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Mike’s Trucking Service
Table of Contents
Executive Summary 1
Chart: Highlights........................................................................................................................2
Mission............................................................................................................................................2
Company Summary 3
Company History.............................................................................................................................3
Chart: Past Performance............................................................................................................3
Table: Past Performance.............................................................................................................4
Services 7
Market Analysis Summary 7

Market Segmentation.......................................................................................................................7
Chart: Market Analysis (Pie)......................................................................................................8
Table: Market Analysis...............................................................................................................8
Target Market Segment Strategy.....................................................................................................9
Service Business Analysis...............................................................................................................9
Competition and Buying Patterns..................................................................................................10
Financial Risks and Contingencies...........................................................................................10
Business Participants................................................................................................................11
Strategy and Implementation Summary 12
Value Proposition..........................................................................................................................13
Competitive Edge..........................................................................................................................13
Marketing Strategy........................................................................................................................13
Pricing Strategy.........................................................................................................................14
Marketing Programs.................................................................................................................15
Sales Strategy.................................................................................................................................15
Sales Forecast...........................................................................................................................16
Chart: Sales Monthly.................................................................................................................16
Table: Sales Forecast................................................................................................................16
Management Summary 17
Management Team........................................................................................................................17
i
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret
information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.
Personnel Plan...............................................................................................................................17
Table: Personnel.......................................................................................................................17
Financial Plan 18
Important Assumptions..................................................................................................................18
Table: General Assumptions.....................................................................................................18
Projected Cash Flow......................................................................................................................18
Chart: Cash...............................................................................................................................19
Table: Cash Flow......................................................................................................................19
Break-even Analysis......................................................................................................................20
Chart: Break-even Analysis.......................................................................................................21
Table: Break-even Analysis.......................................................................................................21
Projected Profit and Loss...............................................................................................................21
Table: Profit and Loss...............................................................................................................21
Chart: Gross Margin Monthly..................................................................................................23
Chart: Gross Margin Yearly.....................................................................................................23
Chart: Profit Monthly................................................................................................................24
Chart: Profit Yearly...................................................................................................................24
Projected Balance Sheet................................................................................................................25
Table: Balance Sheet.................................................................................................................25
Business Ratios..............................................................................................................................26
Table: Ratios.............................................................................................................................26
Appendix i
Table: Sales Forecast i
Table: Personnel ii
Table: General Assumptions iii
Table: Profit and Loss iv
Table: Cash Flow v
Table: Balance Sheet vi
ii
Executive Summary
Mike's Trucking Service is a Dallas, TX based trucking company that aims to be one of the
largest trucking companies in the USA. Mike's is initially focusing on the food industry with
plans to diversify with new industries served. Mike's has chosen the trucking industry as the
growth prospects are encouraging and stable, with trucking dominating the freight industry in
this country.
Services
Mike's will offer both for-hire trucking as well as private carriers. Most of their business will be
derived from the private carriers. For the private carrier segment, both truck load (TL) and less
than truck load (LTL) will be offered. Mike's services will be especially attractive to the food
industry, as participants in that industry typically use referrals, reputation, and customer service
as purchasing variables.
Customer Segments
Mike's will serve four different market segments. The first, as mentioned earlier is the food
industry. This segment is growing at an annual rate of 3% with 3000 potential customers
identified. The second segment is the computer industry with a 5 % growth rate and 1500
possible customers. The retail industry is the third with a 2% growth rate and 1500 customers.
The last segment is a catch all "other" segment growing at 2% and 500 customers.
Management
Mike's Trucking is lead by Mike Smith, a 15 year industry veteran. After college Mike went to
work for C&F trucking as a driver for two years. Mike felt that it was instrumental to have
experience within an industry at all levels. It was quickly obvious that Mike has skills beyond
driving trucks and moved into management for three years. After five years at C&F it was time
for a change and Mike went to Yellow to manage their Southwest region operations. It was ten
years of experience at Yellow that provided Mike with the skill sets, experience, and confidence
to decide to open his own trucking company business.
Marketing
Mike's will employ three distinct marketing efforts to raise awareness about the company and
generate new customers. The first strategy is the use of promotions. This will focus on press
releases and advertising using various different media. The second effort will be the use of
1
incentives. The incentives will be offered to existing customers. The last effort will be printed
brochures. These will be distributed to new and existing customers.
Mike's Trucking Service is a customer-centric organization looking to become one of the premier
trucking companies in the USA. Profitability is forecasted to occur at month three. Mike's has
conservatively projected sales of $100,000 for year one and $400,000 for year three.
Chart: Highlights
Highlights
$400,000
$360,000
$320,000
$280,000
Sales
$240,000
Gross Margin
$200,000
Net Profit
$160,000
$120,000
$80,000
$40,000
$0
2000 2001 2002
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Mission
The mission of Mike's Trucking is to be the leading trucking company servicing the United
States.
2
Company Summary
Mike's Trucking Service is a Texas LLC, with principal offices located in Dallas, Texas. Mike
Smith, president and CEO, is the majority owner. He has been in the trucking business for 15
years.
Company History
Mike's Trucking has been in business for one year. We have maintained financial stability
during the first year of operation due to the extensive industry experience of our management
team.
Chart: Past Performance
Past Performance
$60,000
$50,000
$40,000 Sales
Gross
$30,000
Net
$20,000
$10,000
$0
1997 1998 1999
3
Table: Past Performance
Past Performance
1997 1998 1999
Sales $0 $0 $60,000
Gross Margin $0 $0 $42,000
Gross Margin % 0.00% 0.00% 70.00%
Operating Expenses $0 $0 $18,000
Collection Period (days) 0 0 37
Balance Sheet
1997 1998 1999
Current Assets
Cash $0 $0 $500
Accounts Receivable $0 $0 $10,000
Other Current Assets $0 $0 $0
Total Current Assets $0 $0 $10,500
Long-term Assets
Long-term Assets $0 $0 $40,000
Accumulated Depreciation $0 $0 $4,000
Total Long-term Assets $0 $0 $36,000
Total Assets $0 $0 $46,500
Current Liabilities
Accounts Payable $0 $0 $3,500
Current Borrowing $0 $0 $20,000
Other Current Liabilities (interest free) $0 $0 $500
Total Current Liabilities $0 $0 $24,000
Long-term Liabilities $0 $0 $25,000

