KBP Code Notes
KBP Code Notes
KBP Code Notes
Program Standards
News must be able to inform the public, must have at least 30 minutes program in all
radio stations, and must be factual and straightforward.
Accepting any form of bribery to publish falsity or to make stories prevalent is
prohibited.
Expressing personal opinions is discouraged to avoid planting biases on the listeners.
Selection of credible sources must be carefully done.
Identity of news sources must me stated, unless confidentiality was demanded upon
getting the news.
Airing of rumours or gossips shall in lieu of news is prohibited.
Unconfirmed reports shall not be aired unless immediately necessary for public
knowledge, and must be verified as soon as possible.
Interviews must be properly presented and must not be edited.
Conventional methods must first be used. Unconventional methods are only used if the
there are no others resorts.
Only trained journalists shall use unconventional techniques in information gathering.
Labels and identity of subjects of audio, video and photo files must be visible in time
broadcasting.
Re-enactment of events must be clearly labelled.
News and commentaries must not be sensationalized.
Analysis and commentaries shall be able to encourage public discussion of issues, shall
be handled by persons who practice broadcasting ethics, and shall inform the public of
current issues.
Contrasting ideas shall be presented fairly, and must not distort the facts.
The child dignity must be respected and his/her innocence must not be exploited.
Sensationalizing disabled children or children belonging to ethnic groups must be
avoided.
“Ambush” interviews of children are avoided. Respect for their privacy must always be
observed.
Children shall be protected for emotional stress, shall be consented before interviewed,
ans mist be interviewed by authorized persons only.
Bribing children to re-tell traumatic experienced is prohibited.
Any programs/materials involving children must comply with the laws.
The coverage of crimes in progress/crisis situations shall consider safety above public
interest, and shall not provide support to the perpetrator.
Plans of resolving the situation must not be broadcasted.
The station/personnel must not engage in communication with the perpetuator without
coordination with officers.
Anchors/reporters/station personnel shall not initiate negotiations or interfere with
negotiations conducted by officers.
Provoking the perpetuator is prohibited.
Persons taken into custody by authorities must not be identified unless formal complaint
against them has been filed.
Calls or messages on air shall be guided on the manners and language they are to use on
air.
Ensuring legitimacy of requested airing of calls or appeals must be considered.
Airing of personal calls, appeal or messages from unknown sources is prohibited.
Programs featuring superstitions shall not induce belief in them. Programs that promote
occult practices and the like are prohibited.
Only duly qualified and authorized persons shall be allowed to give medical, legal or
other advices. Any medical, legal or professional information must come from authorized
sources.
Any information on alternative medicine shall comply the regulations of the BFAD.
Fund raising programs or messages shall clearly state the organizers and its beneficiaries.
Article 17. Quiz Shoes, Contests, Public Participation Programs and Promotions
Contests and promos shall be conducted with fairness and must comply with the
regulations.
All contest rules and details must be announced 3 days prior to the contest. Winners and
prizes shall be announced after the contest.
Participation must not destroy the participants’ reputation.
The coverage of forms of gambling and betting can be allowed and conducted only by
authorized government agencies or if licensed or authorized. However, such coverage
may be aired only after the actual event has taken place and only between 9:00 p.m. and
5:00 a.m.
A warning that gambling or betting programs are not suitable for children must be stated
before the airing of such programs.
The announcement of gambling and betting results shall be authorized.
Advertising lotteries must not entice the public to bet. Phrases like “tumaya na kayo” (bet
now), “bumili na kayo ng ticket” (buy a ticket) or “yayaman ka sa lotto” (you’ll get rich
with lotto) shall not be used. The announcement of tips is prohibited. However, mention
of prizes, schedule of draws and results are allowed.
Broadcast facilities must not be used to advocate violence against the government.
The of liquor, cigarettes and dangerous drugs must not be presented as acceptable.
Persons allowed to handle programs shall have adequate knowledge and competence to
insure integrity and credibility of the broadcast media.
Persons who go on air and whose job is to produce material which go on air must have
accreditation from KBP.
The term blocktimer shall refer to natural or juridical person that buys contracts for or is
given broadcast airtime. Blocktimers and on-air performers in blocktime programs shall
be required to sign an undertaking to comply with the provisions of this Code and other
pertinent policies, rules and regulations of the KBP.
Universally accepted ethical practices and code of conduct, about Philippine laws are
adopted in this code.
Violations of the code of conduct for broadcast media not covered by his code shall be
sanctioned with censure.