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    Student's Name: Class: Tutor:: Nguyen Phi Long (Giorgio) Higher Diploma 2 Mr. Anthony Lack

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    Long Nguyen
    This document discusses crowd management in major events. It defines crowd management as facilitating crowd movement and safety. Proper crowd management includes planning, setting up infrastructure before events, and monitoring crowds during events. It breaks down the crowd management process into assessing risks, preparing emergency plans, staff training, and carefully managing crowd sizes. The document emphasizes that good crowd management is crucial for event success and host city image, while failures can cause disasters, criticism, and economic impacts. It concludes crowd management will remain important and event managers must be trained in it.

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    Student's Name: Class: Tutor:: Nguyen Phi Long (Giorgio) Higher Diploma 2 Mr. Anthony Lack

    Uploaded by

    Long Nguyen
    109 views5 pages
    This document discusses crowd management in major events. It defines crowd management as facilitating crowd movement and safety. Proper crowd management includes planning, setting up infrastructure before events, and monitoring crowds during events. It breaks down the crowd management process into assessing risks, preparing emergency plans, staff training, and carefully managing crowd sizes. The document emphasizes that good crowd management is crucial for event success and host city image, while failures can cause disasters, criticism, and economic impacts. It concludes crowd management will remain important and event managers must be trained in it.

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    Event report Assignment 1

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    This document discusses crowd management in major events. It defines crowd management as facilitating crowd movement and safety. Proper crowd management includes planning, setting up infrastructure before events, and monitoring crowds during events. It breaks down the crowd management process into assessing risks, preparing emergency plans, staff training, and carefully managing crowd sizes. The document emphasizes that good crowd management is crucial for event success and host city image, while failures can cause disasters, criticism, and economic impacts. It concludes crowd management will remain important and event managers must be trained in it.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    109 views5 pages

    Student's Name: Class: Tutor:: Nguyen Phi Long (Giorgio) Higher Diploma 2 Mr. Anthony Lack

    Uploaded by

    Long Nguyen
    This document discusses crowd management in major events. It defines crowd management as facilitating crowd movement and safety. Proper crowd management includes planning, setting up infrastructure before events, and monitoring crowds during events. It breaks down the crowd management process into assessing risks, preparing emergency plans, staff training, and carefully managing crowd sizes. The document emphasizes that good crowd management is crucial for event success and host city image, while failures can cause disasters, criticism, and economic impacts. It concludes crowd management will remain important and event managers must be trained in it.

    Copyright:

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    Download as docx, pdf, or txt
    of 5

    Student’s name : Nguyen Phi Long (Giorgio)

    Class : Higher Diploma 2


    Tutor : Mr. Anthony Lack
    Crowd Management in Major Event: the never out-of-date issue in Events Management.

    Contents
    Introduction.................................................................................................................1

    Main body....................................................................................................................1

    Conclusion...................................................................................................................3

    References..................................................................................................................3

    Introduction

    In the developing M.I.C.E industry, large crowds which can grow up to millions of people
    are a normal part of any event. However, massive crowd without proper management can
    heavily affect the enjoyment of the event, or at the worst case, lead to crush, injury or
    even death. From 1999 to 2002, crowd crush incidents caused 232 deaths at events all
    over the world, and about 66,000 people were injured (MEDLAW 2003). Recently, in the
    24th July 2010, 21 have been killed and around 500 were injured in a stampede at the
    Love Parade festival in the city of Duisburg, German. This report will assess the definition
    of the term “crowd management” and its crucial role in managing an event as well as
    maintaining the image of the host country.

    Main body

    Abbot (2000, p. 105) pointed out: “…crow management includes the facilitation,
    employment and movement of crowd…’’. At the broader point of view, PAFM Management
    (2008) indicates that :” Crowd management: The planning of, and the work performed
    by ushers, ticket takers, peer group security, medical teams, and facility management to
    provide the safety and security for the general public attending events.”. All in all, the
    task of crowd managers includes assessing all possible dangers caused by the crowds and
    preventing them from happening through planning process (Bowdin 2001).

    According to OSHA (Occupational Safety and Health Administration), the process of crowd
    management can be broken down into 3 elements: planning, pre-event setting up and

    September 15, 2010 1


    Crowd Management in Major Event: the never out-of-date issue in Events Management.

    during the sales event. The chart below clearly demonstrates tasks break down for crowd
    managers at each stage:

    Preparing emergency plans


    Creating communication link with local fire, police agency...
    Planning Staffing, training
    Forecasting the size of crowd

    Designating employees
    Preparing public amenities
    setting up
    Pre-event Setting entrances and exits, instruction signs...

    sales event
    Keeping communicating with employees, polices, guards...
    During the Carefully manage the size of crowd

    Obviously, a successful event, resulted from an excellent crowd management strategy,


    can deliver a big gain to both organizers and the host city. In contrast, of everything goes
    wrong, disaster will take place and cause devastating long-lasting effects on the host
    cities’ image, economy and political.

    Building a “profitable image” to the host location is one of the main purposes for holding
    and marketing an event. For example, the government of Duisburg, Germany holds the
    Love Parade every year with the belief that such festival will introduce the totally new
    face of the city to the whole world, hence, help “collecting” more tourists and more
    investment. However, incidents did happen; so, the images turn to horrible ones and the
    city converted itself into a non-recommended destination for both tourist and money
    (BBC, 2010). According to a recent article on bbc.com, the Duisburg city government,
    after spending million on marketing for the festival, now is dredging the very last euro in
    their budget for paying damages to the family of the casualties.

    As a result of crowd crush incidents, the organizers and the government are the main
    targets for every criticism. In the case of Duisburg catastrophe, the city mayor had to
    resign by himself, the police and fire agencies also are held responsible for it. This event
    also sparks a dispute among the two biggest parties the Left Party and the CDU-Green
    Party.

    September 15, 2010 2


    Crowd Management in Major Event: the never out-of-date issue in Events Management.

    Conclusion

    It is obvious that crowd management will continue to play an extremely important role in
    the M.C.I.E industry as long as massive events with thousands of attendants still exist. In
    my own opinion, each future event manager must be trained properly in that area as a
    compulsory subject in order to prevent any incidents like “Duisburg” from happening.

    Words count: 552

    References

    Abbot, J. 2000. The importance of proper crowd management and crowd control in the
    special events industry. In: Events beyond 2000- Setting the agenda. Proceedings of the
    conference on evaluation, research and education, 13-14 July, Sydney: Australian centre
    for event management, University of technology.

    BBC. 2010. Merkel vows 'intensive' probe of Love Parade deaths. [online] Available at:
    http://www.bbc.co.uk/news/ [Accessed September 15 2010].

    Bowdin, G. et al. 2006. Events management. 2nd. Great Britain: Elsevier Ltd.

    MEDLAW. 2003. Public safety alert: crowd management dangers . [online] Available at:
    http://www.medlawlegalteam.com/crowd-management-safety.html [Accessed September
    15 2010].

    PAFM Management. 2008. Crowd management. [online] Available at:


    http://mark7341.pbworks.com/Crowd-Management [Accessed September 15 2010].

    Occupational Safety and Health Administration. 2010. Crowd management safety tips for
    retailers. [online] Available at: http://osha.gov/ [Accessed September 15 2010].

    September 15, 2010 3


    Crowd Management in Major Event: the never out-of-date issue in Events Management.

    September 15, 2010 4

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