Proposed Papertilizer To Local Planters in Carbon Public Market

UNIVERSITY OF SAN JOSE – RECOLETOS
SENIOR HIGH SCHOOL DEPARTMENT

Math and Research Cluster
1st Semester, A.Y. 2019-2020
PROPOSED PAPERTILIZER TO LOCAL PLANTERS IN CARBON PUBLIC

MARKET
_____________________________________________________________
A Research Paper in
RESEARCH PROJECT FEASIBILITY
(Presented to the Faculty of Senior High School Department)
University of San Jose – Recoletos,Magallanes St., Cebu City, Philippines 6000
___________________________________________________
In Partial Fulfillment
of the Requirements for the Academic Strand of
ACCOUNTANCY AND BUSINESS MANAGEMENT
___________________________________________________
For FINAL ORAL DEFENSE
ABSTRACT
The Carbon Public Market is the biggest public market in the Queen City of the
South. You can find just about anything here, from meat to vegetables, slippers
to shoes, and bags to souvenir items. Carbon Public Market is basically the place
where you can find anything and everything you need. In this study, the
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researchers’ aim to determine the feasibility of product implementation of
“Papertilizer”, a fertilizer made out of waste paper for the Local Planters. This
study uses quantitative research design and questionnaires that are answerable
by strongly agree, agree, disagree and strongly disagree ranging from 1 to 4. The
data gathered by the researchers was analyzed through quantitative analysis by
determining the total frequency of each question from each respondent. There
are individual aspects namely; Marketing, Technical, Management, Financial,
Legal and Socio- Economic Aspect. It was concluded with the aid of this aspects
that the study is feasible and possible to actualize.
Keywords: Fertilizer, Waste Paper, quantitative research design, Aspects
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1.0 Introduction
1.1 Rationale of the Study
Environmental pollution resulting from fertilizer losses, industrial wastes, and
domestic waste is one of the biggest problems the human race is facing.
Fertilizers can greatly increase crop yields, but some can also cause
environmental pollution and damage the balance of nutrients in the soil (DENR,
2018). Meanwhile, discarded paper is a major component of many landfill sites
though it is one of the major recyclable materials. According to the Global Forest
Resources Assessment 2015 (FRA 2015) and Food and Agriculture Organization
(FAO) of the United Nations, nearly 4 billion trees or 35% of the total trees cut
around the world are used in paper industries on every continent. Paper is the
third largest industrial polluter to air, water, and studies show that it releases well
over 100 million kg of toxic each year. (Villarete, 2001)
The paper industry in the Philippines plays an important role in the
industrialization program of the country, contributing to the growth of the
economy and providing employment opportunities to thousands of workers
(ISTEAC). Unfortunately, it also contributes to (19%) of the total municipal solid
waste production. Waste paper is the second most produced solid waste in the
Philippines. Meanwhile, Cebu City has developed into one of the most urbanized
areas of the Central Philippines. However, the booming urban and economic
expansion in the city had led to a steady rise in consumption and the resulting
production of waste. Although there is no accurate data available on waste
generation in the city, present estimates suggest that Cebu produces about 17%
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of paper waste per day in 2016, based on national calculations, which consider
average per capita waste generation to comprise 500 grams/person in provincial
capitals (IGES). Waste collection in Cebu City is the responsibility of both city
government and barangay but as a citizen of Cebu City, we want to help in
elimination of waste paper by turning it into a fertilizer which can develop an
innovative product for agricultural industry.
We developed a product called “Papertilizer” which is a substitute fertilizer made
out of waste paper. Its primary function can enhance the germination of certain
plants just by the use of waste paper (ModabberAhmed Khan 2013). The
approach of this product is to avoid the use of chemical fertilizer causing
environment pollution and damage the balance nutrients in soil, while providing
an excellent medium for the recycling of waste paper.
In this polluted world that we live in, people nowadays are looking for ways that
will help achieved sustainable community. We envision a profitable business and
an effective and efficient product. “Papertilizer” is a product molded by the
advocacy of the researchers towards achieving global sustainability.
1.1Statement of Objectives
“Papertilizer” is a product that will hit two stones in one shot. It is not just
targeting the elimination of waste paper in the community but also creating an
alternative product to avoid environmental pollution to the agriculture industry.
The objective of the study aims to contribute a way in eliminating paper waste in
the community of Cebu City, to develop an innovative product as a substitute
fertilizer for the solution to environmental pollution in the agriculture industry, and
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provide local planters a cheap and effective fertilizer. Our main focus is not just
having a profitable business but also raising an awareness that paper really
matters. We want to promote our advocacy through providing PMB or Paper
Matter Bins that will be utilized to the main campus of University of San Jose-
Recoletos.
1.2 Scope and Significance of the Study
The main focus of this study is to give awareness to Local Planters that there is
an alternative fertilizer that cannot harm our environment. This fertilizer can also
help in the germination of a plant. The making of the feasibility study will be good
for one month which will start on August 31, 2019 until October 2019.
“Papertilizer”is a fertilizer that is made out of paper that can reduce
environmental pollution especially to the agriculture industry. By this we can
achieve sustainable environment for the community.
1.3 Business/Program/Innovation Concept and Target Market/Beneficiaries
The “Papertilizer” is a manufacturing business. The researchers are the ones
who will find raw materials and create it into our proposed product. The
production of the product is still developing. Its process is to be created, therefore
it’s a start-up. Subsequently we are partners in our proposed product, thus our
business is form of Partnership.
The target markets for the product are the local Planters in Carbon Public
Market. In this partnership, our product would be sustainable and continue to be
known not just in Cebu but hopefully in the world.
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“Papertilizer” or Paper Fertilizer has the main ingredient of waste paper that other
fertilizer product do not have. The product can be in different forms in regards to
how our customer want it as well as it is sealed in a ziplock paper bag that comes
with different sizes. The product is a pure, natural, no chemicals added and safe
to use kind of fertilizer. We used nitrogen-rich scraps which we ourselves have in
our respective houses and unused paper. The customers may get a discount if
they will come with waste paper, ranging from 5% to 10% discounts. We are also
providing PMB or Paper Matters Bins. The researchers will be providing those
bins to the Main Campus of University of San Jose-Recoletos to gather waste
paper and eventually to public schools.
2.0 Review of the Related Literature and Studies
Intensive agriculture involving the use of chemical fertilizers in large amount has
no doubt, resulted in manifold increase in the productivity of farm commodities
but, adverse effects of these chemicals are clearly visible on soil structure,
quality of water, food and fodder. Research studies are being conducted to find
solution to avoid these hazardous effects and to obtain higher yield with quality
agricultural production. In this context, literature pertaining to the importance of
waste paper as a substitute fertilizer, theory, problems and innovation of the
product are discussed.
In the perspective of the theory “Ecological Modern Theory (Obach, 2017), It
aims for advance ecological sustainability due to the fact that organic agriculture
is developing towards the generation which social movements, entrepreneurs,
market forces, and the state gather together to achieve ecological sustainability.
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In support of the theory, the potential of implementing organic farming may lead
in achieving social aspects like job opportunities and rural development
(ShettyR.K, 2007). Organic farming is arising in achieving towards social aspects
and benefits (Kokate, Kharde, Ahire, 2007)
A substance is added to the soil to Improve plant growth, it is called Fertilizer.
Throughout the generation, fertilizer technology continue to developed
significantly due to the fact that the chemical needs of growing plants were
discovered. Modern synthetic fertilizers are composed mainly of nitrogen,
phosphorous, and potassium compounds with secondary nutrients added. The
quality and quantity of the food available today are significantly improved by
synthetic fertilizers. The purpose of the fertilizer is to replace the chemical
components that are taken from the soil by growing plants. However, they are
also designed to improve the growing potential of soil, and fertilizers can create a
better growing environment than natural soil. Typically, fertilizers are composed
of nitrogen, and potassium compounds. Thus, the primary component that is vital
for the plant growth is the nitrogen. Nitrogenis use in the synthesis of proteins,
nucleic acids, and hormones. Plants also need phosphorus, a component of
nucleic acids, phospholipids, and several proteins. Plants are marked by reduced
growth when they are nitrogen deficient. Plants also need phosphorus, a
component of nucleic acids, phospholipids, and several proteins. These
components are necessary to drive metabolic chemical reactions which are
necessary to provide the needed energy (Advameg, Inc., 2019).
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The excessive amount of nitrogen in soil can negatively affect organisms that are
nearby bodies of water like for example, a fish. Thorough knowledge about
chemical fertilizers and how they work are needed In order to fully understand its
effect. Chemical fertilizers are created using inorganic materials, which undergo
chemical treatments. The formulations are precise and deliberate, depending on
its intended use, and they are relatively cost-effective (Buckler, 2017), Farmers
can produce more and high-quality crops in short term and but can also lead to
poor quality crops in the long term when using Chemical Fertilizers. However,
chemical fertilizers have aided farmers in increasing crop production since the
1930's. While chemical fertilizers have their place increasing plant nutrients in
adverse weather conditions or during times when plants need additional
nutrients, there are also several harmful effects of chemical fertilizers. Some of
the harm chemical fertilizers may cause include waterway pollution, chemical
burn to crops, increased air pollution, acidification of the soil and mineral
depletion of the soil. The use of chemical fertilizers on crops can have adverse
effects on waterways caused by chemical run off of the excess fertilizer (Hunt,
2019).
Deforestation is one of the major issues of the environment. In the past four
decades, the consumption of paper has risen up to 400%. It can’t be denied that
Paper has a very significant impact on the environment that affected different
kinds of aspects in the industry. High consumption of waste paper is due to
technological advances such as printing press and other businesses which
created high availability of disposable paper (world atlas,
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2013).Furthermore,paper has the components of toxic inks, dyes, chemicals that
are potentially carcinogenic. These chemicals contaminate water when buried in
landfills. Moreover, when it rots or is composted, it emits methane gas which is
25 times more toxic than carbon dioxide. To produce 1 kilogram of paper, 324
liters of waters are used. It was stated that 48 kilograms per person is the annual
paper consumption worldwide. Each year, About 4 million tons of office papers
are discarded. Paper consumption has increased by about 400 percent in the
past four decades. Furthermore, Paper production can cause air, water, and land
pollution (Manila Times, 2016).
The researchers came up with a product that will address these problems.The
primary component of Paper is plant fibers. To develop a Nitrogen-Rich
Fertilizers, Paper is combined with other nitrogen-rich materials such as kitchen
scraps like coffee grounds, vegetable peels, eggshells and orange grinds.
Another component of Paper is carbon which is applicable for compost pile
(Edwin Thomas, 2019).Moreover,the effects of wastepaper in the growth of
Chinese cabbage has been evaluated in composting experiments (Khan et.al,
2013). Incorporating wastepaper into the soil improves soil organic matter,
moisture content, physical conditions and the arable layer.Paper is composed of
fibers that are tangled together; they start to separate from each other when
water is introduced.This is because water molecules consist of oxygen and
hydrogen atoms, which form hydrogen bonds with cellulose fibers, thus
weakening their own hydrogen bonds in the process (Science ABC 2016).
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Sustainability means “development that meets the needs of the present without
compromising the ability the future generations to meet their own needs” (World
Commission on Environment and Development, 1987). This considers the
economic, environmental and social consequences of a product. Thus, the
utilization of waste paper for an environmentally friendly fertilizer can address the
physical, chemical, and biological degradation of agricultural soils resulting from
indiscriminate use of chemical fertilizers.
3.0 Conceptual/Theoretical Framework