Total Liabilities $0 $0 $49,000
Paid-in Capital $0 $0 $0
4
Retained Earnings $0 $0 ($2,500)

Earnings $0 $0 $0
Total Capital $0 $0 ($2,500)
Total Capital and Liabilities $0 $0 $46,500
Other Inputs
Payment Days 0 0 30
Sales on Credit $0 $0 $50,000
Receivables Turnover 0.00 0.00 5.00
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5
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6
Services
The trucking industry provides transportation services for persons or companies looking to haul
heavy things. Mike's Trucking enables someone to lease a truck, of any size, for any project that
needs hauling. We will provide this service to the whole of the Dallas area, and hope to expand
from this base area within the first five years of operation.
This service is provided on two bases: for-hire and private carriers. Of these two segments,
Mike's Trucking will concentrate on the for-hire carriers, and, more specifically, the truckload
(TL) and less-than-truckload (LTL) segments. The services offered, and the markets being
targeted, are discussed throughout the following section.
Market Analysis Summary

Mike's Trucking has an opportunity to entrench its competitive position in the regional
transportation market by selectively focusing its target market on the food industry. The
company has already had experience in servicing such clients and it believes that there is a
growing demand for reliable transportation solutions in this customer segment.
Market Segmentation
There are several potential customer segments that we will provide our transportation services to.
Major customer segments include the food industry, PC and semiconductor manufacturers, and
retailers. The chart and table below outline the current market size and growth estimates for these
customer segments in Texas.
Large established companies in the afore-mentioned segments (especially in the food industry)
have their own truck fleets, while smaller players outsource the transportation function. The
latter vary in the scale of their operations, but have a steady demand for reliable transportation
solutions. We will actively solicit such customers.
7
Chart: Market Analysis (Pie)
Market Analysis (Pie)
Food Industry
Computer Industry
Retail Industry
Other
Table: Market Analysis
Market Analysis
2000 2001 2002 2003 2004
Potential Growth CAGR
Customers
Food Industry 3% 3,000 3,090 3,183 3,278 3,376 3.00%
Computer 5% 1,500 1,575 1,654 1,737 1,824 5.01%
Industry
Retail Industry 2% 1,500 1,530 1,561 1,592 1,624 2.01%
Other 2% 500 510 520 530 541 1.99%
Total 3.17% 6,500 6,705 6,918 7,137 7,365 3.17%
automatically.
8
Target Market Segment Strategy

Mike's Trucking will focus its marketing budget on a selected industry niche. A narrow-served
market focus will help strengthen the company's reputation of a reliable transportation services
provider and will generate favorable referrals.
The major customer segment the company is focusing on is the food industry. Companies in this
segment have varying needs, and Mike's Trucking has already gained valuable experience
serving such customers. The company management believes that by increasing its truck fleet it
can capture additional clients and provide better service to existing clients.
Service Business Analysis

Market Description Industry: Trucking, except local
Establishments that are primarily engaged in furnishing "over-the-road" trucking services or

trucking and storage services for freight generally weighing more than 100 pounds. Such
operations are principally outside a single municipality, group of contiguous municipalities, or
municipality and its suburban areas.
Market Size Statistics
Estimated number of U.S. establishments 48,117

Number of people employed in this industry 812,712
Total annual sales in this industry $139 million
Average employees per establishment 17
Average sales per establishment $3.6 million
Standard & Poor's estimates that the U.S. commercial freight transportation market had
aggregate revenues of $436 billion in 1998. In other words, five cents of every dollar of U.S.
gross domestic product that year was spent on transportation.
Industry trends
While a driver shortage continues to plague the TL sector, the LTL carriers have adapted to
changing market conditions in order to capitalize on growth opportunities. Intermodal shippers
also stand to benefit from market trends. And the evolution of electronic commerce stands to
intensify competition among all carriers.
9
Truckers Dominate Freight Market
Based on value of service, trucking (excluding warehousing and logistics) accounted for 79%, or
some $344 billion, of U.S. commercial freight revenues in 1998, but only 45% of total ton miles.
This is because products transported by truck tend to be lightweight, manufactured goods that
move short distances, rather than the heavy, long haul, bulk commodities that travel by rail and
barge.
Motor carriers specialize in higher-value freight that moves 750 miles or less and for which
delivery is required within three days. Some 36% of truck freight (measured by shipping cost)
never crosses state lines. Examples of this type of freight are food and consumer staples
delivered locally, and manufactured goods shipped between commercial establishments or
delivered to consumers or retail outlets.
Truckers have the largest share of the freight market. Unlike railroads, pipelines, or water
carriers, they don't face geographic limits caused by physical constraints, and can offer door-to-
door service. They also pay relatively little to use the nation's highway system. Railroads, by
contrast, must build, maintain, and police their rights-of-way.
The trucking industry consists of two broad segments: private and for hire. In turn, for-hire
truckers fall into two broad categories: truckload and less-than-truckload carriers.
Competition and Buying Patterns

