OVERALL PERFORMANCE INDEX

OPI 1 354
Min
Max 2 097

PURCHASE FUNNEL PERFORMANCE

PFP 63%
Min %
Max 100%

PURCHASE FUNNEL
MOJO
Awareness 77
Considerat 72
Preference 68
Purchase I 34
Market Sha 34
Loyalty 27
Advocacy 24

PURCHASE FUNNEL - Urban

MOJO
Awareness 75
Considerat 70
Preference 65
Purchase I 32
Market Sha 31
Loyalty 24
Advocacy 20

PURCHASE FUNNEL - Urban - GenZ

MOJO
Awareness 74
Considerat 66
Preference 60
Purchase I 42
Market Sha 39
Loyalty 28
Advocacy 20

PURCHASE FUNNEL - Urban - Millennials

MOJO
Awareness 74
Considerat 74
Preference 74
Purchase I 33
Market Sha 33
Loyalty 33
Advocacy 33

PURCHASE FUNNEL - Urban - GenX

MOJO
Awareness 77
Considerat 67
Preference 59
Purchase I 21
Market Sha 21
Loyalty 13
Advocacy 8

PURCHASE FUNNEL - Rural

MOJO
Awareness 75
Considerat 70
Preference 66
Purchase I 35
Market Sha 35
Loyalty 29
Advocacy 27

PURCHASE FUNNEL - Rural - GenZ

MOJO
Awareness 76
Considerat 65
Preference 56
Purchase I 49
Market Sha 47
Loyalty 29
Advocacy 21

PURCHASE FUNNEL - Rural - Millennials

MOJO
Awareness 77
Considerat 77
Preference 77
Purchase I 37
Market Sha 38
Loyalty 37
Advocacy 37

PURCHASE FUNNEL - Rural - GenX

MOJO
Awareness 73
Considerat 67
Preference 62
Purchase I 23
Market Sha 24
Loyalty 18
Advocacy 17

PURCHASE FUNNEL - Tourism

MOJO
Awareness 79
Considerat 75
Preference 72
Purchase I 35
Market Sha 36
Loyalty 29
Advocacy 26

PURCHASE FUNNEL - Tourism - GenZ

MOJO
Awareness 80
Considerat 76
Preference 73
Purchase I 44
Market Sha 42
Loyalty 37
Advocacy 34

PURCHASE FUNNEL - Tourism - Millennials

MOJO
Awareness 79
Considerat 79
Preference 79
Purchase I 36
Market Sha 38
Loyalty 36
Advocacy 36

PURCHASE FUNNEL - Tourism - GenX

MOJO
Awareness 78
Considerat 67
Preference 58
Purchase I 22
Market Sha 26
Loyalty 12
Advocacy 7
Media Share of Voice - Urban
TraditionalOutdoor Digital OwDigital Pai Digital Earned
MOJO 40% 18% 19% 36% 18%
ROCX 16% 27% 39% 30% 37%
SOFT 15% 24% 35% 26% 32%
TOIZ 29% 32% 7% 8% 13%

Ladder of Adoption - Urban - Urban

AwarenessPreferencePurchase I Unit market share
MOJO 75% 65% 32% 31%
ROCX 76% 58% 30% 33%
SOFT 76% 58% 25% 25%
TOIZ 71% 35% 14% 11%

Communication Efficiency - Urban

Communication Efficiency
MOJO 76%
ROCX 53%
SOFT 50%
TOIZ 41%

Communication Expenditures by Media (K$) - Urban

Urban
Traditional 4 971
Outdoor 3 400
Digital Ow 6 340
Digital Paid 5 573
Digital Ear 4 498

Competitive Communication Expenditures (K$) - Urban

MOJO ROCX SOFT TOIZ
Print 660 236 208 536
Radio 680 236 208 465
Television 660 348 307 429
Billboards 360 253 223 308
Public Tran 120 344 303 308
Sponsored 120 321 283 456
Web Site 240 813 716 240
Social Med 480 906 799 98
Mobile App 480 781 688 98
Display Ad 200 458 404 158
SEO 1 400 688 606 142
PPC 400 521 459 136
Reviews 160 455 401 322
Blogs 320 517 456 132
Viral 320 683 601 132

Media Share of Voice - Rural

TraditionalOutdoor Digital OwDigital Pai Digital Earned
MOJO 32% 13% 22% 26% 34%
ROCX 18% 30% 40% 38% 32%
SOFT 12% 20% 27% 26% 22%
TOIZ 39% 37% 11% 10% 13%

Ladder of Adoption - Rural - Rural

AwarenessPreferencePurchase I Unit market share
MOJO 75% 66% 35% 35%
ROCX 78% 57% 29% 32%
SOFT 74% 54% 22% 19%
TOIZ 74% 35% 14% 14%

