Pestle and Banking Industry
Pestle and Banking Industry
Pestle and Banking Industry
Overview
While the impact of the Corona Virus Disease 2019 (COVID-19) outbreak is
not yet covered in the BSOS, the banking system is projected to withstand
adverse effects of COVID-19 on account of its satisfactory asset quality and
sufficient loan loss reserves, strong capital position, ample liquidity buffers
and profitable operations.
Asset expansion was driven by growth in loans and investments
The growth of total assets of the Philippine banking system (PBS) to P18,331.7
billion as of end-December 2019 was primarily due to expansion of funds
channeled to lending and investment activities and sourced from deposits, bond
issuances and capital infusion.
Note:
Review of Mission and Vision Statements: In the Board strategy session
last December 13, 2019, the Board and the senior management committee
reviewed and approved the Bank's mission and vision and strategic plans
for the coming years.
PESTLE C ANALYSIS
ECONOMIC
Banks and economic growth are interrelated. A growing economy is good for
banking sector and a healthy banking sector can be good for the regional
economy. Investment banks play an important role in the regional economies
and this is particularly true in the case of the Philippine economy.
The government recognizes the vital role of banks in providing an environment
conducive to the sustained development of the country’s economy. The
Philippines is one of the most dynamic economies in Asia according to the study
by consultancy Asian Banker Research, while the growth of retail banking
income in the Philippines is expected to slow to about 12-13% (from about 17%)
over the next few years, it will still be the second-fastest in the region after
Vietnam.
BPI helps drive meaningful and inclusive economic growth primarily through the
generation of financial value through business operations and distribution to
stakeholders.
The Philippine economy expanded by 5.9% in 2019, below the 6-7% target of
the government. Despite the strength of household consumption, delays in the
implementation of infrastructure projects and the decline in investment spending
dragged growth below the 6% level. For 2020, the COVID-19 outbreak has
become the greatest challenge for the global and domestic economies. The
outbreak will have a negative impact on the economy. However, quantifying the
potential impact of COVID-19 on the Philippine economy is difficult given the
uniqueness of the event.
Total economic value generated increased by 20.1% from Php 78.52 billion in
2018 to Php 94.33 billion in 2019. An aggregate of Php 92.42 billion was
provided to suppliers, employees, shareholders, government, as well as
community investments.
The banking industry and the economy are tied. How income flows whether the
economy is prospering or barely surviving during the times of recession, affects
how much capital banks can access. Spending habits, and ther reason behind
them, affect when customers borrow or spend funds at banks.
Additionally, when inflation skyrockets, the banks experiences the backlash.
Inflation affects currency and its value and causes instability. Foreign investors
think twice before providing their funds when a particular country’s currency
values is high.
Exchange rates also affects banks globally – stable currencies such as the US
dollar impact other currencis like the Philippine Peso, spending habits, and
inflation rates in other countries.
SOCIOCULTURAL
Sociocultural forces too can have a deep impact on the banking industry.
Changing trends and people’s preferences can affect the business and growth
of the banking brands. Cultural influences, such as buying behaviors and
neccesities, affect how people see and use banking options. People turn to
banks for advise and assistance for loans related to business, home, and
academics. Consumers seek knowledge from bank tellers regarding saving
accounts, bank related credit cards, investments and more.
BPI aim to provide every Filipino with easy, convenient, and better access to
financial products and services, making it easier for more Filipinos to save,
borrow, and invest while protecting their assets. Since the start of BPIs Shared
Value journey, Financial Inclusion and Wellness has been central to how the
Bank positively impacts the country. BPI are continuously working to reach out
to underserved segments, ensuring their access to useful and affordable
financial products and services delivered in a sustainable way.
In pursuit of BPIs deliverables, here are some of their program that warrants the
demand of the sociocultural factors of banking sector.
TEACHING FINANCIALMANAGEMENT
To improve financial literacy in the country,
BPI help educate Filipinos in managing and
making informed decisions about their
finances. Through BPIs business units and
subsidiaries, they aim to expand their
reach, not only to their clients, but also to
the public.
TECHNOLOGICAL
Technology is virtually everywhere in the 21 st century. A large part of the tasks
carried out by the banks are carried out online. Information technology has
taken center stage and from customer accounts to loans and insurance, several
services can be availed of online. Technology has added convenience to
banking. However, some issues have also arisen amidst all this technological
developoment and innovation.
Technological innovations continue to shake even the banking industry, thus,
the need to be open-minded and bold on how to tackle new ideas and
developments in the sector. The Bangko Sentral ng Pilipinas (BSP) intends to
continue to foster an enabling ecosystem in the banking industry wherein
competition and responsible innovations are encouraged to thrive. Banks in the
Philippines have all the necessary tools and a supportive regulatory
environment to lead the country into a new era of digital banking. To start this
journey and to exploit the opportunities, banks have to focus on and invest in
their digital strategy, which should involve not only technology, but also process
and organizational reengineering. This is a holistic approach and while there
are risk factors, the truth is that the change is inevitable whether or not banks
are ready.
With the issuance of the implementing rules and regulations of the Data Privacy
Act, banks (as with other entities that collect and process personal information)
are expected to observe certain registration and compliance requirements. The
BSP and the National Privacy Commission are currently reviewing possible
overlaps in their functions with a view to harmonising them for more efficient
regulatory framework.
