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    Review For Fundamentals of Digital Marketing

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    Digital marketing

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    Review For Fundamentals of Digital Marketing

    Uploaded by

    cerebrum creation
    141 views6 pages
    Digital marketing

    Original Title

    Review for Fundamentals of Digital Marketing

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    © © All Rights Reserved

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    DOCX, PDF, TXT or read online from Scribd

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    Digital marketing

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    141 views6 pages

    Review For Fundamentals of Digital Marketing

    Uploaded by

    cerebrum creation
    Digital marketing

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6
    At a glance
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    The key takeaways from the document are that digital marketing is a valuable skill to learn with many opportunities. It also discusses search engine optimization, pay-per-click advertising, content marketing and social media marketing as important digital marketing tactics.

    The main digital marketing strategies discussed are search engine optimization, pay-per-click advertising, content marketing, social media marketing, email marketing and display ads.

    The steps to create a digital marketing strategy mentioned are to define your brand, build buyer personas, create SMART goals, choose strategies, set a budget, brainstorm the strategy, launch campaigns and track results.

    The purpose of doing Fundamentals of Digital Marketing (Google

    Digital Garage)

    Valid certificate
    Certificate ID: DL8 XTA GAF
    Khatik Ahmed successfully completed the Fundamentals of digital
    marketing certification on 13/01/2021, 18:02

    This Post is to share my learning feedback after completing the online


    course provided by Google - Fundamentals of Digital Marketing. It
    covers four parts beginning with for what reason I decided to learn
    this course. Then, the structure of the course. Next, what I have
    learned from it. The very last part is the tools list including all the
    useful websites and apps that covered in this course.

    Do not waste your time at home, especially when you have some free
    time to do something, develop your own business, keep learning and
    do a self-reflection that can be very busy before you do it.

    1. This is the reason why I decided to learn this course:


    Luckily, I became one of those people who all the time have a desire
    to learn something. That work experience is nothing short of being
    added to my LinkedIn profile. While lying vacant, an idea came to my
    mind that why not combine my skills in textile technology and my
    education background in data analysis to start a career in digital
    marketing or marketing analysis? To say the least, digital marketing is
    very valuable to learn because of the huge opportunities hidden
    behind the Internet, and everyone can start their own online business.

    I then learned how to become a digital marketer and my first step is


    to have a free but certified and systematic online course provided by
    Google.

    Course Snapshot

     About this course


    Master the basics of digital marketing with our free Interactive
    Advertising Bureau-accredited course. There are 26 modules to
    explore, all created by Google trainers, packed full of practical
    exercises and real-world examples to help you turn knowledge into
    action.

     Why get certified


    Improve your CV
    Accordion aria label closed
    Getting certified shows employers that you have a clear
    understanding of the core concepts of digital marketing. You can also
    add the qualification to your CV, and easily upload it to your LinkedIn
    profile.

     How it works
    1. Complete all 26 modules
    Learn new skills with our bite-sized video tutorials, then test your
    knowledge with a quick quiz.
    2. Take the final exam
    Pass the final 40-question exam and get certified.
    Share your certificate
    3. Download and showcase your new qualification on LinkedIn and
    your CV.

     Topics covered:
    Google business listing / local marketing / SEO / SEM / social
    media marketing / content marketing / marketing research /
    email marketing / display ads / data analysis / web analysis / e-
    commerce / global marketing

     What I love to learn:

     Search Engine Optimization (SEO)


     Pay-Per-Click (PPC) Marketing.
     Webinar Production.
     Content Marketing (Blogging & Article Writing)
     Downloadable Content Offerings (eBooks, Whitepapers,
    Webinars)
     Email Marketing.
     Social Media Marketing.
     Video Production.

    1. A Aim
     Stay on Top of Trends. ...
     Brand Yourself. ...
     Create Your Own Experience. ...
     Understand Analytics and Metrics. ...
     Learn About Different Specializations in Digital
    Marketing. ...
     Get Certified.

