Public Disclosure Authorized

SOCIAL IMPACT DESIGN TOOL

METHOD CARDS
By using '5 Reasons' method you can go in-depth reason of the problem depicted by the inhabitant.
You can analyze the neighborhood and the inhabitants by using ‘The MOSTs of the Neighborhood’.
By using 'Adding (+) and Subtracting (-)' method you can sum up the problems, subtract the prior problems with inhabitants and develop common
solutions altogether with designers and inhabitants.
You can get to know the neighborhood by filling up the Analysis Card in the ‘Experience Tour’ method.
You can use the methods of ‘Interview Guide’ to have a meeting with an interactive game format.
You can fill the method cards during ‘Story world’ stage with the inhabitants, and use them during Design stage in your atelier.
You can perceive area and life through five senses and make them visible by using ‘Silent Walk’ method.
Public Disclosure Authorized

You can determine the initial and secondary problems of the neighborhood with inhabitants by using ‘Tree Diagram’.
You can learn the thoughts of the inhabitants while discussing the future of the neighborhood by preparing ‘Prototype’s. You can also learn the opinions
of 3D models, sketches, schemes and role making models.
You can use the questions in the ‘Building, Street, Neighborhood’ cards.
At the same time an event called ‘I Love My Neighborhood because’ could be done with kids.
By using ‘Neighborhood Characteristics‘ method you can create a local character by collecting all similar attitudes and opinions of your interviewees in a
single archetype.
‘Mind Mapping’ can be used to clarify the discussion topics.
‘BEK Analysis’ puts forward the dynamics, differences, diversity, future issues and strategies of our cities.
‘Expectancy Matrix’ reveals the expectations of the affecting and the affected parties.
Public Disclosure Authorized

You can come up with creative ideas in your team via 'Brainstorming'.
You can use ‘Creative Workshop’ which brings different parties and designers together, shares experiences to find and develop ideas and produces
solutions in collaboration.
Method of 'How we...?' helps us to ask the right questions to transform the findings into design.
We can transform the findings coming out of research stage into scenarios in design stages via method of 'P.O.F.A.T' Problem - Obstacles - Finding -
Ambition - Theme.
'Prototype Testing Plan' helps to make a prototype plan in order to test project ideas.
You can use the ‘Learning Loop’ method in order to investigate the future contributions of an ongoing process.
By preparing ‘Critical Tasks Lists’ you can predetermine the feasibility of the goals according to time and budget limits, and use it as a coordination tool.
‘Experience Map’ can be used to evaluate the opinions of the participants after the process is done.
Adding (+) and Subtracting (-) is a way of summing up inhabitants’ problems, subtracting prior problems and developing common solutions with designers
and inhabitants. Method used in Street Workshop should contain three stages.
re Authorized
0 1
5 REASON

WHY
WHAT IS IT?
Problem: My neighborhood is notsafe enough.
WHY SHOULD IT BE USED?

In the research of inhabitants' problems about life and space, asking ‘why’ question
1 Why your neighborhood is not safe?
We are afraid to go out late at night.

instead of ‘what’ question helps us to go in-depth of the problem.

Asking 'why are these problems disturbing you' instead of 'what is disturbing you'
helps us to understand the source of the disturbance. 2 Why are you afraid of?
Incidents of theft increased and the number of the people
that we don't know in the neighborhood is increased.
Asking 5 questions of 'why?' in raw will depict the underlying reasons behind the
problems much better.

3 Why did this number increase?

There are dark and idle corners, they come to these places.

What should I ask?

•Before asking questions, decide in your team what kind of information will be
gathered and learnt from participants. 4 Why are those corners not used?
Because the municipality is not taking care of it.

•Start your interview with questions that participants would not be abstaining from
answering.

•Keep your questions open and broad. Go beyond yes/no questions, and try to let the
participants explain whole story.
5 Why the municipality is not taking care of it?
They think the inhabitants would not use those places.

•You can understand the priorities by letting them visualize their answers through
sketches and schemes.

•It is important to convey life and spatial dynamics of inhabitants into designing stage.
Therefore, you should understand disturbances, deficiencies, wishes and expectations
of inhabitants.