From a banking relationship that is predominantly transactional, BPI is adopting
a more relationship-driven approach, aided by digitalization. It is the high tech,
high touch approach, a concept borrowed from futurist Alvin Toffler, where
technology serves convenience and security, and high touch fulfills the need for
a more personal approach when it comes to complex or high-value financial
services.
Digital highlights. In less than five years, BPI’s online transactions have
tripled, requiring them to upgrade their core banking system. They embarked on
two upgrades in 2019. BPI’s system must be state-of-the-art if it is to be ready
for the torrent of data that digitalization will surely bring in the years to come.
BPI Online and BPI Mobile app have also been revamped with a new look and
loaded with new features for a more enhanced digital experience. Security
features that include the OTP, or One-Time PIN, and biometrics via fingerprint
and facial recognition further strengthened safety of online and mobile
transactions.
Innovative Consumer Banking. BP’s subsidiary BPI Family Savings Bank
(BFSB) continues to be the largest thrift bank in the country. Its assets have
reached Php 285 billion, constituting 13% of the total assets of BPI as of end-
2019. Its net income of Php 4 billion is 15% of the BPI Group’s total net income.
BPI continues to be one of the leading prepaid issuers in the country despite the
rapid emergence of digital wallets and QR payments in the market. With no
maintaining balance, clients can transact in usage channels comparable to a
debit card. In 2019, BPI also migrated all clients with non-EMV prepaid cards to
EMV-enabled prepaid cards.
ENVIRONMENTAL
Philippines is endowed with more than 7,000 beautiful islands, sorrounded by
bodies of water, lurking volcanoes and natural forests that attracts tourists in the
country. However, with the dynamics of society, as the Philippine economy
continued to move up, with natural calamities and other environmental
challenges, the country is constantly moving two feet forward while leaving one
steb backward. Located above the equator, the Philippines is prone to
earthquakes, an average of 20 typhoons a year and other natural calamities
records billions of loses sucumbing to natural disasters and other environmental
issues.
Sustainability and environmental friendliness has become vital in the banking
industry just like any other businesses. Energy management and other
enviornmental concerns are being addressed by banks “glocally”. Banks like
BPI are investing in energy management, and taking major steps towards
controlling enviromental footprint. Banks are required to publish yearly
environmental reports highlighting their critical achievements over the year
regarding their environmental performance. This permits banks to give positive
image and reducing costs in several operational areas.
Recognizing BPI’s role as a responsible financial institution, they aim to reduce
negative environmental impact coming from the business operations and
become more cost effective through mindful leadership of the organization,
leading to overall improved margins.
BPI track the environmental impact in their business, gathering data on energy
and water consumption, and carbon emission for branches, head offices, and
business centers in the Philippines. Data on energy and water consumption of
BPI branches and kiosks are consolidated per geographical business area. The
Facilities and Services Group (FSG) monitors their head office and other
business hubs. BPI continually explores technological innovations that could
reduce resource consumption and improve environmental tracking systems. BPI
also encourage clients, suppliers, and partners to reduce their own
environmental footprints.
ENERGY and WATER CONSUMPTION
The Bank continued with the regular recyclable fairs and special pick-ups within
the Metro Manila initiated by the Sustainability Office to ensure the responsible
disposal of paper, plastic, and electronic waste for branches and corporate
offices. The Recycling effort was boosted by the file digitization campaign of the
branch network, which allowed them to turnover old folders for recycling. In
total, 513 kilograms of plastic and metal waste, 9,951 kilograms of paper and
carton waste, and 114 kilograms of electronic waste was turned over to partner
recyclers.
LEGAL
The banking industry follows strict laws regarding privacy, consumer laws, and
trade structures to confirm frameworkd within the industy. Philippine banking
sector is impacted by several laws. Accordingly, as mentioned earlier it is the
government’s policy to promote and maintain a stable and efficient banking
system that is globally competitive, dynamic and responsive to the demands of
a developing economy.
The BSP, through the Monetary Board, is primarily responsible for overseeing
banks. The Philippine Deposit Insurance Corporation (PDIC) can also conduct
examination of banks, with the prior apporval of the Monetary Board, provided
that no examination can be done within 12 months of the previous examination
date. Banks must inusre their deposit liabilities with the PDIC. Each depositor
is a beneficiary of the insurance for a maximum amount of 500,000 Philippine
pesos or its foreign currency equivalent.
Banks are subject to the BSP’s Financial Consumer Protection Framework,
which sets out the minimum standards of consumer protection in the areas of:
Disclosure and transparency;
Protection of client information;
Fair treatment;
Effective recourse; and
Financial education.
The BSP is responsible for enforcing these rules in the banking sector.
Cybersecurity concerns continue to confront financial institutions (both locally
and worldwide). Top cyberthreats include card skimming, phishing attacks,
ransomware and malware. Accordingly, the BSP has directed banks to adopt
advanced cybersecurity controls and countermeasures, and to imporve the
management of information security risks and exposures.
Violations of any of the provisions of the General Banking Law are subject to the
penalties and other sanctions under the New Central Bank Act.
Technology is helping consumers spend and save money with readily available
apps and online services. For many daily transactions, it is not required for
users to visit their branch anymore. This in turn, saves the use of paper and
gas spend from driving to and from banking locations.
Legally, banks regard consumer laws, trade agreements, and privacy laws.
They also must have top-notch cyber security with the growing use of
technology in banking transactions.