Communication Efficiency - Rural

Communication Efficiency
MOJO 70%
ROCX 64%
SOFT 51%
TOIZ 39%

Communication Expenditures by Media (K$) - Rural

Rural
Traditional 4 716
Outdoor 3 111
Digital Ow 3 611
Digital Paid 3 781
Digital Ear 5 869

Competitive Communication Expenditures (K$) - Rural

MOJO ROCX SOFT TOIZ
Print 1 050 311 212 866
Radio 300 311 212 547
Television 150 207 141 410
Billboards 132 351 239 441
Public Tran 136 281 191 228
Sponsored 132 304 207 469
Web Site 200 536 365 195
Social Med 200 518 352 123
Mobile App 400 375 255 92
Display Ad 100 536 365 171
SEO 800 572 389 119
PPC 100 321 219 90
Reviews 900 696 474 356
Blogs 900 557 379 225
Viral 200 603 411 169

Media Share of Voice - Tourism

TraditionalOutdoor Digital OwDigital Pai Digital Earned
MOJO 18% 32% 22% 36% 35%
ROCX 25% 24% 39% 31% 31%
SOFT 21% 20% 32% 26% 26%
TOIZ 35% 23% 7% 6% 7%

Ladder of Adoption - Tourism - Tourism

AwarenessPreferencePurchase I Unit market share
MOJO 79% 72% 35% 36%
ROCX 82% 68% 35% 38%
SOFT 78% 53% 20% 18%
TOIZ 68% 29% 10% 7%

Communication Efficiency - Tourism

Communication Efficiency
MOJO 76%
ROCX 58%
SOFT 45%
TOIZ 39%

Communication Expenditures by Media (K$) - Tourism

Tourism
Traditional 2 171
Outdoor 3 757
Digital Ow 4 558
Digital Paid 5 588
Digital Ear 5 648

Competitive Communication Expenditures (K$) - Tourism

MOJO ROCX SOFT TOIZ
Print 240 260 218 440
Radio 80 171 144 230
Television 80 116 98 96
Billboards 960 251 211 416
Public Tran 120 171 144 153
Sponsored 120 491 413 306
Web Site 600 483 406 155
Social Med 200 549 461 86
Mobile App 200 724 608 86
Display Ad 300 483 406 134
SEO 1 400 746 627 116
PPC 300 527 442 107
Reviews 300 489 411 141
Blogs 300 511 429 108
Viral 1 400 778 653 127
OVERALL PERFORMANCE INDEX - Urban
Period M R S T
Year 1 1 111 1 118 1 004 893
Year 2 1 298 1 437 1 225 824
Year 3 1 218 1 410 1 255 703

Revenues (M$) - Urban

Period M R S T
Year 1 78.2 71.8 63.2 52
Year 2 113.4 115.8 97.6 58.2
Year 3 93.3 99.6 87.3 40.8

Earnings before taxes (M$) - Urban

Period M R S T
Year 1 27.5 25.3 23 19.2
Year 2 40.9 42 37.1 22
Year 3 29.6 32.6 30.4 13.9

Unit & Value market shares - Urban

R M S T
%U 33% 31% 25% 11%
%$ 31% 29% 27% 13%

Brand retail sales (M$) - Urban

Retail Sales
ROCX 148.1
MOJO 139.1
SOFT 130.9
TOIZ 61.9

OVERALL PERFORMANCE INDEX - Rural

Period M R S T
Year 1 1 109 1 089 944 1 004
Year 2 1 154 1 227 982 940
Year 3 1 255 1 290 1 067 825

Revenues (M$) - Rural

Period M R S T
Year 1 94.8 84 59.5 68.7
Year 2 104 102 66.4 67
Year 3 126.9 116.8 78.2 61.2
Earnings before taxes (M$) - Rural
Period M R S T
Year 1 33.2 29.5 21.4 25.8
Year 2 36.7 36 24.3 24.9
Year 3 43.9 40.2 28.8 21.7

Unit & Value market shares - Rural

M R S T
%U 35% 32% 19% 14%
%$ 33% 30% 20% 16%

Brand retail sales (M$) - Rural

Retail Sales
MOJO 188.9
ROCX 173.7
SOFT 117.2
TOIZ 92.8

OVERALL PERFORMANCE INDEX - Tourism

Period M R S T
Year 1 1 265 1 334 1 183 945
Year 2 1 354 1 351 1 256 714
Year 3 1 590 1 481 1 065 560

Revenues (M$) - Tourism

Period M R S T
Year 1 94.5 117 86.3 63.4
Year 2 97.4 111.8 88 42.4
Year 3 141.7 151 82.7 34.8

Earnings before taxes (M$) - Tourism

Period M R S T
Year 1 34 42.7 32.8 24.2
Year 2 32.2 37.4 31.6 14.3
Year 3 48.8 54.1 28.5 12.6

