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MANGALAYATAN UNIVERSITY
BESWAN ALIGARH
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CERTIFICATE
Signature Signature
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Table of Contents
PART-1
1. Preface
2. About Company
Introduction of Coca-cola
History of coca-cola
Achievements
World history
Bring back the fizza to India
Coca-cola in India-Products & Quality
Coca cola supply system
Mission of the coca cola india
Advertisement it’s the real thing
Media of advertising
About bottling system
The whole process of production
Coke products in the entire world
Coke’s bottling plants in India
Media of advertising
About agra sales & marketing P (Ltd.)
The organizational profile (Agra S. & M. Pvt. Ltd.)
Product profile of the Agra S. & M. Pvt. Ltd.)
Organization chart
Coke agencies in agra
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PART-2
1. Methodology
Research Methodology
Marketing research process
Problem formulation
Research design
Data collection
Sampling procedure
2. Graphical Representation
3. SWOT Analysis
4. Findings and conclusions
5. Suggestions and recommendations
6. Executive summary
7. Limitations of Study
8. Bibliography
9. Questionnaire
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ACKNOWLEDGEMENT
I would like to thank many people who helped me to complete this project. I
We would also like to thank all those people who are not mentioned here but
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DECLARATION
This hereby to declare that me Vivek, Enrollment number 2007 CBA 061 is
DRINK PRODUCTS”. This is stated that the work done is original one and
has not been submitted earlier whether to the university or any other
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PREFACE
difference of sales of soft drink products between rural and urban area, In
which way the market of rural and urban area differs, difference of the
company services between rural and urban area, market share of soft drinks
in rural and urban area, notice the retailers behavior, to check the distributors
urban area. For this I have given the rural and urban area of Agra region.
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ABOUT
COMPANY
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The coca-cola
1886.5.8 : Coca-cola was born in ATLANTA, GA, by John Styth
Pemberton.
death.
Candler.
bottles.
Cartersville, Georgia.
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1963.6.6 : Fourth billionth gallons of coca-cola syrup were
manufactured.
manufactured.
manufactured.
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1977 : The contour bottle design trademark was granted by the
introduced.
1986 : Catch the wave (coca-cola) Red White & you (coca-cola
classic).
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1986 : Coca-cola Enterprises inc. was formed from existing and
introduced.
introduced.
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1993 : 20-oz contour PET plastic bottle was introduced.
logo introduced.
in Atlanta, Georgia.
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1997.10.23 : M.Doughlas investor becomes the 10th chairman of the
board.
Beverages business.
2003.01 : “Coca-cola……..Real”.
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ACHIEVEMENTS
of coca-cola.
merchants.
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1928 : Cases of coca-cola accompanied the U.S. Olympic team.
fridge.
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1. Company helps return civil rights leader’s historic.
with 7-Eleven.
festival.
WORLD HISTORY
position in June 2004, and is the 12th chairman of the Board in the history of
Asia.
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Coca-Cola was invented in May, 1886, by Dr John S Pemberton in Atlanta,
Frank Robinson. He penned the name Coca-Cola in the flowing script that is
famous today. Coca-Cola first sold for five cents a glass at a soda fountain in
Jacob's Pharmacy. During its first year, sales of Coca-Cola averaged six
drinks a day.
The tallest Coca-Cola bottling plant is in Shatin, China which has 25 floors.
The bottling plant at the highest elevation in the world is located in Bolivia,
at 12,000 feet. Adorning the world's tallest bottling plant is a painted sign
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The Worlds Largest Beverage Company
While much of the world has changed since 1886, with the old giving way to
the new at almost daily strokes, what has withstood the test and taste of time,
binding the young and old to enjoy their moments of simple pleasure and
eternal joy is the magic of Coca-Cola. And this year, consumers the world
over will reach for products of The Coca-Cola Company more than a billion
times every single day. The world s largest beverage company has come a
long way since its modest beginnings more than a century ago...
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Brings Back The Fizz To India
Coca-Cola, the corporate nourishing the global community with the world’s
largest selling soft drink concentrates since 1886, returned to India in 1993
after a gap of 16 years giving new thumbs up to the Indian Soft Drink
Market. In the same year, the Company took over ownership of the nation's
top soft-drink brands and bottling network. No wonder, our brands have
The Company has not only shacked up the Indian carbonated drinks market,
hydration, refreshment & nutrition needs but has also been instrumental in
Creating Enormous Job Opportunities with virtually all the goods and
services required to produce and market Coca-Cola being made in India, the
people, and indirectly creates employment for more than 125,000 people in
system.
