SEAT FOODIE Business Startup Costs

FUNDING Estimated Actual Over/(Under)

Investor Funding {42}

Owner 1 $ 60,000 $ 59,990 (10)

Other $ - $ - -
Total Investment $ 60,000 $ 59,990 (10)

Loans
Bank Loan 1 $ 90,000 $ 89,999 (1)
Bank Loan 2 $ - $ - -
Non Bank Loan 1 $ - $ - -
Total Loans $ 90,000 $ 89,999 (1)
Other Funding
Grant 1 $ - $ - -
Other $ - $ - -
Total Other Funding $ - $ - -

Total FUNDING 150,000 149,989 (11)

COSTS Estimated Actual Under/(Over)

Fixed Costs
Advertising for Opening $ 9,000 $ 8,400 600
Basic Website $ 800 $ 780 20
Brand Development $ 1,500 $ 1,500 -
Building Down Payment $ 5,000 $ 4,493 507
Building Improvements/Remodeling $ 1,400 $ 1,300 100
Business Cards/Stationery $ 500 $ 490 10
Business Entity $ 500 $ 500 -
Business Licenses/Permits $ 100 $ 100 -
Computer Hardware/Software $ 8,000 $ 7,500 500
Decorating $ 100 $ 100 -
Franchise Start Up Fees $ 1,000 $ 1,000 -
Internet Setup Deposit $ 200 $ 190 10
Lease Security Deposit $ 2,000 $ 1,996 4
Legal/Professional Fees $ 800 $ 780 20
Machines & Equipment $ 300 $ 300 -
Office Furniture/Fixtures $ 400 $ 400 -
Operating Cash (Working Capital) $ 10,000 $ 10,000 -
Point of Sale Hardware/Software $ 300 $ 299 1
Setup, installation and consulting fees $ 150 $ 149 1
Signage $ 200 $ 190 10
Starting Inventory $ 3,000 $ 3,000 -
Tools & Supplies $ 200 $ 190 10
Truck & Vehicle $ 20,000 $ 19,800 200
Total Fixed Costs $ 65,450 $ 63,457 1,993
Average Monthly Costs
Advertising (print, broadcast and Internet) $ 1,000 $ 990 10
Business Insurance $ 60 $ 59 1
Business Vehicle Insurance $ 300 $ 299 1
Employee Salaries and Commissions $ 5,000 $ 5,000 -
Equipment Lease Payments $ - $ - -
Franchise Fee $ 200 $ 199 1
Health Insurance $ 3,000 $ 3,000 -
Internet Connection $ 100 $ 99 1
Loan and Credit Card Interest & Principal $ 400 $ 399 1
Merchant Account Fees $ 200 $ 199 1
Lease Payment $ 1,470 $ 1,456 14
Owner Salary $ 100 $ 100 -
Payroll taxes or Self-employment tax $ 42 $ 42 -
Security System Monthly Payment $ 200 $ 199 1
Supplies $ 200 $ 200 -
Telephone $ 60 $ 59 1
Travel $ 1,000 $ 1,000 -
Public Utilities $ 200 $ 200 -
Website Hosting/Maintenance $ 30 $ 29 1
Total Average Monthly Costs $ 13,562 $ 13,529 33
x Number of Months 6
Total Monthly Costs $ 81,372 $ 81,174 198

Total COSTS $ 146,822 $ 144,631 2,191

SURPLUS/(DEFICIT) $ 3,178 $ 5,358 2,180

Product Cost
Delivery Charge for food delivery: 1.99 per order + tax
← Amount to be contributed by an owner
← Add above this line. Other Investor Funding (minority owners, etc)

← Funds available from Bank Loans

← Add above this line. Funds available from other types of loans

← Funds from other sources such as Government grants.

← Add above this line. Funds from any other sources.

← Total Available Funds for Startup

← Initial advertising push. May include Grand Openings, Open Houses, etc.
← Design and creation of a basic website
← Creation of a Name, Logo and theme
← Down payment for the purchase of a building/land
← Sometimes referred to as Leasehold Improvements
← Business cards, letterhead, flyers, brochures, menus, etc.
← Creation of a business entity such as a Partnership, LLC or Corporation.
← City license, health permits, liquor permits, safety licenses, etc.
← Computers, printers, back up drives, networking hardware, industry specific software or custom software/database.
← Plants, pictures, window treatments, etc.
← One time franchise startup fees
← Basic deposit on internet service and associated hardware
← Deposit for lease of a building
← Legal, accounting, etc.
← Scales, copiers, fax machines, dollies, packing machines, etc. Depends on your business.
← Cubicles, desks, chairs, counters, display cases, storage racks
← Cash reserve for normal business operations
← cash drawers, point of sale software, receipt printers, bar code scanners, credit card machines
← Fees for consultants (Business, IT, Marketing) and setup of computers, equipment, etc.
← This would include store front, window, door and street signs.
← Inventory required to open your doors
← Includes office suppliers, cleaning supplies, etc.
← Include any equipment or vehicles for any significant warehousing needs (forklifts, dollies, pallet jacks)
← Ongoing advertising and promotion costs
← Business insurance costs including building, inventory and liability.
← Insurance for your company vehicles
← Do not forget to include any costs for employee benefits
← Payments for equipment that is leased
← Monthly franchise fees such as percentage of sales and marketing co-op fees.
← May be for the owners or all employees.
← Fee for having an internet connection to your building.
← Interest and principal payments on any loans or credit cards.
← Fees for maintaining a merchant account (ability to accept and process credit and debit cards)
← Lease payment if you are leasing your facilities
← Don't forget contributions to retirement plans or HSAs.
← Self Employment and payroll taxes can add up and often have to be paid quarterly.
← Monthly fee for maintaining an alarm system.
← Any and all supplies including inks, toner, cleaning, paper towels, toilet paper, etc.
← Also includes cell phones
← Travel such as site visits, sales calls, customer meetings.
← Water, gas, electricity, telephone
← Monthly fee for having your website hosted and maintained by a 3rd party