Unit & Value market shares - Tourism

R M S T
%U 38% 36% 18% 7%
%$ 37% 34% 20% 9%

Brand retail sales (M$) - Tourism

Retail Sales
ROCX 224.4
MOJO 211
SOFT 123.9
TOIZ 52.8
Ladder of adoption - GEN-Z - Urban
AwarenessPreferencePurchase I Unit market share
MOJO 74.2% 59.7% 42.2% 38.6%
ROCX 75.9% 67% 53.1% 57.9%
TOIZ 66.6% 3.4% .1% %
SOFT 76.3% 19.8% 4.6% 3.4% 6600
5700
6600
Ladder of adoption - MILLENIALS - Urban 2600
AwarenessPreferencePurchase I Unit market share 21500
MOJO 74.3% 74.3% 32.8% 33.1%
ROCX 76.3% 76.2% 34.4% 38.2%
TOIZ 68.8% 24.7% 3.6% 1.9%
SOFT 76.6% 70.2% 29.2% 26.9% T

O
Ladder of Adoption - GEN-X - Urban
AwarenessPreferencePurchase I Unit market share DO
MOJO 76.8% 58.6% 21.3% 21.4%
ROCX 76.1% 29% 5.2% 5.2% DE
TOIZ 77.9% 77.9% 37.5% 32%
SOFT 76.5% 76.5% 36.1% 41.4% DP

Segment relative size (KU) - Urban

Segment Size in nexSize in five periods
Gen-Z 9 946 15 650
Millennials 14 069 22 138
Gen-X 11 070 11 758

SEGMENT GROWTH (KU) - Urban

Period Gen-Z MillennialsGen-X Gen-Z ForeMillennialsGen-X Forecast
Year 0 5 582 8 396 10 379
Year 1 6 586 9 387 10 412
Year 2 9 168 16 616 12 707
Current.Pe 8 880 12 562 10 645 8 880 12 562 10 645
Next.Perio 9 946 14 069 11 070
InFivePeri 15 650 22 138 11 758

Media habits for Gen-Z segment - Urban

Media Habits
Traditiona 7%
Printed 1%
Radio 1%
Television 6%
OutdoorMe 7%
StreetBillb 3%
PublicTran 3%
Sponsored 2%
DigitalOwn 34%
WebSite 3%
SocialMedi 15%
MobileApp 17%
DigitalPaid 23%
DisplayAds 3%
SEO 12%
PPC 8%
DigitalEar 28%
Reviews 4%
Blogs 11%
Viral 13%

Media habits for MILLENIALS segment - Urban

Media Habits
Traditiona 9%
Printed 3%
Radio 3%
Television 4%
OutdoorMe 11%
StreetBillb 3%
PublicTran 4%
Sponsored 4%
DigitalOwn 35%
WebSite 10%
SocialMedi 13%
MobileApp 11%
DigitalPaid 23%
DisplayAds 6%
SEO 10%
PPC 8%
DigitalEar 22%
Reviews 5%
Blogs 7%
Viral 9%

Media habits for Gen-X Segment - Urban

Media Habits
Traditiona 34%
Printed 12%
Radio 12%
Television 10%
OutdoorMe 26%
StreetBillb 7%
PublicTran 7%
Sponsored 12%
DigitalOwn 12%
WebSite 6%
SocialMedi 3%
MobileApp 3%
DigitalPaid 12%
DisplayAds 4%
SEO 4%
PPC 4%
DigitalEar 17%
Reviews 8%
Blogs 4%
Viral 4%

Ladder of adoption - GEN-Z - Rural

AwarenessPreferencePurchase I Unit market share
MOJO 76.4% 56% 48.5% 47.3%
ROCX 78.3% 56.1% 48.8% 50.9%
TOIZ 70.3% 2.4% .1% .1%
SOFT 74.7% 12.8% 2.5% 1.8%

Ladder of adoption - MILLENIALS - Rural

AwarenessPreferencePurchase I Unit market share
MOJO 76.8% 76.8% 36.7% 38.1%
ROCX 79.3% 76.9% 36.8% 41.4%
TOIZ 72.2% 19.2% 2.3% 1.6%
SOFT 75.7% 62.4% 24.2% 18.9%

Ladder of Adoption - GEN-X - Rural

AwarenessPreferencePurchase I Unit market share
MOJO 73.2% 61.5% 23.1% 23.7%
ROCX 75.3% 36.8% 8.3% 8.5%
TOIZ 77.5% 77.5% 36.7% 37.6%
SOFT 72.3% 72.3% 31.9% 30.1%

Segment relative size (KU) - Rural

Segment Size in nexSize in five periods
Gen-Z 11 132 23 083
Millennials 17 121 32 156
Gen-X 14 413 13 885
SEGMENT GROWTH (KU) - Rural
Period Gen-Z MillennialsGen-X Gen-Z ForeMillennialsGen-X Forecast
Year 0 5 451 10 324 11 542
Year 1 6 358 11 446 12 765
Year 2 7 713 13 051 13 166
Current.Pe 9 276 15 286 13 859 9 276 15 286 13 859
Next.Perio 11 132 17 121 14 413
InFivePeri 23 083 32 156 13 885

