5 Concept of Market
5 Concept of Market
5 Concept of Market
1. Surplus
2. Market
3.Consumers
4. E- business
5. E-business
6. E-commerce
7. Economic
8. Industry
9. Consumer goods
10. Primary
11. Genetic
12. Manufacturing
13. Institutions
14. Beliefs
15. Reduces
16. Techniques
17.Technique
18. Report
19. Risk
20. Census, sample
21. Similar
22. Professionals
23. Edited
24. Information
25.Gary Hamel
1. The interaction of the firm with its customers and suppliers is called as:
a.E-commerce b. E-business
c.Commerce d. Business
2. Every point at which a specific commodity is concentrated for sale a market is found.
This definition of market goes best with which of the following:
a.Traditional market b. Modernised market
c. Emerging Markets d. Market of seventies
3. Which of the following is not a role of e business or e commerce:
a. Quick solution to doubts b.Higher personnel cost
c.Short name of distribution channel d.Saving time and cost
(c)Tabulation (d)Summarization
15.Market expansion grid has which of the following expansion options:
(a) Intensification (b) Integration
(c ) Diversification (d) All of these
16. Expansion strategy includes:
( a.)Unconsciously pursued strategy (b)Easier and comfortable strategy
(c)Defensive and satisfactory strategy (d)None of the above
17 . Which of the following is not an internal expansion strategy?
(a)Market Penetration (b)Market Leadership
(c)Product Development (d)Diversification strategy
18. A strategy to grow by encouraging existing customers to buy more of the firm's
current product is:
(a) Stability strategy (b)Diversification strategy
(c)Market development strategy (d)Penetration strategy
19. Contract manufacturing method:
(a) Engages local manufacturers to produce the product for them.
(b) Offers the company a chance to take more risks.
(c) Offers the company a chance to start late.
(d) Both (b) and (c ).
20. Which of the following refers to taking a step-back on the value-added chain towards the
raw-materials?
(a) Forward integration (b)Horizontal Integration
(c)Backward Integration (d)General integration
21. We can't enter the foreign market by
(a) Indirect exports (b)Direct investment
(c)Licensing (d)Stability strategies
22.It involves purchase of goods in large quantity from the producer and to resale in small
quantity to the consumers within the country itself.
23. It involves removing the hindrance of risk .Select the correct one
23.Identify the channel of distribution with involves Agents, Wholesalers and Retailers as
middleman .
25.Identify the channel which involves no middleman between producer and consumer .
26.An activity which established non-personal contact with the customers regarding the
product Idea and services is known as
27. The enterprise may start public contact programs to introduce the product in the market
28. It is the only element in the marketing mix which involves revenue. Identify the
Ans:
1. A
2. A
3. B
4. B
5. C
6. C
7. C
8. A
9. A
10. C
11. B
12. B
13. D
14. B
15. D
16. D
17. B
18. D
19. A
20. C
21. D
22. A
23. B
24. D
25. D
26. B
27. B
28. C
COLUMN A COLUMN B
i. Construction a. Product passes through various processes to become a final product.
Industry
b. It is grouping of various raw materials.
ii. Processing c. It is engaged in creation of infrastructure.
Industry
d. It is concerned with separating basic materials for getting final product.
2.Match the following tertiary industries in column A to the hindrance it removes in column B.
COLUMN A COLUMN B
i. Transport a. Provides storage facility
b. Provides information to consumers
ii. Warehousing c. Provides credit facilities
d. Facilitates movement of goods
3.Match the following industries in Column A to its correct type in Column B:
COLUMN A COLUMN B
i. Primary industry a. Genetic
b. Advertising
ii. Secondary c. Processing
d. Insurance
4.Match the concept:
COLUMN A COLUMN B
i. E -Business a. It is an economic activity done on
regular basis
b. It is conduct of industry trade and
commerce.
ii. E-Commerce c. It covers the interaction of firm with its
customers and suppliers over the
internet.
d. It is concerned with transformation of
materials.
5. Match the type of industry in column A to its most appropriate example in column B
COLUMN A COLUMN B
i. Extractive Industry a. Cement Industry
b. Computer
ii. Genetic Industry c. Poultry Farms
d. Fishing
6. Match the form of industry in Column A to the role it plays in Column B
COLUMN A COLUMN B
i. Primary Industry a. It plays the role of creation of
infrastructure for smooth development
of economy
b. It plays the role of removing hindrances
which arise during production and
distribution
ii. Tertiary Industry c. It plays the role of assembling various
components together
d. It plays the role of extraction of natural
resources.
7. Match the concept
COLUMN A COLUMN B
i. Traditional Markets a. Market is not restricted to a particular
place but to a region
b. Market is not a geographical place but
meeting of buyers and sellers.
ii. Emerging Markets c. Markets are people with money and
desire to spend it
d. Market is found at every point where
specific commodity is concentrated for
sale.
8. Match the following factors with their relevant environment:
18. For market development strategy, new groups of customers can be searched in terms of:
(d) Advertising
(iii) Attract competitors
20. Match the different corporate strategies that a firm can adopt:
Ans:
1.i-c,ii-a
2.i-d,ii-a
3. i-a,ii-c
4.i-b,ii-c
5.i-d,ii-c
6.i-d,ii-b
7.i-d,ii-c
8.(i)-(b), (ii)-(c)
9. (i)-(c), (ii)-(a)
10.(i)-(c), (ii)-(a)
11.(i)-(b), (ii)-(c)
12.(i)-(b), (ii)-(c)
13.(i)-(b), (ii)-(c)
14.(i)-(c), (ii)-(a)
15.(i)-(b), (ii)- (c )
16.(i)-(c ), (ii)- (a ), (iii)-(d)
17.(i)-(d), (ii)- (a ), (iii)-(b)
18.(i)-(c ), (ii)- (a ), (iii)-(d)
19.(i)-(c ), (ii)- (d), (iii)-(a)
20.(i)-(c ), (ii)- (a )
21.(i)-(c ), (ii)- (a )
22.(A) – (2), (B)- (1)
23.(A) – (3) , (B)- (2)
24.A) – (3) , (B)- (1)
25.A) – (4) , (B)- (3), (C)- (2)
26.(A)– (3), (B) - (4), (C)- (2)
27.(A)– (2) , (B)- (1)
28.A-3 , B-1
PICTORIAL QUESTIONS
(A)
(B)
customers
Suppliers
Seller
Market intermediaries
Competitors
Ans:Micro Environment
?
Natural
Macro
Environment
Technological
?
Political
Ans: Economical,Technical
: Ans Retailer
+ (free)
Ans:Sales promotion
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Tertiary Industry
Manufacturing Industry
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_________________________ ______________________
_______________________ ______________________
Licensing
Joint Venture
Ans: Direct Export, Direct Investment
Vertical Expansion
Ans: Forward,Backward
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