•Take as many as photographs of the user experiences and the medium if you are in the
place with problem.
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5 REASON

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THE MOST OF THE NEIGHBORHOOD

The Most’s of the Neighborhood

WHAT IS IT?
WHY SHOULD IT BE USED?
• THE MOST used places

• THE MOST crowded place

During the activities you can analyze the neighborhood and the inhabitants in-depth by • THE MOST spoken topic
asking them the questions with ‘Most’. Specify Most’s by comparing the answers as
being replied back to your questions and group the topic titles. Categorize your • THE MOST interesting place
findings and consider them in the design stage.
• THE MOST interesting, oldest etc... inhabitant

• THE MOST disturbing topics

• Where do you spend time MOST / least? Why?

• Where do you play at MOST?

• Where do you spend your time with your friends at MOST?

• Which street do you use at MOST? Why?

• Where do you feel MOST safe / unsafe?

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EXPERIENCE TOUR

HOW
WHAT IS IT? “I want to clarify my priorities by learning from first hand experiences.”

WHY SHOULD IT BE USED? What is the focus for What information is What works well? Additional notes
this tour? used? What's & remarks
missing?

Experience tour refers to gaining firsthand experience in the field in order to attain a
clearer perspective of a particular environment and a target group. In this way, a
framework of research is prepared and empathy is developed with the local people. What are the
The method card can be filled out either during the tour or later to remember the practices observed? What products are
details. Before the tour starts, the questions should be looked at in detail and what can being used?
be looked out for may be noted in advance. If more than one tour will be organized, What doesn't work
comparison of notes can be helpful to get inspirations and to reflect upon relevant well? What can be
subjects. improved?

Who is involved? What is the

environment like?
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 0 3

Hangi ürünler kullaniliyor?

EXPERIENCE TOUR
“I want to clarify my priorities by learning from first hand experiences.”
Han
gi ü
rün
ler
What is the focus for What information is ku
What works well? Additional notes &
this tour? used? What's SOCIALllanIMPACT
iliyo
r?
DESIGN TOOLKİT
remarks
METHOD CARDS
missing?

The MOSTs of the

NEIGHBORHOOD
What are the
practices observed?

What products are Han

being used? gi ü
Han rün
gi ü ler
rün kull
lWhat
er k doesn't ani
ulla liyowork
r
well? Whatn iliyo can? be
r?
improved?

Who is involved? Han

gi ü
rün
ler
kull
ani
What liyis
or?the
environment like?

Reference: Inspired by “Design Council (2011) Service Council. In: Keeping Connected Design Challenge.” referred by Nesta. Online: https://www.hvcollege.com/documents/technology/ ServiceSafariActivity.pdf
0 4
INTERVIEW GUIDE

HOW
WHAT IS IT? Interviews consist of, in general, 3 main processes:

WHY SHOULD IT BE USED? • Open Up: Warming-up questions help interviewee to feel more comfortable to talk about themselves.
For example; Household demographics: Who does what in the household?
• Go Broad: This helps to gain wider understanding of related issues. For example; Aspirations for the
future: How are things connected?
• Probe Deep: ‘What if’ questions help to get deeper understanding of challenges and to generate
future scenarios.
Interviews, even they are perceived as a method of easy way to speak to people, can be
more difficult to manage than many people think of. Especially when understanding a
person, learning an input data, recognizing the contingencies of what they say and
what they do can be quite hard for a researcher in terms of systematically analyzing the
input data and getting what they want in a most efficient way to learn from people they
Show Draw it Think Be
talk with. Therefore, the process requires a quite work of preparation in advance of the
interview and even a short interview may provide with large amount of information. me aloud specific
From that point of view, the use of the interview guide serves as a roadmap for
researchers as they want to reach information as easiest way as possible. Also, the
guide helps to conduct interviews in a more interactive way and to prepare game-plan
for interview.
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“I want to collect input from others in a conversation that uncovers their perspective.” INTERVIEW GUIDE

Show me Draw it Think aloud Be specific

If you are in the interviewee’s environment, ask him or her to Ask participants to map out their activities and experiences As they perform a process or task, ask participants to describe People often generalize about what’s typical and
show you the things they interact with (objects, spaces, tools, through sketches and diagrams. This is a good way to debunk aloud what they are thinking. This helps uncover their leave out rich important details. Instead, ask people to
etc). Capture pictures and notes to jog your memory later. Or, assumptions and reveal how people perceive and order their motivations, concerns, perceptions and reasoning. talk about a specific period of time. Instead of what’s
let them walk you through the process. activities. your typical day like, ask them what happened
yesterday.

