A

REPORT

On

“Customer Satisfaction

( Towards Bajaj Pulsar )”

BY

SANJAY YADAV

Roll Number-16MAMXX682

SUBMITTED TO

RAJASTHAN TECHNICAL UNIVERSITY

In partial fulfillment of the requirements for the award of degree of

MASTER OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF

RAJAT MENDIRATTA

APEX INSTITUTE OF MANAGEMENT & SCIENCE, JAIPUR

1
 2016-2018

CERTIFICATE

This is to certify that SANJAY YADAV bearing Roll No 16MAMXXX682 is a bonafide student

of Master of business Administration course of the Institute 2016-2018 affiliated to

Rajasthan Technical University, Kota.

Project Work report on “ Customer Satisfaction towards Bajaj Pulsur” is prepared by him

under the guidance of Mr. Rajat Mendiratta in partial fulfillment of the requirements for the

award of the degree of Master of Business Administration of Rajasthan Technical University,

Kota, Rajasthan.

Signature

2
 DECLARATION

I hereby declare that the project work report entitled “ Customer Satisfaction towards
Bajaj Pulsur” is prepared by me under the guidance of Mr. Rajat Mendiratta, faculty of
MBA Department, Apex Institute of Management & Science.

I also declare that this project work is towards the partial fulfillment of the University
regulations for the award of degree of Master of Business Administration by Rajasthan
Technical University, Kota.

I further declare that this project is based on the original study undertaken by me and has
not been submitted for the award of any degree/diploma from any other University or
Institution.

Place:
Date:
Signature of the Student

3
 ACKNOWLEDGEMENT

Achieving a milestone for any person is extremely difficult. However, there are
motivations, which come across the curvaceous path like twinkling stars in the sky
and make our task much easier. I would like to add a few heartfelt words for those
who generously helped to color the mosaic of this project work with the files of their
knowledge and expertise. It becomes my humble and foremost duty to acknowledge
all of them.

I am deeply indebted to and express my sincere appreciation and gratitude to our

HOD PANKAJ SHARMA for providing her valuable guidance and encouragement
throughout the project report for keeping my morale up and making it possible to
complete and submit this project of mine in time. In addition to allowing me to study
the motor bike segment they provided me many in depth details and enlightened me
in the preparation of the study report.

4
5
S.No. CONTENT Page no.
1. ACKNOWLEDGEMENT 2
2. PREFACE 3
3. Auto motive Industry 5
4. Industry Profile 12
5. History of two- wheeler 14
6. Company profile and product details 17
7. Consumer behaviour 18
8. Research Methdology 48
9. Analysis and interpretation 50
10. Facts and finding 67
11. SWOT Analysis 68
12. Conclusion 69
13. Recommendation suggestion 70
14. Appendix 72
15. Bibliography 75

AUTOMOTIVE INDUSTRY

6
Introduction

The automobile industry is one of the core industries in India economy, whose
prospect is reflective of the economic resilience of the economy. With the
liberalization of the economy, India has become the playground of major global
automobile majors.

CURRENT SCENARIO

 The Indian automobile industry crossed a landmark with total vehicle

production of 10 million units.
 The two-wheeler market grew by 13.6 per cent with 70, 56,317 units against
62, 09,765 units in 2004-05.
 Commercial vehicles segment grew at 10.1 per cent with 3, 50,683 units
against 3, 18,430 units in 2004-05.

India, in auto sector, is turning to be a sourcing base for the global auto majors. The
passenger car and the motorcycle segment is set to grow by 8-9 per cent in coming
couple of years, says the ICRA report. The industry is likely to maintain the growth
momentum picked up in 2002-03.

The ICRA's analysis points on the auto sector that the passenger car market in the
country was inching towards cars with higher displacements. The sports-utility-
vehicle (SUV) that was getting crowded every day, would witness intense
competition as many SUVs had been competitively priced, the report said.

Honda, Suzuki, General Motors and Hyundai, the global automakers had already
launched their premium SUVs in the market to broaden their portfolio and create
product excitement in the segment estimated at about 10,000 units annually.

In the two-wheeler segment, according to the report, the motorcycles would clock
11.5 per cent rise during 2004-2007 over its siblings-scooters and mopeds. Scooters

7
sales would decelerate and mopeds would also see the same. Overseas market
would present huge opportunities for the two-wheeler makers.

The commercial vehicles are likely to grow at a CAGR of 5.2 per cent. Heavy
commercial vehicles market would rise at 5.5 per cent and sales of light buses and
trucks would achieve 4.7 per cent growth. For the tractors, the report predicts a
growth at 4.6 per cent.

8
 INDUSTRY PROFILE

India has the largest number of two wheelers in the world with 42.6 million vehicles.
India has a mix of 30% automobiles and 70 % two-wheelers in the country. The two-
wheeler industry is growing at an impressive rate of 17% to 18% with growth rate
varying across the different sub-segments. India was the second largest two wheeler
manufacturer in the world with the birth of Automobile products of India (API) that
manufactured scooter in the 1950s. API manufactures Lambrettas but, BAJAJ Auto.
Ltd. Surpassed API and remained number 1 through the turn of the century. Bajaj
Auto Ltd. Had its association with piaggo of Italy (manufacture of vespe). The license
Raj that existed between up to 1980s In India, didn’t allow foreign companies to
enter the market and imports were tightly controlled. This regulatory regime made it
easier for local players to have a seller’s market. At one time customers were forced
to wait for 12 years to buy a scooter from Bajaj. Comment the CEO of Bajaj at that
time was he did not need a marketing Department, but only a dispatch department
explains the situation.
In the 1990, Bajaj had a waiting list that was twenty six times of its
annual output for scooters. The motorcycle segment had the same waiting time with
three manufacturer; Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a
350cc Bullet with the only four-stroke engine at that time and took higher end of the
market. There was little competition for their customers. Ideal jawa and Escorts took
the middle and lower end of the market respectively. In the mid 1980s, the Indian
government regulations changed which permitted foreign companies to enter the
Indian market through joint ventures. The two wheeler market changed with Indo-
Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic
Honda. The entry of these foreign companies changed the Indian market dynamics.
The scenario was changed from supply side to the demand side. Consumers started
to gain influence over the products they bought and raised higher consumer
expectations. The industry produced more models with different options, prices and
fuel efficiencies.

9
The foreign companies’ new technology helped in more reliable and better quality
products. Indian companies were forced to change to keep up with their global
counterparts. And now the two-wheeler industry is growing at an impressive rate of
17% to 18% with growth rate varying across the different sub-segments.

The major players in this industry are Hero Honda, Bajaj, TVS, Kinetic, and Yamaha
escorts Suzuki.. These giants have strategic alliance with foreign counterparts such
as hero with Honda motors [Japan]. Each of them has wide product line with aim at
different segments and age groups. These companies come up regularly with new
variants to cater the needs of different customer segments.

The technologies used by these companies are of high quality which influences
individual purchase? There are ups and downs in this industry in terms of market
share. Presently Hero Honda leads the market in terms of sales, consumer
satisfaction and Brand image.
The following will give you the complete picture of Indian Auto Industry:

The first auto vehicle rolled out in India at the end of 19th
Automobile History century. Today, India is the the 2nd largest tractor and 5th
largest commercial vehicle manufacturer in the world. Hero

10
 Honda with 1.7M motorcycles a year is now the largest
motorcycle manufacturer in the world.

On the cost front, OEMs eyeing India in a big way to source

products and components at significant discounts to home

Industry Investment market. On the revenue side, OEMs are active in the booming
passenger car market in India.

The passenger car and motorcycle segment in Indian auto

market is growing by 8-9 per cent. The two-wheeler segment

Industry Growth will clock 11.5% rise by 2007. Commercial vehicle to grow by
5.2 per cent.

India is the 11th largest Passenger Cars producing countries in

the world and 4th largest in Heavy Trucks. Maruti Udyog Ltd. is

Vehicle Production the leading 4-wheelers manufacturer. Hero Honda is the

leading 2-wheelers manufacturer.

Passenger vehicle exports have grown over five times and

two-wheeler exports have reached more than double. Exports
of auto components, whose manufacturing costs are 30-40 per
Auto Export cent lower than in the West, have grown at 25% a year
between 2000 to 2005.

History of Two-wheeler

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Who invented the first motorcycle? It seems like a simple question .But the answer is
a bit complicated. Just as the automobile was the answer to the 19 th century dream
of self-propelling the horse drawn carriage, the invention of motorcycle was creation
of self-propelled bicycle. The person credited with building the first motorcycle in
1885 was Gottliet Daimler (who later teamed up with Karl Benz to form She Dailmer
Bens corp.)
The gasoline runs vehicle had one wheel in the front and at the back (rear) with a
smaller, spring-loaded outrigger wheel on each side. The motorcycle was
constructed of wood, with the wheel cast out of iron and spokes of kandeel wood.
Definitely it was a “bone-crusher” chassis. Hiberland & Munich planned the first
successful two-wheeler in 1894. It had a step through frame, with its fuel tank
mounted on the down lube. The engine was a parallel twin, mounted low on frame
with its cylinder going to the fore.

In 1916 the Indian Motorcycle Company introduced first Motorcycle model H racer,
and placed it on sale at the astronomical price of $350.It featured overhead value
with valves per cylinder, and was easily capable of speeds of 120 mph during World
War II .
All branches of the armed force in Europe used motorcycles principally for
dispatching. After the war it enjoyed a sport vogue until the great depression of 1929.
After the World War II, a revival of interest in motorcycle was observed in late 20 th
century, with the vehicle being used for high speed touring and sports competition
.the more sophisticated motor scooters were manufactured in Italy soon after World
War II, which was followed by manufacturing of 125cc model, since than an
increased number of powerful bike have blazed the roa

COMPANY PROFILE
AND

12
 PRODUCT DETAILS

Bajaj Auto limited

Bajaj Auto limited is one of the largest two wheeler manufacturing company in India
apart from producing two wheelers they also manufacture three wheelers. The
company had started way back in 1945. Initially it used to import the two wheelers
from outside, but from 1959 it started manufacturing of two wheelers in the country.
By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters
and motor cycles have become an integral part of the Indian milieu and over the
years have come to represent the aspirations of modern India. Bajaj Auto also has a
technical tie up with Kawasaki heavy industries of Japan to produce the latest
motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator
has emerged straight out of the drawing board of Kawasaki heavy industries. The
core brand values of Bajaj Auto limited includes Learning, Innovation, Perfection,
Speed and Transparency

Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan
in Maharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The
sales are backed by a network of after sales service and maintenance work shops all
over the country.

