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    Turn Up Your Music Marketing: How To Use Ad Studio

    Uploaded by

    Sibusiso
    This document provides tips and instructions for creating effective audio and video ads on Spotify to promote music and connect with listeners. It explains how to upload ads, choose audiences to target, set budgets and dates for campaigns, and includes specifications for ad formats, file types, sizes, and quality standards. Key details like including a voiceover, providing a clear call to action, and linking to music on Spotify are emphasized to help artists successfully share their sound and discover new fans.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Turn Up Your Music Marketing: How To Use Ad Studio

    Uploaded by

    Sibusiso
    42 views3 pages
    This document provides tips and instructions for creating effective audio and video ads on Spotify to promote music and connect with listeners. It explains how to upload ads, choose audiences to target, set budgets and dates for campaigns, and includes specifications for ad formats, file types, sizes, and quality standards. Key details like including a voiceover, providing a clear call to action, and linking to music on Spotify are emphasized to help artists successfully share their sound and discover new fans.

    Original Description:

    Original Title

    AdStudio_MusicMarketing_SpecSheet_Q3_2020

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    This document provides tips and instructions for creating effective audio and video ads on Spotify to promote music and connect with listeners. It explains how to upload ads, choose audiences to target, set budgets and dates for campaigns, and includes specifications for ad formats, file types, sizes, and quality standards. Key details like including a voiceover, providing a clear call to action, and linking to music on Spotify are emphasized to help artists successfully share their sound and discover new fans.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    42 views3 pages

    Turn Up Your Music Marketing: How To Use Ad Studio

    Uploaded by

    Sibusiso
    This document provides tips and instructions for creating effective audio and video ads on Spotify to promote music and connect with listeners. It explains how to upload ads, choose audiences to target, set budgets and dates for campaigns, and includes specifications for ad formats, file types, sizes, and quality standards. Key details like including a voiceover, providing a clear call to action, and linking to music on Spotify are emphasized to help artists successfully share their sound and discover new fans.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Turn up your

    music marketing
    Give listeners a taste of your latest
    drop where they’re already discovering
    new music with Ad Studio.

    Share your sound with


    audio and video ads How to use Ad Studio
    Audio and video ads on Spotify let you
    speak directly to listeners in your own
    voice while showcasing your music and
    video footage.
    Create your ad
    Simply upload your audio or video ad or use our
    Connect with your fans — voiceover tool to get a professionally recorded
    and discover new ones audio ad, including sound mixing and production,
    at no extra cost.
    The more our audience streams, the
    more we learn about their tastes. Use
    these insights to reach the right
    audience: people who already listen to
    your music or people who are likely to Pick your audience
    be into your sound. Reach listeners based on their age, gender,
    location, activity, interests, or music tastes. You
    can even target your own fans or fans of other
    Understand the impact similar artists.
    For the first time, know how your
    campaign impacted streams and listener
    growth. With streaming conversion
    metrics, you can understand your Customize your campaign
    audience and how they engaged with You’ve got the keys. Just set your budget and
    your content on Spotify. Then, you can campaign dates, then sit back, relax, and watch
    use these actionable insights to inform as people engage with your ad.
    your future marketing strategy.

    Check us out at ads.spotify.com to learn more.


    5 tips to fine-tune
    your audio ad
    Talk to fans directly Tease your music
    With audio, artists can speak to fans in their Use your music as the background track.
    own voice. Including a voiceover is a key Choose your favorite sample, but make
    element to invite your audience to check out sure the voiceover doesn’t conflict with the
    your music — we are unable to accept your ad lyrics. Consider leaving a few seconds of
    without a voiceover. Make sure you introduce silence after the voiceover to make the
    yourself and explain what you’re promoting. message really stand out.
    Try starting with a script like: “Hey
    Spotify! It’s [your name or band’s name].
    You’re listening to my latest [track/album/ Make it about the fans
    playlist] called [song name].” But make it With fan targeting, you can reach your own
    your own so listeners can get a feel for fans or fans of similar artists to increase the
    your vibe.
    chance that your music will be discovered
    by listeners who are likely to be interested
    Give a clear call to action in it. To share your music with broader
    audiences, consider targeting by genre or
    Our fans stream throughout their day, like age. Trying different targeting strategies is
    when they’re working out, studying, and a great opportunity to test and learn what
    cooking, so it’s important to have a strong call works best.
    to action (CTA). You could ask listeners to
    search for your music with the song title and
    save it to their library or to check out your Link to your music
    latest album. Test different creatives to see
    what works best with your audience and Provide a clickthrough URL to a Spotify
    message. playlist, album, artist page, or track. To
    launch a campaign with a music promotion
    Try a CTA like: “Check out my new single objective (and have access to fan targeting),
    [song name], and don’t forget to follow
    your campaign must include a link to one of
    me, [your name or band’s name], to hear
    these destinations on Spotify. After all, the
    my new music right when it drops.”
    goal is to get your music heard.

    Check us out at ads.spotify.com to learn more.


    Specs to keep in mind
    Companion image
    Audio ads (all formats)
    Length 30 seconds or less Square (at least
    Dimensions
    640×640)
    File Types WAV, MP3, OGG
    File Types JPEG or PNG
    Max File Size 1MB
    Max File Size 200KB

    WAV - 16-bit 44.1 kHz MP3, at least


    Audio 192 kbps RMS normalized to -14
    dBFS Peak normalized to -0.2 dBFS

    Video ads Additional


    requirements for
    Length Maximum 30 seconds video ads:
    9:16 (vertical - mobile), 16:9
    Aspect Ratio (horizontal - desktop or mobile) • No black bars (no letter-boxing,
    pillar-boxing, or window-boxing).
    Max File Size 500 MB
    • Frame rate should be NTSC or
    PAL compatible.
    File Type MOV, MP4
    • No interlaced videos.

    HD 720×1280 or similar (vertical - • Video must be submitted


    Quality mobile), HD 1280×720 or similar without leaders (no slates,
    (horizontal - desktop or mobile) countdowns, etc.).

    • All files must include sound - no


    RMS normalized to -14 dBFS, Peak silent videos will be accepted.
    Volume normalized to -0.2 dBFS

    Check us out at ads.spotify.com to learn more.

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