Principles and Practices of Banking

STUDY OF WHOLESALE BANKING

PRODUCTS & SERVICES OF CSB BANK

By- Prateek Verma

MBA Finance Sec- A (52)
A001110719042
CSB Bank
CSB Bank, a private sector banking institution is one of the oldest and largest
commercial banks in India. The bank has their branches in 27 States and four
Union Territories in India. The Banks main business is taking deposits, lending
money and making investments. They also offer a wide range of general banking
services to customers, including credit cards, debit cards, cash management and
remittance services and collection services. The Bank distributes third party life
and non-life insurance policies and mutual funds on an agency basis. They act as
agent for various state governments and the Government of India on numerous
matters including the collection of taxes and the payment of pensions. They also
issue travellers cheques and gift cheques. CSB Bank has pan India presence with
network of 4,685 branches spanning 63% in rural and semi-urban areas and 4,886
ATMs as on 31 March 2018. The Banks deposit taking and lending business is
divided into three main areas, namely retail, agriculture and corporate. The retail
business provides financial products and services, such as loans and advances for
housing, retail trade, automobiles, consumer durables, education and other personal
loans to their retail customers. 
CSB Bank Limited, formerly Catholic Syrian Bank Limited, is an Indian private
sector bank with its headquarters at Thrissur, Kerala, India. It is one of the oldest banks in
India. The bank has a network of over 450 branches and more than 257 ATMs across India
CSB was founded on 26 November 1920, well before Indian independence, and opened for
business on 1 January 1921 with an authorised capital of ₹5 lakhs and a paid-up capital of
₹45,270.

Wholesale Banking
Wholesale banking refers to banking services sold to large clients, such as other banks,
other financial institutions, government agencies, large corporations, and real estate
developers. It is the opposite of retail banking, which focuses on individual clients and
small businesses. Wholesale banking services include currency conversion, working
capital financing, large trade transactions, mergers and acquisitions, consultancy, and
underwriting, among other services.

KEY TAKEAWAYS
 Wholesale banking refers to banking services sold to large clients, such as
corporations, other banks, and government agencies.

 Typical services sold are mergers and acquisitions, consulting, currency conversion,
and underwriting.

 Wholesale banking is the opposite of retail banking, which services individuals and
 small businesses.

 Most standard banks offer wholesale banking services in addition to traditional retail
banking services.

 Wholesale banking also refers to the borrowing and lending between institutional
banks.

Products & Services

1. Mobile Banking - CSB Bank

 To provide convenience and ease, the CSB Bank offers the Mobile Banking feature to users.
In the same line, the CSB Bank launches the Cent Mobile App that is designed in
conformation with the leading mobile platforms such as Android, iOS, Windows Mobile, and
Blackberry. Apart from primary banking functions, users can also open & close deposit
account and manage NEFT or IMPS status inquiry using the Cent App.

Features of Mobile Banking

 Funds Transfer facility

 Cheque book ordering facility
 Payment of Utility Bills
 I-Wish account
 Investment
 Insurance
 Ability to view and download statements
 Account transfer
 Movie tickets booking
 Users can perform tasks related to cheque book
2. Government Business Scheme
The CSB Bank offers an extensive range of Government Business Scheme for users. Under
this range, users can avail of Public Provident Fund Scheme a.m. PPF account facility, Senior
Citizens Savings Scheme, and Sukanya Sam Riddhi Scheme. Comprehensively, these
schemes aim to provide people with apt financial support for their varied requirements.

3. Public Provident Fund Scheme

The CSB Bank offers users with the facility of the Public Provident Scheme, which is a
Central-government pushed plan that was designed under the PPF Act of 1968. Users can
open up a PPF Account with the CSB Bank only if they are a citizen of India. Along with
this, the minimum tenure of this scheme is 15 years. To extend the tenure period, users can
put up an application. The extension of tenure is done without more deposits or any cap.

4. Recurring Deposit Scheme

CSB Bank: To provide financial boost and support to salaried and regular income people, the
CSB Bank provides users with the facility to open a Recurring Deposit account. Apart from
appealing interest rates, the recurring deposit account offers the facility to raise a loan against
deposits. In addition, the interest rate of recurring deposit lies in the same range as of fixed
deposits. Users also have the facility to file the nomination, solely or jointly.

5. Cent Home Loan Scheme

 In order to offer users with the facility to get funds for their home-related requirements like
constructing and acquiring a new home/flat or purchasing an existing flat/home or performing
other tasks such as repair and renovation, the CSB Bank offers the Cent Home Loan
Scheme. The loan amount that users want to take decides home loan percent. The maximum
tenure to repay this loan is 30 years considering users are not more than 70 years of age.