Reference: Inspired by “IDEO (2012) Develop an interview approach p58. In: Human Centered Design Toolkit.” referred by Nesta. Online: http:// www.hcdconnect.org/methods/interview-techniques
0 5
STORY WORLD

HOW
WHAT IS IT?
WHY SHOULD IT BE USED? Profile Context Catchy Quotations
Connections Objects and Places
and relations
Qualitative data collected via observations and face-to-face interviews can provide Notes regarding
with quite amount of input. However, analyzing and documenting the data systemati-
cally is also very important and hard to proceed. The method of story world, in that
conspicuous topics
respect, aims to clarify what the relevant information are and how they can be
documented with regard to the research subject. It helps to create stories that are
easier to relate to people’s everyday life; thus creative processes can be maintained
and input can be translated into design solutions. This method is used for creative
workshops by collecting relevant data in advance and paving way for innovative
thinking. Worksheets are filled out before the workshop so that the profile relevant to Self
the research topic can be determined. Otherwise, they can also be used during the
workshop with the help of people related with the research topic so that they have a Perceptions Aspirations
chance to see their world from a different perspective. In this way, research subjects
and researchers think together in order to generate relevant solutions. This method
can succeed better as it’s used in collaboration with creative and active research
participants.

l
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STORY WORLD
“I want to collect input from others to ensure my work is relevant to the people I’m working for.”

Profile Context Catchy Quotations

(Add a picture or drawing that represents the person )
Connections and relations Objects and Places
Who is this person connected to? How? What physical and digital objects is this person connected to?
(Include people and organisations) How, where and when?

Notes regarding conspicuous topics

Self
Perceptions Aspirations
What does this person think or believe about themselves and the world around How does this person think about their involvement in change?
them?

NAME
AGE
GENDER
FAMILY
LIVING CONTEXT
WORK
PLAY

Reference: Inspired by “Julier J., Kimbell L. (2012) Storyworld. p24. In: The Social Design Methods Menu.” referred by Nesta. http://www.lucykimbell.com/stuff/Fieldstudio_ SocialDesignMethodsMenu.pdf
0 6
SILENT WALK

HOW
WHAT IS IT?
WHY SHOULD IT BE USED? What is the most prominent smell?

What is the strongest sound?

Urban regeneration transforms the way we live, we work, we socialize and we

What is the most impressive view?
experience the daily life as well as the physical environment, like homes, streets,
working areas, public spaces etc. that surround us. Moreover, it brings about the What is the most significant taste?
change of sensual perceptions like the prominent smell, dominant sound, impressive
view, different taste and feeling that we used to have.
Which surface does give a unique feeling of touching?
Walking interview enables its participants to perceive people and place that they
interact with via senses, perceptions and feelings. In this way the ‘invisible’ elements of
the daily life become ‘visible’.

This method enables participants to focus on the most prominent smell, sound, view,
taste and feeling (heat, humidity, wind, touching on surfaces) and map them out. If
WALK
NT HOP
possible, photography and drawings or writings can also generate input data for the
mapping process.

KS
SILE
OR

W
• What is the most prominent smell?

• What is the strongest sound?

• What is the most impressive view?

• What is the most significant taste?

l

• Which surface does give a unique feeling of

touching?
Reference: Inspired by the events held by Kentsel Strateji and TAK Kartal
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TREE DIAGRAM

HOW
WHAT IS IT? IMPACTS
SIDE EFFECTS
WHY SHOULD IT BE USED?

Tree diagrams helps understanding the priority issues and categorizing them
according to various degrees of importance. The input data collected from the
inhabitants can be categorized as that the main problem becomes the trunk, the
impacts and secondary issues become roots and branches.

