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    Communication and Globalization - JRD

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    1) The document discusses how cultural and global issues shape communication and their impact on society. 2) It provides examples of how political events in the Philippines, like Martial Law and EDSA Revolution, affected communication through restrictions on media and information sharing. 3) Globalization, environmental issues, advertising, and stereotyping are discussed as global factors that influence communication trends and public opinion.

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    Communication and Globalization - JRD

    Uploaded by

    Bry Ramos
    97 views6 pages
    1) The document discusses how cultural and global issues shape communication and their impact on society. 2) It provides examples of how political events in the Philippines, like Martial Law and EDSA Revolution, affected communication through restrictions on media and information sharing. 3) Globalization, environmental issues, advertising, and stereotyping are discussed as global factors that influence communication trends and public opinion.

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    1) The document discusses how cultural and global issues shape communication and their impact on society. 2) It provides examples of how political events in the Philippines, like Martial Law and EDSA Revolution, affected communication through restrictions on media and information sharing. 3) Globalization, environmental issues, advertising, and stereotyping are discussed as global factors that influence communication trends and public opinion.

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    97 views6 pages

    Communication and Globalization - JRD

    Uploaded by

    Bry Ramos
    1) The document discusses how cultural and global issues shape communication and their impact on society. 2) It provides examples of how political events in the Philippines, like Martial Law and EDSA Revolution, affected communication through restrictions on media and information sharing. 3) Globalization, environmental issues, advertising, and stereotyping are discussed as global factors that influence communication trends and public opinion.

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    of 6

    DC 1100 – Purposive Communication

    MODULE 2
    COMMUNICATION AND
    GLOBALIZATION

    Overview

    In this digital age, information around the world are readily available and can be
    accessed anywhere, any place in just one click. You can also participate and hear your
    voice if you want to as long as you have connectivity, convergence and interactivity. The
    manner of people exchanging views worldwide is so fast and tremendous.

    This module has two topics: Topic 1 provides learning and understanding on how
    cultural and global issues shape communication; and Topic 2 is about appreciation on how
    such communication creates impact in the society and the world.

    Objectives
    After completing this module, you are expected to:

    1. Explain how cultural and global issues affect communication; and

    2. Appreciate the impact of communication on society and the world

    Topic 1 - The Impact of Cultural and Global Issues on Communication

    To better understand the topic, let us take two significant events happened in the
    Philippines wherein communication were evidently affected by the societal and political
    issues, as follows:

    a) The Martial Law Declaration


    b) EDSA People Power Revolution

    1|Page
    DC 1100 – Purposive Communication

    The Martial Law Declaration


    It was on the evening of September
    23, 1972 when the former President
    Ferdinand Marcos declared Martial Law in
    the entire Philippines by virtue of Presidential
    Decree 1081. After the announcement of
    Martial Law on national television, arrests
    were made. No idea could tell what would
    happen to the nation‟s fate in the future
    because media had been controlled as
    reflected in the following statements:

    “The papers didn‟t come that morning. TV and radio stations suddenly
    stopped broadcasting” by Former Senate President Salonga

    “The military took over public utilities, shut down Congress, suppressed
    the media (except those owned by the Marcoses and their relatives), imposed
    a curfew, and restricted travel out of the country. Any civilian caught with a
    firearm faced the death penalty.”

    “Former Philippine Constabulary-Integrated National Police (PC-INP)


    Director General Ramon Montano recalled how the arrests were conducted,
    „We were organized into a special task forces. The first order was to close the
    media‟.” -excerpt from Marcos, Martial Law:Never Again by Raissa Robles, 2016

    The country had been stifled by controlling media outlets, imposing a curfew, and
    shutting down Congress. Many Filipinos did not know what was going on. Those who
    remember that day would recall it as a quiet and disconcerting one
    (https://martiallawfiles.wordpress.com/; http://www.philstar.com/headlines/506926/day-fm-
    pulled-martial-law.

    “Many brought their radio sets to repair to the shop, thinking they
    were out of order” by Crispin Maslog 2014

    This indicates how political decree changed the way a country communicated and
    expressed the people‟s fear, anger, and hopes. A society that was used to a culture of
    democracy and free speech was silenced by the proclamation of one man who wanted to
    hold on to power for as long as he could. Stories and information were passed, rumors
    spread and abound, and government machinery tried to suppress the unrest (Suarez,et.al,
    2018)

    2|Page
    DC 1100 – Purposive Communication

    EDSA People Revolution

    On February 25, 1986, the people power revolution took place in the Philippines
    that resulted to the oust of former Pres. Ferdinand Marcos. Manila Archbishop Jaime
    Cardinal Sin played a key role by calling the people over Radyo Veritas to gather in EDSA
    for protection of the rebel soldiers.
    The group of soldiers was led by
    then Defense Minister Juan Ponce
    Enrile and Armed Forces‟ Vice
    Chief of Staff General Fidel Ramos.
    When Radyo Veritas was captured
    by government troops, June
    Keithley with her brothers Paolo and
    Gabe Mercado, continued
    broadcasting vital information over
    Radyo Bandido at a secret location.