6. Cent Combo Scheme

 This customized home loan product from the CSB Bank is specially meant for users who are
planning to purchase a home and vehicle together. So, it means that CSB Bank provides
users with the facility to take a combo of home loan and vehicle loan with concession. The
only eligibility requirement is that users' annual income (for the last two years) should exceed
the amount of Rs 4 lacs as per the IT Returns. Along with this, in the Cent Combo Scheme,
the minimum amount that users can raise for a loan is Rs 20 lacs.

7. Cent Home Double Plus Scheme

The CSB Bank provides users with the Cent Home Double Plus Scheme. This offered home
loan product is provided in two segments, namely, Home Loan with overdraft facility and
term loan for other purposes like repair, renovation, furnishing, purchase of a new vehicle,
buying consumer durable, furniture, marriage expenses, planning a vacation, etc. So, users,
apart from getting a loan for their dream home can also leverage the benefit of term loan
offered with this scheme.

8. Scheme for IDA Members

CSB Bank: CSB Bank offers an appealing set of Schemes for IDA Members. Users who are
members of the Indian Dental Association can avail of these loan schemes, the offered
benefits include products like Cent Vidyarthi (IDA), Cent Dentist (IDA), Cent Vehicle
(IDA), and Cent Home Loan. So, IDA members can avail of personal loans, education loans,
home loans, and vehicle loans to meet their personal and business-related requirements.

9. Loans for Women

CSB Bank: To uplift the stature of women in India, the CSB Bank provides Loans for
Women. Offered under the name Cent Kalyani, the CSB Bank provides financial assistance
to women entrepreneurs who look for regular and sustainable employment opportunities. The
maximum loan amount that women can take under this scheme is Rs 100 lacs.

10. Other Loans and Schemes

 CSB Bank ensures to cater to the diverse requirements of users by providing an intriguing
range of Other Loans and Schemes. The offered range of other loans and schemes includes
Loan Against Future Fees Receivables, Cent Shop, and Technology Upgradation Fund
Scheme for Textile and Jute Industries or TUFS Schemes.

11. Cent Shop 

CSB Bank provides users with the facility of availing Term Loans as Cent Shop. This loan
can be taken by professionals and self-employed users like engineers, interior designers,
doctors, CAs, CSs, decorators, and Surveyors. The maximum loan amount under the Cent
Shop is Rs 2 crores while the maximum loan amount stretches to a period of 10 years. Along
with this, users can also complete the repayment process in EMIs.

12. Cent MSME Schemes 

Central Bank provides users with a colossal range of Cent MSME Schemes. The offered
range comprises a diversified array of loans like Cent - Business Gold Loan, Cent -
construction equipment finance scheme (CCEF), Cent - Contractor, Cent - Doctor, Cent -
Food Processing Plan, Cent Kalyani, Cent Mortgage, Cent Trade, Cent - Warehouse receipt
scheme (WHR), and many more.

14. Cent Mudra (Pradhan Mantri Mudra Yojana)

The Micro Unit Development and Refinance Agency Ltd or MUDRA is a scheme launched
by the esteemed Prime Minister, Mr. Narendra Modi on the 8th of April 2015. This scheme is
launched with a view to support Banks, NBFCs, and Micro Financial Institutions who are
involved in lending even the minutest of Micro Firms associated with sectors such as
manufacturing, trading, and service.

15. Cent - Business Gold Loan

The CSB Bank presents Cent Business Gold for users who want to raise finance against their
gold items. Users who are current customers of CSB Bank are eligible for this business gold
loan along with those who are new to the bank. The Cent Business Gold Loan is specifically
launched to assist users who have business requirements only. Depending on the requirement
the loan amount will vary between the range of Rs 10,000 and Rs 20,00,000.

16. Loans for Agriculture Sector - CSB Bank

The CSB Bank also provides users with Loans for Agriculture Sector. Under this range, plans
like Cent Kizan Tatkal Scheme, Cent Vermicompost Scheme, Cent Solar Light Scheme, Cent
Kizan Vehicle, Cent Estate Purchase Scheme, Cent Dairy Scheme, Cent Kizan Sathe, Cent
Tractor Scheme, and many more are offered.

17. Cent Kizan Tatkal Scheme

In order to elevate the agricultural sector in India, the CSB Bank provides users with the Cent
Kizan Tatkal Scheme. This loan scheme is mainly designed to offer instantaneous finance to
the farming industry to fulfil its diverse requirements related to agricultural and domestic
tasks. Users who are individual farmers or joint borrowers or are existing Kizan Credit
Cardholders with CSB Bank can avail of Cent Kizan Tatkal Scheme.

