Successful Business Plan Secrets Strategies 6 TH Edition Ancillary Material Preview Packet
Successful Business Plan Secrets Strategies 6 TH Edition Ancillary Material Preview Packet
Successful Business Plan Secrets Strategies 6 TH Edition Ancillary Material Preview Packet
th
Secrets & Strategies, 6
Edition
Dear Professor,
Thank your for requesting our Ancillary Material Preview Packet, a sample of our
instructor materials for Successful Business Plan: Secrets & Strategies 6th Edition. With
proof of adoption as a required textbook for your college classes, or with an order from
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Successful Business Plan: Secrets & Strategies | 6th Edition
Ancillary Material Preview Packet
Excerpt of Sample Syllabus
ENT 312: The Successful Business Plan
PlanningShop University, Fall 2015
Text: Successful Business Plan: Secrets & Strategies, 6th edition
by Rhonda Abrams
Planning Shop
ISBN 978-‐1-‐933895-‐46-‐8
Using the Abrams text, you will learn about the various components of a business plan,
from the executive summary to strategic positioning to the technology plan to social
responsibility. We will pay extra attention to the financials, including income
statements, balance sheets, cash flow statements, sales projections, and so on. You may
choose to purchase the companion software that is supplemental to the text, the
Business Plan Financials. The worksheets are an Excel-‐based spreadsheet program,
suitable for printing, and can be purchased and downloaded from PlanningShop’s
website: www.PlanningShop.com/elecWorksheets.asp. (Please remember that software
piracy is stealing, and it is illegal. Show PlanningShop the same respect you hope that
your customers will show you, and don’t pirate the worksheets.)
You will develop your business plans in small groups, following the steps presented in
the Abrams text. A sample plan is included in the text for your reference, and we will be
exploring each section in class as well. Your team with present its business plan to a
Successful Business Plan: Secrets & Strategies | 6th Edition
Ancillary Material Preview Packet
panel of potential funders, made up of venture capitalists, angel investors, and bank
lenders.
Course Goals:
Prepare a concise and effective written business plan and present it orally to a
panel of potential funders
Include support in the form of: evidence of customer acceptance, appreciation of
funders’ needs, evidence of focus, and proprietary position
Display an understanding of the different components of the business plan in
relation to each other and the business as a whole within the context of the
industry
Prepare an executive summary
Prepare a company description
Prepare a marketing/sales plan
Prepare an operations plan
Prepare complete financial projections
Prepare a social responsibility plan
Prepare an exit plan
Sample Test Bank Questions
Introduction and Chapter 1: The Successful Business
For multiple choice questions, circle one answer. For true or false questions,
circle a (true) or b (false).
7. True or false? Your company is subject to the same conditions that affect your
industry overall.
a. True. No business operates in a vacuum.
b. False. My business is special.
10. Demographics trends in the U.S. indicate a tight labor market through the early part
of the 21st century. To enhance their ability to attract employees, employers should:
a. Provide free pizza and beer to employees every Friday
b. Develop a reputation as a good company to work for
c. Develop management practices that treat employees fairly
d. All of the above
e. b and c
Sample Class Exercises
Many of the exercises that follow require the student or students to have a business of
their own to serve as the basis of their plan. If they do not have a business to use for
different exercises, they can choose a fictitious business from one of the following
industries:
Each exercise includes the approximate time that students will need to complete it. We
hope you will be able to fit these exercises perfectly into your curriculum based on their
durations and the length of the course or program.
Turn to pages 388 and 389. Choose five key ratios from the worksheet and
calculate them. (Approximate time: 3 hours)
Successful Business
Plan:
SECRETS & STRATEGIES
By Rhonda Abrams
Sixth Edition
Published by PlanningShop
Palo Alto, California
www.PlanningShop.com
www.PlanningShop.com
“ Passion is a prerequisite. If you
don’t have passion, you’re not
going to be successful.
Entrepreneurship is not purely a
numbers game. But you can’t be
stupidly passionate, you have to do
your homework.”
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Factors of a Successful Business
• Business concept
• Understanding the market
• Industry health
• Clear strategic position
• Capable management
• Motivated employees
• Financial control
• Adapting to change
• Values and integrity
• Responding to global opportunities
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Business Concepts
• Meeting needs is the basis of all business
• Incorporate at least one of the following:
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The Four Cs
Consider your personal goals when deciding on your business concept:
• Control
• You’ll have more in a smaller company, less in a larger one
• Nature of funding also determines control
• Challenge
• Recognize the extent of your need for new challenges
• Creativity
• If you need creativity, remain involved in the creative process
• Allow room for partners, key personnel, and others to share in the
creative process
• Cash
• Modest goals allow you to retain more control
• Large revenues require initial outside investment
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