Media habits for Gen-Z segment - Rural

Media Habits
Traditiona 9%
Printed 2%
Radio 2%
Television 5%
OutdoorMe 11%
StreetBillb 5%
PublicTran 3%
Sponsored 3%
DigitalOwn 32%
WebSite 8%
SocialMedi 13%
MobileApp 11%
DigitalPaid 23%
DisplayAds 6%
SEO 12%
PPC 5%
DigitalEar 25%
Reviews 6%
Blogs 9%
Viral 10%

Media habits for MILLENIALS segment - Rural

Media Habits
Traditiona 10%
Printed 4%
Radio 4%
Television 3%
OutdoorMe 12%
StreetBillb 4%
PublicTran 4%
Sponsored 4%
DigitalOwn 23%
WebSite 8%
SocialMedi 9%
MobileApp 6%
DigitalPaid 23%
DisplayAds 8%
SEO 9%
PPC 6%
DigitalEar 31%
Reviews 11%
Blogs 9%
Viral 11%

Media habits for Gen-X Segment - Rural

Media Habits
Traditiona 36%
Printed 16%
Radio 11%
Television 9%
OutdoorMe 21%
StreetBillb 8%
PublicTran 4%
Sponsored 9%
DigitalOwn 12%
WebSite 6%
SocialMedi 4%
MobileApp 3%
DigitalPaid 11%
DisplayAds 4%
SEO 4%
PPC 3%
DigitalEar 19%
Reviews 8%
Blogs 6%
Viral 5%

Ladder of adoption - GEN-Z - Tourism

AwarenessPreferencePurchase I Unit market share
MOJO 80.2% 73.3% 43.9% 41.8%
ROCX 82.6% 79.6% 51.8% 55.5%
TOIZ 64.5% 6.8% .4% .2%
SOFT 78.6% 21.9% 3.9% 2.5%

Ladder of adoption - MILLENIALS - Tourism

AwarenessPreferencePurchase I Unit market share
MOJO 79.3% 79.3% 35.7% 37.7%
ROCX 81.9% 81.9% 38.2% 43.3%
TOIZ 66.2% 23.6% 3.2% 1.4%
SOFT 78% 63.5% 22.9% 17.6%

Ladder of Adoption - GEN-X - Tourism

AwarenessPreferencePurchase I Unit market share
MOJO 78.3% 58% 21.8% 25.9%
ROCX 79.4% 29.3% 5.6% 6.7%
TOIZ 74.1% 74.1% 35.5% 27%
SOFT 75.8% 75.8% 37.1% 40.4%

Segment relative size (KU) - Tourism

Segment Size in nexSize in five periods
Gen-Z 18 057 51 573
Millennials 20 795 43 120
Gen-X 11 055 13 437

SEGMENT GROWTH (KU) - Tourism

Period Gen-Z MillennialsGen-X Gen-Z ForeMillennialsGen-X Forecast
Year 0 5 802 9 313 9 530
Year 1 10 511 13 422 12 084
Year 2 10 108 13 800 10 152
Current.Pe 13 890 17 329 10 528 13 890 17 329 10 528
Next.Perio 18 057 20 795 11 055
InFivePeri 51 573 43 120 13 437

Media habits for Gen-Z segment - Tourism

Media Habits
Traditiona 4%
Printed 2%
Radio 1%
Television 2%
OutdoorMe 9%
StreetBillb 3%
PublicTran 3%
Sponsored 4%
DigitalOwn 42%
WebSite 6%
SocialMedi 18%
MobileApp 18%
DigitalPaid 21%
DisplayAds 2%
SEO 11%
PPC 8%
DigitalEar 23%
Reviews 4%
Blogs 5%
Viral 14%

Media habits for MILLENIALS segment - Tourism

Media Habits
Traditiona 7%
Printed 3%
Radio 2%
Television 2%
OutdoorMe 13%
StreetBillb 3%
PublicTran 2%
Sponsored 7%
DigitalOwn 27%
WebSite 7%
SocialMedi 9%
MobileApp 11%
DigitalPaid 27%
DisplayAds 7%
SEO 12%
PPC 8%
DigitalEar 27%
Reviews 7%
Blogs 7%
Viral 13%