Bajaj Auto, is ranked as the world’s fourth largest two- and three- wheeler
manufacturer and the Bajaj brand is well-known in over a dozen countries in Europe,
Latin America, the US and Asia. The present Chairman and Managing Director of the
group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the
turnover of the Bajaj Auto the flagship company has gone up from Rs.72 million to
Rs.46.16 billion (USD 936 million), its product portfolio has expanded from one to
and the brand has found a global market. He is one of India’s most distinguished
business leaders and internationally respected for his business acumen and
entrepreneurial spirit.

Bajaj Auto has products which cater to every segment of the Indian two wheeler
market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly

13
Bajaj Discover 125 offers the consumer a great performance without making a big
hole in the pocket.

Company History

Bajaj Auto Limited is India's largest manufacturer of scooters and motorcycles. The
company generally has lagged behind its Japanese rivals in technology, but has
invested heavily to catch up. Its strong suit is high-volume production; it is the
lowest-cost scooter maker in the world. Although publicly owned, the company has
been controlled by the Bajaj family since its founding.

Origins

The Bajaj Group was formed in the first days of India's independence from Britain. Its
founder, Jamnalal Bajaj, had been a follower of Mahatma Gandhi, who reportedly
referred to him as a fifth son. 'Whenever I spoke of wealthy men becoming the
trustees of their wealth for the common good I always had this merchant prince
principally in mind,' said the Mahatma after Jamnalal's death.

Jamnalal Bajaj was succeeded by his eldest son, 27-year-old Kamalnayan, in 1942.
Kamalnayan, however, was preoccupied with India's struggle for independence.
After this was achieved, in 1947, Kamalnayan consolidated and diversified the
group, branching into cement, ayurvedic medicines, electrical equipment, and
appliances, as well as scooters.

The precursor to Bajaj Auto had been formed on November 29, 1945 as M/s Bachraj
Trading Ltd. It began selling imported two- and three-wheeled vehicles in 1948 and
obtained a manufacturing license from the government 11 years later. The next year,
1960, Bajaj Auto became a public limited company.

Rahul Bajaj reportedly adored the famous Vespa scooters made by Piaggio of Italy.
In 1960, at the age of 22, he became the Indian licensee for the make; Bajaj Auto
began producing its first two-wheelers the next year.

14
Rahul Bajaj became the group's chief executive officer in 1968 after first picking up
an MBA at Harvard. He lived next to the factory in Pune, an industrial city three
hours' drive from Bombay. The company had an annual turnover of Rs 72 million at
the time. By 1970, the company had produced 100,000 vehicles. The oil crisis soon
drove cars off the roads in favor of two-wheelers, much cheaper to buy and many
times more fuel-efficient.

A number of new models were introduced in the 1970s, including the three-wheeler
goods carrier and Bajaj Chetak early in the decade and the Bajaj Super and three-
wheeled, rear engine Auto rickshaw in 1976 and 1977. Bajaj Auto produced 100,000
vehicles in the 1976-77 fiscal year alone.

The technical collaboration agreement with Piaggio of Italy expired in 1977.

Afterward, Piaggio, maker of the Vespa brand of scooters, filed patent infringement
suits to block Bajaj scooter sales in the United States, United Kingdom, West
Germany, and Hong Kong. Bajaj's scooter exports plummeted from Rs 133.2 million
in 1980-81 to Rs 52 million ($5.4 million) in 1981-82, although total revenues rose
five percent to Rs 1.16 billion. Pretax profits were cut in half, to Rs 63 million.

New Competition in the 1980s

Japanese and Italian scooter companies began entering the Indian market in the
early 1980s. Although some boasted superior technology and flashier brands, Bajaj
Auto had built up several advantages in the previous decades. Its customers liked
the durability of the product and the ready availability of maintenance; the company's
distributors permeated the country.

The Bajaj M-50 debuted in 1981. The new fuel-efficient, 50cc motorcycle was
immediately successful, and the company aimed to be able to make 60,000 of them
a year by 1985. Capacity was the most important constraint for the Indian motorcycle
industry. Although the country's total production rose from 262,000 vehicles in 1976
to 600,000 in 1982, companies like rival Lohia Machines had difficulty meeting

15
demand. Bajaj Auto's advance orders for one of its new mini-motorcycles amounted
to $57 million. Work on a new plant at Waluj, Aurangabad commenced in January
1984.

The 1986-87 fiscal year saw the introduction of the Bajaj M-80 and the Kawasaki
Bajaj KB100 motorcycles. The company was making 500,000 vehicles a year at this
point.

Although Rahul Bajaj credited much of his company's success with its focus on one
type of product, he did attempt to diversify into tractor-trailers. In 1987 his attempt to
buy control of Ahsok Leyland failed.

The Bajaj Sunny was launched in 1990; the Kawasaki Bajaj 4S Champion followed a
year later. About this time, the Indian government was initiating a program of market
liberalization, doing away with the old 'license raj' system, which limited the amount
of investment any one company could make in a particular industry.

A possible joint venture with Piaggio was discussed in 1993 but aborted. Rahul Bajaj
told the Financial Times that his company was too large to be considered a potential
collaborator by Japanese firms. It was hoping to increase its exports, which then
amounted to just five percent of sales. The company began by shipping a few
thousand vehicles a year to neighboring Sri Lanka and Bangladesh, but soon was
reaching markets in Europe, Latin America, Africa, and West Asia. Its domestic
market share, barely less than 50 percent, was slowly slipping.

By 1994, Bajaj also was contemplating high-volume, low-cost car manufacture.

Several of Bajaj's rivals were looking at this market as well, which was being rapidly
liberalized by the Indian government.

Bajaj Auto produced one million vehicles in the 1994-95 fiscal year. The company
was the world's fourth largest manufacturer of two-wheelers, behind Japan's Honda,
Suzuki, and Kawasaki. New models included the Bajaj Classic and the Bajaj Super
Excel. Bajaj also signed development agreements with two Japanese engineering

16
firms, Kubota and Tokyo R & D. Bajaj's most popular models cost about Rs 20,000.
'You just can't beat a Bajaj,' stated the company's marketing slogan.

The Kawasaki Bajaj Boxer and the RE diesel Auto rickshaw were introduced in 1997.
The next year saw the debut of the Kawasaki Bajaj Caliber, the Spirit, and the
Legend, India's first four-stroke scooter. The Caliber sold 100,000 units in its first 12
months. Bajaj was planning to build its third plant at a cost of Rs 4 billion ($111.6
million) to produce two new models, one to be developed in collaboration with
Cagiva of Italy.

New Tools in the 1990s

Still, intense competition was beginning to hurt sales at home and abroad during the
calendar year 1997. Bajaj's low-tech, low-cost cycles were not faring as well as its
rivals' higher-end offerings, particularly in high-powered motorcycles, since poorer
consumers were withstanding the worst of the recession. The company invested in
its new Pune plant in order to introduce new models more quickly. The company
spent Rs 7.5 billion ($185 million) on advanced, computer-controlled machine tools.
It would need new models to comply with the more stringent emissions standards
slated for 2000. Bajaj began installing Rs 800 catalytic converters to its two-stroke
scooter models beginning in 1999.

Although its domestic market share continued to slip, falling to 40.5 percent, Bajaj
Auto's profits increased slightly at the end of the 1997-98 fiscal year. In fact, Rahul
Bajaj was able to boast, 'My competitors are doing well, but my net profit is still more
than the next four biggest companies combined.' Hero Honda was perhaps Bajaj's
most serious local threat; in fact, in the fall of 1998, Honda Motor of Japan
announced that it was withdrawing from this joint venture.

Bajaj Auto had quadrupled its product design staff to 500. It also acquired technology
from its foreign partners, such as Kawasaki (motorcycles), Kubota (diesel engines),
and Cagiva (scooters). 'Honda's annual spend on R & D is more than my turnover,'
noted Ruhal Bajaj. His son, Sangiv Bajaj, was working to improve the company's
supply chain management. A marketing executive was lured from TVS Suzuki to
help push the new cycles.

17
Several new designs and a dozen upgrades of existing scooters came out in 1998
and 1999. These, and a surge in consumer confidence, propelled Bajaj to sales
records, and it began to regain market share in the fast-growing motorcycle
segment. Sales of three-wheelers fell as some states, citing traffic and pollution
concerns, limited the number of permits issued for them.

In late 1999, Rahul Bajaj made a bid to acquire ten percent of Piaggio for $65 million.
The Italian firm had exited a relationship with entrepreneur Deepak Singhania and
was looking to reenter the Indian market, possibly through acquisition. Piaggio itself
had been mostly bought out by a German investment bank, Deutsche Morgan
Grenfell (DMG), which was looking to sell some shares after turning the company
around. Bajaj attached several conditions to his purchase of a minority share,
including a seat on the board and an exclusive Piaggio distributorship in India.

In late 2000, Maruti Udyog emerged as another possible acquisition target. The
Indian government was planning to sell its 50 percent stake in the automaker, a joint
venture with Suzuki of Japan. Bajaj had been approached by several foreign car
manufacturers in the past, including Chrysler (subsequently DaimlerChrysler) in the
mid-1990s.

Employment fell from about 23,000 in 1995-96 (the year Bajaj suffered a two-month
strike at its Waluj factory) to 17,000 in 1999-2000. The company planned to lay off
another 2,000 workers in the short term and another 3,000 in the following three to
four years.

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Timeline of new releases

1971 - three-wheeler goods carrier

1972 - Bajaj Chetak
1976 - Bajaj Super
1977 - Rear engine Auto rickshaw
1981 - Bajaj M-50
1986 - Bajaj M-80, Kawasaki Bajaj KB100
1990 - Bajaj Sunny
1994 - Bajaj Classic
1995 - Bajaj Super Excel
1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Auto rickshaw
1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)
2000 - Bajaj Saffire
2001 - Eliminator, Pulsar
2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj
Discover DTS-i
2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
2006 - Bajaj Platina
2007 - Bajaj Pulsar-200
Bajaj Pulsar 220 DTS-Fi

Upcoming Models

Bajaj Krystal
Bajaj Blade
Bajaj Sonic
Bajaj 135

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CODE OF CUNDUCT

Bajaj Auto Limited (herein after referred to as the "Company") hereby adopts the
following Code of Conduct for Affirmative Action. This will be effective from 1st
December 2006.