Proposed “Papertilizer” to the Local
Planters in Carbon Public Market
Waste Paper as a Substitute Fertilizer
Technical Marketability Management Legal and Financing Socio-

Aspect Aspect Aspect Taxation Aspect Economic
Aspect Aspect
Equipment, Audience Organizational Source of

Labor, demand and Structures Privacy Funds Government
production Preference Rights and
and process business
permits
Human Personal Community
SHS Funds
Biologist Resource
Students
Management
Department
Environment
of
Environment
and Natural
Resources
(DENR)
Figure 1
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3.1Conceptual Background
The technical study of the product comprises product description, product
process, equipment and materials, product layout. It discusses what are the
ingredients and equipment’s needed and where will the researchers going to put
business.
The marketability aspect covers the general business condition, competitive
condition, target market, demand, supply, product, pricing, promotion, and
packaging. This area talks about the structured questionnaire floated to the
respondents and the result determines the demands and preferences for the
researchers to know whether the product will penetrate the target market.
The management aspect shows the form of ownership, structure of the business,
and job analysis. While, legal aspect ensures legit approvals and privacy rights
and business permits.
The socio-economic aspect shows the contribution of the study to the
government, community and environment. This area proves that the business
existed not only for profit purposes, but also for the improvement of the welfare of
the people,
The study examines the possibility that proposed “Papertilizer” is feasible toLocal
Planters in Carbon Public Market.This includes assessment in identifying the
effectiveness and efficiency to the beneficiaries. It is believed that these concepts
will enhance and maximize the aim of the study and to address the problems.
Finally, feedback will be established in the evaluation process and conclusions
will be made.
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3.2Research Design and Method
The quasi-experimental design was used in this study with the aid of a
researcher-made questionnaire. This involves two groups, the experimental
which contains “Papertilizer” and controlled group which contains an organic
fertilizer. Pre-test and post-test were used to determine if there is significant
difference on the plant. In a pre-test design, the independent variable is
measured once before the treatment is implemented and in post-test design the
dependent variable is measured once after it is implemented.The methods that
were utilized by the researcher were Researcher- made Questionnaires. By this
method of data gathering helped the researchers in conceptualizing and
assessing this study. The respondents in this study are the Local Planters.The
researchers will conduct a survey to Local Planters in Carbon Public Market.The
qualification of the chosen respondents is that they are more engage with
growing of plants and recognize what’s the best fertilizer for a plant.The
researchers believe that the respondents are capable in contributing data
regarding with the effectiveness and efficiency of the product. By this experiment
the researchers would know the effectiveness and efficiency of their product.
3.3Research Instruments and Procedures
This study made use of quantitative approach; as stated above; the researchers
conducted an interview and handed out questionnaires for theLocal Planters in
Carbon Public Market.After giving the questionnaire, the data gathered will be
subjected to statistical treatment using weighted percentage to summarize,
analyse, and interpret the results of controlled and experimental group. The
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paired T-test of significance will be used to determine the significant difference
between the post-test and pre-test results. In calculating the t-statistics, the
d́
researcher will use the formulaT = , where d́ is the mean difference of the
SE ( d́)
data gathered and SE( d́ ) is the standard error of the mean difference. Hypothesis
we’re tested at 0.05 level of significance. In order for the product to be effective,
the researchers first decompose the waste paper so that it would be easily
homogenize with water and land. In decomposing the paper the researcher first
shred the paper into bits, after pour a two inch layer of dirt at the bottom of a
bucket. Add a layer of paper, and then another layer of dirt. Alternate until all the
paper is in the bucket. Add in food peelings and other biodegradable leftovers
(no meat or dairy.);lastly place the bucket outside in a safe location. Turn the dirt
and paper once a week. After the process the decomposed paper can be used
as fertilizer already. Sterilization follows in order to kill harmful bacteria.
Through observing the experimented materials the researchers would be able to
know if the product was efficient and effective for the respondents to use. The
plant to be tested is Cabbage. Cabbage sufficiency in Cebu City is about 25.5
percent. With our product, the researchers can contribute to successful growth of
the said crop.Hence, the interpreted data would wrap up the main purpose of the
study.
4.1 Company Profile
The researchers progresses by furnishing the study with real-time exposure to the
locale of the study in gathering the data and interpreting them. Furthermore, this
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chapter introduces the goal of the research and the mission that is set to guide the
workload of the researchers. This will also give attention to the technical,
marketability, management, financial, legal aspect that will be discussed in this
chapter. Finally, the elements that are present in this chapter will all bring us to the
conclusion and recommendations that shall follow hereinafter this chapter.
Proposed Product Logo:
Figure 2- Product Logo
Description:
The product logo is designed with a paper at the center with the product name
“Papertilizer”. It is molded by the advocacy of the researchers, Red Dragons. This is
an emphasis that the researchers want to educate the community regarding the
issues that our environment is facing especially with waste paper. The logo is also
with the Recycling Cycle which means we want to strongly implement the purpose of
recycling waste paper and its significant impact towards global sustainability. The
product is created to target the elimination of waste paper and offer the Local Planters
an innovative product to avoid the use of chemical fertilizer.
Vision:
“Papertilizer” is envisioned to be a product molded by the advocacy of the
researchers towards achieving global sustainability for the future.
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Mission:
To develop an innovative product that will not just target the elimination of waste
paper in the community but also contribute a way to avoid environmental
pollution in the agricultural industry.
To promote the advocacy of recycling waste paper towards the community.
To respond to the need of promoting Feasibility Research Project as a tool to
generate and improve knowledge through thorough assessment of data and
provision of recommendations.
Goals:
Provided by the vision-mission of this study, this research seeks to develop
camaraderie and strong relationship between the research team and the Local
Government of the Locale of the study, to foster lenient and legal proceedings in the
pre, post and during the product implementation and data gathering, to engage the
target respondents about our product “Papertilizer” andto educate the community
about the environmental pollution cause by waste paper.
Core Values:
Purpose- The product is essential in reusing waste papers into something useful.
Aspire- The product aims to achieve clean environment free from pollutions.
Preserve-The product preserves the resources (trees) especially waste papers.
Eco-conscious-The product was inspired by the researcher’s advocacy (paper
matters).
Reduce- To reduce waste papers, to make waste papers into fertilizer.
Sustain- The product aims to have a sustainable and clean environment.
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SWOT ANALYSIS
Strength
For the strength of Carbon Public Market, the place has variety of local products which
cater the needs of the students, workers and etc. The sellers also offer affordable price
that fits to the budget of the community. For the transportation, motorcycles, horse
carriages and jeeps are evident roaming around and also accessible around the city.
Almost all of the people in the city prefer to buy their daily needs and necessities in
Carbon Public Market.
Weaknesses
For the weaknesses, improper garbage disposal and sanitation that impact the quality of
product they are selling are present in Carbon Public Market. People can easily notice
that the place is surrounded by garbage, insects, animals that make the place
unorganized and messy. There is no assurance that the market offers clean and safe
products.
Opportunities
Carbon Public Markets’ location is widely known for having affordable vegetables,
plants, and flowers in Metro Cebu. In Carbon Public Market most planters do not use
chemical fertilizer, since it is expensive for them. The researchers have taken this
opportunity to offer those planters and consumers the affordable and efficient fertilizer.
Threats
In Carbon Public Market, preferences of the Local Planters regarding fertilizers to use
are different. Due to this competition is evident because of the demand of the product
“Papertilizer”. In addition, the loyalty of the sellers to their suppliers is also a threat to the
researchers. Since the product is new, most sellers are afraid to take risk to try a new
product.
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Figure 3- Swot Analysis
4.2 Marketing Aspect
The marketing aspect will cover the following: Market demand and preference
analysis and Marketing Mix Decisions. For the business to prosper, it should be
given time and effort. The proponent of this business must have the desired
creativity so as to be able to provide quality product to its customer. The
fulfilment of the needs and wants of its target market must be the key objective of
the business. In every project, marketing aspect is well-thought-out the most
important since it requires inconspicuous analysis of the business total demand.
Marketing Demand and Preference Analysis
In this context, the researchers further explained the data they have
accumulated through the questionnaires they gave to the Local planters in
Carbon Public Market. The researchers gathered 195 respondents as the sample
size. It is important that the researchers are aware of pre-existing demands for
products and services on the market. The researchers will be giving out
questionnaires in order to determine the demands of the consumers. Data
gathered from the questionnaires would help the researchers to provide
information such as the extent that planters are willing to acquire the product.
Thus, this important information will allow the researchers to properly plan market
strategies that would appeal to the demand of the consumers.
The researchers decided to give out questionnaires in Carbon Public Market
about “Papertilizer”. It has been observed by the researchers that the target
market consist of consumers that uses fertilizer especially
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planters.Theresearchers utilized stratified random sampling method in
conducting the questionnaire to 195 respondents in Carbon Public Market.
Respondents Total Population Sample Size (n)

