Pamphlet: Make Your Pamphlet Worth Looking at

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Pamphlet

Pamphlet refers to small, unbound booklet that is used to advertise or provide information on a single
subject. It is used for informing rather than direct selling. Some common uses for pamphlet include
political campaign, event promotion, and communicating organization information.

Make Your Pamphlet Worth Looking At

If you want your pamphlet to be noticed by your customers, you have to design the pamphlet carefully.
Consider the following key points.

1 Put your message in the headline, such as “NEW”; “ON SALE”; “BUY ONE, GET ONE”.
Say what your product offers to the customers, such as:
2  More colors to choose
 Save money
 Economical
Use positive and emotive words, such as:
 high quality
3  sophisticated
 unique
 low price
4 Pictures Talk
People like interesting pictures because they are easy to understand and they make
people curious to know what’s going on
5 Provide a caption or a title for each picture
People don’t have much time to read the whole pamphlet, so by the picture and the
caption, they will understand the message
6 Place the company logo, address, contact details (phone number, e-mail, twitter,
Instagram, facebook, website)
Name :

Class :

Find two examples of pamphlet. Then, fill in the table below by identifying the six key points mention
before. Do not forget to insert the pictures of two examples of pamphlet you found!

Key Points Pamphlet 1 Pamphlet 2


1 (write down the headline, such as ON
SALE)
2 (write down what the product offers)
3 (write down the positive and emotive
words used)
4 (is there any picture in the pamphlet)
5 (write down the caption of the picture)
6 (write down the contact details of the
company)

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