Conclusion&Recommendation Hershey
Conclusion&Recommendation Hershey
Conclusion&Recommendation Hershey
Recommended Strategy
We recommend that Hershey should try to enhance its market share through great
marketing efforts for its present products and increasing the sales volume of its existing products
by focusing more on the marketing efforts in the current markets. At the same time, they should
also launch their existing products in newer markets or geographical regions, enhancing their
international presence in the global market.
Based on the CPM analysis, it shows that Hershey is well-positioned against Mars
but slightly behind Nestle, in part because of Nestlé’s market share and global footprint.
However, Hershey is in a good position in terms of product quality and customer loyalty.
The EFE Matrix reveals that Hershey did not effectively respond to the external
environment by taking advantage of the opportunities available for them and did not do
enough courses of action against the negative impact of threats. While the IFE Matrix
shows that Hershey has a secured internal position, which means that they have
capitalized on their strengths and handled their weaknesses well despite the high debt and
costs they face.
As of late, Hershey has taken several huge strides to expand its organization and
extend its range beyond what most would deem feasible. In the unlikely outcome that
they need to hit their maximum capacity, the best solution to accomplish their mission
will be their company strategies. By focusing on a well-coordinated cost administration
separation methodology, the company will take the opposition by the store with new item
contributions at unfathomable value focuses. Furthermore, wandering into showcase
organizations will enable Hershey to achieve purchasers of all zones, tastes, and
foundations. So, they can surprise the confectionary market and take a significantly
greater acquisition on the piece of the overall industry.