Cabbage Sellers 380 195
TOTAL 380 195
Table 1
Number of Respondents
Table 1.1 illustrates the current Local Planter’s population of Carbon Public
Market. The sample size was 195 based on the Slovin’s Formula.
Slovin’s Formula
Legend:
N=Total Population
Samples
1= Constant Number
The researchers created questionnaires ranging from 1 to 4: strongly agree,
agree, disagree and strongly disagree. The data gather was analysed and
interpreted further with the help of percentage rate. It was also calculated and
interpreted the data of the questions by gathering the weighted average score of
the answers. Hence, interpreted through parameters of limits listed below:
Parameters of Limits Interpretation
3.28-4.00 Strongly Agree
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2.52-3.27 Agree
1.76-2.51 Disagree
1.00-1.75 Strongly Disagree
Response Frequency Percentage

Strongly Agree 107 54.87
Agree 83 42.56
Disagree 3 1.54
Strongly Disagree 2 1.03
TOTAL 195 100
Table 2
Frequency of Respondents
(Statement: Fertilizers are important to the growth of the plant)
It is evidentin the table that 107 respondents strongly agree the statement that
Fertilizers are important to the growth of the plant and 83 respondents who agree
to it. However, there are 3 respondents who disagree and 2 respondents who
strongly disagree. . Respondent’s idea regarding with the statement is that
plants need to be fertilized because most soil does not provide
the essential nutrients required for optimum growth. All nutrients in our food
originally comes from the soil thus fertilizer maintains fertility making farmers
grow healthy and nutritious crops. But some respondents stated that fertilizers
are expensive and they don’t have any idea how to properly use i.

Agree 31 15.90
Disagree 7 3.59
TOTAL 195 100
Table 3
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(Statement: I like to use fertilizer)
It shows 155 respondents strongly agree to the statement using a fertilizer and
31 respondents agree. However, 7 respondents disagree and 2 strongly disagree
with the statement. The preference of using a fertilizer varies from different
respondents. Their idea about the statement is that fertilizers are expensive and
“some” fertilizers can’t be trusted based on their experience regarding with its
outcome. Some respondents also do not understand the use of fertilizer.

Agree 27 13.85
Disagree 52 26.67
TOTAL 195 100
Table 4
(Statement: I prefer to use Chemical Fertilizer)
It shows that 3 respondents strongly agree with the idea of using chemical
fertilizer and 27 agree. On the other hand, 52 respondents disagree and 113
strongly disagree. The respondent’s idea about the statement is that chemical
fertilizer contains higher concentration of nutrients however it is non-renewable
which can damage the plants and the soil.

Agree 60 30.77
Disagree 4 2.05
TOTAL 195 100
Table 5
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(Statement: I prefer to use Organic Fertilizer.)
It shows that 129 respondents strongly agree with the idea of using Organic
Fertilizer and 60 respondents agree. Meanwhile, there are 4 respondents who
disagree and 2 respondents who strongly disagree with the idea. Their idea
about using Organic Fertilizers is that it does not kill beneficial microorganisms in
the soil and have immense benefits for the soil and crop production. However,
some respondents disagree due to the fact the some organic fertilizers are fake
and usually do not provide enough nutrients for the soil.
Table 6
(Statement: I would like to use a fertilizer made out of waste paper.)

Agree 49 25.13
Disagree 9 4.62
TOTAL 195 100
The table shows that 134 respondents strongly agree of the idea of using a
fertilizer made out of waste paper and 49 agree. Meanwhile, 9 respondents
agree and 3 respondents strongly disagree. The respondents’ perspective
regarding with the statement is that they were amazed that there is a fertilizer
made out of waste paper and some respondents disagree because it might be
not effective.
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Table 7
(Statement: I prefer to use a fertilizer that did not undergo chemical
production)

Agree 66 33.85
Disagree 8 4.10
TOTAL 195 100
It shows that 118 respondents strongly agree about using a fertilizer that did not
undergo chemical production and 66 respondents agree to it. On the other hand,
8 respondents disagree and 3 respondents strongly disagree. The respondents’
idea to the statement is that fertilizer that undergoes chemical production acts
fast and absorb into plants much more quickly than fertilizer that did not undergo
chemical process. However, some respondents prefer the growth and safety of
the outcome of a plant or crop.
Table 8
(Statement: I support a product that will help our environment.)

Strongly Agree 117 60
Agree 58 29.74
Disagree 7 3.59
TOTAL 195 100
The table shows that 117 respondents strongly agree to the idea of supporting a
product that will help our environment and 58 respondents agree to it. However,
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there are 7 respondents who disagree and 13 respondents who strongly
disagree. Some respondents are aware of the environmental issues our world is
facing and they want to support products that will help the environment.
Table 9
(Statement: I like personalized and unique form of Fertilizer.)

Agree 51 26.15
Disagree 3 1.54
TOTAL 195 100
It shows that there are 139 respondents who strongly agree with the idea of
personalized form of fertilizer and 51 respondents agree to it. On the other hand,
3 respondents disagree and 2 respondents who strongly disagree. The frequency
of respondents who strongly agree and agree are higher than disagree and
strongly disagree regarding with personalized form of fertilizer. This implies that
the business must ensure that the product caters to the need and demand of the
consumers and achieve higher marketability in the target market.
Table 10
(Statement: I prefer to use fertilizer that can be trusted.)

Agree 85 43.59
Disagree 29 14.87
TOTAL 195 100
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The table shows that there are 80 respondents who strongly agree with the idea
of trusted fertilizer and 85 respondents who agree to it. However, there are 29
respondents who disagree and 1 respondent who strongly disagree about trusted
fertilizer. A trusted product is one of the reasons why consumers will buy that
certain product. This implies that the business shall gain the trust of the
consumers that the product is effective and can be trusted at all cost.
Table 11
(Statement: I prefer a fertilizer that has a retail market price of 50.00)

Agree 63 32.31
Disagree 14 7.18
TOTAL 195 100
It shows that 115 respondents strongly agree with the retail price of 50.00
regarding with fertilizer and 63 respondents agree on it. On the other hand, 14
respondents disagree on the idea and 3 respondents strongly disagree. This
implies that the proposed retail market price meets consumers’ preference and
affordability.
Statement Weighted Mean Interpretation

3.51 Strongly Agree
1. Fertilizers are important to the
growth of the plant.
2. I like to use fertilizer 3.74 Strongly Agree