Divider line

The Company affirms that its competitiveness is interlinked with the well being
of all sections of the Indian society.
The Company believes that equal opportunity in employment for all sections
of the society is a component of its growth and competitiveness. It further
believes that inclusive growth is a component of growth and development of
the country.
The Company affirms the recognition that diversity to reflect socially
disadvantages sections of the society in the workplace has a positive impact
on business.
The Company will neither practice nor support conscious discrimination in any
form.
The Company does not bias employment away from applicants belonging to
disadvantaged sections of society if such applicants possess competitive
skills and job credentials.
The Company's selection of business partners is not based on any
considerations other than normal business parameters.
In case of equal business offers, the Company will select a business partner
belonging to a socially disadvantaged section of society.
This Code of Conduct for Affirmative Action will be put up on the company
web-site to encourage applications from socially disadvantaged sections of
society.
The Company makes all efforts for up skilling and continual training of all its
employees in order to enhance their capabilities and competitive skills. No
discrimination of any type will be shown in this process.

20
 The Company may have a partnership programme with educational
institution/s to support and aid students from socially disadvantaged sections
of society.
The Company will maintain records of Affirmative Action.
The Company has nominated Mr K Srinivas, Vice President (HR), to oversee
and promote the Affirmative Action policies and programmes. He will be
accountable to the Chairman.
The Company will make available its learning and experiences as a good
corporate citizen in Affirmative Action to other companies desiring to
incorporate such policies in their own business.

RAHUL BAJAJ (Chairman)

GLOBLE BAJAJ

Divider line

Internationally competitive R&D capabilities

Proven technological know-how
Cost and quality balance
Unique designs
Products in sync with market needs
Warranty and trained service support

Supply Chain Management

Divider line

Partnership with globally trusted shipping lines: Maersk Sealand, P&O

Nedloyd, APL ensuring safe and timely delivery
Efficiently packed, factory stuffed cargo shipped in CBU, SKD or CKD modes
Specially designed export packing procedure followed
Full container (FCL) or less than container load (LCL) dealt with safety and
security

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Bajaj Pulsar-Distinctly Ahead

Bajaj Auto Ltd has launched Pulsar DTS-i in its attempt to remain 'Distinctly ahead'.
The all new Pulsar DTS-i is packed with the path breaking next generation
technology of digital biking. Its various digital systems like capacitor discharge
ignition (CDI) system, Digital console and Digital Twin Spark ignition (DTS-i)
provides efficient fuel combustion and better performance under all conditions. The
latest DTS-i engine of Bajaj Pulsar DTS-i, with twin spark plugs and 8 bit
microprocessor chip, generates the pulsating 18 ps of power to excite the bikers and
its advanced exhausted technology ensures the great performance at lower rpm. 

The muscular aerodynamic shape of Pulsar DTS-i and its 1350 mm of wheel base
with 17" large alloy wheels give this Bajaj bike a robust presence on the road. For
the first time in India, Pulsar DTS-i is equipped with an Oil cooler, tube less tires and
new digital console that makes the Pulsar most sporty and stylish two wheelers on
Indian roads. Launched in three variants of 200cc, 150cc and 180 cc, Pulsar DTS-i
has a price tag of Rs.70-75,000 (approx.) and up for sale throughout the dealerships
of Bajaj Auto India. 

Key Features of Bajaj Pulsar DTS-i

Engine Oil Cooler to control the temperature and maintain the high speed and
rpm.
Digital Odometer, Digital Speedo Meter, Digital Fuel Gauge and two Digital
Trip Meters contribute to enhanced riding comfort.
Tubeless tires for better road grip and stability.
First bike in India with large 33 mm front fork for better shock absorbing
ability.
Constant velocity (CV) carburetor for high level of performance.
Split seat for better riding and sitting comfort.
The new Petrol tank flaps give petrol tank an aerodynamic looks.

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 BAJAJ PULSAR DTS FI 220

India's leading motorcycle manufacturer Bajaj Auto has unveiled its new bike model
to the Pulsar family. Pulsar DTS-FI 220 bikes was first put on display at the Delhi
Auto Expo held in year 2006. The new avatar of Bajaj Pulsar is powered with the
new-age DTS FI engine technology. DTS FI stands for Digital Twin Spark Fuel
Injection that offers higher fuel efficiency with great mileage per liter. Pulsar DTS FI
220 has so many firsts accredited to it, like this bike is India's first bike that comes
fitted with front and rear disc braking, tubeless tyres and it comes equipped with
projector head lamp that functions through direct current for consistent illumination.

This stunner bike Bajaj Pulsar DTS-Fi has a long list of features that takes it a step
ahead in terms of performance and styling. It comes with oil cooled engine, digital
console with amber back light, self canceling indicators, twin seats, split grab rail,
exposed drive chain and no kick lever. The 220 cc engine of Bajaj Pulsar DTS Fi
exhales a maximum power of 20 bhp @ 8500 rpm and a maximum torque of 19.12
Nm @ 6500 rpm. Packed with revolutionary digital engine technology and host of
eye-catching features, the Pulsar DTS Fi 220 cc bike comes costlier and has been
priced with Rs. 80,000 (ex-showroom). This bike has been launched in three hot
colors namely Silver, Blue and Red.

Company Name Displacement Maximum Power

23
 20 bhp @ 8500
Bajaj Auto Limited 220 cc
19.12 Nm @ 6500 rpm.

Striking Features of Bajaj Pulsar DTS Fi 220 cc

Powered with Digital Twin Spark Fuel Injection engine for exceptional
performance.
India's first bike to have 230 mm rear disc brake.
Pulsar DTS Fi is the first bike on the Indian roads having factory fitted front
and rear tubeless tyres.
Eye-catching digital console with amber back light illumination.
The bike has been equipped with Projector Head Lamp powered with DC for
constant illumination while driving.
Six spooked, 17" alloy wheels.
Stylish body panels, Split grabs rails and exposed drive chain provides this
bike a sporty looks.

BAJAJ DISCOVER DTS-i- “Discover the Jaadoo”

Bajaj Discover is a bike with all the latest features. It has Exhaus TEC technology,
SNS suspension and a ride control switch. It comes in two variants, the base model
and Discover DTSi. The base model is of 112 cc and the DTSi, 125 cc. The 112 cc
gives the rider the best mileage of 101 kmpl (under standard test conditions). The
DTSi is ranked among the most powerful and torquey in the 125 cc class of bikes.

Company Stroke Maximum Power Displacement

8.5 bhp (6.26 kW) @ 111.63 cc (124.52 cc

Bajaj Auto Ltd 4-Stroke
7500 rpm Discover DTS-i)

Striking Features

24
 Athletic, Lean and Muscular styling
101 kmpl ExhausTEC mileage
Telescopic Front suspension of 30 mm diameter and the longest travel in its
class of 135 mm.
World first SNS (Spring-N-Spring) Rear suspension with triple rated springs,
also the longest travel in its class of 110 mm.

Model Variants

Bajaj Discover
Bajaj Discover DTSi

What are DTS-i, DTS-Si and DTS-Fi ?

Conventional Engine

A conventional 4 Stroke engine has a Single Spark Plug located at one end of the
combustion chamber and hence the combustion is inefficient leading to sub optimal
mileage and sub optimal performance.

DTS-i Engine

DIGITAL TWIN SPARK ignition engine has two Spark plugs located at opposite ends
of the combustion chamber and hence fast and efficient combustion is obtained. The
benefits of this efficient combustion process can be felt in terms of better fuel
efficiency and lower emissions.

25
DTS-i Engine can be further tuned to deliver exhilarating performance or exceptional
mileage.

DTS-Si -

Like DTS-i

(which is the mother technology) the engine has 2 spark plugs, but, instead of
conventionally positioned straight ports, the offset positioning of the ports generate
high swirl and turbulence of the air fuel mixture in the combustion chamber. This
results in highly efficient combustion that further results in exceptional mileage.

Like the mother DTS-i technology, the DTS-Si technology is a patented technology
developed by Bajaj Auto R&D. We are launching our first bike with 125 cc DTS-Si
engine and best in class mileage of 109 kmpl in September 07. The mileage and
performance of this bike is sure to delight you.

DTS-Fi-

DTS-Fi stands for "Digital Twin Spark Fuel Injection", a ‘Bajaj Patented Technology’.
In fuel injection the conventional carburetor has been replaced by injector which
injects fuel in to the engine in a spray form based on the instructions of the Engine
Control Unit (ECU) which is a part of the Engine Management System EMS. The
Electronic Control Unit (ECU) is microprocessor based and is the brain of the fuel
injection system. It processes information sent by various sensors and instantly
determines optimum fueling and spark timing for various engine operating
conditions. The ECU contains detailed information of the engine's characteristics
from which it picks the necessary data for commanding both fueling & sparks timing.

26
The main advantages of Fuel Injection are:

Increased power output for same cc.

Better low end torque. c. Lower fuel delivery & optimization of spark timing.
Improved cold start, quick warm-up and excellent response to sudden
acceleration.
Lower emission levels.
Self detection and communication of fuel system malfunctioning if any

CORPORATE PROFILE OF HERO HONDA

In some ways, Hero and Honda are like two volumes of a single book. What has
made the book a bestseller is the fact that right from the outset, the co-authors knew
the script they had to write in order to be successful in the Indian market. Over the
course of two and a half decades, both partners have fine-tuned and perfected their
roles. As the largest motorcycle producer in the world, Honda has been able to
consistently provide technical know-how, design specifications and R&D innovations
to its most prolific affiliate in the world, Hero Honda. This has led to the development
of world class, value for-money motorcycles and scooters for the Indian market.

On its part, the Hero Group has taken on the singular and onerous responsibility of
developing the supply chain, ramping up production facilities, setting up distribution
networks and creating customers. Since both partners are completely focused on
their respective skills, they have been able not just to complement each other, but
also draw from each other’s strengths. In the process, Hero Honda has gone on to
create history, by becoming one of the most successful joint ventures in the world.
Today, every second motorcycle sold in the country is a Hero Honda. There are
more than 22 million Hero Hondas o Indian roads today. There are more Hero
Honda bikes on this country's roads than the total population of some European
countries put together. The company's growth in the two-wheeler Market in India is

27
the result of an intrinsic ability to increase reach in new geographies and growth
markets. Hero Honda's motorcycles and scooters are sold and serviced through a
network of over 3500 customer touch points.
These outlets comprise of a mix of dealers, service centers and stockiest located
across rural and urban India, and with every passing year, the network is
augmented. Hero Honda has built two world-class manufacturing facilities at
Dharuhera and Gurgaon in Haryana. These two units now churn out over 3 million
bikes per year. The company's third, and its largest and most sophisticated plant at
Haridwar has also gone on-stream. All this has happened in the span of just two and
a half decades!

