The document is a module posttest for an introduction to international marketing course. It contains 5 multiple choice questions testing concepts covered in the course. It also provides a list of references and additional resources for international marketing. The key ideas are that the posttest evaluates students' understanding of important factors for success in international marketing such as the ability to adapt to different marketing environments. It also tests knowledge of concepts like controllable versus uncontrollable environmental factors and the need for companies to adapt their marketing approaches for different international markets.
The document is a module posttest for an introduction to international marketing course. It contains 5 multiple choice questions testing concepts covered in the course. It also provides a list of references and additional resources for international marketing. The key ideas are that the posttest evaluates students' understanding of important factors for success in international marketing such as the ability to adapt to different marketing environments. It also tests knowledge of concepts like controllable versus uncontrollable environmental factors and the need for companies to adapt their marketing approaches for different international markets.
The document is a module posttest for an introduction to international marketing course. It contains 5 multiple choice questions testing concepts covered in the course. It also provides a list of references and additional resources for international marketing. The key ideas are that the posttest evaluates students' understanding of important factors for success in international marketing such as the ability to adapt to different marketing environments. It also tests knowledge of concepts like controllable versus uncontrollable environmental factors and the need for companies to adapt their marketing approaches for different international markets.
The document is a module posttest for an introduction to international marketing course. It contains 5 multiple choice questions testing concepts covered in the course. It also provides a list of references and additional resources for international marketing. The key ideas are that the posttest evaluates students' understanding of important factors for success in international marketing such as the ability to adapt to different marketing environments. It also tests knowledge of concepts like controllable versus uncontrollable environmental factors and the need for companies to adapt their marketing approaches for different international markets.
MGMT 121n: Introduction to International Marketing
Module Posttest
Instruction: Encircle the letter of the correct answer.
1. Which of the following is the MOST important factor in an international marketer’s success? a. creation of a new marketing concept b. the ability to adapt to different marketing environments c. development of new marketing processes d. the evolution of unique marketing principles
2. The international marketer who fails to meet his or her objectives is MOST likely to be a victim of: a. unfamiliar marketing environments b. an inability to adapt products c. an inability to adapt commercial messages d. weak pricing skills
3. A controllable factor in the international market environment.
a. competition in domestic environment c. culture of the foreign market b. product pricing d. product development technology
4. The point of environmental divergence requires an identical marketing mix.
a. TRUE b. FALSE
5. Multinational companies must adapt to the controllable environment of
international marketing. a. TRUE b. FALSE
References and Additional Resources
Baack, D. W., Czarnecka, B., & Baack, D. (2019). International Marketing.
London; California; New Delhi; India: SAGE Publications LTD. Cateora, P. R., Ghauri, P. 2000. International Marketing: A European Edition. London: McGraw-Hill, 728 p. ISBN 0256-23654-2. Cateora, P. R., Gilly, M. C., & Graham, J. L. (2011). International Marketing (Vol. Fifteenth). New York: McGraw-Hill/Irwin. Daniels, J., Radebaugh, L., Sullivan, D. 2007. International business environments and operations. 11th ed. S. l.: Prentice Hall. ISBN 0-13- 186942-6. Doole, I., Lowe, R. 2008. International Marketing Strategy: Analysis, Development and Implementation. 5th ed. London: Cengage Learning EMEA, 462 p. ISBN 978-1-84480-763 5. Griffin, R. W. (2006). Fundamentals of Management (4th Edition ed.). Houghton Mufflin Company. Hollensen, S. 2007. Global Marketing. 4th ed. Harlow : Pearson Education, 714 p. ISBN 978-0-273-70678-6. Hollensen, S. 2008. Essentials of global marketing. Harlow : Pearson Education, 494 p. ISBN 978-0-273-71784-3. Page 2 of 48 Vision: A globally competitive university for science, technology, and environmental conservation. Mission: Development of a highly competitive human resource, cutting-edge scientific knowledge TP-IMD-02 V0 07-15-2020 and innovative technologies for sustainable communities and environment. No.DBM-20-1L-04 For instructional purposes only • 1st Semester SY 2020-2021 3
Horská, E.,Gálová, J. 2014. Patterns of Business Internationalisation in
Slovakia: Empirical Results from the V4 Survey. In DURÉNDEZ, A. – WACH, K. Patterns of Business Internationalisation in Visegrad Countries – In Search for Regional Specifics. Cartagena: K and K, pp. 103-124. ISBN 978-84-942562-0-2. Kotler, P., & Keller, K. L. (2006). Marketing Management 12th Edition. Prentice- Hall. Kotler, P., & Keller, K. L. (2012). Marketing Management 14th Edition. Prentice- Hall. Kotler, P. (2009). Marketing Management (Global Edition). Pearson Education, Inc. Publishing as Prentice Hall. Onkvisit, S., & Shaw, J. (2009). International Marketing: Strategy and Theory (Fifth Edition ed.). 2 Park Square, Milton Park, Abingdon, Oxon, OX14 4 RN: Routledge. Palumbo, F., Herbig, P.A., 2002. Trade shows and fairs: An important part of the international promotion mix. Journal of Promotion Management. Peter Drucker, Management: Tasks, Responsibilities, Practices (New York: Harper and Row, 1973), pp. 64–65. Vrontis, D. et.al, 2009. International marketing Adaptation vs. Standardization of multinational companies. Journal, international marketing review. ISSN: 0265-1335. Yaprak, A., 2008. Culture study in international marketing: A critical review and suggestions for future research. Journal, international marketing review. Zou, S., Cavusgil, S.T. 2002. The GMS: A Broad Conceptualization of Global Marketing Strategy and its Effect on Firm Performance. Journal of Marketing, 66, October 2002 pp. 40–56.
Other online sources:
American Marketing Association, “Definition of Marketing,” www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx, 2007; Lisa Keefe, “Marketing Defined,” Marketing News, January 15,2008, pp. 28–29.
Page 3 of 48 Vision: A globally competitive university for science, technology, and environmental conservation. Mission: Development of a highly competitive human resource, cutting-edge scientific knowledge TP-IMD-02 V0 07-15-2020 and innovative technologies for sustainable communities and environment. No.DBM-20-1L-04 4 MGMT 121n: Introduction to International Marketing
Page 4 of 48 Vision: A globally competitive university for science, technology, and environmental conservation. Mission: Development of a highly competitive human resource, cutting-edge scientific knowledge TP-IMD-02 V0 07-15-2020 and innovative technologies for sustainable communities and environment. No.DBM-20-1L-04