MAIN PROBLEMS
INFORMATIONS

.
IMPACTS
SIDE EFFECTS
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PROTOTYPE

HOW
WHAT IS IT?
WHY SHOULD IT BE USED? You can use thes methods to built prototype
l l

3-D Models: Cost-efficient materials, practical models to explain ideas to the users
Preparing prototypes enables sharing the solution based design ideas with the local
inhabitants. In this way, realistic and adoptable ideas can be generated. According to
their feedbacks, the most adequate solutions can be the focus. Role playing: Playing the role of users and experiencing

The reason behind creating prototype is that it helps testing ideas and solutions and
understanding them better. Also, it’s a cost-efficient and practical way of learning from Storyboard: Learning the experiences of users via drawing
the experiences of others.

Schema: Explaining the relationship among area, process and structure

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BUILDING-STREET-NEIGHBORHOOD

HOW
WHAT IS IT?
WHY SHOULD IT BE USED?

ADAPTIVE VIVID OUR

BUILDING STREET NEIGHBORHOOD
BLOCK
The design is prepared according to 3 principal scales:

Building
 1.Floor area
2.Design principles of facades
3.User characteristics and daily life habits
4.Buildings responsive to climate

Street ADAPTIVE
BUILDING
VIVID
STREET
OUR
1.Street hierarchy BLOCK 1.Floor area NEIGHBORHOOD

2.Building-street relation 1.Street hierarchy 1.Neighborhood identity; 3

3.Facilities 2.Design principles of facades Vital Interventions
4.Street morphology 2.Building-street relation i.Revitalizing urban fabric
3.User characteristics ii.Life nodes
and daily life habits 3.Facilities iii.Main axis
Neighborhood 4.Buildings responsive to 4.Street morphology 2.Possible social impacts
1.Neighborhood identity; 3 Vital Interventions climate
i.Revitalizing urban fabric
ii.Life nodes
iii.Main axis
2.Possible social impacts

BUILDING
STREET
NEIGHBORHOOD
 0 9
BUILDING-STREET-NEIGHBORHOOD

ADAPTIVE BUILDING BLOCK

TOMORROW
Do higher buildings have
more qualities? Why?
TODAY
What are the characteris-
tics of building that you Do you prefer using common
live in? garden/backyard?

Size; how many rooms and

floors?

Does it have a garden? What What would you like to do in

is its size? Are there threes? a higher building?

Terrace, storage...
What do you wonder the
Is there a shop in the first most? (elevator, balcony,
floor? What kind of shop is it? height, the main entrance of
apartment blocks)

Are you able to pay for higher

What are the costs of costs of maintenance?
maintenance?(electricity, (Electricity, heating, fees, etc.)
water, heating)
How many?

How many?

When was it built? Which

materials are used? What are
advantages/disadvantages of
these materials?

Dou you feel safe in this

building? (earthquake risks)

Reference: Inspired by the “Gaziantep; Social Impact Design Process” prepared by Kentsel Strateji with
corporation of World Bank and Ministry of Enivormnet and Urbanization.
 0 9
BUILDING-STREET-NEIGHBORHOOD

VIVID STREET

COMPARISON
Can you compare your
building block with the
higher one?
TODAY
Why do you prefer this
street?

TOMORROW
If urban regeneration
proceeds, the streets will
be transformed into roads?
Then which street will you
prefer?

COMPARISON
What are the advantag-
es/disadvantages of wider
and ... streets?

Reference: Reference: Inspired by the “Gaziantep; Social Impact Design Process” prepared by Kentsel Strateji with
corporation of World Bank and Ministry of Enivormnet and Urbanization.
 0 9
BUILDING-STREET-NEIGHBORHOOD

OUR NEIGHBORHOOD

TOMORROW
How should be the new
neighborhood? Where do you
like to meet? What would you
like to do?
TODAY
Since how many years have
you leaved here? Can you
explain your neighborhood? How should public spaces
be like?

What are your favorites about this

neighborhood? What would you like to bring
from your older
Where are the most crowded neighborhood?
places?

Where do kids play?