Media habits for Gen-X Segment - Tourism

Media Habits
Traditiona 26%
Printed 14%
Radio 8%
Television 4%
OutdoorMe 29%
StreetBillb 13%
PublicTran 7%
Sponsored 9%
DigitalOwn 13%
WebSite 6%
SocialMedi 4%
MobileApp 4%
DigitalPaid 15%
DisplayAds 5%
SEO 5%
PPC 5%
DigitalEar 17%
Reviews 6%
Blogs 5%
Viral 6%
 2315 3060 3300 3550 12225
4071.37 5381.595 5803.681 6243.354 21500
2000 6080 6420 7000 21500
335 465 600 375
OUR 289.4168 923.9216 1167.273 739.4366 3120.048 290 920 1170
330 435 450 525
OUR 285.0972 864.3137 875.4545 1035.211 3060.077 280 865 875
625 870 750 1050
OUR 539.9568 1728.627 1459.091 2070.423 5798.098 540 1730 1460
500 600 650 775
OUR 431.9654 1192.157 1264.545 1528.169 4416.837 430 1200 1260
525 690 850 825
OUR 453.5637 1370.98 1653.636 1626.761 5104.941 450 1370 1650
 740 3120

1040 3060

2070 5800

1530 4420

1630 5100
21500
Average TV AUDIENCE by month - Urban
Urban
Jan 554 931
Feb 550 884
Mar 554 373
Apr 553 981
May 548 089
Jun 551 283
Jul 550 330
Aug 537 272
Sep 555 644
Oct 557 611
Nov 557 052
Dec 548 089

Digital Reporting (in Thousands) - Urban

MOJO ROCX SOFT TOIZ

No of Visit 320 354 312 97

MOJO ROCX SOFT TOIZ

No of Shar 1 384 2 629 2 316 615

MOJO ROCX SOFT TOIZ

No of Foll 346 657 579 154

Return On Marketing Investment Experiment (For each dollar spent) - Urban

MOJO
Print 1.2
Radio .8
Television 2.3
Billboards 1.6
Public Tran 3.5
Sponsored 3.5
Web Site 2.7
Social Med 3.2
Mobile App 3.1
Display Ad 2
SEO 1.4
PPC 2.4
Reviews 3.5
Blogs 2.8
Viral 4.3
Average TV AUDIENCE by month - Rural
Rural
Jan 712 401
Feb 507 950
Mar 529 503
Apr 512 887
May 542 329
Jun 524 056
Jul 521 260
Aug 499 772
Sep 510 478
Oct 526 691
Nov 537 121
Dec 526 691

Last year public events - Rural

Formula 1 GP
Jan 301 875
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

Digital Reporting (in Thousands) - Rural

MOJO ROCX SOFT TOIZ

No of Visit 256 418 285 122

MOJO ROCX SOFT TOIZ

No of Shar 2 090 2 210 1 504 775

MOJO ROCX SOFT TOIZ

No of Foll 523 553 376 194

Return On Marketing Investment Experiment (For each dollar spent) - Rural

MOJO
Print 1.5
Radio 3.4
Television 2.9
Billboards 5
Public Tran 3.5
Sponsored 5.2
Web Site 4.4
Social Med 4.2
Mobile App 2.2
Display Ad 4.6
SEO 2.9
PPC 5.2
Reviews 1.4
Blogs .8
Viral 4.7

Average TV AUDIENCE by month - Tourism

Tourism
Jan 237 263
Feb 233 680
Mar 239 739
Apr 246 825
May 258 527
Jun 239 739
Jul 270 714
Aug 296 424
Sep 246 825
Oct 239 771
Nov 246 825
Dec 242 050

Digital Reporting (in Thousands) - Tourism

MOJO ROCX SOFT TOIZ

No of Visit 340 293 246 67

MOJO ROCX SOFT TOIZ

No of Shar 1 646 2 092 1 757 375

MOJO ROCX SOFT TOIZ

No of Foll 411 523 439 94

Return On Marketing Investment Experiment (For each dollar spent) - Tourism

MOJO
Print 4.3
Radio 4.1
Television 2.5
Billboards .9
Public Tran 3.2
Sponsored 5
Web Site 1.9
Social Med 5.9
Mobile App 7.1
Display Ad 3.1
SEO 2
PPC 3.9
Reviews 3.5
Blogs 3.2
Viral .1
BRAND SALES & MARKET SHARES - Urban
MOJO ROCX SOFT TOIZ
Unit marke 0.307 0.327 0.252 0.114
Volume sol 9861.9 10501 8081.5 3642
Gain (Loss) -2206.1 -1696.2 -946.6 -1556.1
Value mark 0.29 0.308 0.273 0.129
Retail Sales 139.1 148.1 130.9 61.9
Gain (Loss) -29.9 -23.9 -15.3 -26.5

KEY BRAND FACTS - Urban

MOJO ROCX SOFT TOIZ
Fructose 69 75 68 65
Vitamin 68 69 68 62
Caffeine 62 58 70 75
Acidity 60 53 70 75
Retail Price 14.1 14.1 16.2 17
Unit produc 5.79 5.66 6.22 6.29
% Retail pr 0.411 0.401 0.384 0.37

