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    Case 2 - Keep Your City Clean-Environmental Concerns

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    Siddharth Singh Tomar
    Punita read that household recycling has become important but varies between countries like China and India. She recognized an opportunity for a business related to recycling that alleviates inconvenience. Her idea was a door-to-door recycling service where households pay a small fee for weekly waste collection. Before creating a business plan, Punita wants to research attitudes towards convenience and recycling to confirm her ideas are valid.

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    Case 2 - Keep Your City Clean-Environmental Concerns

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    Siddharth Singh Tomar
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    Punita read that household recycling has become important but varies between countries like China and India. She recognized an opportunity for a business related to recycling that alleviates inconvenience. Her idea was a door-to-door recycling service where households pay a small fee for weekly waste collection. Before creating a business plan, Punita wants to research attitudes towards convenience and recycling to confirm her ideas are valid.

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    Case 2_Keep Your City Clean-Environmental Concerns

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    Punita read that household recycling has become important but varies between countries like China and India. She recognized an opportunity for a business related to recycling that alleviates inconvenience. Her idea was a door-to-door recycling service where households pay a small fee for weekly waste collection. Before creating a business plan, Punita wants to research attitudes towards convenience and recycling to confirm her ideas are valid.

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    © All Rights Reserved
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    Download as doc, pdf, or txt
    292 views1 page

    Case 2 - Keep Your City Clean-Environmental Concerns

    Uploaded by

    Siddharth Singh Tomar
    Punita read that household recycling has become important but varies between countries like China and India. She recognized an opportunity for a business related to recycling that alleviates inconvenience. Her idea was a door-to-door recycling service where households pay a small fee for weekly waste collection. Before creating a business plan, Punita wants to research attitudes towards convenience and recycling to confirm her ideas are valid.

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    CASE 3.

    1 – KEEP YOUR CITY CLEAN: ENVIRONMENTAL CONCERNS

    Over the last decade, recycling of household waste has become an extremely important behaviour
    across the nations. However, in Asian countries this fluctuates from one country to the other. China
    is the leader amongst waste management while India, an equally large country, still has a long way
    to go. Though these are essentially policy driven or community driven initiatives, there are a
    number of attitudinal and motivational barriers to recycling, acting at an individual level.
    Punita Nagarajan, a business studies graduate with a keen interest in environmental issues,
    read this in a special report in the newspaper. She recognized a potential business opportunity. It
    seemed obvious to her that there was scope for a potentially lucrative business related to some
    aspect of household recycling. All she had to do was work out some way of alleviating the
    inconvenience people associated with recycling.
    Punita decided that a door-to-door recycling service may a profitable way to get people to
    recycle. She believed that households would be willing to pay a small fee to have their waste
    collected on a weekly basis, from outside their home. Punita discussed this idea with a few friends,
    who were very receptive, reinforcing Punita’s views that this was indeed a good business
    opportunity. However, before she developed a detailed business plan, she decided it was necessary
    to confirm her thoughts and suspicions regarding the consumer’s views about recycling. In
    particular, she needed to check that her ideas, about convenience and recycling, were on the right
    track. To do this, she decided to conduct some research into attitudes towards household recycling

    Questions
    1. What is the kind of research design you would advocate here?
    2. Identify your variables and the population under study.
    3. Can you suggest any alternative design? Why/why not?

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