    Traditional media such as TV and radio broadcast as well as the newspapers and
    magazines played crucial role in reporting current events and sharing significant
    information. During the EDSA People Power in 1986, thru radio broadcasts, Filipinos of
    all walks in life were compelled to gather and form barricades against tanks to avoid
    bloody revolution. People passed on information despite of uncertainty and fear. It was
    heard from live radio transmission to stand firm and hold vigil together in EDSA
    (http://www.inquirer,net/118121/edsa-people-power-revolution-day-2-february-23-1986).

    These media contributed much to shaping public opinion, entertaining audiences


    with imagination and creativity, and inspiring certain attitudes and consequent behaviors.
    In the days that followed, the peaceful EDSA revolution was seen and heard on TV news
    report, radio broadcasts, and newspapers from around the world. The EDSA revolution
    was forever known as the movement called “People Power.”

    Then, few months later, a popular song entitled “Handog ng Pilipino sa Mundo” was
    composed and performed by well-known Filipino singers on TV and the radio. It captured
    the triumphant feeling of people toppling s dictatorship without bloodshed in music
    (http://rogue.ph/how-jim-paredes-gave- people-power-its-anthem-and-why-well-never-
    stop-signing-it/)

    After the “People Power” was known globally, similar powerful revolutions followed
    in Poland, Germany, and Czechoslovakia. During the 25th commemoration of the EDSA
    People Power in 2011, then German President Christian Wuff stated “Only few months

    3|Page
    DC 1100 – Purposive Communication

    later, Berlin Wall came down and we, Germans were able to make our unified state a
    reality in peace and freedom.”

    More cultural and global issues that impact communication

    Globalization

    Globalization is a popular term that describes


    how and why the world continues to evolve in the
    ways that it does. It refers to the ”processes through
    which local and regional ideas, products, and
    practices are transformed into worldwide ideas,
    products and practices” (Griffin and Bone , 2014)

    In this digital age, these processes have made it easier to share information,
    knowledge, experiences, and insights. Through this constant exchange of thoughts,
    goods and services, and habits, we find ourselves relating to various local and
    international issues and concerns in their own homes or workplaces.

    Survival to nature

    Survival to nature is one of global issues that many


    people share around. This popular slogan for environmental
    advocates, “Think globally, act locally”, had become prominent
    in the late 1980s. This served as primer to help local farmers
    by patronizing our own products instead of buying imported
    goods, and even promote our products abroad. Also, we may
    notice in our food chains that we bring and adopt imported
    menu in our country and adjust it to the taste of local
    consumers, e.g. spaghetti and hamburger. Hence, the slogan
    is known to shape the business and marketing trends in our
    country.

    Advertisements in media

    Nowadays, we can see many advertisements in media that cater to individual


    preferences and attitudes. They also influence them as the industries always pay

    4|Page
    DC 1100 – Purposive Communication

    attention to consumers‟ aspirations and worries. Media also accommodate campaigns on


    issues like gender equality, respect for the elderly, employment for the disabled (or
    “differently-abled” as some advocates for political correctness would refer to group), and
    understanding the refugees crisis. But it also led to its perpetuation. But, there are also
    instances that a specific TV ad focused more on the physical attributes of a female
    celebrity rather on her skills and virtues, such as beauty product commercials.

    Stereotyping, discrimination and ethnocentrism

     Stereotypes- mental images or pictures that we believe on; shortcuts (positive or negative)
    that guide reactions
     Discrimination- the unjust or prejudicial treatment of different categories of people or
    things, especially on the grounds of race, age, or sex.
     Ethnocentrism- tendency to see one‟s own culture as superior to all; this lacks cultural
    flexibility; (experiencing great anxiety when interacting with persons from different cultures)

    There are media reports and features on currents events and issues that heighten
    the awareness for injustices brought on by stereotyping, discrimination, and
    ethnocentrism. The notion of stereotyping attaches certain labels to individuals from
    anecdotal impressions that form unfair generalizations. This leads to discrimination or
    excluding a person or a group based on hasty assumptions and unexamined biases.
    Popular culture as dramatized on film, TV shows, theatre and music make impressionable
    categories that delineate those who are considered acceptable or unacceptable within a
    group. Unfortunately, there are also people who may think they know the people around
    them by failing to ask stereotypes that are constructed in popular culture. This failure may
    lead to an ethnocentric attitude. Ethnocentric are those who are closed off to what can be
    learned and gained from the many cultures in a diverse society (Suarez, et.al., 2018)

    PROCEED TO SELF-ASSESSMENT AND DO THE READINGS FOR


    REFLECTION AND ENRICHMENT, AND PERFORM THE MINI-TASK

    References:

    Suarez, C.A, M.R.G. Perfecto, M.L.E.N. Canilao and D.B. I.Paez. 2018. Purposive
    Communication in English. Ateneo de Manila University Press, Quezon City.

    5|Page
    DC 1100 – Purposive Communication

    https://martiallawfiles.wordpress.com/

    http://www.philstar.com/headlines/506926/day-fm-pulled-martial-law

    http://www.inquirer,net/118121/edsa-people-power-revolution-day-2-february-23-1986

    http://rogue.ph/how-jim-paredes-gave- people-power-its-anthem-and-why-well-never-stop-signing-
    it/

    Communicating in a Multicultural Society and World.


    https://www.academia.edu/37113953/Communicating_in_a_Multicultural_Society_and_Wo
    rld. p24-45

    https://www.google.com/

    6|Page

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