    Improve your conversion rate: Another popular digital marketing


    objective is to convert more readers/viewers/followers into
    customers. Increase your sales: Which is, after all, the
    ultimate goal for many different businesses. Increase traffic: For
    example, organic traffic, traffic from social media and so on.

    2. Aim statement
    An aim statement is a clear, explicit summary of what your team
    hopes to achieve over a specific amount of time including the
    magnitude of change you will achieve. The aim statement guides
    your work by establishing what success looks like. Research shows
    teams who develop a good aim perform better.

    3. 5S goals of digital marketing

     Sell – Grow sales. Includes direct online sales where products


    can be sold online and sales from offline channels influenced
    online. Achieved through wider distribution to customers you
    cannot readily service offline or perhaps through a wider
    product range than in-store, or lower prices compared to other
    channels.
     Serve – Add value. Achieved through giving customers extra
    benefits online or inform product development through online
    dialogue and feedback.
     Speak – Get closer to customers. Creating a two-way dialogue
    through conversation marketing, i.e. web interactions like
    forums and livechat and conducting online market research
    through formal surveys and informally monitoring conversations
    to learn about them.
     Save – Save costs. Achieved through online email
    communications, sales and service transactions to reduce staff,
    print and postage costs. Savings also accrue through ‘web self-
    service’ where customers answer queries through online
    content
     Sizzle – Extend the brand online. Achieved through providing
    new propositions, new offers and new experiences online
    including building communities

    Useful tools mentioned in this course


    Marketing analysis:
    Google Analytics
    Google Data Studio
    Keyword research:
    Google Trends
    Google Keyword Planner
    Bing Keyword Research Tool
    YouGov Profiles
    Answer the Public
    Email marketing tool:
    www.dotmailer.com
    www.mailchimp.com
    Marketing management tool:
    Google search console
    Strides App (to manage KPI)
    CoSchedule
    Strategyzer
    Content marketing blogs
    Content Marketing Institute
    Copy Blogger
    The Content Strategist Blog
    Website speed test
    Google's Mobile-Friendly Testing Tool
    Google Page Speed Insights
    GTmetrix
    Web Page Test
    Google Learning Platform
    Google Digital Garage
    Google Analytics Academy
    Google Webmasters
    G-Suite Learning Center

    Useful procedure for digital marketing strategy

    Follow these eight steps:

    1. Define your brand: Outline or use your brand guidelines to


    define your brand and how it’ll come through in your online
    campaigns. Think about your unique selling points (USPs), brand
    voice, and value proposition.
    2. Build your buyer personas: Determine who your business
    wants to reach with custom buyer personas. Think about user
    demographics, as well as the motivations that drive people to choose
    your company, products, and services.
    3. Create your S.M.A.R.T. goals: Use specific, measurable,
    achievable, realistic, and timely goals (also known as S.M.A.R.T.
    goals) to guide your strategy. Think about your organization’s short-
    and long-term goals for growth.
    4. Choose your digital marketing strategies: Pick the best
    strategies for your business. Focus on the techniques that offer the
    most value for your business and industry, versus trendy strategies.
    5. Set your digital marketing budget: Research digital
    marketing pricing to build a realistic budget for your business. For
    reference, most businesses spend $2500 to $12,000 per month on
    online marketing.
    6. Brainstorm your strategy: Guide your strategy to success by
    planning your strategy. If you’re advertising, determine your ad
    spend. If you’re publishing content, build your content calendar.
    7. Launch your campaigns: Following your planning, launch
    your campaigns across channels. Ensure all your channels feature
    the appropriate tracking information. Your website, for example,
    should feature your Google Analytics tracking code.
    8. Track your results: Monitor and measure the performance of
    your strategies by tracking their performance. Use tools like Google
    Analytics, Google Search Console, and Google Ads to keep a pulse
    on your strategies and their return on investment (ROI).

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