Although there are major players in each of the commercial carrier market segments, the market
remains highly fragmented. According to the Dallas Yellow Pages, there are numerous
companies providing different kinds of the trucking services. Major competitors for Mike's
Trucking are those companies who have comparable truck fleets and are also targeting the food
industry.
Market research shows that customers in the food industry are price sensitive, and they value on-
time deliveries, special handling capabilities, and less-than-truckload orders. Customer referrals
and carrier's reputation are believed to strongly influence the buying decision.
10
Financial Risks and Contingencies
The company recognizes that it is subject to both market and industry risks. The two primary
risks to the company are:
 Industry concentration risk. The company is mainly focused on food industry

businesses in the United States. This position is favorable since the industry is fairly
stable. Any slow down in the food production would have negative repercussions for
Mike's Trucking. To mitigate this risk, the company is looking at diversifying its trucking
business to include other industries as well.
 Operational risk. Mike's Trucking recognizes the fact that there is an inherent risk in
transporting cargo. Any damage to cargo may undermine the profitable of the company.
To reduce this risk, the company maintains all necessary insurance.
Business Participants
Trucking
With some $344 billion in 1998 revenues, the trucking (or motor carrier) business claimed 79%
of the U.S. commercial freight transportation market. This total was divided among two sectors:
private carriage and for hire.
Figure 2. Commercial Freight Distribution
Transportation Billion $ % of Total

Trucking, Total $344 63.6%
Private, Interstate $115 21.3%
Private, Local $85 15.7%
Truckload $65 12.0%
Local For-Hire $40 7.4%
LTL, National $9 1.7%
LTL, Regional $11 2.0%
Package/Express (ground) $19 3.5%
Railroad $36 6.7%
Pipeline (oil and gas) $26 4.8%
Air Freight, Package Domestic $17 3.1%
11
Air Freight, Heavy Domestic $6 1.1%

Water (Great Lakes/rivers) $7 1.3%
Transportation Total* $436 80.6%
Logistics Administration $35 6.5%
Distribution Total $105 19.4%
Total* $541 100.0%
*Excluding $ 5 billion in international cargo.
Sources: Standard & Poor's, Data Resources, Inc., and Cass Information Systems.
Private carriers
Although private carriers comprise the largest component of the motor-carrier industry, financial
information isn't available for them. However, the industry is estimated to provide services
valued at some $200 billion annually (or 58% of motor carrier revenues in 1998).
The American Trucking Association (ATA) estimates that there are more than three million
trucks operated by private fleets transporting 3.5 billion tons of freight annually.
For-hire carriers
The for-hire category generated $144 billion in 1998, or 42% of the industry total. Of that $144
billion, some $105 billion (73% of the sector's business) came from truckload shipments, and
$39 billion (27%) was from less-than-truckload and package/express delivery.
 Truckload (TL). The national for-hire truckload segment had total revenues of $65
billion in 1998. The TL sector has historically been mostly privately owned, with the
exception of the top ten publicly-owned companies (For this reason, we focused on the
LTL sector in this survey). Schneider National Carriers was the largest TL operator, with
revenues of $2.8 billion in 1998, followed by J.B. Hunt Transport Services ($1.8 billion),
and the Landstar family of truckload-carriers ($1.3 billion). Of the 50,000 truck load
carriers, perhaps 95% had annual revenues of less than $1 million.
 Less-than-truckload (LTL). The ATA estimates that the less-than-truckload market

garnered $20 billion in 1998. Of this amount, the fast-growing regional segment
accounted for slightly more than the national market.
12
The largest national LTL carrier was Roadway Express Inc., with $2.32 billion in LTL revenues
in 1998; the company's total revenue of $2.55 billion includes TL freight. Yellow Freight System
(a unit of Yellow Corporation) was close behind, with $2.25 billion (out of $2.46 billion total).
Consolidated Freightways Corporation was third, with $1.95 billion in LTL revenues.
In the regional LTL market, Con-Way Transportation (a unit of CNF Transportation Inc.) was
the largest player, with $1.5 billion in LTL revenue in 1998. Second place belonged to US
Freightways, whose family of five carriers generated some 41.4 billion in LTL revenue.
American Freightways Corporation was third, with $928 million in less-than-truckload revenues.
Strategy and Implementation Summary