How would you feel if you
move out of
this neighborhood?

Where do people celebrate

special days?

Are there bus stops?

Which are the oldest trees,

buildings and structures?

Where are the parks and

greenery?

COMPARISON
How should the
transformation proceed?

Reference: Reference: Inspired by the “Gaziantep; Social Impact Design Process” prepared by Kentsel Strateji with
corporation of World Bank and Ministry of Enivormnet and Urbanization.
1 0
“I LIKE MY NEIGHBORHOOD BECAUSE...”

HOW
WHAT IS IT?
WHY SHOULD IT BE USED?

The children who live in urban regeneration areas can comfortably explain their ideas
and feelings when interactive playing tools are integrated into research processes. In
this way, understanding their perspectives becomes easier. This method can be used
for a group of children who are 5-14 years old and the group can be 10-15 people in
total.

In the first part, children explain on the colorful paper boards what features they like
and dislike about their neighborhood. Using their usual playgrounds for the workshop
can help to express their feelings better. Children are asked to fill out the gaps of ‘I like
my neighborhood ...’ ‘I wish my neighborhood had ...’ with their own words.

In the second part, children are offered to choose participating either in the collective
painting ‘The Neighborhood I Dream Of’ or in the walking interview ‘The
Neighborhood from My Perspective’. Two groups are formed accordingly. The group
that chose walking interview is asked to walk with a camera while explaining their daily
experiences. The workshop area should be safe and isolated from traffic congestion.
Also permissions of using the area for workshop should be taken from the local
inhabitants and families in advance.
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1 1
PERSONAS

HOW
WHAT IS IT?
WHY SHOULD IT BE USED? Who am I? 3 reasons for me to be 3 reasons for me not to
ADD interested in you be interested in you
A PHOTOGRAPH 1. 1.
OR SKETCH OF IT
Personas are portraits of individuals who are fictional but realistic reference points to 2. 2.
ease the communication among a particular audience group. Instead of defining
particular characteristics of a group, personas are created to depict characteristics of Name of character:
similar groups that is to say their ‘archetypes’ are created. These fictional characters
3. 3.
help to focus on people rather than the abstract description of the group. Target audience:

While creating personas, it is suggested that common features of various people My interests My personality My skills My dreams My social circle
should be clearly defined and stayed focused but some other features should be left
out. Creating one than one persona which represents various features of the group
can be helpful to create a clear focus.

This method requires dialogue among participants. For en effective interaction and
cooperation, the event should take one day.
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 1 1
PERSONAS 
I want to know the people I'm working with by visualizing their key characteristics.

Who am I? 3 reasons for me to be interested in you 3 reasons for me not to be interested in you

1. 1.

2. 2.

ADD A PHOTOGRAPH OR SKETCH OF IT

Name of character: 3. 3.
Target audience:

My interests My personality My skills My dreams My social circle

Reference: Inspired by “Business Design Toolkit (2010) Personas” referred by Nesta. Online: http://www.businessdesigntools.com/2011/12/personas/
1 2
MIND MAPPING

HOW
WHAT IS IT?
WHY SHOULD IT BE USED?
CONSEPT CONSEPT

01 CONSEPT 03
Mind mapping is a technique for effective note taking and creative thinking. It helps to
clearly understand the research subject. 02

1. The main topic is written on a large worksheet.

SUBJECT CONSEPT

2. The participants are asked to depict the important issues by drawing with
different colors.
04
CONSEPT

CONSEPT 06
3. One node should refer to one idea and the branches should narrow down from
the center to the outer space. 07 CONSEPT

05
4. With colorful pens, the relationship among concepts are highlighted, the most
important ones are signed

5. Via this method, the topics of discussion and priorities are determined.
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1 4
BEK ANALYSIS

HOW
WHAT IS IT?
WHY SHOULD IT BE USED? B Analysis
The Main Topics of Discussion:
Yesterday-Today-Tomorrow, Shared Values, Management of Diversity

Instead of using the analyses of SWOT or SMART in urban planning, BEK Analysis The first element of analysis provides an overlook for the future of cities and regions so that their dynamics,
helps to better understand the dynamics, diversity, differences, future concepts and differences and expectations are discovered and a strategic framework is established. B Analysis enables
strategies via participatory techniques. The questions of BEK Analysis are: forming a framework via yesterday-today-tomorrow time frames, understanding diversity and shared values in
order different groups to understand different expectations.
• Where we are?
• Where we want to get, with whom and how?

