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    Project Lead Brief

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    Project LEAD will create a virtual summer youth employment program engaging 40 youth to develop culturally appropriate campaigns educating the Black and Latinx communities in NYC about COVID-19. Over 15 weeks, youth will learn about public health issues impacting communities of color from experts and investigate racism in housing, nutrition, healthcare and the environment. They will design and launch social media campaigns and distribute materials to NYCHA residents to raise awareness of COVID-19 health disparities. The goal is to provide meaningful engagement for youth and replicable public education campaigns on COVID-19 and racial inequities exacerbating its impact.

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    Project Lead Brief

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    Project LEAD will create a virtual summer youth employment program engaging 40 youth to develop culturally appropriate campaigns educating the Black and Latinx communities in NYC about COVID-19. Over 15 weeks, youth will learn about public health issues impacting communities of color from experts and investigate racism in housing, nutrition, healthcare and the environment. They will design and launch social media campaigns and distribute materials to NYCHA residents to raise awareness of COVID-19 health disparities. The goal is to provide meaningful engagement for youth and replicable public education campaigns on COVID-19 and racial inequities exacerbating its impact.

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    Project LEAD will create a virtual summer youth employment program engaging 40 youth to develop culturally appropriate campaigns educating the Black and Latinx communities in NYC about COVID-19. Over 15 weeks, youth will learn about public health issues impacting communities of color from experts and investigate racism in housing, nutrition, healthcare and the environment. They will design and launch social media campaigns and distribute materials to NYCHA residents to raise awareness of COVID-19 health disparities. The goal is to provide meaningful engagement for youth and replicable public education campaigns on COVID-19 and racial inequities exacerbating its impact.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    197 views4 pages

    Project Lead Brief

    Uploaded by

    api-534568579
    Project LEAD will create a virtual summer youth employment program engaging 40 youth to develop culturally appropriate campaigns educating the Black and Latinx communities in NYC about COVID-19. Over 15 weeks, youth will learn about public health issues impacting communities of color from experts and investigate racism in housing, nutrition, healthcare and the environment. They will design and launch social media campaigns and distribute materials to NYCHA residents to raise awareness of COVID-19 health disparities. The goal is to provide meaningful engagement for youth and replicable public education campaigns on COVID-19 and racial inequities exacerbating its impact.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Project LEAD: Learn. Earn. Advocate.

    Deliver

    The Issue:

    Covid19 is disproportionately impacting low income communities of color as a


    result of historical and institutional racism. Effective messaging that is culturally
    and logistically appropriate isn’t being developed to ensure the safety and health of
    New York City Housing Authority and other low-income residents of the city.
    Additionally, Summer Youth Employment, an essential summer program that
    employs and prepares young people for future careers has been defunded due to
    budget constraints directly related to Covid19. This leaves NYC’s most vulnerable
    youth without the financial resources they and their families need now more than
    ever.

    Project Overview:

    Recognizing that the summer months are approaching and the realities of the NYC
    Budget have left our youth without summer youth employment, the total amount
    requested will be used to build a virtual summer youth employment program that
    will pro-socially engage 40 young people from all 5 boroughs and provide
    education and information to nearly 500,000 residents of New York City Public
    Housing. NYC Together will do this in partnership with 1Hood Media, NYPD,
    Mayor's Office to Prevent Gun Violence, Young Men’s Initiative and various
    community partners. Youth will develop culturally appropriate and informative
    campaigns that educate members of the black and Latinx community about Covid-
    19 – including information on health disparities, and other inequities that have
    compounded the impact of Covid-19 on the black and Latinx communities of NYC.
    Youth will work closely with health experts, law enforcement and community
    based organizations in a mutually beneficial immersion program that results in
    innovative and creative solutions/ outreach to address the Covid-19 crisis.

    Project Description:

    Project LEAD will be multi-phased and consist of 180 virtual contact-hours. We


    will use collaborative research and design to develop a set of inquiry-based, hands-
    on activities that investigate health, nutrition, housing and environmental disparities
    that impact communities of color. This curriculum will provide pedagogical
    methods and experiential learning activities that will help youth investigate social
    justice issues rooted in the Covid-19 crisis. This curriculum will include anti-racist
    tools that help participants better understand how institutional racism and systemic
    poverty shape the public safety and health policies and practices in low-income

    1
    communities of color. Through a better understanding of how public safety policies
    and practices operate and who’s involved, participants will develop knowledge,
    skills, and strategies to better participate in the decision-making processes that
    shape these issues and have the tools needed to educate and inform their
    communities.

    Project Timeline:

    Phase 0: Fundraising (May 2020-June2020)

    Phase 1: Preparation (June 2020-July 2020)


    • NYC Together & 1Hood Develop Curriculum
    • NYC Together/ 1Hood Recruits Teaching Artist/ Facilitators
    • NYC Together recruits youth participants

    Phase 2: Implementation (July 6th to August 14th)


    • Youth participate in 15 hours of guided virtual learning per week
    • Youth conduct 15 hours of group and individual work and research

    Week 1:
    Grassroots Organizing & Civic Engagement led by 1Hood Media
    What is Covid19 led by Department of Health & leading healthcare experts

    Week 2:
    Environmental Justice/ Racism and how the environment plays a role in Covid19

    Week 3:
    Food Deserts and how nutrition and food insecurities impact Covid19

    Week 4:
    History of redlining and how the housing crisis in NYC has impacted Covid19

    Week 5:
    Institutional racism in the healthcare system and the impact on communities most
    impacted by Covid19 in the immediate and future

    Week 6:
    Campaign Design and Development including outreach materials, virtual events
    and social media engagement led by 1Hood and NYC Together

    2
    Phase 3: Campaign Launch & Outreach Events (August 17th - September 4th)
    • Youth will launch their social media campaigns via Instagram, Facebook &
    TikTok
    • Youth, in partnership with Crisis Management Teams will safely distribute
    outreach materials to residents of NYCHA
    • Youth will lead virtual events that serves as a forum for education, support
    and resource sharing

    Partners:

    NYC Together: NYC Together has a mission to support youth by elevating


    community strengths and community based organizations into crime reduction
    partners. Through this work, public safety increases and there is a reduction in
    youth system involvement and violence.

    1Hood Media: 1Hood Media aims to be the vehicle that will identify, develop, and
    inspire artists/activists destined to rise to the challenges we face today, and use
    their talents and gifts, to organize communities for real change.

    Measurable Outcomes:

    • Number of youth who participate in the program


    • Participation hours of youth
    • Outreach materials developed
    • Number of community members that access campaign materials physically
    and virtually
    • Number of community members that participate in virtual engagement
    events that are youth led

    3
    Budget:

    Project LEAD

    1Hood Media Staff (project development and management) $15,000

    NYC Together staff (project development and management) $20,000

    Contractors (Facilitators $6K, Designer $5k, Printing $5K) $16,000

    Student Honorarium $100,000

    PROJECT TOTAL $151,000

    Conclusion:
    The LEAD Program will increase meaningful civic engagement with youth, and
    build 21 Century skills including problem solving, critical thinking, design
    st

    thinking, leadership, and collaboration. The ultimate goal of the program and the
    curriculum is to provide a set of culturally relevant, engaging, and replicable
    campaigns that raise awareness and educate the community about Covid-19 and the
    issues that have compounded the impact of Covid-19 while offering meaningful
    employment and engagement opportunities for youth at this challenging time.

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