The brand’s simple ad campaign

“Fill it, shut it, forget it”

Popular as fuel efficient bike, The Hero Group and Honda own 26% stake in Hero
Honda, which is the world’s single largest two-wheeler maker. The remaining
shareholding is in the hands of the public. Honda has strengthened its R&D facility in
India and together with R&D in Japan will continue to provide Hero Honda with
leading edge Honda technology.

HERO HONDA'S MISSION

Hero Honda’s mission is to strive for synergy between technology, systems and
human resources, to produce products and services that meet the quality,
performance and price aspirations of its customers. At the same time maintain the
highest standards of ethics and social Responsibilities this mission is what drives
Hero Honda to new heights in excellence and helps the organization forge a unique
and mutually beneficial relationship with all its stake holders.

HERO HONDA’S MANDATE

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Hero Honda is a world leader because of its excellent manpower, proven
management, extensive dealer network, efficient supply chain and world-class
products with cutting edge technology from Honda Motor Company, Japan. The
teamwork and commitment are manifested in the highest level of customer
satisfaction, and this goes a long way towards reinforcing its leadership status.

The joint venture between India's Hero Group and Honda Motor Company, Japan
has not only created the world's single largest two wheeler company but also one of
the most successful joint ventures worldwide. During the 80s, Hero Honda became
the first company in India to prove that it was possible to drive a vehicle without
polluting the roads. The company introduced new generation motorcycles that set
industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it -
Forget it' campaign captured the imagination of commuters across India, and Hero
Honda sold millions of bikes purely on the commitment of increased mileage.

Over 20 million Hero Honda two wheelers tread Indian roads today. These are almost as
many as the number of people in Finland, Ireland and Sweden put together! Hero Honda has
consistently grown at double digits since inception; and today, every second motorcycle sold
in the country is a Hero Honda. Every 30 seconds, someone in India buys Hero Honda's top
selling motorcycle Splendor. This festive season, the company sold half a million two
wheelers in a single month—a feat unparalleled in global automotive history.

Hero Honda bikes currently roll out from its three globally benchmarked
manufacturing facilities. Two of these are based at Dharuhera and Gurgaon in
Haryana and the third state of the art manufacturing facility was inaugurated at
Haridwar, Uttrakhand in April this year. These plants together are capable of
producing out 4.4 million units per year. Hero Honda's extensive sales and service
network now spans over 3000 customer touch points. These comprise a mix of
dealerships, service and spare points, spare parts stockiest and authorized
representatives of dealers located across different geographies.

Hero Honda values its relationship with customers. Its unique CRM initiative - Hero
Honda Passport Program, one of the largest programs of this kind in the world, has
over 3 million members on its roster. The program has not only helped Hero Honda

29
understand its customers and deliver value at different price points, but has also
created a loyal community of brand ambassadors. Having reached an unassailable
pole position in the Indian two wheeler market, Hero Honda is constantly working
towards consolidating its position in the market place.

The company believes that changing demographic profile of India, increasing

urbanization and the empowerment of rural India will add millions of new families to
the economic mainstream. This would provide the growth ballast that would sustain
Hero Honda in the years to come. As Brijmohan Lal Munjal, the Chairman, Hero
Honda Motors succinctly points out, "We pioneered India's motorcycle industry, and
it's our responsibility now to take the industry to the next level. We'll do all it takes to
reach there.''

HERO HONDA KARIZMA-“Jet Set Go…”

Hero Honda Karizma was the first real sports bike in India. The bike addresses to
those who have a passion for speed and styling and head-turning looks. It has 17 ps
power thrust and picks up 0-60 in 3.8 heart-stopping seconds. The bike is based on
power and styling. Disc breaks and Mag wheels makes Karizma the safest jet on the
road.

HERO HONDA HUNK SELF START-

The new the 150cc Hero Honda Hunk is here! It's very manly and definitely a
powerful and commanding bike. It's got great looks and fairing along with styling big
and awesome to look at, and it's a tad bit shorter and sporty that makes it look
unique and possessed. It competes for attention with the CBZ. With stunning colors,
it looks really cool, but lacks digital instrumentation. Go for it - it's a sure head turner!

Hero Honda CBZ Xtreme Self Start

The Hero Honda CBZ Xtreme has little in common with its earlier version the Hero

30
Honda CBZ except a similar headlamp. With the Hero Honda CBZ Xtreme, Hero
Honda has tried a radical departure from its earlier 150 cc design themes. The
success of this approach is proven by the fact that since its launch in 2006, the Hero
Honda CBZ Xtreme has been selling almost 15, 000 to 20, 000 units per month, and
crossed the 50, 000 mark within April 2007. This large, handsome, and good-looking
bike has more to it than meets the eye.

HERO HONDA PASSION PLUS-

When Style Matters MoreThe Hero Honda Passion Plus is a cosmetic upgradation of
the Hero Honda Passion that involves two tone colors, body colored mirrors, white
dial instrument cluster and a wider pillion grip. It has included new bright multi-
reflector headlight, tall light and indicators that provides improved safety while
driving.

HONDA SIEL CARS INDIA LTD.

Honda Siel Cars India Ltd., a company which sells more than 50,000 cars in India in
a year. Also known as Honda Motors, it’s a company whose 'City' model
revolutionized Indian passenger car market.

Honda Motor Co. Ltd is planning for a capacity of 150,000 units per annum by 2010.
The company is a joint venture of Siel Limited (India) and Honda Motor Co. Ltd.
(Japan). The company has established itself as a leading brand in the metros with 51
Honda Exclusive Authorized Dealerships in 21 cities.

HONDA UNICORN -Be A Wing Rider

Honda Unicorn is the first motorcycle in India to have hi-tech Mono Suspension,
which enhances the riding comfort and control. This is the first motorcycle to Indian
market by the company setting up new benchmark in the motorcycle segment with
its swift acceleration, superior mileage, international styling, riding comfort and
convenience. It is engineered and styled for the taste of the younger generation.

Displacemen
Company Stroke Maximum Power
t

31
 Honda Motorcycles &
4-Stroke, single cyl, air 13.5PS@8000
Scooters India Private 149.1 cc
cooled rpm
Limited

Striking Features

Best pick up in its class.

It delivers an incredible 60 kms to a liter.
It is a perfect fusion of sporty & macho design.
With Mono Suspension & Diamond frame, it takes all kinds of road shocks
with absolute ease.
It is the only motorcycle equipped with a puncture resistant Top up Tube.

Colors Available

Black
Candy Blazing Red
Champion Blue Metallic
Forced Silver Metallic
Geny Grey Metallic

HONDA SHINE

Honda Motorcycle and Scooter India Private Limited (HMSI), a 100 per cent
subsidiary of the Honda Motor Company has stepped into the 125 cc bike segment
with the launch of Honda Shine. The all new good looking Honda Shine is packed
with cutting edge technological inputs and catchy features. Honda Shine is teamed
up with revolutionary 125 cc four-stroke, air-cooled and single-cylinder engine
named as OPTIMAX that delivers a classic 10.3 BHP @ 7500 rpm. This engine
helps the bike to maintain optimum input for maximum output turning Shine into a
'Dream Machine'. This new bike from Honda Motors claims to achieve the speed of
0-60 K.M. within 5 seconds with a mileage of 65 Kmpl.

TVS MOTOR COMPANY

32
"Inspiration In Motion

TVS Motor is the third largest two-wheeler manufacturer in India and ranks among
the top ten globally. It is the first company in the world to be honoured with The
Deming Prize for Total Quality Management. The company was the first in India to
launch 2-seater 50cc moped and 100cc Indo-Japanese motorcycles. At present TVS
Apache, TVS Victor, TVS Scooty, TVS Centra and TVS Fiero are the popular bikes
in Indian market.

Segment and Brands

TVS Apache
TVS Apache RTR FI 160
TVS Centra
TVS Fiero FX
TVS Flame
TVS Scooty
TVS Star
TVS Victor
TVS Victor GLX 125
TVS XL Super

Company Flashback

TVS Motor Company Limited is the flagship company of TVS Group, the USD 2.2
billion group. The Group is the third largest two-wheeler manufacturer in India and
globally among the top ten, with an annual turnover of over USD 650 million.

Currently, the group has more than 30 companies and employs over 40,000 people
worldwide. With steady growth, expansion and diversification, it commands a strong
presence in the manufacturing of two-wheelers, auto components and computer
peripherals. They also have vibrant businesses in the distribution of heavy
commercial vehicles (HCV) passenger cars, finance and insurance.

33
1980 is the red letter year for TVS when India's first two-seater moped rolled out. It
ushered in an era of affordable personal transportation. Globally, TVS Motor
Company is the first two-wheeler manufacturer to be honored with the hallmark of
Japanese Quality - The Deming Prize for Total Quality Management.

The Group's principal activity is to manufacture and sell two-wheelers and

components. The Group operates in two segments: Automotive Vehicles and
Automotive Components. Automotive Vehicles include motorcycles, mopeds and
ungeared scooters. The products of the Group include TVS Apache, TVS Scooty,
TVS Fiero, TVS Super XL, TVS Victor, TVS Centra, TVS Star etc. It's plants are
located at Hosur, Tamil Nadu and Mysore, Karnataka.

TVS APACHE

It's Now or Never

TVS Apache is a 150 cc byke from TVS Motors. According to the findings of the
2006 Motorcycle Total Customer Satisfaction study, it has been ranked highest in the
premium segment. The design highlights of the bike offer a more aerodynamic look
with pointing down, arrow shaped headlamp and triangular front mudguard.

The 16-litre fuel tank gives Apache a heavy front look, much like Pulsar and Unicorn.
The other build features of the bike include a dual cradle chassis, six-spoke, matt-
black finished alloy wheels, aluminum die-cast sub-frames, rectangular-section
swing arm for the rear wheel and a straight, low-set handle bar that offers the rider a
lean-forward position while astride the bike.