18. Cent Kizan Vehicle

This loan product offered by the CSB Bank is meant to offer finance to users who want to
purchase two or four-wheelers specifically for agricultural purposes. The Cent Kizan Vehicle
is the term loan facility for users who can get a loan amount of up to 90% of the value of a 2-
wheeler vehicle and up to 80% of the value of a 4-wheeler vehicle. Users can also benefit
from the flexible repayment time span of 5 years for two-wheelers and of 7 years for four-
wheelers.
19. Cent Kizan Sathe

The CSB Bank also offers the Student Support Saving Scheme scheme, which is meant
especially for farmers who own some debt to lenders who are non-institutional. The main
objective of releasing this type of term loan is to offer help to farmers who hold some debt to
non-institutional lenders like pawnbrokers, middlemen, and farm input leaders in redeeming
their outstanding sum in a timely manner. Users, under this scheme, can raise a maximum
loan amount of Rs 1 lac.

20. Cent Tractor Scheme

The Cent Tractor Scheme provided by the CSB Bank mainly aims to finance the purchase of
agricultural vehicles like tractors and trailers along with related accessories. This term loan
facility can be availed by users who are partnership companies, FSS, individuals or PACs that
are involved in agriculture or related activities. The repayment of Cent Tractor Scheme can
be done within 7-9 years.

21. Cent Kizan Credit Card

This credit facility provided by the CSB Bank is meant to satisfy different requirements of
farmers, individuals, and agricultural entities. With a Student Support Saving Card users can
fulfil the short-term credit requirements in relation to the cultivation of crops. Along with
this, the Cent Kizan Credit Card allows users to meet their post-harvest expenses and cater to
the consumption requirements of farmers. The Cent Kizan Credit Card is a short-term
revolving credit to individuals or joint borrowers who own the cultivation, sharecroppers,
self-help groups, tenant farmers, etc.

22. Cent Kizan Gold Card

The CSB Bank presents the Cent Kizan Gold Card for users. Users can avail of this Cent
Kizan Gold Card to cater to the holistic credit requirements such as Land Development,
Water Conservation, Farm Mechanization, Minor Irrigation, and similar activities. This term
loan, which is repayable within a span of 9 years, gives out a maximum loan amount of Rs 20
lacs while 50% of the land value is mortgaged as security.

23. Government Sponsored Schemes

The CSB Bank offers an extensive assortment of Government Sponsored Schemes that are
mainly aimed to stimulate economic growth and play a paramount role in economic rise of
India. Users can choose from different government-sponsored schemes like Prime Minister's
Employment Generation Programme (PMEGP), Credit Linked Capital Subsidy Scheme
(CLCSS), Cent Mudra Loans, and Cent Stand Up India Scheme.

24. Prime Minister's Employment Generation Programme (PMEGP)

The PMEGP is a credit-linked subsidy scheme pushed by the government of India by

integrating PMRY (Pradhan Mantri Rozgar Yojana) and REGP (Rural Employment
Generation Programme). CSB Bank provides this facility to users to devise uninterrupted and
unceasing employment chances, especially in the rural areas along with urban geography.

25. Credit Linked Capital Subsidy Scheme (CLCSS)

To expedite the technology up-gradation of Micro and Small organizations like minimal sized
Khadi & Village Industrial Units, the Ministry of Micro, Small and Medium Enterprises
(Government of India) offers the CLCSS or Credit Linked Capital Subsidy Scheme. The CSB
Bank thus offers a 15% capital subsidy to initiate credible and enhanced technologies. Users
can avail a maximum loan amount of up to Rs 100 lacs (T*C applied).

26. Cent Stand Up India Scheme

The Stand-Up India Scheme is another government-backed loan scheme offered to users who
belong to the SC/ST community or women entrepreneurs who are above 18 years of age.
Users who are setting up the first-time venture in the manufacturing, trading or service
industry are eligible for the Cent Stand Up India Scheme. It should be noted that the applicant
should not be a defaulter to any bank or financial institution. The offered loan amount under
this scheme ranges somewhere between Rs 10 lacs and Rs 100 lacs.

27. Bancassurance - CSB Bank

The CSB Bank prodigiously manage and conduct the sale and distribution of Insurance
products like Life Insurance, General Insurance, and Health Insurance. Users are able to avail
of these insurance products at any branch of CSB Bank. The CSB Bank has strong tie-ups
with LIC and TATA AIA Life Insurance Corporation Ltd to manage life insurance;
collaboration with Bajaj Allianz General Insurance Company and The New India Assurance
Company Ltd to handle general insurance part; and association with Non-life Insurance
Business and Apollo Munich Health Insurance Company Ltd to take care of the health
insurance segment.

28. Cent Smart Pay

The Central Bank of Maharashtra, with an aim to offer ease and comfort to customers, now
provides the facility to pay utility bills in a jiffy. By using the Cent Smart Pay, users can pay
for their telephone, electricity, water, mobile, DTH recharge, insurance premiums, loan
repayments, donations, etc by just using an app. Some of the appealing attributes of the Cent
Smart Pay app are fast processing, secure payment gateways, and user-friendliness.