In other words, BEK Analysis is a ‘Background’ study for developing a strategic

framework for an extensive, in depth and interactive research process.
E Analysis
B: Cultural Background (Birikim), Plentitude (Bereket), Skills (Beceri), Vision
(Bakış), Growth (Büyüme), Growth (Beklenti)
The Main Topics of Discussion :
Sustainable Growth, Feasibility, Interaction Framework

E:
The second element is E Analysis and it puts forward sustainable growth to be realized by ecology, economy
Ecology (Ekoloji), Economy (Ekonomi), Equality (Eşitlik), Empowerment and equality in order to lead to empowerment, acquisition and integration.
(Etkinleştirme), Acquisition (Edinim), Integration (Entegrasyon)

K : Character (Kimlik), Conservation (Koruma), Capacity (Kapasite), Develop-

ment (Kalkınma), Participation (Katılım), Structure (Kurgu)
K Analysis
The Main Topics of Discussion :
Strategic Aspect, Sharing Power, Strategic Framework

The third element is K Analysis and it manifests a strategic framework so as to anticipate the future of cities
through the connections of culture-people-value and between character and structure. Also, it helps to focus
on negotiation, cooperation and power in order to create strategic relations among them.

Reference: Inspired by The Road Maps and Vision Plans prepared bt Kentsel Strateji
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 1 4

BEK
BEK ANALYSIS

CULTURAL BACKGROUND
Historical and cultural traces
ECOLOGYDiversity of nature CHARACTER
Inheritance of the neighborhood culture
Inheritance of the passersby Underground and overland Traces of street types from different time periods
The historical layers of civilizations Eco-tourism Rural identity
Multi-religiousness and tolerance Flora and fauna The Turkish War of Independence
The source of volcanic tuff Inter-climate transition Urban image and perception
PLENTITUDE
Thermal springs and agriculture
ECONOMY
Capacity Building Efforts
CONSERVATION
Vivid/lively tourism
Clean soil Expanding market Neighborhood
Domestic production Brand value Resource management
Logistic region Thermal energy Water management
Source of marble Sectoral innovation Controlled consumption
SKILLS Common action
EQUALITYEqual service supply CAPACITY
Employment opportunities
The war of independence Equal opportunity Young population
Cultural production Embracing the city/ Sense of belonging Qualified workforce
Water resource management Collective spaces Controlled utilization
Shared management Social Vitality Extensive market
VISION Cultural topography
EMPOWERMENT
Differences
DEVELOPMENT
Regional transportation hub
The geography of valley and water Visibility Competitiveness and quality
The geography of transition Shared values Expanding market
The breakpoint of history Entrepreneurship Education
The key of Anatolia Reconciliation and solidarity Rural development
GROWTH
Economic themes
ACQUISITION
Shared management
PARTICIPATION
Informing
The dynamism of youthfulness Shared project goals Awareness
Transfer of funds Public, private and civic partnership Social vitality
Meeting of the city and the rural Innovative sectors Active civil society
Rural development City image Embracing the city
EXPECTATION
Regional perspective
INTEGRATION
Urban-rural
STRUCTURE
Regional cooperation network
Common action Sectoral integration Thematic corridors
Sectoral Partnership Regional development Controlled urban development
Added value Economic value The transfer of added value
Quality of life Spatial integration

Reference: Inspired by The Road Maps and Vision Plans prepared bt Kentsel Strateji
1 5
EXPECTANCY MATRIX

HOW
WHAT IS IT? Municipality Investor Leaseholders
Property
Owners NGOs
WHY SHOULD IT BE USED?