The strategy of Mike's Trucking is to consolidate its good customer and client service by making
timely deliveries, hiring the best drivers and having a competitive pricing structure. The
company's goal in the next year is to become an independently-run business entity without
having any contracted services. We would like to fully manage our trucking operation, from
hiring drivers to sourcing business. The company's goal within the next five years is to operate a
full-service trucking business with a fleet of trucks, "hot-shot" trucks, and minifloat loads. Mike's
Trucking would like to be in a position to handle any job available at this stage.
Key components of our initial strategy can be summarized as follows:
 Expand fleet of trucks. The company is currently working to expand on its existing fleet
of trucks. This will enable us to increase the number of customers we are able to serve.
 Establish independent status. The company is currently operating under fee sharing, but
is working to become independent and manage its own operations, from sourcing to daily
management.
 Establish a complete trucking business. The company is currently working toward
becoming a complete trucking business with a fleet of trucks which includes long-haul
trucks. The management of the company has identified a good customer base which it
can tap into once all the necessary equipment has been acquired. This will enable the
company to service areas outside its current domain and increase profit levels.
Value Proposition
Mike's Trucking offers the following advantages to customers.
 Quality Service. We provide our customers with courteous, prompt, and dependable

service. The company has a reputation for timely deliveries and the best drivers in the
industry, and intends to build upon that.
13
 Competitive rates. We will provide competitive rates for our customers because we have
low cost inputs.
 Package handling. By maintaining dependable and safe equipment, we will ensure that
there is no damage to customer's cargo.
Competitive Edge
Our major competitive advantage is the vast industry experience and solid reputation of its
owner, Mike Smith. His company is also well known among its clients for going that extra mile
in the customer-service department.
Marketing Strategy
We markets our services as solutions to the many companies requiring cargo to be transported
promptly and efficiently. The company's future marketing plans will be nationwide, emphasizing
haulage capabilities for any cargo. The overall marketing plan for services is based on the
following fundamentals:
 The segment of the market(s) planned to reach.

 Distribution channels planned to reach market segments: television, radio, sales
associates, and mailings.
 Share of the market expected to capture over a fixed period of time.
Pricing Strategy
At the time of this writing, Mike's Trucking has a lease arrangement with various companies.
The company's pricing is based on miles per thousands of pounds of cargo transported. We will
be able charge competitive rates, as we have minimal overhead compared to our competition.
The table below sketches out the pricing structure; for a key to this table please see asterisks at
the bottom of the page.
Figure 3. The company's pricing structure.
6001-16000 lbs. 16001-30000

Mileage: 0-1500 lbs. FAK* 1501-6000 lbs. FAK*
FAK* lbs. FAK*
Hot Shot** Stakebed** Minifloat** Single Axle**
10 $50 $90 $115 $196
20 $50 $90 $137 $210
30 $50 $90 $155 $228
14
40 $52 $90 $175 $247

50 $65 $94 $195 $275
60 $77 $105 $200 $300
70 $90 $115 $220 $356
80 $104 $124 $240 $375
90 $116 $140 $255 $409
100 $130 $155 $270 $438
110 $140 $170 $290 $477
120 $157 $185 $305 $500
130 $170 $200 $316 $526
140 $183 $215 $335 $530
150 $195 $230 $350 $540
160 $210 $249 $385 $558
170 $220 $264 $400 $575
180 $235 $279 $420 $595
190 $250 $295 $450 $615
200 $260 $305 $480 $630
210 $275 $325 $505 $645
220 $288 $341 $530 $660
230 $300 $357 $555 $685
240 $313 $372 $580 $700
250 $325 $385 $600 $710
260 $340 $400 $615 $720
270 $355 $419 $630 $730
280 $367 $434 $645 $745
* FAK= Freight of all kinds.
** Types of trucks.
Marketing Programs
Market Responsibilities. Mike's Trucking is committed to an extensive promotional campaign.

To accomplish initial sales goals, the company will require an extremely effective promotional
campaign to accomplish two primary objectives:
15
1. Attract quality sales/service personnel with a desire to be successful.

2. Attract customers that will consistently look to Mike's Trucking for their hauling needs.
Promotion. In addition to standard advertisement practices, Mike's Trucking will gain

considerable recognition through these additional promotional mediums:
 Press releases sent to radio stations, newspapers, and magazines.

 Radio advertising on secondary stations.
 We plan to advertise nationally, in magazines and newspapers, on television and radio,
and on billboards.
Incentives. As an extra incentive for customers and potential customers to remember the name,
Mike's Trucking plans to distribute coffee mugs, T-shirts, pens, and other advertising specialties
with the company logo.
Brochures. The objective of a brochure is to portray the company's goals and products as an
attractive functionality. Mike's Trucking will develop three brochures: one to be used to promote
sales, one to announce the product in a new market, and the third to recruit sales associates.
Sales Strategy
The company will base its sales strategy on increasing the sales from its existing customers, and
also to target new businesses. For the latter purpose, we will employ a part-time sales
representative.
A customer survey has shown that currently Mike's Trucking is losing sales from its existing
clients because the company cannot provide certain types of services. The customers have also
shown interest in giving more business to Mike's Trucking once the company increases its truck
fleet to handle special orders. Once the new trucks are purchased, we will notify our clientele of
the new services and pitch our services to the new businesses. We will further continue our
policy of only accepting jobs which can be delivered with high customer satisfaction. Orders that
require outsourcing will be gradually eliminated so that we can provide total quality control over
the services we render.
Sales Forecast
The following table and charts show our projected sales for the next three years.
16
Jan Feb Mar Apr
Chart: Sales Monthly

Sales Monthly
$10,000
$9,000
$8,000
$7,000
$6,000 Trucking Services

$5,000 Other
$4,000
$3,000
$2,000
$1,000
$0
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Table: Sales Forecast
Sales Forecast
2000 2001 2002
Sales
Trucking Services $100,000 $250,000 $400,000
Other $0 $0 $0
Total Sales $100,000 $250,000 $400,000
Direct Cost of Sales 2000 2001 2002