Company Stroke Maximum Power Displacement

TVS Motors
4 - Stroke 9.5 kw/ (13.5 bhp) @ 8500 rpm 147.5 cc
Company

Pure Azul
Burnished Argent

34
TVS APACHE RTR FI 160

The Fast Just Got Faster

The launch of TVS Apache RTR FI 160 has added an another stunner on the roads.
Stylish alloys, unique grab rails, classy silencer, larger & sharp lined fuel tank, all
these elements combine perfectly to give TVS Apache RTR 160 a sporty eye-
catching looks. The strong & muscular looks Apache RTR 160 is powered by a
159.7cc engine which develops maximum power of 15.2bhp at 8500 rpm and a peak
torque of 13.1Nm at 6000 rpm. Apart from its previous Apache bike model, this time
TVS has packed all new Apache RTR FI 160 with host of new features like It comes
with digital dash - LCD speedo, two trip meters, clock, odometer, fuel gauge and an
analog tachometer.

The TVS Apache RTR 160 has been launched with a starting price of Rs. 62,000
(ex-showroom Delhi) and its available in four sizzling color options. Just read on to
find more about this latest macho bike TVS Apache RTR 160.

Yamaha FZ 150 is surely is one of the best looking naked bike in its class with its
macho and muscular looks. The macho tank, aggressive front heavy stance and the
rear embody with street fighter looks will make you fall for it. FZ 150 will be powered
by single-cylinder, four-stroke, four-valve, fuel-injected 150cc engine. The bike would
weigh about 124 kg and the top speed will be around 140 km/h.

Company Name Segment Performance

TVS Motor 15.2bhp @ 8500 rpm & peak torque of 13.1Nm @

160 CC
Company 6000 rpm.

Striking Features of TVS Apache RTR FI 160

35
 New stylish split grab rail designed ergonomically
Sporty silencer
Lightweight foot pegs
Designer racing stripes
Good looking forged brake lever
Aerodynamic air scoops
Lightweight & stylish Black alloy wheels
Roto petal front & rear disc brakes
Digital speedo console

Color Options of TVS Apache RTR FI 160

Black
Red
Yellow
Blue

Price of TVS Apache RTR FI 160

TVS Apache RTR FI 160 is now available for sale for Rs. 62,000.00.

ROYAL ENFIELD MOTORS LTD.

"A Unit of Eicher Motors Limited"

Royal Enfield, one of the dream bikes for every bikers. The company provides in its
motorcycles, sheer power, unmatched and unparalled stability, super riding comfort
and rugged looks. These bikes are dominating the roads of Indian sub-continent
since decades and have made its niche market.

36
Technology plays an important role for vehicles. The more advance the technology,
the more comfortable and driver-friendly the vehicle becomes. Royal Enfield has
technology collaborations with the following giants of the world.

Criterion Engineers, UK
Fritz Egli of Switzerland
AVL of Austria
Cranfield University, UK

Models of Royal Enfield India

It is well said that you can make friends in distant lands with Royal Enfield. All the
models will make you used to of people starring at you at traffic lights. The models
mentioned below are a whole new lifestyle. Drop in to any outlet and experience a
test ride.

Thunderbird
Bullet 350
Bullet Machismo 500
Bullet Electra 5S

Company Flashback

Royal Enfield in India started with the import of 350cc bikes in kits from the UK and
assemble them in Chennai, India to provide them for the use of Indian Army. Couple
of years later the company started manufacturing the 500cc Bullet.

Bullet's sheer power, unmatched and unparalled stability, superior riding comfort and
rugged good looks dominated the Indian roads. It became the dream choice of every
motorcyclist in the country. The Indian Army and Police endorsed it.
Royal Enfield entered into a strategic alliance with the Eicher Group in 1990. Later
the company merged with it in 1994. Eicher Group is one of the leading automotive
group in India with diversified interests in the manufacture of Tractors, Commercial

37
Vehicles, Automotive Gears, Exports, Garments, Management Consultancy and
Motorcycles.

Since then, Royal Enfield made considerable investments in modernizing its

manufacturing technology and systems. In 1996, when the Government of India
decided to impose stringent norms for emission, Royal Enfield was the first
motorcycle manufacturer to comply. The company is amongst the first couple of
companies in India to obtain the WVTA (Whole Vehicle Type Approval) for meeting
the European Community norms.

BULLET 350

In the niche market of classical motorcycles in India, Bullet 350 from Royal Enfield is
a bike that has established itself at a prominent place. Hosting number of strong
features, that gives this macho bike a grand on road presence, Bullet 350 needs no
intro when its thundering power from 4 stroke, air cooled 350 cc engine zooms
through the road. The royal looking dressing with black and gold combination, longer
wheelbase, large tyres, 18 bhp of unmatched power, proves the auto engineering
mettle of Royal Enfield in shape of Bullet 350. This king size roadster Bullet 350 from
Royal Enfield has established itself as a brand synonym to automotive royalty

Company Name Segment Maximum Power

18 bhp @ 5500 rpm

Royal Enfield Motors Ltd. 350 cc
3.26 kgm @ 3000 rpm

Striking Features of Royal Enfield Bullet 350

Dressed with full mud guards

Equipped with cast-iron sturdy engine
Tank styled with traditional tank badge
Powerful 350 cc engine for generous performance of 18 bhp @ 5500 rpm
Longer wheelbase of 1370 mm and wider tyres for better on road grip
4 speed gearbox with right foot gear shift

38
 Flat line seat for better ergonomical sitting posture

Price of Bullet 350

Royal Enfield Bullet 350 is having a price tag starting from Rs.60,000.

ROYAL ENFIELD THUNDERBIRD

India's heavy bikes manufacturer Royal Enfield has rolled out its big bike
Thunderbird with thundering power from a 350 cc engine that would offer you an
unmatched cruising experience. Thunderbird has been designed for better sitting
posture and equipped with a lean burn all aluminum 350 cc engine that delivers 18
bhp of robust power teamed with Constant Vacuum (CV) carburetor, all these
elements combine together to give a sailing, comfortable and effortless motoring
experience for its riders.

This offering from Royal Enfield has won coveted award in Best Cruiser category
from BBC Wheels. Hosting loads of cool, comfy features like: large wheels, catchy
color options of black and red, electric start & disc brake, ergonomically designed
seat with back rest, Thunderbird is a cruise in true sense. Thunderbird from Royal
Enfield has been given an approximate price range starting from Rs. 80,000-85,000.

Company Name Segment Maximum Power

Royal Enfield Motors Ltd. 350 cc 18 bhp @ 5500 rpm 2.8 kgm @ 3500 rpm

YAMAHA MOTORS INDIA PVT LTD

Yamaha Motor Company, founded as a motorcycle manufacturer on July 1, 1955,

have worked, since beginning, to build products that stand out for their quality
wherever they are sold. Over the years, the company has diversified into a number

39
of areas of business. In the year 1960, they began manufacturing powerboats and
outboard motors. Subsequently, they have made their proprietary engine and
fiberglass-reinforced plastic (FRP) technologies. Today, the company has extended
their products from land to sea and even into the skies, with manufacturing and
business operations that include motorcycles, PAS electro-hybrid bikes, marine and
power products to automotive engines, "intelligent" machinery and even unmanned
helicopters.

Yamaha Motor India (YMI) was incorporated in India in August 2001 as a 100%
subsidiary of Yamaha Motor Corporation (Japan), the parent company. But it
operated in India as technology provider for almost two decades before
incorporation.
The company's manufacturing facilities in India comprises of 2 state-of-the-art plants.
One at Faridabad (Haryana) and the other at Surajpur (Uttar Pradesh). Presently 10
models roll out of the two Yamaha Plants. The infrastructure of the two plants
support productions of motorcycles and it's parts for both, the domestic as well as
oversees market. As an Environmentally sensitive organization, YMI goes with the
concept of "Environment-friendly technology" philosophy. It boasts of effluent
treatment plant, rain water - harvesting mechanism and a motivated forestation drive.
They believe in taking care of not only customers motoring needs but also the needs
of future generations.

YAMAHA R15

“Enjoy Riding”

Yamaha Motor India Limited has launched a new and sporty bike model "Yamaha R
15" basically known as Yamaha YZF R15 into the 150 cc bikes segment. The eye-
catching supersports motorcycle image of Yamaha R15 is teamed up perfectly with a
state-of-the-art technology that promises to offer a high level of balance between
style and performance. The all new Yamaha YZF R15 bike is powered with a liquid

40
cooled 149.8cc, four-valve fuel injected engine that exhales 17 bhp, six speed gear
transmission and delta box frame that makes riding this bike a gliding experience on
the roads.

The R15 bike has been designed keeping in mind the Indian riding conditions also,
as it offers a better riding position to offer ease of handling and riding comfort. This
hot looking and top-class performance entrant called Yamaha YZF R15 has been
launched in two sizzling colors: Yamaha Blue and Graphite. Yamaha R15 bike would
cost to your pocket between Rs. 100000 to 105000.

Company Name Segment Performance

Yamaha Motor India Limited 150 cc Super sporty design of 'R' series.

Striking Features of Yamaha R15

Equipped with aluminum die casting technology based DiASil Cylinder

ensures excellent heat dissipation and helps improve fuel efficiency.
Liquid cooled engine for stable performance and better riding.
Delta box frame for comfortable and easy handling.
The R series styling and design that makes R15 a strong muscular giant on
the road.
Front and Rear Tubeless tyres.
Front and Rear Disc Brakes.
Six Speeds transmission.
The design offers an easy sitting posture for better control on the roads.

Color Options in Yamaha R15

 Yamaha Blue .Graphite

Consumer Behavior

41
Consumer behavior is the study of when, why, how, where and what people do or do
not buy products. It blends elements from psychology, sociology, social psychology,
anthropology and economics. It attempts to understand the buyer decision making
process, both individually and in groups. It studies characteristics of individual
consumers such as demographics and behavioural variables in an attempt to
understand people's wants. It also tries to assess influences on the consumer from
groups such as family, friends, reference groups, and society in general. Customer
behaviour study is based on consumer buying behaviour, with the customer playing
the three distinct roles of user, payer and buyer. Relationship marketing is an
influential asset for customer behaviour analysis as it has a keen interest in the re-
discovery of the true meaning of marketing through the re-affirmation of the
importance of the customer or buyer.

A greater importance is also placed on consumer retention, customer relationship

management, personalization, customization and one-to-one marketing. Some
specifications of the social functions are decisiveness, neutrality, anonymity,
monotonocity, unanimity, homogeneity and weak and strong Paretooptimality. No
social choice function meets these requirements in an ordinal scale simultaneously.
The most important characteristic of a social function is identification of the
interactive effect of alternatives and creating a logical relation with the ranks.
Marketing provides services in order to satisfy customers. With that in mind, the
productive system is considered from its beginning at the production level, to the end
of the cycle, the consumer.

