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In April 1993, Huang Renxun, who came out of LSI Logic, an integrated circuit
manufacturer, and Chris Malachowsky and Curtis Priem, two young engineers from
Sun, co-founded NVIDIA. Their original intention was to develop a special chip to
speed up the rendering of 3D images in electronic games and bring more realistic
display effects.
After two years of polishing, NV1, the first multimedia accelerator for game
consoles, was launched. This accelerator integrates graphics processing, sound card
and game lever functions. Once released, it attracted the attention of SEGA, the
biggest game manufacturer at that time. However, in the same year, Microsoft
(GUI). The mainstream market of graphics chips has shifted from game consoles to
PCs. Meanwhile, Microsoft has also developed a graphics programming interface,
Direct3D standard, which uses the technology of multilateral image formation. Since
In 1996, NVIDIA stopped selling NV1 and stopped developing NV2, and began
to shift its focus to graphics processor RIVA128. Over the next two years, NVIDIA
new products not only support Microsoft Direct3D and OpenGL standards, but also
exceed competitors ‘Voodoo and RAGE Pro of ATI in terms of energy efficiency.
With their low prices, they have gradually won the favor of the whole plant.
In 1999, NVIDIA 's annual revenue exceeded $150 million and was listed on
Nasdaq. In May of the same year, it sold more than 10 million graphics processors. In
August, NVIDIA launched the first GeForce-named display core, GeForce 256, and
first introduced the concept of GPU. At the end of the next year, with $70 million in
cash and 1 million shares in the company, NVIDIA officially became the industry's
From 2004 to 2007, the business of NVIDIA games and professional graphics
processors grew steadily. During these four years, David Kirk, the chief scientist of
NVIDIA, was thinking about a longer-term problem: making GPU technology for 3D
rendering universal.
The reason is that Intel's CPU can be shared by all computer applications
through multithreading technology, but GPU can only interact with users through
in GPU and abundant parallel computing resources of GPU can be shared with
computer.
The cost of this madness is enormous. Because the relevant CUDA logic circuit
must be added in the design of hardware products, which makes the chip area
increase, heat dissipation increase, cost increase and failure rate increase. At the same
time, it is also necessary to ensure that the software drivers of each product support
From 2009 to 2012, NVIDIA also ushered in the most important period in the
history of development with the power of general GPU based on CUDA in the field of
high-performance computing. In 2012, with the support of general GPU, deep neural
in various fields have been rapidly developed. NVIDIA's data center business has also
certain that in the AI era, NVIDIA has provided strong support for the development
Esports is one of the key drivers of the growth of game business in NVIDIA
emerging markets. Today, some professional game teams even have Championships
based on GeForce GPU standards; a large number of viewers watch E-sports through
online websites such as Amazon and Twitch, and also lay a huge market network for
NVIDIA GPU.
opportunities for NVIDIA. Sony PS4 and Microsoft Xbox One have increased the
performance, users need at least GTX 960 GPU as the standard. In addition, some of
NVIDIA's 100 million GPU users need to upgrade their GPUs to play the latest 3A
games, which increases the power and demand of serious gamers to update their PC
performance.
Thirdly, the opening of game content has also driven the demand of NVIDIA high-
performance GPU. In PC games, some developers will give gamers the right to
modify the game and create their own content, which requires high GPU performance,
Nowadays, more than 90% of PCs are not suitable for VR. It is necessary to upgrade
content also provides conditions for NVIDIA to build a new game ecosystem.