Trucking Services $20,000 $50,000 $80,000
Other $0 $0 $0
Subtotal Direct Cost of Sales $20,000 $50,000 $80,000
17
Management Summary
The company's management is minimal in order to reduce the overhead. Mike Smith, the
company owner and president, makes all executive decisions. At the moment, he also generates
most of the sales leads. Joan Rose works as an executive secretary who answers phone inquiries
and maintains the customer database. A part-time sales representative will be hired to solicit new
business once the company acquires new trucks. In the years 2001-2002, the administrative staff
is planned to increase in order to handle the higher sales volume. In the future, a sales manager
will be hired to allow Mr. Smith more time to dedicate himself to company management.
Management Team
The management of Mike's Trucking is highly experienced and qualified. Mike Smith, president
and CEO, has been involved in the trucking industry for 15 years. He is well respected by the
trucking professionals with whom he has worked. All administrative functions are performed by
Joan Rose, who has worked with Mr. Smith for the last seven years. She possesses extraordinary
customer service and database management skills.
The company's management philosophy is based on responsibility and mutual respect. Mike's
Trucking maintains an environment that stimulates productivity and emphasizes respect for
customers and fellow employees. The company structure is linear, which lends the staff
responsibilities and decision-making power.
Personnel Plan
Table: Personnel
Personnel Plan
2000 2001 2002
Mike Smith $18,000 $20,000 $30,000
Joan Rose $12,000 $15,000 $20,000
Other $0 $15,000 $40,000
Total People 2 3 4
Total Payroll $30,000 $50,000 $90,000
automatically.
18
Financial Plan
Funding Requirements and Uses
The company is raising $125,000 for the purpose of financing equipment purchases to meet a
growing demand for its services. The company management has reason to believe that an
increased truck fleet will assist the company in its effort to widen its market offering and
increase sales.
Important Assumptions
The following table highlights the important general assumptions of Mike's Trucking. Interest
rates, tax rates, and personnel burden are based on conservative assumptions.
Table: General Assumptions
General Assumptions
2000 2001 2002
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 25.42% 25.00% 25.42%
Other 0 0 0
Projected Cash Flow

The projected cash flow is presented in the chart and table below. The long-term loan in the
amount of $125,000 is expected to be received in May, 2000, which is reflected in the increase of
the long-term borrowing row for that month. The company is planning to purchase two trucks
(one in June and one in July) in the first year of plan implementation, 2000; corresponding
transactions are reflected in the capital expenditure rows. Monthly repayments on the $125,000
loan will be made in the amount of $1,500.
The monthly cash flow is presented in the illustration, with one bar representing cash flow per
month, and the other the monthly balance. The annual cash flow can be found in the table below,
and are in monthly detail in the appendix.
19
Jan Feb Mar Apr May Jun
Chart: Cash
Cash
$140,000
$120,000
$100,000
$80,000
$60,000
Net Cash Flow
$40,000
Cash Balance
$20,000
$0
($20,000)
($40,000)
($60,000)
Table: Cash Flow
Pro Forma Cash Flow

2000 2001 2002
Cash Received
Cash from Operations

Cash Sales $80,000 $200,000 $320,000
Cash from Receivables $26,067 $44,100 $74,100
Subtotal Cash from Operations $106,067 $244,100 $394,100
Additional Cash Received

Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
20
New Long-term Liabilities $125,000 $0 $0

Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $231,067 $244,100 $394,100
Expenditures 2000 2001 2002
Expenditures from Operations

Cash Spending $30,000 $50,000 $90,000
Bill Payments $56,922 $122,800 $187,535
Subtotal Spent on Operations $86,922 $172,800 $277,535
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $3,600 $7,000 $5,000
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $11,300 $8,000 $8,000
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $125,000 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $226,822 $187,800 $290,535
Net Cash Flow $4,245 $56,300 $103,565

Cash Balance $4,745 $61,045 $164,610
Break-even Analysis
The break-even chart and table below indicate our break-even point.
21
Chart: Break-even Analysis

Break-even Analysis
$4,000
$3,000
$2,000
$1,000
$0
($1,000)
($2,000)
($3,000)
($4,000)
$0 $2,000 $4,000 $6,000 $8,000 $10,000

$1,000 $3,000 $5,000 $7,000 $9,000 $11,000
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even $6,206
Assumptions:
Average Percent Variable Cost 20%
Estimated Monthly Fixed Cost $4,965
Projected Profit and Loss

The table below summarizes our projected income statement for the first three years of plan
implementation, fiscal years 2000, 2001, and 2002. As with the other tables, the Profit and Loss
table is projected to be quite conservative. The detailed monthly projection can be found in the
appendix.
22
Table: Profit and Loss
Pro Forma Profit and Loss

2000 2001 2002
Sales $100,000 $250,000 $400,000
Direct Cost of Sales $20,000 $50,000 $80,000
Other $0 $0 $0
Total Cost of Sales $20,000 $50,000 $80,000
Gross Margin $80,000 $200,000 $320,000