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The vast Indian operation comprises 25 wholly owned company-owned
navigate the narrow alleyways of Indian cities constantly keep our brands
available in every nook and corner of even the country’s remotest areas.
These are only some of the facts that speak about our commitment to the
It maybe an uneasy homecoming for Atul Singh, who takes charge, on the
Singh, who is now the company's president for the east, central and south
China division, steps into the shoes of Sanjiv Gupta, who is largely
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Gupta is not vacating the seat warm. Right now, it is quite the proverbial hot
seat.
The pesticide controversy is refusing to fade away - Coke has just taken a
united stand with arch rival Pepsi to move the Supreme Court against the
Rajasthan high court's order telling the two companies to declare the
As if that was not enough, the India performance has been a dampener for
the MNC's second quarter results announced in Atlanta on June 21. Unit
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That is quite a comedown from three years ago, when the Indian outfit had
been declared Coke's best performing subsidiary in the world.� The worse
news was in the outlook. The company admitted that it did not see much
light at the end of the tunnel this year in spite of a reorganization of its
Indian operation.
"Price increases to cover rising raw material and distribution costs, the
lingering effects of the false pesticide allegations and the de-emphasis of the
And then there are all the theories about Gupta's decision to quit, all of
which say the same thing, that Gupta is leaving in a huff because his
Gupta's resignation came early last month, around the time that the company
restructured its India operations appointing John Ustas, who was heading
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Coca-Cola's bottling operations in Norway, as the CEO of the company-
director of Latin America and Asia for bottling investments, leaving Gupta
operations.
Coca Cola India division consists of India, Sri Lanka, Bhutan and
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In an executive office memorandum issued to all its employees announcing
QUALITY
Products
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Coca-Cola serves in India some of the most recalled brands across the
world, which include names such as Coca-Cola, Diet Coke, Sprite, Fanta,
brought some of the leading national soft drinks like Thums Up, Limca,
Maaza, Citra and Gold Spot under its umbrella. To add to this, Kinley
Quality Assurance
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Coca-Cola India is among the country’s top international investors,
having invested more than US$ 1 billion in India within a decade of its
presence and further pledged another US$ 100 million in 2003 for its
operations.
INGREDIENT DELIVERY
Sweetener
approving and then authorizing the sugar suppliers and the list of such
authorized suppliers with approved sugar lots and along with the
certificate of analysis are sent across to all the bottling unit for
procurement.
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Secret Formula
Created in special concentrate plants, it's delivered, held and used under
CO2 Formula
for easy delivery and storage. But what is it? In essence, it's a colorless
and odorless gas that provides the "fizz" for our beverages. But it's also a
oxygen.
Water
Since water is a key component to all our beverages, its quality is critical.
And, since public water quality varies around the world, each plant
further treats the water it uses. This means that before water is added to
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Materials
Ingredients are not the only things delivered to the plant. Other materials
such as bottles, cans, labels and packaging are also delivered. Our plants
in India use refillable bottles, CANS, PET etc. in the Production Process,
when bottles and cans are delivered to the plant, they are carefully
Inspected to ensure that they meet our exacting standards. Once these
WASHING&RINSING
being filled. While this sounds simple, the actual steps can differ by
bottling plant. In India, our plants, use refillable glass, cans or PET
bottles. To ensure they meet our cleanliness standard, bottles are first hit
with prerinse jets which remove any dirt or debris. They are then soaked
dirt and sanitizes them. The bottles then move to the "hydro wash" where
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FILLING
Once all the ingredients have been mixed and blended and the bottles
have been cleaned and sanitized, we're ready to start filling. This is a
synchronization is key. Once at the filler, bottles are either held securely
centering devices. Before the bottles can be filled, the inside of the
bottles must be pressurized. This allows for the force of gravity itself to
draw the beverage into the bottle - a process that ensures the smooth flow
CAPPING
Once filled, bottles are then capped. We use diffrent caps for different
bottles - glass bottles are usually topped with a metal crown while "PET
BOTTLES" are topped with a plastic screw-top. Each cap type then
moves through different parts of the machine, which ensures each cap
stays scratch free and is in the right position to be precisely placed on the
bottle. As quality and freshness are key, we use a "no closure" detector
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during the capping process and a "go-no-go gauge" or "torque meter"
after the bottles have been capped. The "no-closure" detector checks if a
screw top or crowns has been placed on bottle. The process actually stops
if the detector doesn't find a closure. The "go-no-go gauge" checks for
the proper crown crimp and the "torque meter" checks to make sure the
screw-top is good and tight. If the bottle cap isn't just right, the beverages
can become flat or be affected in other ways. If this happens, the bottle is
discarded.
LABELING
Once the bottles have been filled and capped, they move on to be labbled.