Consumers Brand Perception - Urban

MOJO ROCX SOFT TOIZ
Price 4.51 4.32 4.86 5.52
Sweetness 5.05 5.45 5 4.84
Healthy 5.04 5.05 5.06 4.82
Stimulant 4.56 4.26 5.12 5.45
Sharpness 4.41 3.82 5.12 5.45

BRAND UNIT SALES (KU) - Urban

Gen-Z MillennialsGen-X
MOJO 3 431 4 155 2 276
ROCX 5 146 4 796 559
SOFT 298 3 377 4 406
TOIZ 4 234 3 404

BRAND VALUE SALES (M$) - Urban

Gen-Z MillennialsGen-X
MOJO 48 59 32
ROCX 73 68 8
SOFT 5 55 71
TOIZ 4 58

BRAND SALES & MARKET SHARES - Rural

 MOJO ROCX SOFT TOIZ
Unit marke 0.351 0.318 0.188 0.142
Volume sol 13492.3 12235.3 7233.3 5460.6
Gain (Loss) 2428 1493.4 1081.7 -511.8
Value mark 0.33 0.303 0.205 0.162
Retail Sales 188.9 173.7 117.2 92.8
Gain (Loss) 34 22.3 17.5 -8.7

KEY BRAND FACTS - Rural

MOJO ROCX SOFT TOIZ
Fructose 68 75 68 68
Vitamin 66 69 68 65
Caffeine 62 59 70 75
Acidity 60 55 70 75
Retail Price 14 14.2 16.2 17
Unit produc 5.73 5.73 6.22 6.41
% Retail pr 0.409 0.404 0.384 0.377

Consumers Brand Perception - Rural

MOJO ROCX SOFT TOIZ
Price 4.34 4.49 4.9 5.47
Sweetness 4.98 5.45 4.98 4.89
Healthy 4.84 5.05 4.98 4.68
Stimulant 4.71 4.32 4.96 5.45
Sharpness 4.51 3.94 5.02 5.45

BRAND UNIT SALES (KU) - Rural

Gen-Z MillennialsGen-X
MOJO 4 386 5 818 3 289
ROCX 4 719 6 335 1 181
SOFT 165 2 894 4 174
TOIZ 6 239 5 215

BRAND VALUE SALES (M$) - Rural

Gen-Z MillennialsGen-X
MOJO 61 81 46
ROCX 67 90 17
SOFT 3 47 68
TOIZ 4 89

BRAND SALES & MARKET SHARES - Tourism

MOJO ROCX SOFT TOIZ
Unit marke 0.361 0.381 0.183 0.074
Volume sol 15072.7 15918.4 7648.9 3107.2
Gain (Loss) 4715.2 4128.8 -481.5 -675.4
Value mark 0.345 0.367 0.202 0.086
Retail Sales 211 224.4 123.9 52.8
Gain (Loss) 66 58.2 -7.8 -11.5

KEY BRAND FACTS - Tourism

MOJO ROCX SOFT TOIZ
Fructose 68 75 70 65
Vitamin 66 69 72 62
Caffeine 62 58 70 75
Acidity 60 53 70 75
Retail Price 14 14.1 16.2 17
Unit produc 5.73 5.66 6.34 6.29
% Retail pr 0.409 0.401 0.391 0.37

Consumers Brand Perception - Tourism

MOJO ROCX SOFT TOIZ
Price 4.46 4.48 5.34 5.67
Sweetness 4.99 5.45 5.07 4.83
Healthy 4.86 5.05 5.16 4.8
Stimulant 4.68 4.26 4.95 5.45
Sharpness 4.49 3.82 5.01 5.45

BRAND UNIT SALES (KU) - Tourism

Gen-Z MillennialsGen-X
MOJO 5 813 6 530 2 730
ROCX 7 708 7 502 709
SOFT 347 3 051 4 250
TOIZ 22 246 2 839

BRAND VALUE SALES (M$) - Tourism

Gen-Z MillennialsGen-X
MOJO 81 91 38
ROCX 109 106 10
SOFT 6 49 69
TOIZ 4 48
Monthly segments sales - Urban
Month Gen-Z MillennialsGen-X
Jan 744 1 055 891
Feb 738 1 046 886
Mar 743 1 052 891
Apr 743 1 052 891
May 735 1 041 881
Jun 743 1 041 888
Jul 745 1 038 885
Aug 721 1 019 863
Sep 743 1 057 894
Oct 745 1 061 896
Nov 744 1 059 896
Dec 735 1 041 881

Sales distribution over the year - Urban

Urban
Jan 2 690
Feb 2 670
Mar 2 686
Apr 2 686
May 2 657
Jun 2 672
Jul 2 668
Aug 2 603
Sep 2 694
Oct 2 702
Nov 2 699
Dec 2 657