The study of consumers helps firms and organizations improve their marketing
strategies by understanding issues such as how

The psychology of how consumers think, feel, reason, and select between
different alternatives (e.g., brands, products);
The psychology of how the consumer is influenced by his or her environment
(e.g., culture, family, signs, media);
The behavior of consumers while shopping or making other marketing
decisions;
Limitations in consumer knowledge or information processing abilities
influence decisions and marketing outcome;

42
 How consumer motivation and decision strategies differ between products
that differ in their level of importance or interest that they entail for the
consumer; and
How marketers can adapt and improve their marketing campaigns and
marketing strategies to more effectively reach the consumer.

One "official" definition of consumer behavior is "The study of individuals, groups, or

organizations and the processes they use to select, secure, use, and dispose of
products, services, experiences, or ideas to satisfy needs and the impacts that these
processes have on the consumer and society."

Stages Of The Consumer Buying Process

Six Stages to the Consumer Buying Decision Process (For complex decisions).
Actual purchasing is only one stage of the process. Not all decision processes lead
to a purchase. All consumer decisions do not always include all 6 stages, determined
by the degree of complexity.

The 6 stages are:

1. Problem Recognition (awareness of need)--difference between the desired

state and the actual condition. Deficit in assortment of products. Hunger--
Food. Hunger stimulates your need to eat. Can be stimulated by the marketer
through product information--did not know you were deficient? I.E., see a
commercial for a new pair of shoes, stimulates your recognition that you need
a new pair of shoes.
2. Information search--

Internal search, memory.

External search if you need more information. Friends and relatives
(word of mouth). Marketer dominated sources; comparison shopping;
public sources etc.

A successful information search leaves a buyer with possible alternatives, the

evoked set.

Hungry, want to go out and eat, evoked set is

43
 chinese food
indian food
burger king
klondike kates etc.

3. Evaluation of Alternatives--need to establish criteria for evaluation, features

the buyer wants or does not want. Rank/weight alternatives or resume search.
May decide that you want to eat something spicy, Indian gets highest rank
etc.
If not satisfied with your choice then returns to the search phase. Can you
think of another restaurant? Look in the yellow pages etc. Information from
different sources may be treated differently. Marketers try to influence by
"framing" alternatives.
4. Purchase decision--Choose buying alternative, includes product, package,
store, method of purchase etc.
5. Purchase--May differ from decision, time lapse between 4 & 5, product
availability.
6. Post-Purchase Evaluation--outcome: Satisfaction or Dissatisfaction. Cognitive
Dissonance, have you made the right decision. This can be reduced by
warranties, after sales communication etc.
After eating an Indian meal, may think that really you wanted a Chinese meal
instead.

Two interesting issues in decisions are:

Variety seeking (where consumers seek to try new brands not because
these brands are expected to be “better” in any way, but rather
because the consumer wants a “change of pace,” and
“Impulse” purchases—unplanned buys. This represents a somewhat
“fuzzy” group. For example, a shopper may plan to buy vegetables but
only decide in the store to actually buy broccoli and corn. Alternatively,
a person may buy an item which is currently on sale, or one that he or
she remembers that is needed only once inside the store.

44
Factors influencing consumer behavior

A number of factors involve consumer choices. In some cases, consumers will be

more motivated. For example, one may be more careful choosing a gift for an in-law
than when buying the same thing for one self. Some consumers are also more
motivated to comparison shop for the best prices, while others are more
convenience oriented. Personality impacts decisions. Some like variety more than
others, and some are more receptive to stimulation and excitement in trying new
stores. Consumer purchases are influenced strongly by or there are four factors.

Cultural Factor

Social Factor

Personal Factor

Psychological Factor

Cultural Factor

Cultural factor divided into three sub factors (i) Culture (ii) Sub Culture (iii) Social
Class

Culture:-

The set of basic values perceptions, wants, and behaviours learned by a

member of society from family and other important institutions. Culture is the
most basic cause of a person's wants and behaviour. Every group or society
has a culture, and cultural influences on buying behaviour may vary greatly
from country to country.

Sub Culture:-

A group of people with shared value systems based on common life

experiences and situations.
Each culture contains smaller sub cultures a group of people with shared
value system based on common life experiences and situations. Sub culture
includes nationalities, religions, racial group and geographic regions. Many
45
 sub culture make up important market segments and marketers often design
products.

Social Class:-

Almost every society has some form of social structure, social classes are
society's relatively permanent and ordered divisions whose members share
similar values, interests and behaviour.

Social Factors:-

A consumer's behaviour also is influenced by social factors, such as the (i) Groups
(ii) Family (iii) Roles and status

Groups:-

Two or more people who interact to accomplish individual or mutual goals.

A person's behavior is influenced by many small groups. Groups that have a
direct influence and to which a person belongs are called membership groups.
Some are primary groups includes family, friends, neighbors and coworkers.
Some are secondary groups, which are more formal and have less regular
interaction. These include organizations like religious groups, professional
association and trade unions.

Family:-

Family members can strongly influence buyer behaviour. The family is the
most important consumer buying organization society and it has been
researched extensively. Marketers are interested in the roles, and influence of
the husband, wife and children on the purchase of different products and
services.

Roles and Status:-

A person belongs to many groups, family, clubs, and organizations.

The person's position in each group can be defined in terms of both role and
status.

46
 For example. M & "X" plays the role of father, in his family he plays the role of
husband, in his company, he plays the role of manager, etc. A Role consists
of the activities people are expected to perform according to the persons
around them.

Personal Factors:-

It includes i) Age and life cycle stage (ii) Occupation (iii) Economic situation
(iv) Life Style (v) Personality and self concept.

Age and Life cycle Stage:-

People change the goods and services they buy over their lifetimes. Tastes in
food, clothes, furniture, and recreation are often age related. Buying is also
shaped by the stage of the family life cycle.

Occupation:-

A person's occupation affects the goods and services bought. Blue collar
workers tend to buy more rugged work clothes, whereas white-collar workers
buy more business suits. A Co. can even specialize in making products
needed by a given occupational group. Thus, computer software companies
will design different products for brand managers, accountants, engineers,
lawyers, and doctors.

Economic situation:-

A person's economic situation will affect product choice

Life Style:-

Life Style is a person's Pattern of living, understanding these forces involves

measuring consumer's major AIO dimensions.
I.e. activities (Work, hobbies, shopping, support etc) interest (Food, fashion,
family recreation) and opinions (about themselves, Business, Products)

Personality and Self concept:-

47
 Each person's distinct personality influences his or her buying behaviour.
Personality refers to the unique psychological characteristics that lead to
relatively consistent and lasting responses to one's own environment.

Psychological Factors:- It includes these Factors.

1. Motivation; 2. Perception; 3. Learning; 4. Beliefs and attitudes

Motivation:-

Motive (drive) a need that is sufficiently pressing to direct the person to seek
satisfaction of the need.

Perception:-

The process by which people select, Organize, and interpret information to

form a meaningful picture of the world.

Learning:-

Changes in an individual’s behaviour arising from experience.

Beliefs and attitudes:-

Belief is a descriptive thought that a person holds about something

Attitude, a Person's consistently favorable or unfavorable evaluations,

feelings, and tendencies towards an object or idea.

48
 RESEARCH METHODOLOGY

RESEARCH refers to the search for knowledge. It can be defined as scientific and
systematic search for pertinent information on a specific topic. It is careful
investigation or inquiry through search for new facts of any branch of knowledge.
Research plays an important role in the project work. The results of the project are
completely based upon the research of the facts and figures collected through the
different ways of research. That is why it is also called a movement from known to
unknown. Research is the original contribution to the existing stock of knowledge.
This section includes the overall research design, the sampling procedure, the data
collection method, the field method, and analysis and procedure.

RESEARCH is a scientific and systematic search for pertinent information on a

specific topic. It is also said to be the pursuit of truth with the help of study,
observation, comparison and experiment.

“RESEARCH METHODOLOGY is a way to systematically solve the research

problem”.

TITLE OF THE STUDY

“Customer Satisfaction towards Bajaj Pulsar”

OBJECTIVE OF THE STUDY

The basic objective of the project during the research and study will be focused on
Current trend in e business.

49
LIMITATIONS

.Owning to the huge population size spanning thrughtout the country, it become
almost impossible to cover all the place in the given scope of study..

.The Result thus obtained are just an overview of the areas and companies covered.

.The data gathered and tha result interpreted are what was done in a time frame of 6
moths & hence many not reveal the depth of the situation.

.For tha ese of analysis percentage of respondents using tha product was
considered as the market share of tha particular product in tha category this
dissentation is confined on tha Basis of more secondary data collection only here it is
not very much a reliable data for the study...

DATA COLLECTION METHOD

Two methods of collecting data used for this research are as follows: -

Primary Data – Data is collected primarily through personal contact,

meeting, interview and Questionnaire with the concerned authority of the
organization and investors’.
Secondary Data – Data are collected through secondary modes such as
various published data, reports, related books and websites.

PLACE OF STUDY

JAIPUR

SAMPLE SIZE :100

50
ANALYSIS AND INTERPRETATION
Q.1. The Brand of Your Bike is?

Hero Honda ( ) Royal Enfield ( )

TVS ( ) Honda ( )

Any Other (Then Specify....................) ( )

 Frequency of liking

Valid Cumulative
Frequency Percent
Percent Percent

Hero
40 27.0 27.0 27.0
Honda

Royal
18 5.0 5.0 80.0
enfield
Valid TVS 22 9.0 9.0 89.0

Honda 19 6.0 6.0 95.0

Any other 1 1.0 1.0 100.0

Total 100 100.0 100.0

frequency of liking
1

19

hero honda
royal enfield
40
tvs
honda
any other

22

18

51
INTERPRETATION:

 Graph shows that Bajaj is the market leader in all the premium segments motorbikes
followed by Hero Honda and TVS. In premium bike segement Hero Homda and TVS who
are also amajor players in entry level segment has along way to go. Few other popular
brands include Royal Enfield, Yamaha and Honda which are acquiring their own place in
market among students, service and business class people.

52
Q.2. Are you satisfied with your brand?

Yes ( ) No ( )

 percent of satisfaction

Valid Cumulative
Frequency Percent
Percent Percent

Yes 71 71.0 71.0 71.0

Valid No 29 29.0 29.0 100.0

Total 100 100.0 100.0

percent of satisfaction
29

Yes
No

71

INTERPRETATION:

In the survey we found that most of the respondents i.e. 71% were satisfied their
owned brands and its performance.