Gross Margin % 80.00% 80.00% 80.00%
Expenses
Payroll $30,000 $50,000 $90,000
Sales and Marketing and Other Expenses $7,080 $13,000 $18,500
Depreciation $4,800 $5,000 $5,500
Depreciation $0 $0 $0
Fuel & Maintenance $6,000 $12,000 $20,000
Utilities $2,400 $3,000 $3,500
Insurance $4,800 $5,000 $6,000
Payroll Taxes $4,500 $7,500 $13,500
Other $0 $0 $0
Total Operating Expenses $59,580 $95,500 $157,000
Profit Before Interest and Taxes $20,420 $104,500 $163,000

EBITDA $25,220 $109,500 $168,500
Interest Expense $12,218 $14,760 $13,360
Taxes Incurred $2,024 $22,435 $38,034
Net Profit $6,178 $67,305 $111,606

Net Profit/Sales 6.18% 26.92% 27.90%
automatically.
23
Chart: Gross Margin Monthly
Gross Margin Monthly
$8,000
$7,000
$6,000
$5,000
$4,000
$3,000
$2,000
$1,000
$0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
24
Chart: Gross Margin Yearly
Gross Margin Yearly
$320,000
$280,000
$240,000
$200,000
$160,000
$120,000
$80,000
$40,000
$0
2000 2001 2002
25
Chart: Profit Monthly
Profit Monthly
$1,400
$1,200
$1,000
$800
$600
$400
$200
$0
($200)
26
Chart: Profit Yearly
Profit Yearly
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
2000 2001 2002
27
Projected Balance Sheet

The table below shows Mike's Trucking balance sheets for 2000-2002.
Table: Balance Sheet
Pro Forma Balance Sheet

2000 2001 2002
Assets
Current Assets
Cash $4,745 $61,045 $164,610
Accounts Receivable $3,933 $9,833 $15,733
Other Current Assets $0 $0 $0
Total Current Assets $8,678 $70,879 $180,344
Long-term Assets
Long-term Assets $165,000 $165,000 $165,000
Accumulated Depreciation $8,800 $13,800 $19,300
Total Long-term Assets $156,200 $151,200 $145,700
Total Assets $164,878 $222,079 $326,044
Liabilities and Capital 2000 2001 2002
Current Liabilities
Accounts Payable $5,600 $10,495 $15,854
Current Borrowing $16,400 $9,400 $4,400
Other Current Liabilities $500 $500 $500
Subtotal Current Liabilities $22,500 $20,395 $20,754
Long-term Liabilities $138,700 $130,700 $122,700

Total Liabilities $161,200 $151,095 $143,454
Paid-in Capital $0 $0 $0
Retained Earnings ($2,500) $3,678 $70,983
Earnings $6,178 $67,305 $111,606
Total Capital $3,678 $70,983 $182,590
Total Liabilities and Capital $164,878 $222,079 $326,044
28
Net Worth $3,678 $70,983 $182,590
automatically.
Business Ratios
The following table includes Industry Profile statistics for the trucking industry, as determined
by the Standard Industry Classification (SIC) Index. The SIC Code for this plan is 4213, and the
SIC Description is Trucking except local. These statistics show a comparison of industry
standards and key ratios for this plan.
Table: Ratios
Ratio Analysis
2000 2001 2002 Industry
Profile
Sales Growth 66.67% 150.00% 60.00% 5.60%
Percent of Total Assets

Accounts Receivable 2.39% 4.43% 4.83% 19.70%
Other Current Assets 0.00% 0.00% 0.00% 22.30%
Total Current Assets 5.26% 31.92% 55.31% 43.00%
Long-term Assets 94.74% 68.08% 44.69% 57.00%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 13.65% 9.18% 6.37% 30.80%

Long-term Liabilities 84.12% 58.85% 37.63% 27.00%
Total Liabilities 97.77% 68.04% 44.00% 57.80%
Net Worth 2.23% 31.96% 56.00% 42.20%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 80.00% 80.00% 80.00% 100.00%
Selling, General & Administrative 73.85% 53.08% 51.94% 82.10%
Expenses
Advertising Expenses 1.20% 1.20% 1.25% 0.20%
Profit Before Interest and Taxes 20.42% 41.80% 40.75% 1.10%
29
Main Ratios
Current 0.39 3.48 8.69 1.32
Quick 0.39 3.48 8.69 1.07
Total Debt to Total Assets 97.77% 68.04% 44.00% 57.80%
Pre-tax Return on Net Worth 222.99% 126.42% 81.95% 2.50%
Pre-tax Return on Assets 4.97% 40.41% 45.90% 6.00%
Additional Ratios 2000 2001 2002