Expected population trends - Urban

Urban
Jan 1 766 692
Feb 1 752 459
Mar 1 764 913
Apr 1 763 134
May 1 743 563
Jun 1 740 005
Jul 1 734 668
Aug 1 707 980
Sep 1 770 250
Oct 1 775 588
Nov 1 773 809
Dec 1 743 563
Brands monthly sales (KU) - Urban
MOJO ROCX SOFT TOIZ
Jan 845 868 671 306
Feb 841 861 665 303
Mar 843 867 670 306
Apr 844 866 670 306
May 837 856 663 301
Jun 708 948 714 302
Jul 678 966 722 302
Aug 783 860 660 300
Sep 882 848 661 303
Oct 884 852 662 304
Nov 882 851 662 304
Dec 837 856 663 301

Monthly segments sales - Rural

Month Gen-Z MillennialsGen-X
Jan 989 1 717 1 538
Feb 733 1 202 1 090
Mar 765 1 252 1 136
Apr 741 1 212 1 100
May 784 1 281 1 165
Jun 757 1 240 1 125
Jul 754 1 232 1 119
Aug 722 1 181 1 074
Sep 737 1 207 1 096
Oct 761 1 246 1 132
Nov 776 1 271 1 154
Dec 761 1 246 1 132

Sales distribution over the year - Rural

Rural
Jan 4 244
Feb 3 025
Mar 3 153
Apr 3 053
May 3 230
Jun 3 122
Jul 3 105
Aug 2 977
Sep 3 040
Oct 3 139
Nov 3 201
Dec 3 139
Expected population trends - Rural
Rural
Jan 1 752 296
Feb 1 690 346
Mar 1 761 146
Apr 1 708 046
May 1 805 396
Jun 1 743 446
Jul 1 734 596
Aug 1 663 796
Sep 1 699 196
Oct 1 752 296
Nov 1 787 696
Dec 1 752 296

Brands monthly sales (KU) - Rural

MOJO ROCX SOFT TOIZ
Jan 1 605 1 278 775 586
Feb 1 062 965 568 430
Mar 1 099 1 009 595 450
Apr 1 051 986 579 437
May 1 123 1 036 610 461
Jun 1 090 998 590 444
Jul 1 085 992 586 442
Aug 1 028 958 565 426
Sep 1 047 981 577 435
Oct 1 094 1 004 593 448
Nov 1 114 1 025 605 457
Dec 1 094 1 004 593 448

Monthly segments sales - Tourism

Month Gen-Z MillennialsGen-X
Jan 1 102 1 370 833
Feb 1 084 1 350 821
Mar 1 111 1 386 841
Apr 1 144 1 426 868
May 1 198 1 494 908
Jun 1 111 1 386 841
Jul 1 249 1 568 951
Aug 1 369 1 716 1 042
Sep 1 144 1 426 868
Oct 1 111 1 386 842
Nov 1 144 1 426 868
Dec 1 124 1 398 848
Sales distribution over the year - Tourism
Tourism
Jan 3 305
Feb 3 255
Mar 3 338
Apr 3 438
May 3 600
Jun 3 338
Jul 3 768
Aug 4 127
Sep 3 438
Oct 3 339
Nov 3 438
Dec 3 370

Expected events for next year (expected visitors) - Tourism

Beach VollCulture Capital
Jan 50 000
Feb 55 000
Mar 60 000
Apr 65 000
May 70 000
Jun 80 000
Jul 150 000 90 000
Aug 100 000
Sep 75 000
Oct 55 000
Nov 50 000
Dec 70 000

Expected population trends - Tourism

Tourism
Jan 1 443 126
Feb 1 421 694
Mar 1 457 415
Apr 1 500 280
May 1 571 722
Jun 1 457 415
Jul 1 643 163
Aug 1 800 336
Sep 1 500 280
Oct 1 457 415
Nov 1 500 280
Dec 1 471 703
Brands monthly sales (KU) - Tourism
MOJO ROCX SOFT TOIZ
Jan 1 161 1 281 614 249
Feb 1 145 1 261 604 245
Mar 1 171 1 296 620 251
Apr 1 242 1 311 629 256
May 1 293 1 377 661 269
Jun 1 171 1 296 620 251
Jul 1 449 1 377 669 273
Aug 1 570 1 520 736 301
Sep 1 242 1 311 629 256
Oct 1 209 1 270 612 248
Nov 1 242 1 311 629 256
Dec 1 179 1 310 627 254
COMPANY PROFIT & LOSS STATEMENT IN MILLION $
Year 0 Year 1 Year 2 Year 3 Cumul.
Revenues 207.7 267.5 314.8 361.9 1 151.9
Production - 126.5 - 163.1 - 191.9 - 220.8 - 702.2
Gross profi 81.2 104.5 122.9 141.2 449.7
Marketing - 10.2 - 9.8 - 12.9 - 18.9 - 51.8
Product de - .2 - .2
Total expe - 10.2 - 9.8 - 12.9 - 18.9 - 51.9
Earnings b 71 94.7 109.9 122.3 397.8
Allocated b 14.2 18.9 21.9 24.5 79.5