Municipality
Expectation
of
Municipality
After possible impacts are determined in the Research phase, the project’s affected

Investor
Expectation
and affecting parties should listen to various expectations that persons/groups
anticipate from others. For that purpose, the Expectancy Matrix is practiced. of Investor

Expectation

Leaseholders
The expectations of affecting and affected groups from other stakeholders should be
obtained via meetings, workshop or face-to-face interviews. of
Expectations can change as projects are preceded yet, still, determining different Leaseholders
expectations can increase the success of overall work.

Property
Expectation

Owners
of Property
Owners
Expectation
NGOs
of NGOs

Reference: Kentsel Strateji

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 1 5
EXPECTANCY MATRIX

Municipality Investor Leaseholders Property NGOs

Owners

Expectation by the other side

Expectation of Municipality Expectation of Municipality Expectation of Municipality Expectation of Municipality
Municipality

from Investor from Leaseholders from Property Owners from NGOs

Expectation
of
Municipality

Expectation of Investor from Expectation of Investor from Expectation of Investor from Expectation of Investor from
Municipality Leaseholders Property Owners NGOs
Expectation
Investor

of Investor

Expectation of Leaseholders Expectation of Leaseholders Expectation of Leaseholders Expectation of Leaseholders

Leaseholders

from Municipality from Investor Expectation from Property Owners from NGOs

of
Leaseholders

Expectation of Property Expectation of Property Expectation of Property Expectation of Property

Owners from Municipality Owners from Investor Owners from Leaseholders Expectation Owners from NGOs
Property
Owners

of Property
Owners

Expectation of NGOs from Expectation of NGOs from Expectation of NGOs from Expectation of NGOs from
Municipality Investor Leaseholders Property Owners
Expectation
NGOs

of NGOs

Expectation from the other side

Reference: Kentsel Strateji

1 6
BRAINSTORMING

HOW
WHAT IS IT?
•Instead of giving the answers with “but”, saying “yes, and” can be helpful for effective discussion. Develop
WHY SHOULD IT BE USED? further ideas upon others.

•During the brainstorming process, each idea is important and worth listening. For that reason, allow every
person to express her/his opinion.
The ideas can be generated via brainstorming by using the methods of::

•Explain your ideas by drawing. Simple charts and drawings might be more powerful than words sometimes.
Finding a Common Ground: Ideas are divided into various categories and
the most relevant ones are picked up. •During the brainstorming process, there are no bad ideas. You will have enough time to clarify ideas later.

Clustering: You can cluster similar ideas into one title.

•Keeping brainstorming process focused, remind yourself of the main topic.
Criteria for Good Idea: Applicability, budget, long-term thinking etc. are the
criteria for developing the most favorable ideas.
•The rule of developing effective ideas is developing many ideas. At this point, the amount of ideas developed
becomes quite significant.
Tagging: The group members are asked selecting 3 ideas so that the likeliest ideas
can be determined
•Even if an idea is not very creative, support that idea. Distinctive ideas bring about creative solutions.
Elevator Talk: Each team member is asked to introduce her/his idea in a limited
time. After discussions,
l the strengths and weakness of the ideas can be understood.
•During the brainstorming process you should be comfortable with your ideas. Don’t be afraid of being
ashamed. If you understand the reasons why ideas are inadequate, you will better focus on how to get
through of their inadequacy. And, this input is quite rewarding. You should remind your team in every phase
that “there are no bad ideas”.
SOCIAL IMPACT DESIGN TOOLKIT
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 1 6
BRAINSTORMING

.
BEFORE
l STARTING... ATTENTION!
There are 8 rules you have to pay attention to before starting brainstorming.
Those rules are necessary to plan an effective and fun brainstorming interval. Consider these rules.

Don't drift away

Be visual from the topic
Explain your ideas by Always remind yourself
sketching them. Stickmen your original topic in
and simple drawings could order to keep the
Support crazy
reveal more than words. brainstorming focused. ideas
One by one Support an idea even
though it is not very
Every idea is important
realistic. Crazy ideas
during brainstorming, Amount support creative
There is nothing like
and should be heard.
Therefore, let everyone
solutions. lbeing disgraced
Main rule of developing a
Generate ideas explain their ideas. good idea is generating You should be comfortable with
Postpone the
about ideas many ideas. At this point your ideas during brainstorming.
decisions amount of ideas that you Don't abstain from being
Respond to ideas generated in will generate is very ashamed. If you understand why
your team by answering them There is nothing called "a important. bad ideas are bad, then you will
using "yes, and" instead of bad idea" during see the reason not to proceed
"but". Generate ideas about brainstorming. You will that way, which is a precious
each other's ideas.. have time later to refine information. Remind your team
your ideas. "there is no bad idea" at every
stage.