Net Profit Margin 6.18% 26.92% 27.90% n.a
Return on Equity 167.97% 94.82% 61.12% n.a
Activity Ratios
Accounts Receivable Turnover 5.08 5.08 5.08 n.a
Collection Days 64 50 58 n.a
Accounts Payable Turnover 10.54 12.17 12.17 n.a
Payment Days 29 23 25 n.a
Total Asset Turnover 0.61 1.13 1.23 n.a
Debt Ratios
Debt to Net Worth 43.83 2.13 0.79 n.a
Current Liab. to Liab. 0.14 0.13 0.14 n.a
Liquidity Ratios
Net Working Capital ($13,822) $50,483 $159,590 n.a
Interest Coverage 1.67 7.08 12.20 n.a
Additional Ratios
Assets to Sales 1.65 0.89 0.82 n.a
Current Debt/Total Assets 14% 9% 6% n.a
Acid Test 0.21 2.99 7.93 n.a
Sales/Net Worth 27.19 3.52 2.19 n.a
Dividend Payout 0.00 0.00 0.00 n.a
automatically.
30
Appendix
Table: Sales Forecast
Sales Forecast
Sales
Trucking Services 0% $6,000 $6,000 $7,000 $7,000 $8,000 $8,000 $9,000 $9,000 $10,000 $10,000 $10,000 $10,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $6,000 $6,000 $7,000 $7,000 $8,000 $8,000 $9,000 $9,000 $10,000 $10,000 $10,000 $10,000
Direct Cost of Sales Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Trucking Services $1,200 $1,200 $1,400 $1,400 $1,600 $1,600 $1,800 $1,800 $2,000 $2,000 $2,000 $2,000
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of $1,200 $1,200 $1,400 $1,400 $1,600 $1,600 $1,800 $1,800 $2,000 $2,000 $2,000 $2,000
Sales
i
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Table: Personnel
Personnel Plan
Mike Smith 0% $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Joan Rose 0% $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 2 2 2 2 2 2 2 2 2 2 2 2
Total Payroll $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Need to create your own financial tables? Tools like LivePlan will do this for you automatically.
ii
Table: General Assumptions
General
Assumptions
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Rate
Long-term Interest 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Rate
Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
iii
Table: Profit and Loss
Pro Forma Profit and

Loss
Sales $6,000 $6,000 $7,000 $7,000 $8,000 $8,000 $9,000 $9,000 $10,000 $10,000 $10,000 $10,000
Direct Cost of Sales $1,200 $1,200 $1,400 $1,400 $1,600 $1,600 $1,800 $1,800 $2,000 $2,000 $2,000 $2,000
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $1,200 $1,200 $1,400 $1,400 $1,600 $1,600 $1,800 $1,800 $2,000 $2,000 $2,000 $2,000
Gross Margin $4,800 $4,800 $5,600 $5,600 $6,400 $6,400 $7,200 $7,200 $8,000 $8,000 $8,000 $8,000
Gross Margin % 80.00% 80.00% 80.00% 80.00% 80.00% 80.00% 80.00% 80.00% 80.00% 80.00% 80.00% 80.00%
Expenses
Payroll $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Sales and Marketing $590 $590 $590 $590 $590 $590 $590 $590 $590 $590 $590 $590
and Other Expenses
Depreciation $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Fuel & Maintenance $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Utilities $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Insurance $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400
Payroll Taxes 15% $375 $375 $375 $375 $375 $375 $375 $375 $375 $375 $375 $375
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating $4,965 $4,965 $4,965 $4,965 $4,965 $4,965 $4,965 $4,965 $4,965 $4,965 $4,965 $4,965
Expenses
Profit Before Interest ($165) ($165) $635 $635 $1,435 $1,435 $2,235 $2,235 $3,035 $3,035 $3,035 $3,035
and Taxes
EBITDA $235 $235 $1,035 $1,035 $1,835 $1,835 $2,635 $2,635 $3,435 $3,435 $3,435 $3,435
Interest Expense $371 $367 $363 $358 $1,398 $1,383 $1,368 $1,353 $1,338 $1,323 $1,308 $1,293
Taxes Incurred ($161) ($133) $68 $69 $9 $13 $217 $221 $424 $428 $432 $436
Net Profit ($375) ($399) $204 $208 $28 $39 $651 $662 $1,273 $1,284 $1,296 $1,307
Net Profit/Sales -6.25% -6.65% 2.92% 2.96% 0.35% 0.49% 7.23% 7.35% 12.73% 12.84% 12.96% 13.07%
iv
Table: Cash Flow

Pro Forma Cash Flow
Cash Received
Cash from Operations

Cash Sales $4,800 $4,800 $5,600 $5,600 $6,400 $6,400 $7,200 $7,200 $8,000 $8,000 $8,000 $8,000
Cash from Receivables $5,000 $5,040 $1,200 $1,207 $1,400 $1,407 $1,600 $1,607 $1,800 $1,807 $2,000 $2,000
Subtotal Cash from $9,800 $9,840 $6,800 $6,807 $7,800 $7,807 $8,800 $8,807 $9,800 $9,807 $10,000 $10,000
Additional Cash Received

Sales Tax, VAT, HST/GST 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $125,000 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $9,800 $9,840 $6,800 $6,807 $132,800 $7,807 $8,800 $8,807 $9,800 $9,807 $10,000 $10,000
Expenditures Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Expenditures from
Cash Spending $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Bill Payments $3,616 $3,476 $3,512 $3,896 $3,932 $5,072 $5,074 $5,449 $5,451 $5,827 $5,815 $5,804
Subtotal Spent on $6,116 $5,976 $6,012 $6,396 $6,432 $7,572 $7,574 $7,949 $7,951 $8,327 $8,315 $8,304
Additional Cash Spent

Sales Tax, VAT, HST/GST $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Other Liabilities Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities $200 $200 $200 $200 $0 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Purchase Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term $0 $0 $0 $0 $0 $60,000 $65,000 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $6,616 $6,476 $6,512 $6,896 $6,732 $69,372 $74,374 $9,749 $9,751 $10,127 $10,115 $10,104
Net Cash Flow $3,184 $3,364 $288 ($89) $126,068 ($61,565) ($65,574) ($942) $49 ($320) ($115) ($104)
Cash Balance $3,684 $7,048 $7,336 $7,247 $133,316 $71,751 $6,177 $5,235 $5,284 $4,964 $4,849 $4,745
v
Table: Balance Sheet
Pro Forma Balance Sheet