3. I prefer to use chemical fertilizer. 1.17 Strongly Disagree
4. I prefer to use organic fertilizer. 3.62 Strongly Agree
5. I would like to use fertilizer that is 3.61 Strongly Agree
made out of waste paper.
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6. I prefer to use a fertilizer that did 3.53 Strongly Agree
not undergo chemical process and
safe to use for plants.
7. I support a product that will help 3.43 Strongly Agree
our environment.
8. I like personalized and unique form 3.68 Strongly Agree
of Fertilizer.
9. I prefer to use a fertilizer that can be 3.27 Agree
trusted.
10. I prefer a fertilizer that has a retail 3.49 Strongly Agree
market price of 50.00 pesos.
Average Weighted 3.30 Strongly Agree
Table 12: Summary of Findings
Analysis
“Papertilizer’s” Questionnaires show the responses of Local Planters in Carbon
Public Market with regards to the proposed product.The highest weighted mean
in the summary of findings is the 2 ndstatement which is (I prefer to use fertilizer)
with 3.74 and interpretation of strongly agree. The lowest weighted mean in the
summary of findings is the 3 rdstatement which (I prefer to use chemical fertilizer)
with 1.17 and interpretation of strongly disagree. Most of the interpretation is
strongly agreed except for 3 rdstatement which is strongly disagreed and 9 th
statement which is agreed. Thus, the average weighted mean for all the
statements is 3.30.
Interpretation
There are statements created to meet the demand and preference of the
consumers regarding with the product. The response of the consumers shows
that they prefer a fertilizer that will satisfy their needs and preferences. The
researchers able to identify from their responses to the statements which they
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strongly agreed is that the first main thing they want for the product is to be an
organic fertilizer. Second, the consumers strongly agreed to use a fertilizer that is
made out of waste paper. The consumers are completely aware about the
environmental issues that our world is facing thus they strongly agreed to support
a product that will not harm the environment. Third, consumers are more likely to
purchase something when the benefits that it will reap are clearly laid down. This
is supported by the fact that they strongly agree that the product will not undergo
chemical processes and ensure safety usage for the plants. Fourth, they strongly
agree to personalized and have a unique form of fertilizer as well as it can be
trusted. Lastly, consumers strongly agree with the retail market price of Php50.00
and do not have any suggestions about other prices. This implies that the
consumers agreed to purchase a product when the benefits are clearly presented
to them.
Implications
The statements given and the responses of the consumers imply that they will be
going to purchase the product if “Papertilizer” is able to satisfy their needs and
preference. The researchers may conclude that the product’s main feature must
be organic since target market strongly agreed to it. The consumers also look for
other features such as, personalized form of fertilizers, did not undergo any
chemical process, can contribute a way in helping the environment and the
affordability of the product.
Marketing Mix Decisions
26
In this context, the marketing mix covers the 5Pc’s; Product, Place, Price,
Promotion and People are discussed.
Product
“Papertilizer” is a fertilizer made out of waste paper. This product targets the
elimination of waste paper and contributes a way to avoid environmental pollution
to the agricultural industry. This product is organic, no-chemical added, and safe
to use fertilizer. It is affordable among all fertilizers and can be used at homes,
schools, farms and lands.
Figure 4: Product Model
Place
The researchers have chosen Carbon Public Market as the official place for the
business. This is the same address of locale of the study since it is nearby
University of San Jose-Recoletosand has easy access that may affect the over-
all operations of the business. The store is located near the sellers of plants and
vegetables making it accessible for employees and customers. The convenience
27
of its location allows east transactions thus enabling the business to be more
efficient and effective in its services.
Figure 5: Business Locations
Display of Layout
Since the business will be selling “Papertilizer”, a wooden circular rack will be
the designated area of the products that will be situated inside the shop.
Figure 6: Display of Layout
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Price
“Papertilizer” will be sold at a market price of Php 50.00. The ingredients of the
product are waste paper and nitrogen rich-scraps which do not require minimum
capital. The product offers affordability among other fertilizers.
Promotion
In this context, the purpose of promotion will be discussed. This will set the
activities planned out by the business to effectively communicate its products to
the market. The purpose of this context is to make the product appealing to the
market showing the consumers that it fits their interests and satisfies their
needs.It has been decided that the researchers will be using the following for the
promotions:
Seminar
In order to promote “Papertilizer” and to be known easily, Senior High School
Students from University of San Jose-Recoletos will undergo seminar about our
product. The researchers will ask asked partnership with the Senior High School
Department. There will be room to room seminar that will inform the students
about its purpose, goals, and over-all about the business.
Figure 7: Layout
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PMB or “Paper Matter Bins”
The researchers will be providing “Paper Matter Bins” to public and private
schools. These Bins will be utilized only for the waste paper of the teachers and
students. Wherein, they will be oriented with its purpose and goals. Through
PMB or “Paper Matter Bins”, students and teachers will be informed about the
proceeds of their waste paper. These Bins will be the way for them to be one of
the advocates of the environment.
Figure 8: “Paper Matter Bins”
30
Online Advertising
Focusing on boosting image on social media would prove effective to the
business. The researchers have decided to create pages on Facebook and
Instagram considering that the target market ismillennial.
Figure 9:Facebook and Instagram
People
To reach customers and maintain healthy relationships with them, the
researchers have decided on “Hands-on” Selling. Consumers will buy directly to
the shop and it will be paid on time on the buying. This is acted by the
responsibilities of the sales agent acting as the main “marketers” of the business.
4.3 Technical Aspect
Product Service Description
“Papertilizer” is a product that is created with waste paper. It targets the
elimination of waste paper and contributes a way to avoid environmental pollution
in agricultural industry. It offers to the consumers the researcher’s advocacy. This
product promotes that there is still value in “waste” such as paper. “Papertilizer”
is a revolutionary step in achieving global sustainability as the product is made
31
out of waste paper. It is pure, natural, and no-chemical added and safe to use
fertilizer. The business is also providing bins that are made out of waste paper.
These bins will be provided to University of San Jose-Recoletos to gather waste
paper. PMB or “Paper Matters Bins” is not just a way to gather waste paper but
also to spread the advocacy towards global sustainability.
Product or Service Uses and Features
The unique exterior design of “Papertilizer” allows consumers to find it appealing
and different among other fertilizers. The pre-made “Papertilizer” is a “leaf” form.
The product comes with different shapes and can be personalized based on the
consumers demand. Its package is made of paper designed with the logo of the
business. The sized varies to the demands and preference of the consumers. It
may comein different sizes such as small, medium and large. The use of this
product is to improve the germination and growth of the plant. It’s easy to apply
to the soil and there’s no hassle when it comes to the container. The product also
ensures safe and effective outcomes to the plant.
The buyer may get 5%-10% discount if he\she will buy together with a waste
paper. This allows the business to collect more waste paper as well as in
exchange of the discount that the consumer will get.
Process Flow and Capacity
The figure below shows the process of ordering and selling of the product.
32
The first step in the process flow is the Data Gathering which includes order
placement to the seller and personalization of the product. The Data Gathering
will take 3 days to ensure correct information and details of the products. The
business must ensure that the demand and preference of the consumer are
clearly stated so that there will be no cancellations of order. Second step is the
order processing that will take 2 days. In this step, the business will be
generating the product designed from the demand of the consumers. Within 2
days, products shall be delivered directly to the shop for pick-up.
However, the business is also offering pre-made products. This ensures those
consumers who don’t want personalization. The figure below shows the process
of selling of the product.
33
4.4 Management Aspect
This context tackles about the entire organizational arrangement of the business.
The management aspect suggests a clear and precise identification of duties and
responsibilities, flow of authority, and manpower level of requirement. This
contains the organizational chart and the qualifications of the people involved the
formation of the business organization structure.Management must be able to
plan all activities, for the business to become dynamic and competitive business
over and done with human resource, financial capability and new technologies.
Organizational Chart
The Organizational structure serves as guidance for a business to become
flexible, competent and ready for growth by means of the coordination of the
individuals of the business. Each individual in the business has a specific job
descriptions and duties, task and responsibilities that help govern the success of
the business to be able to become profitable and achieve the goals of the
business. It is vital for a business to ensure excellent organizational structure to
promote success.
34
Shown in the structure in the Figure below, each individual duties and
responsibilities are distinguished as assurance of the production capability,
profitability and sustainability of “Papertilizer” Enterprise.
Job Qualifications and Functions
The Over-all Head of businesschecks and communicates with the other
committees concerning the progress of the work. Part of the task of the over-all
head is to give updates to the rest of the committees and give reminders as well.
It also decides on the nature of the business and ensures its profitability and
marketability. The head will make the executive decisions and has the final say
on proposals done by the various heads. And most importantly, looks out for the
opportunities to grow and expand the business.
The Accountant of the business is assigned to monitor and facilitate the entire
flow of sales in the business. Qualifications includes: Bachelor’s degree in
business, accountancy, marketing, and economics.
35
The Sales Agents are assigned to initiates the selling of the products to the
customers, coordinating sales efforts with marketing programs, works with
customers to find what they want, create solutions and ensure a smooth sales
process and most importantly, maintaining positive business relationships to
ensure future sales.
4.5 Legal Aspect
In starting up a business it is a must to look at the legal aspect which will have a
great impact on the future of the company. In this part of research, the important
documents that will make the company possible for running a business will be
presented.
Permits Needed
 Barangay Clearance
 BIR Registration
 DTI
 Barangay Clearance and Sanitary Permit