A special machine dispenses labels from large rollers, cuts them and
place on the bottles. For special labels such as commemorative bottles for
football championships, the labels are sent to the bottling plants for
these special bottles will go only to the specific locations. For example, a
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national football championship bottle will be sent only to the home town
CODING
marked with a special code that identifies specific information about it.
The codes simply identify the date the beverages was bottled or canned.
These codes identify the date, time, batch no. and the MRP. Product
best.
INSPECTION
bottles, it happens they are first brought into the plant. They are also
inspected after they are washed and again after they are filled. Inspectors
look for external bottle imperfections and make sure each bottle has the
right amount of beverages. Even after filling, each plant samples bottles
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PACKAGING
Once our filled beverages have passed final inspection, they are ready to
Because the needs and tastes of our consumers are so diverse, the
WAREHOUSING&DELIVERY
In order to make sure the freshest beverages possible get to you, each
Beverage organization is key, though it's the bottle and can coding that
beverages onto our distinctive trucks. Night and day, our trucks are
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delivering our refreshing beverages to stores, soda fountains, and vending
Coca-Cola Advertisements
It’s The Real Thing
Advertising has played an important role in the success of our products since
years, slogans for Coca-Cola have always been memorable. Here are some
highlights:
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1982 - Coke Is It
Haddon Sundblom s portraits for holiday ads, which began in the 1930s,
helped mould the national image of a red-suited Santa Claus. Fresh, creative
and tasteful, advertising images for Coca-Cola have always set a high
standard of quality for other products around the world. The Company
corner of the globe who have chosen it as their favorite soft drink. Our
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advertising reflects that special relationship between consumers and the
Year and Campaign of the Year awards for the Thanda Matlab Coca-Cola
all-media campaign.
first "distributed" the new product by carrying Coca-Cola in a jug down the
street to Jacobs Pharmacy. For five cents, consumers could enjoy a glass of
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water was teamed with the new syrup, producing a drink that was
Mr. Robinson thought "the two Cs would look well in advertising." In 1886,
That first year, Pemberton sold 25 gallons of syrup, shipped in bright red
wooden kegs. Red has been a distinctive color associated with the number
one soft drink brand ever since. For his efforts, Pemberton grossed ------ $50
became president of The Coca-Cola Company in 1923, and his more than
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six decades of leadership took the business to unrivaled heights of
These bottlers are located around the world, and most are independent
worldwide.
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Coca-Cola began as a fountain product, but candy merchant Joseph A.
In 1899,
Back then, soda bottles were all very similar. And Coca-Cola had many
imitators, which consumers would be unable to identify until they took a sip.
The answer was to create a distinct bottle for Coca-Cola. As a result, the
contour bottle for Coca-Cola with the shape now known around the world
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Coca-Cola Gets The First Change Of Taste in 1886
evaluations and thousands of blind taste tests, consumers said they preferred
1985, the Company proudly introduced the new taste of Coke - the first
change in the secret formula since the product was created in 1886
The trademark "Coca-Cola" was registered with the U.S. Patent and
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Extension Of The Most Cherished Trademark
bearing the
The launch of Coke with the new taste took place in the United States and
outpouring of loyalty and affection for the original formula. In July 1985,
Coca-Cola classic became, and still remains, the nation s top-selling soft
drink.
Our most valuable assets happen to be the trademarks we possess. For Coca-
Cola, the most drunk soft drink on earth is one of the world s best-known
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world s population.
Interestingly, the world that is touched by our cherished drinks for every
moment, the Coca-Cola trademarks happen not only to be our most valuable
Inspection
Godown
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THE COCA-COLA COMPANY’S PRODUCTS IN
THE ENTIRE WORLD
1. COCA-COLA
2. COCA-COLA CLASSIC
3. DIETCOKE
4. TAB
5. CHERRYCOKE
6. TAB CLEAR
7. SPRITE
8. FANTA
9. FRESCA
10. MR. PIBB
11. MELLOYELLO
12. HI-C
13. BARQ’S ROOT BEER
14. MINUTE MAID JUICES AND SODAS
15. POWER ADE
16. FRUITOPIA
17. SURGE
18. DELAWARE PUNCH
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19. LIFT
20. CITRA
21. DSANI
22. INCAKOLA
LOCATION BOTTLING
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14. Ganga Nagar Sri Ganga Nagar Bottling
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33. Nagpur Superior Drinks
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ABOUT
AGRA SALES &
MARKETING (P)
LTD.