53
Q. 3. Are you planning to Change Your bike in the near future?

Ans. Yes ( ) No ( )

planning to change bike in the near future

Cumulative
Frequency Percent Valid Percent
Percent

Yes 68 68.0 68.0 68.0

Valid No 32 32.0 32.0 100.0

Total 100 100.0 100.0

Are you planning to change your bike in future?

32

Yes
No

68

INTERPRETATION:

68% of the respondents in survey were found to be interested in purchasing a new

bike in near future. These include those respondents as well who are satisfied with
the performance of their existing bikes.

Q.4. For what purpose you use bikes?

54
 College ( ) Travelling and roaming ( )
Business ( ) Other (Then Specify................. ( )
 Purpose of using bikes
Valid Cumulative
Frequency Percent
Percent Percent

College 33 33.0 33.0 33.0

Travelling and
18 18.0 18.0 51.0
Roaming

Valid Business 19 19.0 19.0 70.0

Others 30 30.0 30.0 100.0

Total 100 100 100.0 100.0

purpose of using Bike

30 33

College
Travelling and Roaming
Business
Others

19 18

INTERPRETATION:

The overall findings indicate the maximum use of bikes for College and travelling
followed by Office and Business. Students use bikes for college and travelling
whereas servicemen and businessmen use the bike for their respective purposes.
We can say that in premium segment as well; bikes are used for daily routine works.

55
Q. 5. Which brand is Most prefer by You?

Bajaj ( ) Honda ( )
TVS ( ) Others (Then Specify………( )

Preferences by consumers

Frequency Percent Valid Percent Cumulative Percent

Bajaj 52 52.0 52.0 52.0

Honda 14 14.0 14.0 66.0

TVS 19 19.0 19.0 85.0

Others 15 15.0 15.0 100.0

Total 100 100.0 100.0

Prefences by consumers
15

Bajaj
19 Honda
52 TVS
Others

14

INTERPRETATION:

The overall findings show that bajaj is the most prefered brand among the
participants when it comes to new purchases. In premium segment Hero Honda
stands at second spot due to its consentration on entry level segment.

Q. 6. why Do you prefer the above mentioned bike?

56
Ans. Looks and style ( ) Re-sale value ( )
Maintenance cost ( ) Price ( )
Comfort ( ) Service and spares (

 Features which is prefered

Frequency Percent Valid Percent Cumulative Percent

Looks &
20 20.0 20.0 20.0
Styles

Comfort 30 30.0 30.0 50.0

Maintenanc
20 20.0 20.0 70.0
e Cost

price 30 30.0 30.0 100.0

Total 100 100.0 100.0

Features
20
30

Looks and styles

comfort
maintenance cost
price

30
20

57
INTERPRETATION:

The overall finding from the respondents says that preference for looks and style is
more than any other factor. But the servicemen’s preference is mileage which is
against both the students and businessmen.
Most of the respondents prefer looks and style followed by Mileage and
Service.
Both factor are most considerable by the respondents especially students and
businessmen in this segment.
Servicemen still would like to go for premium segment motorbikes but with
mileage with the first considerable thing followed by looks and style and
power.
Maintenance and re-sell are the common considerable things for all the
respondents.

58
Q.7. How frequently would you change your bike?

Upto 2 year ( )

2-4 years ( ) More than 4 years ( )

 Frequency of changing bike

Valid Cumulative
Frequency Percent
Percent Percent

Upto 2 years 13 13.0 13.0 13.0

2-4 year 64 64.0 64.0 77.0

Vali
d More than 4
23 23.0 23.0 100.0
years

Total 100 100.0 100.0

Frequency of changing Bike

23 13

Upto 2 year
more than 4 years
2-4 years

64

INTERPRETATION:

In the premium level segment our survey shows that respondents like to change their
bikes within a period of 4 years or so. There is a very less percentage i.e 23% of
respondents who do not replace their bike in 4 years. This is due to fast changes that
are taking place in Trends and Fashion and in technology as well.

59
Q. 8. Why would you like to change your bike

Status ( ) Fed up ( )

Other (Then Specify....................) ( ) Trends and Fashion ( )

eason of changing bike

Valid Cumulative
Frequency Percent
Percent Percent

Status 19 19.0 19.0 19.0

Trends &
53 53.0 53.0 72.0
Fashion
Valid
Fed up 18 18.0 18.0 90.0

Others 10 10.0 10.0 100.0

Total 100 100.0 100.0

frequency
10
19

18 Status
Trends
fed up
Others

53

INTERPRETATION:
 Our survey shows that Trends & Fashion and Status has a significant role in
buying behavior of this particular segment. Due to fast development in
dimensions of these two, respondents change their bikes in a short period of time
which is maximum to 4 years.

60
 Q. 9. From where would you prefer to collect the information regarding bike to be
purchased?
Advertising ( ) Company website ( )
Showroom ( ) Others ( )

Valid Cumulative
Frequency Percent
Percent Percent

Advertisements 23 23.0 23.0 23.0

Company's
9 9.0 9.0 32.0
website
Valid
Showrooms 60 60.0 60.0 92.0

Others 8 8.0 8.0 100.0

Total 100 100.0 100.0

Sources of collecting data

8

23

Advertising
Company website
Showroom
Others
9

60

INTERPRETATION:

In our survey 60% of the respondents prefer to collect the information of the bike to
be purchased from the Company Showrooms while Advertisements are also
considered to be a good option for the same by the respondents. Very few of them
rely upon the information provided by some other sources such as Company’s
Websites, friends etc.

61
Q.10. What does affect your buying behavior generally while selecting any bike?

Family and Friends ( ) Advertising ( )

Technical advancement ( ) Style and Feature ( )

 Factors affecting buying behaviour

Frequenc Valid Cumulative

Percent
y Percent Percent

Family &
20 20.0 20.0 20.0
Friends

Advertisements 22 22.0 22.0 42.0

Technical
23 23.0 23.0 65.0
Valid advancement

Style &
26 26.0 26.0 91.0
Features

Brand 9 9.0 9.0 100.0

Total 100 100.0 100.0

62
 What affect your buying behaviour

20
9

26 Family and friends

Advertising
Technical advancement
Style and Features
Brand

22

23

INTERPRETATION:

Buying behavior is generally effected by many factors at the same time. In the
survey respondents were equally affected by various factors given to them. However
the main motive i.e Style & Features influences maximum no. of respondents. Rest
are equally affected by Family & Friends, Advertisements, Technical Advancements.

63
Q.11 Would you like to replace your bike with Bajaj Pulsar in near Future?

Yes ( ) No ( )
 we name BAJAJ; that comes in mind

Frequenc Valid Cumulative

Percent
y Percent Percent

Pulsar 70 70.0 70.0 70.0

Discover 23 23.0 23.0 93.0

Valid XCD 5 5.0 5.0 98.0

Others 2 2.0 2.0 100.0

Total 100 100.0 100.0

If we name Bajaj what comes in mind first

2
5

23 Pulsar
Discover
XCD
Others

70

INTERPRETATION:

The chart clearly indicates that Bajaj has overcome from its image of producers of
scooters. Earlier Bajaj Chetak comes in mind of most of the people but now the
respondents recalls Pulsar of Bajaj instead of any other brand. It clearly dominates
the minds and hearts of premium bike segment’s customers.

64
Q.12. If we name BAJAJ; what comes in your mind first?

Ans. Pulsar ( ) Discover ( )

XCD ( ) Others ( )

 Most attractive thing in BAJAJ PULSAR

Valid Cumulative
Frequency Percent
Percent Percent

Graphics 26 26.0 26.0 26.0

Price 6 6.0 6.0 32.0

Style and
Valid 47 47.0 47.0 79.0
Features

Any others 21 21.0 21.0 100.0

Total 100 100.0 100.0

Attract you most in Bajaj Pulsar

21 26

Graphics
Price
Style and Features
Any others

47

INTERPRETATION:

Bajaj Pulsar has it all to attract anyone in the segment. Most of the respondents likes
its design which includes Style & Features and Graphics which acts as a main punch
in this particular segment.

65
Q.13. what attracts you the most in Bajaj Pulsar?
Graphics ( ) Price ( )
Style and Features ( ) Any Other ( )
 The additional features must be added
Valid Cumulative
Frequency Percent
Percent Percent

More Comfort 16 16.0 16.0 16.0

Low
35 35.0 35.0 51.0
Maintenance
Valid
High Mileages 43 43.0 43.0 94.0

Any others 6 6.0 6.0 100.0

Total 100 100.0 100.0

Additional features must be add in Bajaj Pulsar

16
6

More comfort
Low maintenance
High mileages
43 Any others

35

INTERPRETATION:

Due to more power the engine sacrifices with the mileage which 43% respondents
feel that it needs to be improved. Additionally Bajaj has a high maintenance cost
associated with it hence 35% of respondents feels that it must focus on the issue
specially in premium segment.

66
 FACTS & FINDINGS

 In present Bajaj has a dominating leadership in premium bike segment

followed by Hero Honda.

 Most of the Existing customer are satisfied with their present bike
performance like mileage, Power and Maintenance, servicing etc as the
purchasing require a deep study from their part.

 Customers of Premium segment like to buy any brand due to its look & style
followed by comfort, Power and mileage of the bike.

 Customers of Premium segment are highly influenced by Style and Features

of bike. They are also influenced by trendy and attractive advertisements as
well as with family and friends.

 Market has become highly competitive for Bajaj as Honda and Hero Honda
are launching their new bikes in this segment

 New players such as Yamaha and Suzuki known for this segment are
entering in the market which may prove a better option than Pulsar in near
future..

 Bajaj has been a leader in this segment for along time; although it still lacks
behind when it comes to durability of bikes.

 Bajaj Pulsar has the greatest recall value in the minds and hearts of
customers than any other from Bajaj.

Strength Weakness

 Bajaj has a largest market  They lacks in providing

share in this segment. better After Sale Services.

 It has a huge customer  Durability of bikes is less

67
 support. as compare to others.

 It has a one of the largest  Maintenance cost is

distribution network. greater than other players.

 It has brand loyal

customer.

Opportunities Threats

 Huge market potential in  Cut throat competition.

premium bike segment.

 It has positive brand image  Technology Advancement.

in the customer mind.
 Threat form new entrance
 Bajaj is way ahead of its
in the market.
main competitor in design
and graphics.
 High degree of changing
attitude in customer.

 Increasing fuel price

Conclusion
From the analysis of the responses received from the customers in Jaipur, overall
findings show that-

68
 Bajaj is the most prefered brand among the participants. The scenario is
similar in case of students and businessmen but the servicemen prefer hero
honda more to any other bike.