 Mayors’ Permit
 SSS
 Phil Health
1. Barangay Clearances’
Government office:Ermita Barangay Hall
Address:Noli Me Tangere St., Ermita Cebu City
Function/Purpose: One of the must have Applying for Barangay Clearance
certifies that the person is a good resident
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Requirements:
These are few requirements that are needed to acquire Barangay Clearance:
 Application form
 Application fee ( this varies per barangay )
 Recent Community Tax Certificate for Cedula
Procedures:
1. Go to the location of Barangay Hall. Inform the officer that you are
applying for Barangay Clearance
2. State your reason for applying for Barangay Clearance (ID
Requirement, employment, Postal ID, etc.)
3. Present your certification Cedula or Community Tax Certificate. You
can get it from the Barangay.
4. Pay for the application and processing fees.
5. Wait for the officer for the release of you clearance.
2. BIR Registration
Government office: Bureau of Internal Revenue
Address: BIR regional office bldg.Archbishop Reyes Avenue
Function/Purpose:The Bureau of Internal Revenue permit is mandated by law
to assess and collect all national internal revenue taxes, fees and charges, and
to enforce all forfeitures, penalties and fines connected therewith, including the
execution of judgements in all cases decided in its favour by the Court of Tax
Appeals and the ordinary courts (Sec. 2 of the National Internal Revenue Code of
1997).
37
Requirements:
 Primary Registration
o Application for Taxpayer Identification Number (TIN)
o Application for Registration Update
 Secondary Registration
o Registration of Book of Accounts
o Application for Authority to Print Receipts & Invoices
o Application for Authority to Use Computerized Accounting Systems
and/or Components thereof/Loose-leaf Book of Accounts
o Application for Permit to Use Cash Register Machine (CRM) and/or
Point of Sales Machine (POS)
Submit completed registration form together with the following:
 Certificate of Registration form DTI.
 Barangay Clearance.
 Mayor's Business Permit.
 Proof of Address such as Contract of Lease (if rented) or Certificate of
Land Title (if owned)
 Valid IDs,if applicable.
Procedures:
1. Accomplish BIR Form 1903 as follows:
 SEC Certificate of registration
 Mayors permit
 Contract of lease
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To be submitted if applicable:
 Certificate of Authority
 Franchise Agreement
 Proof of registration/ permit to operate
2. Pay the Annual Registration Fee (500 pesos) to the authorized Agent
Banks of the concerned RDO
3. Pay the Documentary Stamp Tax on Subscription and Lease (BIR
Form 2000)
3. DTI
Government office: Department of Trade and Industry
Address: DTI Cebu Provincial Office, crossing Lozada bldg. Corner Osmenablvd
Function/Purpose:Securing this permit will guarantee the business owner to
have the legal and exclusive right to use their chosen trade name or business
name within its validity. Securing this one also means no other business can use
the same trade name as yours, be it in barangay, city or municipality, region or
country depending in your business location.
Requirements:
These are the needed documents for a partnership company:
 Name verification Slip
 Written undertaking to change
 Articles of Partnership
 Registration form for Partnership with a foreign equity
Procedures:
39
1. Go to their office address as stated above or in any DTI office.
2. Present the requirements including the two copies of dully
accomplished application form signed by the owner and an original
copy of one photo-bearing national issued Identification Document (ID)
with signature.
3. Pay the registration fee according to your target business scope:
 P200 for Barangay
 P500 for Municipality or City
 P1000 for Regional
 P2000 for National
And an additional P15 for documentary stamp tax
4. Wait for the certificate to be released
4. Sanitary Permit
Government office: Cebu City Hall
Address:Dr. Jose P. Rizal St. Cebu City, Cebu
Function/Purpose:One of the must have of planning a business is to have
barangay clearance or Certificate of Residency. This permit will certify a person if
he/she have a good moral character and a law abiding citizen of the
barangay.This will ensure that the regulation of facilities meet the physical and
structural requirements for sanitary operations. This will be accomplishing
through reviewing the new or renovated facilities and reviewing and clearing
various licences for business. This will also observed the standard of sanitary
code of the Philippines.
40
Requirements:
● filled out Application form
●Health certificate for employees
● (If needed) DOH clearance
Procedures:
1. File the application form and complete your necessary requirements.
2. Pay the fees
3. Present the official receipt to the Sanitary Staff for the recording of O.R
number (Inspection and Evaluation)
4. Claim you permit after a day to the staff.
5. Mayors’ Permit
Government office: City Hall
Address:Cebu City Hall near Sto. Niño
Function/Purpose:This permit will be issued to any person who wishes to
establish, operate or conduct a business. The permits will be place in the
principle of business, so that anyone can see, can certify the legality of business.
Requirements:
● Barangay Clearance
● Certificate for SEC Registration/Articles of Partnership (for partnership)
●Public Liability Insurance(for restaurants, mall, Cinema, etc.)
●Authorization letter of owner with ID
●Lease contract/Tax Declaration
●SSS (Certification/Clearance)
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●CTC (Community Tax Certificate/CEDULA)
Procedures:
1. You need to go to the BPLO or Business Permit and Licensing office in your
city, but first fill out the application form that will be given to you. It is for
verification.
2. Go to the Engineering Department to get the assessment for building fee. You
will be asking to submit your building occupancy and permit, your business
location, and your building area in square meters.
3. Directly proceed to the Electrical Department to get a Certificate of Electrical
Inspection. In order to get a certificate Engineer will come visit and inspect the
area. After the approval, you will pay an inspection fee at the City Treasure's
office in your City Hall.
4. Then proceed to the Health and Sanitary office to secure a Health and
Sanitary Permit.
5. After go to the office of Municipal Planning and Development Coordinator to
get a Zoning Clearance. You will be asked to pay depending on the project type
and cost.
6. Next one is Bureau of Fire and Protection to secure a Fire permit. All business
needs to have fire extinguishers depend on the floor area. The BFP will only sign
if they are done inspecting the area and with zoning clearance.
7. Go back to BPLO to show that you have completed the process. They will
verify it again and you will be asked to pay the following:
 Your Business (contractor/services/wholesaler/retailer)
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 Mayor's Permit form
 Sanitary fee
 Service fee
 Local Fire Inspection fee
 Business plate
8. Lastly wait within 1-3 days for your permit to be release.
6. SSS Online Registration
Function/Purpose: SSS or Social Security System is a social insurance
program in the Philippines. This provides health and retirement benefits for all
employed Filipinos may it be self-employed or an employee.
Government Office: Social Security System
Address: UCPB, UCPB Building, Osmeña Boulevard, Cebu City, 6000, Cebu
Requirements:
 NSO birth certificate
 Marriage certificate (if married)
 Birth certificates of Children (if you have children)
If you do not have birth certificate:
 Baptismal certificate
 Driver's license
 Passport
 Professional Regulation Commission card
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 Seaman's book
Procedures:
1. Go to the SSS website. Fill in all the details and submit
2. After filling out the details, a link will be sent to your email. Click the link and fill
out the form.
3. After completing the form, a SSS number will be generated for you. Click the
"Generate SSS number" button, and you will receive an option to print your
Personal record and SS number slip. This will also sent to your email
4. Print the Personal record form, SS number slip, and SSS number application
confirmation email body that was sent to you by the number.
5. After bring these to the nearest SSS branch in your area.
7. Phil Health Card
Function/Purpose: The Phil Health card or Philippine Health Insurance
Corporation is owned by government and controlled corporation (GOCC). The
purpose of this is to ensure the health of Filipinos through social health insurance
regardless of social status. This can be used at any hospitals to subsidize their
expenses.
Government Office: Phil Health Local Insurance Office (LHIO)
Address: General Maxilom, Avenue Ext.
Requirements:
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 Two (2) accomplished copies of the Phil Health Member Registration
Form (PMRF)
 Two (2) latest 1×1 ID pictures.
 Two valid IDs or a photocopy of your NSO Birth Certificate.
Procedures:
1. Fill-out two (2) copies of the Phil Health Member Registration Form
2. Submit PMRF to the nearest LHIO together with the following documents:
 Two (2) 1x1 latest ID picture,
 Two valid IDs; and
Any of the following documents:
 For SSS pensioners:
 Photocopy of Death, Disability and Retirement (DDR) indicating the date
of retirement and effectiveness date of pension
 Photocopy of the Retiree/Pensioner Certification indicating the
effectiveness date of retirement
 For GSIS pensioners:
 Photocopy of Certification/Letter of Approval of Retirement indicating the
effectiveness date of retirement
 Photocopy of Service Record issued by the employer showing rendered
services of not less than 120 months
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 Photocopy of Certification/Retirement Gratuity from the employer
indicating services of not less than 120 months
 Photocopy of retirement voucher issued by GSIS
For Uniformed personnel of AFP, PNP, BJMP and BFP:
 Photocopy of General/Special or Bureau Order indicating effectiveness
date of retirement
 Photocopy of Certification/Letter of Approval of Retirement from the GSIS
indicating services of not less than 120 months
 Photocopy of Statement of Services issued by previous employer showing
service of not less than 120 months
 GSIS Disability Pensioner / SSS Permanent Total Disability Pensioner
before March 4, 1995:
 Photocopy of Death, Disability and Retirement (DDR) indicating the date
of retirement and effectiveness date of pension
 Photocopy of Disability Pensioner Certification issued by SSS/GSIS
indicating effectiveness date of pension or the period of coverage for
disabled pensioner.
SSS Survivorship Pensioner before March 4, 1995:
 Photocopy of Death, Disability and Retirement indicating the type of
survivorship in nature and the effectiveness date of pension
 Photocopy of Survivorship Pensioner Certification indicating the
effectiveness date of pension
46
 Other individuals who are not under the abovementioned categories:
 Photocopy of official receipts of premium payments to Phil Health
 Any other documents indicating the months of premium payments to Phil
Health
 Await Member Data Record (MDR) and Phil Health ID Card
4.6 Financial Aspect
Initial Capitalization and Source of Funds
Establishing a business shall ensure capital and funds first. Capital plays a
significant role in a business and needs to be secure.Business capital refers to
the financial assets needed for a business to produce the goods and/or services
it offers to its customers. Thus, Capital is necessary for a business to maintain its
operations. Funds allow business to operate and gain profit in return which
sustains the operations of the business.
As a manufacturing business, given an initial capital of Php100,000 which will be
maximized to over-all operations of the business that includes expenses. The
amount is broken down according to the following cost stated in the Estimated
Project Cost below:
ESTIMATED PROJECT COST
PARTICULARS NOTE AMOUNT TOTAL

