Activity 1. Discussion, Inquiry-Based

LEARNING ACTIVITY
A. Event Management and Event Tourism

Directions: Fill out the table with three Philippine-specific event examples
corresponding to the given type of event. Supply also detailed information about
each event in the content.
Event Examples Content
1. Birthday This is usually a type of festivals that we celebrated
Private/Personal privately. Some of these events we celebrated it yearly
2. Wedding and some of this only comes once in our lifetime and
these kinds of events are so special to us.
1. Chinese New It is a celebration of our differences or culture. Or it is a
Year type of events that some people celebrated because these
Cultural are the events that they are used to celebrate and it is part
2. Indigenous of what they are, and also it is part of their culture
Day already.
1. Sinulog It is a time of special importance marked by adherents to
Religious Festival our religion.
2. Day of the
Dead
ASSESSMENT
Activity 1. Discussion, Inquiry-Based.
A. Direction: After learning the lesson, provide your analysis of the
importance of event management in tourism.
It is really important to have a proper event management planning because it is really vital for
any successful events. It also documents how all the elements are working in a different distinct
parts and how it will work and the result of the event being safe or enjoyable.
B. Direction: When one of the elements of the event is not met, how do you
think it will affect the event? Write your answer on the space provided.
For an event to have a successful it requires a clear and well planned concept
which all event planner should consider. When one element is lacking it might
affect the whole plan or event. It will bring a disaster that we don’t want to happen.
Having a solid plan and well-constructed event might help to lessen this types of
tragedy.
A. Direction: List 10 specific events (e.g. conferences, exhibitions, concerts, etc.) that you
wish to join
1. Christmas party 6. Coachella

2. Family Day 7. Billboard Music Awards
3. Weddings 8. Grand Opening
4. K-pop concerts 9. Birthdays
5. New Year’s Eve in NY times square 10. Big Bad Wolf
LEARNING ACTIVITY
Directions: Base on Figure 2, fill the cells with what you would need if you were
attending a MICE activity.
1. Food and Beverages
2. Transportation
3. Destination
4. Hotel or accommodation
5. MICE Venue
6. Sightseeing or entertainment on destination
7. Transfer to Airlines or type of transportation the tourist use
8. Consumer or tourist
9. Clarifying the purpose and aims
10. Schedule of the activity
11. Technology
12. Hand-outs
13. Sessions
14. Documents
15. Flash drives
16. Follow up plan
ASSESSMENT
Activity 2. Elaboration. Do It!
A. Directions: Many elements encompass the hospitality and tourism
industry such as lodging, transportation, food and beverages, and others.
Give three (3) reasons how these elements are connected to the MICE
industry.
1. MICE is more about Business and Trade
2. MICE benefits multiple industry supplier
3. MICE has a multiplier effect
A. Direction: Give one venue in your respective places or in the cities of Dapitan and
Dipolog where you can hold the following events:
A. Meeting- Jose Rizal Memorial State University Gym Complex

B. Convention- Dakak Beach Resort
C. Exhibitions- Dipolog Sunset Boulevard
A. Significance of MICE Industry, Its benefits and Present Challenges
Direction: Contemplate the possible benefits that the MICE industry can bring to
the Philippines. Then draw a mind map to link them together. The mind map may
start with the arrival of the tourist. Add to it and keep expanding to further levels.
You may end up with a map with many levels, allowing you to see the complex
effects and interrelationships. Show your answer on the box.
TOURIST/VISITORS TO THE PHILIPPINES TRANSPORTATION HOTELS

OR ACCOMODATION DINES AT A RESTAURANT GO TO A MALL
BUY SOMETHING GIVES MONEY TO THE ECONOMY.
ASSESSMENT
Activity 3. Discussion. How much have you learned?
A Direction: As a tourism student, how will you respond to the present challenges the
MICE industry is facing? Elaborate on your answer and write it on the space provided
In today’s worldwide pandemic that the world is suffering right now. The tourism industry
is among the sectors that have been greatly affected by this pandemic. From closing the
borders, airports, hotels as well as the tight restriction of mass gatherings, meeting people
that we usually do before. There is significant impact on the business operations and our
economy is falling down.
B Direction: With the current problems the MICE industry is facing, what things that exist
pre-COVID-19 which no longer practice by the events industry now. What are the new practices
observe now in the events industry? Give 2 answers to each question and explain your answer.
Write your answer on the space provided.
SOCIAL DISTANCING – this is properly observed whenever we go nowadays. It is
kind of new for us to maintain A distance towards other people because, before we are
used to mingle to other people and stay close with them.
VIRTUAL EVENTS - Over the past few weeks, a significant number of meetings and
conferences have been redesigned as virtual events. Moreover, this format is perfectly
compatible with event marketing and sponsorship strategies while allowing planners to be
ready for any eventuality.
A. The Beginning of MICE Industry in the Philippines

LEARNING ACTIVITY
Direction: How do you think the Philippines compare with its neighbouring
countries in South East Asia in terms of developments in the MICE industry?
Don’t forget to cite your references for your gathered information. Write your
answer on the space provided.
While the Philippines has not kept abreast with its Asian neighbours in drawing
international business events, milestones over the past decade are lifting it closer to its
aspiration of reclaiming its place as one of the region’s premier destinations.
As an archipelago of 7,641 islands, the Philippine challenge is to make them accessible

and connected by air, land and sea domestically and at least regionally, which is
gradually taking place. Compared to our neighbouring countries in ASEAN which is
better grown but Philippines is slowly keeping up the pace.
Meanwhile, the biggest development in the country’s business event community is the
comprehensive MICE roadmap 2030, detailing how the Philippines can attract more
corporate gatherings from Asia and the Middle East a decade from now.
The South-east Asia Special: Philippines | TTGmice

www.ttgmice.com
ASSESSMENT
Activity 4. Discussion, Inquiry-Based.
Direction: What do you think the Philippines should do to gain a better competitive advantage
in the industry? Suggest specific actions to take by the tourism industry. Answer the question
and write it on the space provided.
The Philippines possesses several competitive advantages

 The Filipino workforce is one of the most compelling advantages the Philippines
has over any other Asian country. With higher education priority.
 The Philippines is located right in the heart of Asia. We should build a strategic
business location.\
 Developing Infrastructure for Global Growth
 Hospitable Lifestyle
 Unlimited Business Opportunities
Philippines isn’t a poor country. The people are poor and it doesn’t mean that
being part of the third world country means that the country is poor the country is
just exploited.

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LEARNING ACTIVITY

A. Event Management and Event Tourism

1. Christmas party 6. Coachella

A. Meeting- Jose Rizal Memorial State University Gym Complex

A. Significance of MICE Industry, Its benefits and Present Challenges

TOURIST/VISITORS TO THE PHILIPPINES TRANSPORTATION HOTELS

A. The Beginning of MICE Industry in the Philippines

As an archipelago of 7,641 islands, the Philippine challenge is to make them accessible

The South-east Asia Special: Philippines | TTGmice

The Philippines possesses several competitive advantages

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