← Insert the estimated number of months until your company will have enough income to sustain itself.
stom software/database.

pallet jacks)
to sustain itself.
Profit & Loss for Seat Foodie as at 2020
PROFIT & LOSS Apr-19 May-19 Jun-19 Jul-19 Aug-19
Sales $100,000 $110,000 $101,000 $120,000 $120,000
less cost of goods sold $6,000 $7,000 $6,400 $8,000 $9,000
More… $0 $0 $0 $0 $0
Gross profit/net sales $94,000 $103,000 $94,600 $112,000 $111,000
Expenses
Accountant fees $150 $150 $150 $150 $150
Advertising & marketing $1,000 $1,000 $1,000 $1,000 $1,000
Bank fees & charges $200 $200 $200 $200 $200
Bank interest $399 $399 $399 $399 $399
Utilities (electricity, gas, water) $200 $200 $200 $200 $200
Telephone $59 $59 $59 $59 $59
Lease/loan payments $1,456 $1,456 $1,456 $1,456 $1,456
Motor vehicle expenses $1,950 $1,950 $1,950 $1,950 $1,950
Repairs & maintenance $100 $100 $150 $100 $100
Stationery & printing $190 $190 $190 $190 $190
Insurance $60 $60 $60 $60 $60
Income tax $2,000 $2,000 $2,000 $2,000 $2,000
Wages (including PAYG) $5,000 $5,000 $5,000 $5,000 $5,000
More… $0 $0 $0 $0 $0
Total expenses $12,764 $12,764 $12,814 $12,764 $12,764
NET PROFIT (Net Income) $81,236 $90,236 $81,786 $99,236 $98,236

WHO ARE TARGET CONSUMERS? Region Age Gender Social Economic Stature
USA Adults 18-40 Female Working Class and Up
Male

This Profit and Loss Statement is intended as a GUIDE ONLY and DOES NOT constitute financial advice,
please verify and discuss your financial statements with a qualified accountant, solicitor or financial advisor.
Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Febuary 2020 Mar-20 Apr-20
$100,000 $115,000 $130,000 $140,000 $99,000 $101,000 $125,000 $145,000
$6,000 $7,500 $10,000 $11,000 $5,000 $6,400 $9,500 $12,000
$0 $0 $0 $0 $0 $0 $0 $0
$94,000 $107,500 $120,000 $129,000 $94,000 $94,600 $115,500 $133,000

$150 $150 $150 $150 $150 $150 $150 $150

$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$200 $200 $200 $200 $200 $200 $200 $200
$399 $399 $399 $399 $399 $399 $399 $399
$200 $200 $200 $200 $200 $200 $200 $200
$59 $59 $59 $59 $59 $59 $59 $59
$1,456 $1,456 $1,456 $1,456 $1,456 $1,456 $1,456 $1,456
$1,950 $1,950 $1,950 $1,950 $1,950 $1,950 $1,950 $1,950
$150 $100 $100 $150 $100 $100 $150 $100
$190 $190 $190 $190 $190 $190 $190 $190
$60 $60 $60 $60 $60 $60 $60 $60
$2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
$5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
$0 $0 $0 $0 $0 $0 $0 $0
$12,814 $12,764 $12,764 $12,814 $12,764 $12,764 $12,814 $12,764
$81,186 $94,736 $107,236 $116,186 $81,236 $81,836 $102,686 $120,236

This Profit and Loss Statement is intended as a GUIDE ONLY and DOES NOT constitute financial advice,
please verify and discuss your financial statements with a qualified accountant, solicitor or financial advisor.
Yearly Total
$1,506,000
$103,800
$0
$1,269,200

$1,950
$13,000
$2,600
$5,187
$2,600
$767
$18,928
$25,350
$1,500
$2,470
$780
$26,000
$65,000
$0
$166,132
$1,103,068

This Profit and Loss Statement is intended as a GUIDE ONLY and DOES NOT constitute financial advice,
please verify and discuss your financial statements with a qualified accountant, solicitor or financial advisor.