Pre-Operating Cost
Business Plan 1 5,000.00

Permits and Licenses 2 3,640.00
Advertising Expense 3 650.00 9,290.00
47
Furniture and Fixtures 4 12,900.00 12,900.00
Salaries and Wages 5 37,500.00

Office Supplies 8 3,500.00
Cleaning Materials 9 500.00
Utilities Expense 7 3,800.00
Employee Benefits 6 880.00 46,180.00
Purchases 20,000.00 20,000.00
Total Cost 88,370.00

Contingency Plan 10% 11,630.00
Total Project Cost 100,000.00
Total Estimated Project 100,000.00
Cost
 Pre-Operating Expenses (1 year projection)
PARTICULARS AMOUNT TOTAL

Business Plan Cost 5,000.00
Permits And Licenses 3,640.00
Advertising Expense 650.00 9,290.00
Notes
Note 1
Business Plan Cost
48
Particular Quantity Unit Cost Amount
Bookbinding 2 Pcs 250.00 500.00
Printing 500 Pcs 2.00 1,000.00
Photocopy 500 Pcs 1.00 500.00
Food and 2,000.00
Honorarium
Grammar and 1,000.00 1,000.00
Plagiarism Test
TOTAL 5,000.00
Note 2
Permits and Licenses
Particulars Amount
BIR Registration 500.00
Mayor’s Permit 2,000.00
Barangay Permit 500.00
Barangay Clearance 50.00
Sanitary Permit Fee 90.00
DTI 500.00
TOTAL 3,640.00
Notes 3
Advertising Expense
Particular Quantity Unit Cost Amount

Flyers 100 Pcs 5.00 500.00
Business 50 Pcs 3.00 150.00
Cards
Total 650.00
○ Operating Expenses (1 year Projection)
PARTICULARS AMOUNT TOTAL
49
Salaries and Wages 450,000.000
Expense
Employee and Benefits 10,560
Expense
190,560.00
Notes (Monthly Projection)
All total amounts per expense are multiplied to 12 (no. of months in a year) in
order to get the 1 year projection total amount stated correspondingly above.
Note 4
Furniture and Fixtures
Particular Amount
Wooden Rack 12,900.00
Total 12,900.00
Note 5
Salaries and Wages
Particular No. Of Monthly Rate Amount
Persons
Sales Agents 3 7,500.00 22,500.00
Accountants of the 2 7,500.00 15,000.00
Business
Total 37,500.00
Note 6
50
Employee Benefits
Particular Total
SSS 680.00
PhilHealth 100.00
HDMF 100.00
Total 880.00
Note 7
Utilities Expense
Particular Amount
Water 500.00
Communication 2,500.00
Electricity 800.00
Total 3,800.00
Note 8
Office Supplies
Particular Amount
Journal Notebooks 500.00
Pencils 300.00
Others 700.00
Total 1,500.00
Notes 9
Cleaning Materials
Particular Amount
Detergents 300.00
Mops/Rags 200.00
Total 500.00
Contingency Plan
As a business venture, it is required to have a lot of control over your financial
health. Committing to best business practices can ensure positive growth and
51
prosperity. But unexpected circumstances can occur and derail day-to-day
operations. Crises such as natural disasters, injuries or death, sudden windfall of
cash, cyber-attacks, equipment failure and fraud can unhinge the stability of the
company. That’s why it’s important to have a comprehensive contingency plan in
place to limit the risk of financial loss.
A financial contingency plan refers to your course of action in times of financial
crisis. In particular, it should focus on allocating finances and resources. For
small and large businesses alike, a financial contingency plan acts as a lifeline
when the health of your company is at risk.
Particular Total
Human Resource 5,000.00
Equipment 5,000.00
Packaging 300.00
Other Fees 1,330.00
Total 11,630.00
4.7 Socio-Economic Aspect
The chapter includes the socio-economic benefits of the proposed project.
Nowadays, it is important that entrepreneurs should realize the worth of
innovating and starting a business that would largely contribute to the socio-
economic development of the country. In this business, the researchers consider
the whole part of the business especially the social impact in the community.
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The Government
A balanced relationship between the government and businesses is required for
the welfare of the economy and the nation. The main goal of businesses is to
make profit and governments’ goal is to ensure economic stability and growth.
Both of them are different but very co-dependent. This business is expected to
give a great contribution to the government in the form of taxes. The tax payment
from the business would help the localities as well as the economy. The purpose
of this taxable income is to provide the government necessary economic capital
in order to create projects that could benefit the society.“Papertilizer” Enterprise
will able to employ individuals who are tasked to participate in the production of
the fertilizer and the packaging process.
The Community
Unemployment is first and foremost an economic and social problem since it
brings about costs for the unemployed as well as the society as a
whole.“Papertilizer” Enterprise would lead to the creation of employment
opportunities for the community that will help lessen the unemployment of the
community. Because of the production process for the product, the business will
require manpower. This will lead to employment for the community. Getting
employed is a prerequisite to a productive, socially recognized and overall
realization of human labor; it’s an existentional basis that people use to build on
their financial and social security and find their integral place in society.
The Environment
53
“Papertilizer” targets the elimination of waste paper and contribute a way to avoid
environmental pollution to the agricultural industry. The product is safe, natural,
no-chemical added and the packaging is 100% made of paper. The product itself
is made out of waste paper added by nitrogen-rich scraps. The main ingredient of
the product contributes to the goals of sustainable development by reducing
waste paper in the community.
5.0 Conclusion and Recommendation
A feasibility analysis is used to determine the viability of an idea, such as
ensuring a business is legally and technically feasible as well as economically
justifiable. It tells us whether a business is worth the investment or not. The
business shall involve feasibility in all aspects: Marketing, Technical,
Management, Financial, Legal and Socio- Economic Aspect. Marketability wise,
based on the questionnaires, the business is feasible due to the fact that the
given benefits regarding from the product are strongly agreed by the consumers.
The product has met audience demand and preference. Thus, the promotion of
the product is also feasible with the aid of Room by Room Seminar, PMB or
“Paper Matter Bins”, and Online Advertising. It is possible to attract the interest of
the target market. The business was able to produce organization chart for the
overall operations of the business as well as for the financial aspect with the list
of expenses. In regard with the permits, it is also feasible since locations where
to gather the permits are accessible.
54
The completion of these aspects concretely shows that the business or product
implementation is feasible in Carbon Public Market.The researchers have arrived
to the conclusion that the product is feasible and possible to actualize.
Recommendations
1. Improving Product Packaging.
The researchers might provide unique and variety of designs to make the
product more appealing to the target market.
2. Providing New Product Ingredients.
The researchers might provide innovation such as adding new ingredients
that might improve its quality and effectiveness.
3. Developing new and effective promotional strategies.
The researchers might able to develop new and effective promotional
strategies in order to maintain its marketability and consumers’ interest.
4. Strengthening Partnership with other businesses.
The business might gain more support and reach its goals through
partnering with other business. The researchers might merge “Papertilizer”
with other business with the same goal as achieving global sustainability.
5. Maintaining “Papertilizer’s” Advocacy.
Strengthening the advocacy of the product shall be sustained throughout
the years. The business shall be able to create different branches around
Cebu City and other places in the Philippines.
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6.0 References
Journals
The Effects of Slow-Release Fertilizer Using Wastepaper on Growth of Chinese

Cabbage , 1–5. Retrieved from
https://benthamopen.com/contents/pdf/TOHORTJ/TOHORTJ-6-24.pdf
56
Articles
The Hidden Dangers of Chemical Fertilizers. (2017, December 7). Environmental

Protection.https://eponline.com/Articles/2017/12/07/The-Hidden-Dangers-of
ChemicalFertilizers.aspx?
m=1&fbclid=IwAR3QD5488KBPteE0WQrA7Izz8IIQFntqE3sjz2Wv6HDBS6rqFiC
G2iOBDML4
Online Websites
Britannica, T. E. of E. (n.d.). Fertilizer. Retrieved from

https://www.britannica.com/topic/fertilizer.
Dead trees: How much are we consuming? (2016, February 22). Retrieved from
https://www.manilatimes.net/2016/02/22/business/columnists-business/dead-
trees-how-much-are-we-consuming/246383/.
Deforestation: Facts, Causes & Effects. (n.d.). Retrieved from

https://www.livescience.com/27692-deforestation.html.
Environmental impact of paper. (2019, September 25).Retrieved from

https://en.wikipedia.org/wiki/Environmental_impact_of_paper .
Harmful Effects of Chemical Fertilizers. (2016, August). Retrieved from

https://www.hunker.com/12401292/harmful-effects-of-chemical
How Paper Is Made · Idaho Forests Products Commission. (2017, January 27).
Retrieved from https://idahoforests.org/content-item/how-paper-is-made-2/ .
How to Make Fertilizer Out of Paper. (n.d.).Retrieved from

https://www.hunker.com/12600115/how-to-make-fertilizer-out-of-paper.
(n.d.). Retrieved from https://www.fabulousphilippines.com/carbon-market-

cebu.html.
UN World Commission on Environment and Development, ed., Report of the

World Commission on Environment and Development: Our Common Future.
(n.d.). Retrieved from http://www.environmentandsociety.org/mml/un-world-
57
commission-environment-and-development-ed-report-world-commission-
environment-and.
Blogs
(2010, August 30). Retrieved

fromhttps://andromeinstein.wordpress.com/2010/08/30/review-of-related-
literature/?fbclid=IwAR2uFnAl6fyt1ILDJjonagbsa99ayk-
kiSS061r232Y_CumTY1tnW82zhwQ
Appendix A: Research Design Proposal and

