A company's product mix has a certain width, length,
depth, and consistency. Product Line - A Group of products within a product class that are closely related because they perform similar function are sold to the same customer groups. The width of a product mix refers to how many different product lines the company carries. The length of a product mix refers to the total number of items in the product mix. The depth of a product mix refers to how many variants are offered of each product in the line.
product line of HUL and P&G 2
The consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
product line of HUL and P&G 3
Hindustan Uniliver Ltd. A) Food Brand B) Home Care C) Personal care Brand Brand 1. Brook bond 3 roses, 1. Active wheel 1. Axe 2. Red Lable, 2. Cif 2. Breeze 3. Bru, 3. Comfort 3. Clinic Plus 4. Kissan, 4. Domex 4. Close Up 5. Knorr 5. Rin 5. Dove 6. Lipton, 6. Sunlight 6. Fair & Lovely 7. Modern 7. Surf Excel 7. Dove 8. Brook bond 8. Vim 8. Hamam Sehatmantd 9. Lakme 10. Lifebuoy 11. Liril 12. Lux 13. Pears 14. Pepsodent 15. Pond’s 16. Sunsilk product line of HUL and P&G 4 Procter & Gamble
Fabric Care Hair Care Baby Care
1. Arial 1. Pantene Pro V 1. Pampers 2. Tide 2. Head & Shoulders 3. Rejoice
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1. HUL has larger product mix as compare to P&G 2. Product length of HUL is (8+8+16) 32, product length of P&G is (2+3+1)6 3. HUL has a special product line of food but P&G does not have such separate product line. 4. Average length of product line of HUL is 32/3 = 10 (approximate) on the contrarily Average length of product line of P&G is 6/3 = 3 5. Here HUL and P&G both have 3 product line means both have 3 product width.
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4. HUL & P&G both have very consistence product mix FMCG, means they both use same distribution channel for similar product. 5. HUL has vast number of body care brand like lux , dove, lifebuoy etc but P&G has very limited number of such product. 6. HUL & P&G both provide same kind of product and share same market so there is a tough competition between them. 7. HUL’s product mix consist of 3 product line( Food Care , Home Care, personal Care)