BRAND CONTRIBUTION IN MILLION $

MOJO
Revenues 361.9
Production - 220.8
Gross profi 141.2
Marketing - 18.9
Brand cont 122.3

FIRM REVENUES AND EARNINGS IN MILLION $

Period Revenues Earnings
Year 0 207.7 71
Year 1 267.5 94.7
Year 2 314.8 109.9
Year 3 361.9 122.3

COMPANY PROFIT & LOSS STATEMENT BY REGION IN MILLION $

Urban Rural Tourism Total
Revenues 93.3 126.9 141.7 361.9
Production - 57.1 - 77.3 - 86.4 - 220.8
Gross profi 36.2 49.6 55.4 141.2
Marketing - 6.6 - 5.7 - 6.6 - 18.9
Product de
Total expe - 6.6 - 5.7 - 6.6 - 18.9
Earnings b 29.6 43.9 48.8 122.3
Allocated b 5.9 8.8 9.8 24.5

MARKET SHARE EVOLUTION (IN %U)

MOJO
Year 0 28.9
Year 1 30.8
Year 2 31.5
Year 3 34
Year 4
Year 5

MARKET SHARE EVOLUTION (IN %$)

MOJO
Year 0 26.7
Year 1 28.7
Year 2 29.5
Year 3 32.1
Year 4
Year 5

MARKET SHARE EVOLUTION FROM PAST PERIOD

In Units (%In Value (%V)
MOJO 2.5% 2.7%
CONSUMER INSIGHTS QUALITY
Segment Quality
Gen-Z 95%
Millennials 97%
Gen-X 69%

INSIGHTS SOURCES
Creativity Data AnalySocial Listening
Gen-Z % 1% 99%
Millennials % 97% 3%
Gen-X 100% % %

Purchase funnel for Urban region

MOJO
Awareness 75
Considerat 70
Preference 65
Purchase$I 32
Market$Sh 31
Loyalty 24
Advocacy 20

Purchase funnel for Rural region

MOJO
Awareness 75
Considerat 70
Preference 66
Purchase$I 35
Market$Sh 35
Loyalty 29
Advocacy 27

Purchase funnel for Tourism region

MOJO
Awareness 79
Considerat 75
Preference 72
Purchase$I 35
Market$Sh 36
Loyalty 29
Advocacy 26
MEDIA HABITS - URBAN
Segment TraditionalOutdoor Digital OwDigital Pai Digital Earned
Gen-Z 7% 7% 34% 23% 28%
Millennials 9% 11% 35% 23% 22%
Gen-X 34% 26% 12% 12% 17%

MEDIA HABITS - RURAL

Segment TraditionalOutdoor Digital OwDigital Pai Digital Earned
Gen-Z 9% 11% 32% 23% 25%
Millennials 10% 12% 23% 23% 31%
Gen-X 36% 21% 12% 11% 19%

MEDIA HABITS - TOURISM

Segment TraditionalOutdoor Digital OwDigital Pai Digital Earned
Gen-Z 4% 9% 42% 21% 23%
Millennials 7% 13% 27% 27% 27%
Gen-X 26% 29% 13% 15% 17%

Expected events for next year (expected visitors in KU)

Region Event Month Population
Tourism Culture CapJan 50
Tourism Culture CapFeb 55
Tourism Culture CapMar 60
Tourism Culture CapApr 65
Tourism Culture CapMay 70
Tourism Culture CapJun 80
Tourism Culture CapJul 90
Tourism Culture CapAug 100
Tourism Culture CapSep 75
Tourism Culture CapOct 55
Tourism Culture CapNov 50
Tourism Culture CapDec 70
Tourism Beach Voll Jan
Tourism Beach Voll Feb
Tourism Beach Voll Mar
Tourism Beach Voll Apr
Tourism Beach Voll May
Tourism Beach Voll Jun
Tourism Beach Voll Jul 150
Tourism Beach Voll Aug
Tourism Beach Voll Sep
Tourism Beach Voll Oct
Tourism Beach Voll Nov
Tourism Beach Voll Dec
Population trends
Urban Rural Tourism
Jan 849 387 835 609 706 621
Feb 842 544 806 067 696 127
Mar 848 532 839 829 713 618
Apr 847 676 814 507 734 606
May 838 267 860 930 769 588
Jun 836 556 831 388 713 618
Jul 833 990 827 168 804 569
Aug 821 160 793 406 881 528
Sep 851 098 810 287 734 606
Oct 853 664 835 609 713 618
Nov 852 808 852 490 734 606
Dec 838 267 835 609 720 614