Attachments
UNIVERSITY OF SAN JOSE – RECOLETOS

SENIOR HIGH SCHOOL DEPARTMENT
Math and Research Cluster
1stSemester, A.Y. 2019-2020
58
RESEARCH DESIGN PROPOSAL
Course Title Practical Research 2
 STEM (Science, Technology, Engineering, and
Mathematics)
Academic Strand  ABM (Accountancy, Business, and Management)
 HUMSS (Humanities and Social Sciences)
 TVL (Technical-Vocational, and Livelihood)
Proposed “Papertilizer” to Local Planters in Carbon Public
Research Title
Market
Team Name Red Dragons
Name of Members in alphabetical order (FN MI. LN)
Ancajas, Juliana Marie Gocotano, Kenjyll
Proponents Arsolon, Wayne Brylle Misa, Therese Ann Faustina
Baluarte, Conelyn
Enjambre, Fergus
Duration June 2019 – October 2020
Rationale Environmental pollution resulting3 the balance of nutrients in
the soil. Mismanagement of fertilizer used in conventional
agriculture is a well-known in efficiency of plant nutrient use,
which leads to ﬁnancial losses for farmers, poses a risk to the
environment, and represents a waste of energy.
Meanwhile, Discarded paper is a major component of many
landfill sites though it is one of the major recyclable materials.
According to Ritesh K at Quora website (August 25, 2016),
nearly 4 billion trees or 35% of the total trees cut around the
world are used in paper industries on every continent. That
equates to about 2.47 million trees cut down every day. The
amount of paper and paper products used is so enormous that
the environmental impact of the pollution caused by it is also
very significant. Paper is the third largest industrial polluter to
air, water, and studies show that it releases well over 100
million kg of toxic pollution each year.
According to the Integration of Solid Waste Management Tools
in Specific European and Asian Communities (ISTEAC) , the
paper industry in the Philippines plays an important role in the
industrialization program of the country, contributing to the
growth of the economy and providing employment opportunities
to thousands of workers. Unfortunately, it also contributes to
(19%) of the total municipal solid waste production. To help the
waste generation in the country. Waste paper is the second
59
most produced solid waste in the Philippines, contributing
address the indiscriminate use of chemical fertilizer, we
developed a product called “Papertilizer” which is a substitute
fertilizer made out of waste paper. It’s not just a plain fertilizer
because it can also develop a plant just by the use of waste
paper. The approach of this product is to avoid the use of
chemical fertilizer causing environment pollution and damage
the balance nutrients in soil, while providing an excellent
medium for the recycling of waste paper.
Cebu City has developed into one of the most urbanized areas
of the Central Philippines. However, The booming urban and
economic expansion in the city have led to a steady rise in
consumption and the resulting production of waste. According
to IGES (Institute for Global Environmental Strategies)
Although there is no accurate data available on waste
generation in the city, present estimates suggest that Cebu
produces about 17% of paper waste per day in 2016, based on
national calculations, which consider average per capita waste
generation to comprise 500 grams/person in provincial capitals.
Waste collection in Cebu City is the responsibility of both city
government and barangay but as a citizen of Cebu City, we
want to help in elimination of waste paper by turning it into a
fertilizer which can develop a plant and contributing an
innovative product for agricultural industry.
“Papertilizer” or Paper Fertilizer has the main ingredient of
waste paper that other fertilizer product do not have. The
product can be in different forms in regards to how our
customers want it, this gives them ownership of the product.
The product is sealed in a ziplock paper bag that comes with
different sizes. “Papertilizer” is a product that will hit two
stones in one shot. It is not just targeting the elimination of
waste paper in the community but also creating an alternative
product to avoid environmental pollution to the agriculture
industry.
Objectives This research study aims to meet the following:

1. Developing an innovative product as a substitute
fertilizer for the solution to environmental pollution in the
agriculture industry.
2. Contributing a way to eliminate paper waste in the
community of Cebu, City.
60
3. Providing local planters a cheap and effective fertilizer.
This section provides an overview of key information which is

developed in greater detail in the following pages. Aim for
clarity and simplicity in this part. Too much detail here gets in
the way of the main ideas. The Elevator Test – Can you
explain your basic business idea in the time it takes to get from
the lobby to the 5th floor?
The “Papertilizer” is a manufacturing business, since we are

the ones who will find raw materials and create it into our
proposed product. The status of our “Papertilizer” as of the
moment is developing. Its process is to be created, therefore
it’s a start-up. Subsequently we are partners in our proposed
product, thus our business is form of Partnership. Our product
is a Fertilizer that is made out of waste paper or as we call it
“Papertilizer”. Our product consumers are local farmers.
In this polluted world that we live in, people nowadays are

looking for ways that will help achieved sustainable community
or society. Thus we are looking for solutions that could help and
certainly could not harm our environment. In our proposed
Business Concept
product we are considering how our product affects our
environment and how we could help eradicate our wastes,
especially our paper wastes. The success in this business will
be achieved if our product is effective and efficient in our
society. As ABM students we are taught about the business
structures, forms, and concepts. Thus, this helps us to
understand how the business works. Our knowledge, skills, and
capabilities are more than enough reason to develop this kind
of business. Our product will definitely allure customers for the
reason our products’ specialties are, it is made out of wastes
paper, and it can be in different form in regards on how our
customers want it. It is package in a paper bag that comes with
different sizes. The customers may get a discount if they will
come with a waste paper. “Papertilizer” is also innovative,
Eco-friendly, safe, and a helping tool for individuals who want to
contribute to the sustainability of our environment. We can be
successful in this business because, we are using waste paper
and we have lesser competitors. This product helps in creating
another life. We chose the right business in the right community
to achieve global sustainability.
The target market for the product “Papertilizer” or Paper
Fertilizer is the community specifically farmers, families, and
Target Market sellers of plants and public schools who are advocate of
environment.
61
Specify what you offer to your customers. Discuss its
functionalities and features. How do you create your
competitive advantage?
What we really offer to our customer is our advocacy, we are
the advocate in our own product. We want to show the world
that there's still a certain value in what we called "waste", paper
for example. We wanted to raise an awareness that we really
need to start changing our ways and involve ourselves in
changing the world. “Papertilizer” is a pure, natural, no
chemicals added and safe to use kind of fertilizer. We used
nitrogen-rich scraps which we ourselves have in our respective
houses and unused paper. Being an eco-friendly product as
Product/Service Offerings well as its cheaper from other fertilizer is our competitive
advantage towards the other products. Our product also comes
with different forms depending on how our customers want it. It
is pack in a ziplock paper bag and comes with different sizes.
The customers may get a discount if they will come with waste
paper, ranging from 5% to 10% discounts.
We are also providing bins that are made out of paper. We will
be providing these bins to schools, both public and private
schools so that we can gather waste paper. PMB or “Paper
Matters Bins” is not just our way to gather waste paper but also
to spread our advocacy towards our goal with this product.
Tabular /
Statistical Graphical
Respondents / Treatment / Presentatio
Instrument
Needed Data Remarks Analytical Tool n
(if applicable) (if
applicable)
I O D Q
Company Profile
Company's / / Members of the
name, company
company
62
Tabular /
Instrument
(if applicable) (if
applicable)
I O D Q
members,
address
Goals,
Members of the
missions, / /
company
operations
Product / Service Description
Functions and
features, Paired t-
quality, / / / Local Farmers test/percentage table
method of count
usage
Advantages
and Percentage Table and
/ / / Local Farmers
Disadvantage count graph
s
Marketability Aspect
Demandable,
Public and Percentage
timely, / / graph
Private Schools count
promotion
Wants and Public and Percentage
/ / Graph
needs, pricing Private Schools count
Technical Aspect
Equipment,
labor,
/ / / Biologist
production
process
Maintenance
/ / / Biologist
Development
Management Aspect
Management Human
on operations, / / Resource
personnel Management
Human
Organizational
/ / Resource
Structures
Management
Legal and Taxation Aspect
Privacy rights, / / Department of
business Environment and
63
Tabular /
Instrument
(if applicable) (if
applicable)
I O D Q
Natural
permit Resources (DEN
R)
Department of
Certificate to Environment and
operate, Natural
/ / /
barangay Resources (DEN
clearance R)
Financing and Financial Aspect

Start-up
Capital
needed, / / / Personal Funds G
source of
funding
Return of
/ / / Personal Funds
Investment
Legend: I – Interview, O – Observation, D – Document Analysis, Q – Questionnaire
Name Designation Signature Date

Proposed: Conelyn Baluarte Team Leader
Ms. Erica Mae L.
Endorsed: Instructor
Abelgas, LPT
Mr. John Nicko M.
Cluster Head
Coyoca, LPT
Approved:
Mrs. Helmae E. Tapanan Principal
Remarks:
64
Appendix B: Internal Data Gathering Letter
UNIVERSITY OF SAN JOSE-RECOLETOS

Senior High School Department
Math and Research
September 15, 2019

Mrs. HELMAE E.TAPANAN
Principal, Senior High School Department
University of San Jose-Recoletos
Thru: Mr. JOHN NICKO M.COYOCA

Cluster Head
Math and Research
Dear Ma’am Tapanan:

The researchers (Red Dragons) from Blessed Philip of Piacenza in the University
of San Jose-Recoletos, Main Campus was approved during their proposal
defend last August 30, 2019.The researcher’s study or product is “Papertilizer”,
A fertilizer that is made out of waste paper. The researchers offered “PMB” or
Paper Matter Bins that will be distributed in Main Campus. Senior High students
(Grade 12) are required to put their waste papers, unused papers or scratch
papers in the said bins.
In addition, the distribution of paper bins can greatly help the researchers in
collecting waste papers, since waste papers is the main ingredient. By collecting
waste paper, the Researchers can officially start their experiments and
production of their product. Furthermore, the researchers can also start their
gathering of data, conducting the post test, pre-test and paired t-test.
65
The researchers from the Main campus extend its heartfelt gratitude towards the
faculties and all research advisers for the successful proposal defend. We, the
researchers are aiming for your full participation towards our objectives in this
study.
Truly yours,
MS. CONELYN L. BALUARTE
Team Captain, Red Dragons; 12-Bl.PHILIP OF PIACENZA
Noted by: Approved by:
MS. PHOEBE PILONES CABRERA DR. HELMAE E. TAPANAN
Research
Appendix C: External Adviser
Data Gathering Letter Principal, Senior High School
Department
MR. JOHN NICKO M. COYOCA

Math and Research
UNIVERSITY OF SANCluster Head
JOSE-RECOLETOS
Math and Research
MS.ERICA MAE ABELGAS
Research Adviser
September 15, 2019
To whom it may concern,
We are students from University of San Jose-Recoletos would like to notify your
good office that our research team would like to request your notice and approval
to let us conduct interviews at Carbon Public Market. Our research study is
“Proposed Papertilizer to Local Planters in Carbon Public Market” which
aims to develop an innovative product that will not just target the elimination of
waste paper but also to avoid environmental pollution in the agricultural industry.
The researchers (Red Dragons-12-Blessed Philip of Piacenza) would like to ask

for you deepest support towards our goals in this study. The interview that will be
conducted at Carbon Public Market will help the researchers in assessing and
gathering data needed for the study.
We like to thank you for your consideration from reading the letter and we hope
to receive a positive response.
Adelante!
Truly yours,
66
Team Captain, Red Dragons: 12-BL.PHILIP OF PIACENZA
Noted by: Approved by:
MS. PHOEBE PILONES CABRERA DR. HELMAE E. TAPANAN
Research Adviser Principal, Senior High School
Department

Math and Research Cluster Head
Appendix D: Research Adviser Request Letter
Math and Research Cluster Head
Math MS.ERICA MAE ABELGAS
and Research
st Research Adviser
1 Semester, A.Y. 2019-2020
August 11, 2019
Mr. JOHN NICKO M. COYOCA

Cluster Head
Math and
Research
Senior
High
School
University of San Jose – Recoletos
Dear Sir:
We are students of Grade 12- Blessed Philip of Piacenza with our instructor of
our Practical Research 2 class, Ms. Erica Mae Abelgas.
We are writing this letter for the reason of notifying your good office that our
research team would like to request Ms. Phoebe Cabrera to be our Research
Adviser. The title for our research paper is PROPOSED “PAPERTILIZER” TO
THE LOCAL PLANTERS IN CARBON PUBLIC MARKET. We believe that Ms.
Phoebe Cabrera can help us deliver a research paper that is academically rich
and of publishable status.
67
Thank you for your unwavering support for achieving the good quality of our
research paper. Adelante!
Yours truly,

Research Team Leader, RED
DRAGONS & BLESSED PHILIP
OF PIACENZA
09152574125
[email protected]
Notedby: Approvedby:
Appendix E: Research Statistician Request Letter
Ms. Phoebe Cabrera Ms. Erica Mae Abelgas

ResearchAdviser Research Instructor
Math and Research
November 25, 2018
Mr. JOHN NICKO M. COYOCA

Cluster Head
Math and
Research
Senior
High
School
University of San Jose – Recoletos
Dear Sir:
We are students of Grade 12-Blessed Philip of Piacenza with our instructor of

our Practical Research 2 class, Ms. Erica Mae Abelgas
We are writing this letter for the reason of notifying your good office that our
research team would like to request Mr. Marvin Pacana to be our Research
Statistician. The title of our research paper is PROPOSED “PAPERTILIZER” TO
LOCAL PLANTERS IN CARBON PUBLIC MARKET. We believe that Mr. Pacana
can help us deliver a research paper that is academically rich and of publishable
status.
Thank you for your unwavering support for achieving the good quality of our
68
University of San Jose-Recoletos
research paper. Adelante! Senior High School Department
Magallanes Street, 6000, Cebu City, Philippines
Yours truly,
Good Day! (Maayong Adlaw)
MS. CONELYN BALUARTE
We are Team
Research researchers that RED
Leader, need your help through answering the following questions.In
compliance&for
DRAGONS our research,
BLESSED we are asking for your cooperation to answer the questions.
PHILIP
These following
OF PIACENZA questions are needed in assessing and gathering data which are useful in
our study.
09152574125
DAGHANG SALAMAT!
[email protected]
Notedby:
Girl (Babae)
Approved by:
Boy (Lalake)
Appendix F: 1. Importante ang fertilizer sa pagpadako
Sample Sa tanom.
Answered Mr. Marvin Pacanaare important to the growth
(Fertilizers Ms. Erica Mae Abelgas
Questionnaire Research of
Statistician Research Instructor
the plant.)
2. Ganahan ko mogamit og fertilizer.
(I like to use fertilizer.)
3. Ganahan ko mogamit og chemical
fertilizer.
(I prefer to use chemical fertilizer.)
4. Ganahan ko mogamit og organic nga
fertilizer.
(I prefer to use organic fertilizer.)
5. Andam ko mogamit og fertilizer nga gi-
nama sa papel.
(I would like to use a fertilizer made out
of waste paper.)
6. Ganahan kog fertilizer nga walay sagol
nga chemical og walay negatibo nga
epekto sa tanom.
(I prefer to use a fertilizer that did not
undergo chemical process and safe to
use to plants.)
7. Mo suporta kos produkto nga mo ta-
bang sa atong environment.
(I support a product that will help our
environment.)
8. Ganahan kog personalized nga hulma
sa fertilizer.
(I like personalized and unique form of
Fertilizer.)
9. Ganahan ko og fertilizer nga makasali-
gan.(I prefer to use fertilizer that can
be trusted.) 69
10. Ganahan kog fertilizer nga barato o ang
presyo kay 50.00.
(I prefer a fertilizer that has a retail market

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What is the rationale of the study?

What is the rationale of the study?

What are the problems addressed in the study?

What are the problems addressed in the study?

UNIVERSITY OF SAN JOSE – RECOLETOS

SENIOR HIGH SCHOOL DEPARTMENT

PROPOSED PAPERTILIZER TO LOCAL PLANTERS IN CARBON PUBLIC

RESEARCH PROJECT FEASIBILITY

(Presented to the Faculty of Senior High School Department)

University of San Jose – Recoletos,Magallanes St., Cebu City, Philippines 6000

of the Requirements for the Academic Strand of

ACCOUNTANCY AND BUSINESS MANAGEMENT

For FINAL ORAL DEFENSE

data gathered by the researchers was analyzed through quantitative analysis by

are individual aspects namely; Marketing, Technical, Management, Financial,

that the study is feasible and possible to actualize.

Keywords: Fertilizer, Waste Paper, quantitative research design, Aspects

1.1 Rationale of the Study

Environmental pollution resulting from fertilizer losses, industrial wastes, and

2018). Meanwhile, discarded paper is a major component of many landfill sites

over 100 million kg of toxic each year. (Villarete, 2001)

The paper industry in the Philippines plays an important role in the

industrialization program of the country, contributing to the growth of the

economy and providing employment opportunities to thousands of workers

(ISTEAC). Unfortunately, it also contributes to (19%) of the total municipal solid

production of waste. Although there is no accurate data available on waste

average per capita waste generation to comprise 500 grams/person in provincial

government and barangay but as a citizen of Cebu City, we want to help in

elimination of waste paper by turning it into a fertilizer which can develop an

innovative product for agricultural industry.

We developed a product called “Papertilizer” which is a substitute fertilizer made

approach of this product is to avoid the use of chemical fertilizer causing

an excellent medium for the recycling of waste paper.

will help achieved sustainable community. We envision a profitable business and

an effective and efficient product. “Papertilizer” is a product molded by the

advocacy of the researchers towards achieving global sustainability.

alternative product to avoid environmental pollution to the agriculture industry.

the community of Cebu City, to develop an innovative product as a substitute

matters. We want to promote our advocacy through providing PMB or Paper

1.2 Scope and Significance of the Study

“Papertilizer”is a fertilizer that is made out of paper that can reduce

environmental pollution especially to the agriculture industry. By this we can

achieve sustainable environment for the community.

1.3 Business/Program/Innovation Concept and Target Market/Beneficiaries

The “Papertilizer” is a manufacturing business. The researchers are the ones

production of the product is still developing. Its process is to be created, therefore

business is form of Partnership.

Market. In this partnership, our product would be sustainable and continue to be

known not just in Cebu but hopefully in the world.

to use kind of fertilizer. We used nitrogen-rich scraps which we ourselves have in

bins to the Main Campus of University of San Jose-Recoletos to gather waste

paper and eventually to public schools.

2.0 Review of the Related Literature and Studies

no doubt, resulted in manifold increase in the productivity of farm commodities

agricultural production. In this context, literature pertaining to the importance of

waste paper as a substitute fertilizer, theory, problems and innovation of the

product are discussed.

In the perspective of the theory “Ecological Modern Theory (Obach, 2017), It

is developing towards the generation which social movements, entrepreneurs,