Hero Honda and Bajaj are the biggest competitor in the two wheeler market.

Among the five attributes ( which we considered important for customers’

purchasing decision ) customers gave highest consideration to looks and style
followed by the mileage. Other attributes like comfort, service and spares
were considered later.

Most students prefer bajaj Pulsar in this segment and usually they use bikes
for fun and roaming.
The overall findings indicate the maximum use of bikes for College and
travelling followed by Office and Business. Students use bikes for college and
travelling whereas servicemen and businessmen use the bike for their
respective purposes.
Servicemen still would like to go for premium segment motorbikes but with
mileage with the first considerable thing followed by looks and style and
power.

Study shows that how other bikes are different from Bajaj Pulsar

People having Hero Honda think that their bike is more economic and
cheaper than Bajaj Pulsar.
They also consider their bike for low maintenance as compare the Bajaj
Pulsar.
People having other then Hero Honda consider Bajaj Pulsar as more powerful
bike than other bike in the same segment except some models i.e. Royal
Enfield.

RECOMMENDATION AND SUGGESTIONS

69
Apart from looks and style, Bajaj Pulsar should also focus on Mileage the of the bike
which could atrract the consumers.

Bajaj should also focus its products on the servicemen arena apart from just
being concentrating on the student and businessmen segment.

Bajaj although focussing on the demands of their target customers, it should

also focus on the service and spare segment.

To increase the demand for the newly launched products, Hero Honda should
also focus on the advertising of its products.

Hero Honda should also imphasis on the Design and Graphics of its Bikes; it
could result into capturing the Youth segment.

Companies should conduct reseach to know the preferences of the customer

by allowing them to design their product on internet. This would help the
companies to make a customised product.

Yamaha Should be more focused on advertising and should add more

product or varient to its portfolio.

APPENDIX

70
QUESTIONAIRES

I am Kavita tanwar student of MBA 4th sem. In apex institute of Management and science, Jaipur. I am
doing a research study on consumer satisfaction towards Bajaj pulsar as a part of my management
curriculum. Information provided by you will be used for academic purpose only.

Name- Age-

Contact no.- Gender-

Occupation-

Q.1. The Brand of Your Bike is?

Ans. Hero Honda ( ) Royal Enfield ( )

TVS ( ) Honda ( )

Any Other (Then Specify....................) ( )

Q.2. Are you satisfied with your brand?

Ans. Yes ( ) No ( )

Q. 3. Are you planning to Change Your bike in the near future?

Ans. Yes ( ) No ( )

Q.4. For what purpose you use bikes?

Ans. College ( ) Travelling and roaming ( )

Business ( ) Other (Then Specify.................)( )

Q. 5. Which brand is Most prefer by You?

Ans. Bajaj ( ) Honda ( )

TVS ( ) Others (Then Specify…………) ( )

71
Q. 6. why Do you prefer the above mentioned bike?

Ans. Looks and style ( ) Re-sale value ( )

Maintenance cost ( ) Price ( )

Comfort ( ) Service and spares ( )

Q.7. How frequently would you change your bike?

Ans. Upto 2 year ( )

2-4 years ( ) More than 4 years ( )

Q. 8. Why would you like to change your bike?

Ans. Status ( ) Fed up ( )

Other (Then Specify....................) ( ) Trends and Fashion ( )

Q. 9. From where would you prefer to collect the information regarding bike to be
purchased?
Ans. Advertising ( ) Company website ( )

Showroom ( ) Others ( )

Q.10. What does affect your buying behavior generally while selecting any bike?

Ans. Family and Friends ( ) Advertising ( )

Technical advancement ( ) Style and Feature ( )

72
Q.11 Would you like to replace your bike with Bajaj Pulsar in near Future?

Ans. Yes ( ) No ( )

Q.12. If we name BAJAJ; what comes in your mind first?

Ans. Pulsar ( ) Discover ( )

XCD ( ) Others ( )

Q.13. what attracts you the most in Bajaj Pulsar?

Ans. Graphics ( ) Price ( )

Style and Features ( ) Any Other ( )

73
 BIBLIOGRAPHY

BOOKS

₪ Srivastava K.K.; Consumer Behavior,bharjwasi publisher,2002

₪ C.R. Kothari,”research methodology”, methods and

techniques,Newage international publisher limited

₪ Kotler Philip,” Marketing Management”, New Delhi, Pearson Education

Inc, 2006.

WIBLIOGRAPHY

 www.autojunction.com
 wwwbajajauto.com
 www.herohonda.com
 www.valueresearch.com
 www.moneycontrol.com

RAW DATA SHEET

AG Q. Q.
NAME E SEX 1 Q.2 Q.3 Q.4 Q.5 6 Q.7 Q.8 Q.9 Q.10 Q.11 Q.12 Q.13

PAWAN 40 M D a a a a a a A a a c a A

ANIL 37 M B b b b c b b B b b c b D

RAJ 21 M D b a a a a a C a a b d D

74
 PARAG
LUDHANI 21 M B a b c c d b B b a c c A

JITENDRA 22 M D b a a a a a C a d b a D

RAHUL 25 M B a b b c d c A b a c c D

SAHIL 23 M D b a a a a a B a d b a B

RAJESH 21 M D a a b c d c d b a c c A

PAWAN 26 M B b b c a a a b a d b c B

MAHENDRA 24 M C a a a c d c a b a d a B

SUMAN 22 M a b a c a d a b a a b c B

IRFAN 22 M B a b a c b c d b b d d A

RAVI 26 M B b b b a d a a a a b b B

SHARAD 25 M a a a a c d c b b b a c B

NIKHIL 22 M B b b d a d a b a a b c A

ADITYA 21 M a a a a c d c a b b a a B

SHIVA 32 M B b b d a a a b a a b c B

RAJIV 30 M a a a a c d c a b d a c D

AKSHAY 28 M B b a d a d a b a a b b B

HAPPY 22 M a a a a c a c a a d a d A

SHARVESH 36 M B b b d a d a b d a b a B

HIMANSH 30 M a a a a c a c a a d a d D

ANSHU 35 M B b a d a d a b d a b b B

HARSH 46 M a a b a c a c a a d a c a

ASHISH 28 M a b a d a d a b d a a c c

SUMIT 32 M b a b a c d b a d d a a c

AMIT 45 M c b a b a a b b d a a b b

DHARMENDER 36 M a a b a c d b a a d a c a

DINESH 22 M b b a d a a b b d a b a c

DEEPAK 27 M c a b a c d b d a b a d b

ISHWAR 31 M a b a b a a b a d a b c a

KAMAL 36 M c a b a a d b b a d a a b

MADHAV 21 M a b a d c a b a d a a c c

75
KAPIL 29 M b a b a a d b b a d a a a

KARAN 25 M c b a a c a b d c a b c b

LAKSHMAN 26 M a a a b a d b a a d a a b

SUNNY 35 M b b b c c a b b c d b d a

PAWAN 20 M a a a a a d b b a a a b c

MOHIT 40 M b b a b c a b a c d b c b

MOHAN 36 M c a b a a c b b a c a a a

PRADEEP 29 M a a a c d a b a c c b d b

HITESH 22 M b a A a a c b b a d a c a

ARUN 24 M a b A b d a c a c c b a c

VIKAS 22 M b a B a a d b b a c a d b

ABISHEKH 24 M a b A b d c b a c b b c a

NEHA 22 F c a B c a a c b a c a a c

KUSHAGER 22 M a a A a d c b a c b b c b

OM PRAKASH 28 M c a A b a a c b c c a c a
PRAKASH
CHAND 22 M a a B a d c b b c b b a c

NITIN 23 M c a A b a a c b c c a c a

JITENDER 24 M a a B a d d b b c b b c b

SAHIL 25 M c a A b a a c c c c a d c

RAHUL 22 M c a B a d c b b c b b c c

RAMESH 26 M c a A c a a c c c c a c b

ANKIT 23 M a b A b d c b b c d a c c

AYUSH 27 M c a A a a a c c c c a a c

VIJAY 25 M e a B b d b b b c b a c c

VINAY 30 M c a A a a a c b c c a d c

VINOD 26 M a a B c d c b b c c a c b

ANURAG 28 M d a A a a b b b c b a c c

ASHISH 25 M c a B b d d b c c d a c c

HIMMAT 32 M a a A a a c c b c c a c c

DEEPAK 26 M d a B b d b b c c b a a b

76
DAULAT 35 M c a A c a d c b c c a c c

JAI 21 M d a B a d c b c c b a c c

HIMANSHU 22 M a a A b a b b b c c a c c

IMRAN 21 M c a a c d c b c c b a c c

GANESH 27 M a a a d a b b b c c a c b

SIDHART 23 M a a a c d b b c c b a a c

KAMAL 28 M c a b d a c b b c c a c c

KAPIL 22 M a b a c b b b b c b a d c

MANJIT 35 M c a a d a b b d c c a c c

VISHNU 25 M a b a d b c b c c b a a c

JITENDER 23 M c a a c a b b b c c a c b

KANWAL JEET 26 M a a a a b c b c c b a c c

VIKAS 26 M c a b d b b b b c c a a c

VINOD 28 M a a a d a b b c c b a d c

TIKKAM 26 M c a a c b b b b c c a c c

SAHIL 32 M a a a d a c b c c b a a c

RAJESH 42 M d a b d b b b b c d a d b

HEMANT 23 M a a a c a b b b c c a c c

SATYA JEET 27 M d a a d b c b d c d a a b

RANJEET 25 M a a a d a b b b c c a d c

NIKHIL 32 M d a a c b c b b c b a c b

PAWAN 25 M a b b d a c b b c d a d c

SUNNY 22 M d a a d b c b b c d a c b

MANOJ 26 M a a a a a b b b c d a d c

MANISH 27 M d a a c b c b d c d a c b

KESHAV 35 M d a a c a b b b c d a d c

ADITYA 27 M a a a c b c b b c d a a c

HARSH 22 M a b a d a b b b c d a d c
DHARM
SINGH 36 M d a b d b c b b c c a c b

RAM 29 M a b a d a b b b c d a a b

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VINAY 26 M a a a d b b c c c d a c c

RAJIV 25 M d b a d a e b d c c a d c

MITHILESH 42 M a a a d b e b c c b a d c
SATYA
PRAKASH 24 M a a a d a e c d c b a a b

VARUN 26 M d a a d a e b c c c a d c

VIJAY 26 M d a a d a e c d c b a a c

ARPAN 24 M a a a d a e b c c c a c b

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