 43.3% 43.7% 753.07 38.9% 2 13% 0.99 Question Mark Introduction Invest Product Development New presentations or flavors
JUICES 29.4% 25.6% 354.18 18.3% 1 7% 1.15 Cash Cow Maturity Invest to mantain Product Development Develop new flavors
- Market Penetration
REHYDRATORS 31.4% 39.0% 348.63 18.0% 2 14% 0.81 Question Mark Introduction Invest
- Product Development
New presentations or flavors
ENERGIZING 50.9% 25.2% 87.80 4.5% 1 23% 2.02 Star Growth Invest to growth Product Development New flavors
REFRESHMENTS 45.4% 30.4% 37.09 1.9% 1 1% 1.49 Cash Cow Maturity Invest to mantain Product Development Different presentations
SOFT DRINKS 1934.60 100.00%
Source: Euromonitor International company reports, research company, specialized press, commercial sources, business interviews
20%
% Market Growth
15%
10%
10.00 1.00 0.10 0.01
5%
0%
Relative Participation