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THE ORGANIZATIONAL PROFILE
The company Agra Sales and Marketing Services Pvt. Ltd. is the sales and
plant works with a capacity of 400 bottles per minute and capacity of
The area covered by Agra and Sales Marketing Pvt. Ltd. is:
1. Agra
2. Mathura
3. Aligarh
4. Hathras
5. Etah
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6. Manipuri
7. Etawah
8. Firozabad
9. Bhind
10. Murena
11. Gwalior
12. Datia
COKE
THUMS UP
LIMCA
FANTA
MAAZA
KINLEY SODA
SPRITE
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These all brands differ in taste, flavor are also in their colors:
by all section of consumer. This is as cash cow brand for the company
clouds. It has raised good sales revenue. Children & women generally
prefer it.
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Maaza: Maaza is considered to be a juicy soft drink as it contains
consumers.
used with alcohol and adults prefer this with wine and all.
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METHODOLOGY
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Methodology
Research Methodology
problem. In this we will study various steps that are generally adopted by a
This include-
Research Design
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Sampling Process
Field Work
Problem Formulation
Our basic problem is to sort out the difference between rural and urban
market, what kinds of services they are having, market share of soft drink
products in rural and urban market, to analyze the difference between the
Research Design
Exploratory research design is used to collect the needed information for:-
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Data Collection
The data we have collected is the primary data. The primary data are
those data, which are fresh collected for the first time and thus prove to
be original in nature.
In this project no secondary
data was required. The only source of this primary data is the retail
Sampling Procedure
I have given the rural and urban area of Agra. I have divided the urban and
rural area according to the number of dealers. The sampling units are retail
the area of each dealer. In rural area, we have selected the sampling units
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according to the Simple Random Sampling process. I have taken 200
and accuracy to the problem at hand and this method gives current situation.
Research Type:
Exploratory Research
Research Instruments:
Observations
Questionnaire
Formats
Sampling:
Sampling Size:
In Urban area: -
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Retail outlets : 14
In rural area:-
GRAPHICAL
REPRESENTATION
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PEP SI
COCA-COLA
COCA-COLA P EPSI
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COKE - 71%
PEPSI – 29%
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THUMS UP – 59%
COKE – 33%
PEPSI – 8%
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THUMS UP-44%
PEPSI-23%
COKE-9%
SPRITE-5%
7UP-5%
ALL-14%
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FRIDGE SHARE (%) IN RURAL AREA
OWN
20%
BOTH COKE
5% 45%
PEPSI
30%
COKE – 45%
PEPSI – 30%
OWN – 20%
BOTH – 5%
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PEPSI – 41%
COKE – 31%
OWN – 24%
BOTH – 4%
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PEPSI – 40%
COKE – 35%
OWN – 24%
BOTH – 1%
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PEPSI – 36%
COKE – 46%
OWN – 18%
BOTH – 0%
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GOOD – 39%
SATISFACTORY – 30%
BAD – 21%
V.BAD – 10%
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GOOD – 30%
SATISFACTORY – 50%
BAD – 15%
V.BAD – 5%
SWOT Analysis
Strengths:
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Well-known multinational company.
Weakness:
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Opportunity:
Threats:
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Coke is highly sailing brand in rural as well as in urban market.
In rural area, the relation between retailers and dealers are highly
varied. Mostly, retailers sell only the product of that company dealer
whom they have good relations. While it does not seems in the case of
urban area.
Retailers of rural area can sell the product with minimum marginal
merchandising equipments.
information from the area dealer. On the other hand, in urban area,
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Most retailers in rural areas, as well as in urban area are satisfied with
In rural and urban area, mostly retailers sell the product of that
equipment.
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Suggestion and recommendations
competitor “Pepsi”.
retailers who cannot buy their own chilling equipment but have a very
good sale.
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Company should give more facilities to the retailers who sell only the
coke products.
equipments.
dealers.
rural area.
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Executive Summary
The market survey has been conducted in keeping the objective to find out
conducted in various areas, which has been covered by AGRA SALES AND
and urban area under Agra district. The data collected is in the form of
questionnaire.
Thums up, Coke of coca-cola. Most cold drink usually for taste and they
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Limitations of the study
they are the humans and each human have different human
psychology.
Some outlets sales only the products of that company who are
The retailer does not count the highly sailing brand, so this
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Bibliography
Philip Kotler
G.S. Beri
Kevin Helliker
Webliography
www.google.co.in
www.coca-cola.com
www.coca-colaindia.com
www.en.wikipedia.com
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QUESTIONNAIRES
Please tick ( ) in the boxes, whichever is relevant and write wherever there is a line
given.
7. Which age group has more likings of particular flavour of soft drink?
Cola
Lemon
Orange
Mango
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9. Is the Company’s salesman comes on time- Yes No
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