Assets Starting
Balances
Current Assets
Cash $500 $3,684 $7,048 $7,336 $7,247 $133,316 $71,751 $6,177 $5,235 $5,284 $4,964 $4,849 $4,745
Accounts Receivable $10,000 $6,200 $2,360 $2,560 $2,753 $2,953 $3,147 $3,347 $3,540 $3,740 $3,933 $3,933 $3,933
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $10,500 $9,884 $9,408 $9,896 $10,001 $136,269 $74,897 $9,524 $8,775 $9,024 $8,897 $8,782 $8,678
Long-term Assets
Long-term Assets $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $100,000 $165,000 $165,000 $165,000 $165,000 $165,000 $165,000
Accumulated Depreciation $4,000 $4,400 $4,800 $5,200 $5,600 $6,000 $6,400 $6,800 $7,200 $7,600 $8,000 $8,400 $8,800
Total Long-term Assets $36,000 $35,600 $35,200 $34,800 $34,400 $34,000 $93,600 $158,200 $157,800 $157,400 $157,000 $156,600 $156,200
Total Assets $46,500 $45,484 $44,608 $44,696 $44,401 $170,269 $168,497 $167,724 $166,575 $166,424 $165,897 $165,382 $164,878
Liabilities and Capital Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Current Liabilities
Accounts Payable $3,500 $3,359 $3,382 $3,766 $3,763 $4,903 $4,892 $5,268 $5,257 $5,633 $5,622 $5,611 $5,600
Current Borrowing $20,000 $19,700 $19,400 $19,100 $18,800 $18,500 $18,200 $17,900 $17,600 $17,300 $17,000 $16,700 $16,400
Other Current Liabilities $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Subtotal Current Liabilities $24,000 $23,559 $23,282 $23,366 $23,063 $23,903 $23,592 $23,668 $23,357 $23,433 $23,122 $22,811 $22,500
Long-term Liabilities $25,000 $24,800 $24,600 $24,400 $24,200 $149,200 $147,700 $146,200 $144,700 $143,200 $141,700 $140,200 $138,700
Total Liabilities $49,000 $48,359 $47,882 $47,766 $47,263 $173,103 $171,292 $169,868 $168,057 $166,633 $164,822 $163,011 $161,200
Paid-in Capital $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Retained Earnings ($2,500) ($2,500) ($2,500) ($2,500) ($2,500) ($2,500) ($2,500) ($2,500) ($2,500) ($2,500) ($2,500) ($2,500) ($2,500)
Earnings $0 ($375) ($774) ($569) ($362) ($334) ($294) $356 $1,018 $2,291 $3,576 $4,871 $6,178
Total Capital ($2,500) ($2,875) ($3,274) ($3,069) ($2,862) ($2,834) ($2,794) ($2,144) ($1,482) ($209) $1,076 $2,371 $3,678
Total Liabilities and Capital $46,500 $45,484 $44,608 $44,696 $44,401 $170,269 $168,497 $167,724 $166,575 $166,424 $165,897 $165,382 $164,878
Net Worth ($2,500) ($2,875) ($3,274) ($3,069) ($2,862) ($2,834) ($2,794) ($2,144) ($1,482) ($209) $1,076 $2,371 $3,678
vi
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Market Analysis Summary 7

Table: Sales Forecast i

Table: General Assumptions iii

Table: Profit and Loss iv

Table: Cash Flow v

Table: Balance Sheet vi

Chart: Past Performance

Table: Past Performance

Total Assets $0 $0 $46,500

Long-term Liabilities $0 $0 $25,000

Retained Earnings $0 $0 ($2,500)

Total Capital and Liabilities $0 $0 $46,500

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Market Analysis Summary

Chart: Market Analysis (Pie)

Market Analysis (Pie)

Table: Market Analysis

Target Market Segment Strategy

Service Business Analysis

Establishments that are primarily engaged in furnishing "over-the-road" trucking services or

Market Size Statistics

Estimated number of U.S. establishments 48,117

Truckers Dominate Freight Market

Competition and Buying Patterns

Financial Risks and Contingencies

 Industry concentration risk. The company is mainly focused on food industry

Figure 2. Commercial Freight Distribution

Transportation Billion $ % of Total

Air Freight, Heavy Domestic $6 1.1%

 Less-than-truckload (LTL). The ATA estimates that the less-than-truckload market

Strategy and Implementation Summary

Key components of our initial strategy can be summarized as follows:

 Quality Service. We provide our customers with courteous, prompt, and dependable

 The segment of the market(s) planned to reach.

Figure 3. The company's pricing structure.

6001-16000 lbs. 16001-30000

40 $52 $90 $175 $247

Market Responsibilities. Mike's Trucking is committed to an extensive promotional campaign.

1. Attract quality sales/service personnel with a desire to be successful.

Promotion. In addition to standard advertisement practices, Mike's Trucking will gain

 Press releases sent to radio stations, newspapers, and magazines.

Chart: Sales Monthly

$6,000 Trucking Services

Table: Sales Forecast

Direct Cost of Sales 2000 2001 2002

Total Payroll $30,000 $50,000 $90,000

Table: General Assumptions