Reference: Sosyal Innovation Design

1 9
CREATIVE WORKSHOP

HOW
WHAT IS IT?
WHY SHOULD IT BE USED? 5 MINS 20 MINS
Introduce plan define focus area for everyone/smaller groupS

Creative Workshop which brings target audience of project, working partners and
other individuals and experts working on common ground, is a good opportunity for
communication and collaboration among actors. It is used on stages like coming up with 30 MINS 15 MINS
an idea, developing and realizing it. Experiences are shared and solutions are
considered all together. Those activities should be planned in a format that highlights engage and participate display interim progress
people coming from different backgrounds in order to see the benefits of these
activities most.

Duration, program, place, participants, skill set by all participants, working model
(small-big groups), necessary tools and materials, method of documenting results
should be decided in a goal-oriented way.
15 MINS 30 MINS
This tool has a structure which necessitates dialogue with colleagues. One day needs regroup and share interim build further
to be planned for interaction and collaboration.
outcomes
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 1 9
I want to generate new ideas by working together with people who
CREATIVE WORKSHOP 
experience and solve problems.

5 MINS 20 MINS
introduce plan define focus area for everyone/smaller groups; i.e. introduce the “Character”

30 MINS 15 MINS
engage and participate; i.e. by creating a roadmap for each Character show how they can use your project display interim progress; i.e. put the results on the wall

15 MINS 30 MINS
regroup and share interim outcomes; i.e. share the roadmap, get feedback about the build further; i.e. think about the diagnosed opportunities
elements which could create value

Reference: Inspired by “Lovlie L.,Reason B.,Polaine A. (2013) Service Design: From Insight to Implementation. s60. Rosenfeld Media”
2 0
HOW WE …?

HOW
WHAT IS IT? Choose 3 main categories among the list developed by the team. So, you can develop different questions and
later decide on which to focus among them.
WHY SHOULD IT BE USED? Think about those categories for a few minutes alone and focus on how it could be. How to solve the problem
in this category?

Share your ideas with each other, do brainstorming and information exchange until you come to the “How
we...?” question. This question will be your design slogan. The question should not be very broad or very
Categorize findings and dynamics of your research and determine topics for design limiting.
problem. You can regroup similar findings by writing them all on Post-it.
.
INTENTION
1 Then start giving titles for these groups. For example, categorize the clustered
findings like “open space questions”, “building capital”.
To make the time spent by kids and old people more qualified.

‘What should we consider in designing playgrounds’

2 After categorizing your research put the most important problems aside and
creates questions of “How we...?”
VERY LIMITING

3 “How we...” a question is an important step to take your finding into design step. This question asks what kind of materials and modules can be used in designing playgrounds. It doesn’t
provide a wide perspective about the solution.

How can we design playground in a better way?’

.
VERY BROADl

This question does not provide enough information or does not form a reference point. The questions
should contain a problem that your team would work on.

‘How can we design idle places in neighborhoods-borders and corners-in a more useful and qualified way
for old people and kids?’

AS IT SHOULD BE
This question is created in a right way. Because it shows the problem is about the idle places, and it leaves
enough space for your team to be creative. So, the solution doesn’t need to be created only about
playgrounds.
SOCIAL IMPACT DESIGN TOOLKIT
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 2 0
HOW WE …?

.
How to develop the question of
HOW WE..? FINDINGS
l

1 Choose 3 main categories among the list developed by the team. So, you can
develop different questions and later decide on which to focus among them.

2 Think about those categories for a few minutes alone and focus on how it could
be. How to solve the problem in this category?

.
HOW WE..

3 Share your ideas with each other, do brainstorming and information exchange
until you come to the “How we...?” question. This question will be your design
slogan. The question should not be very broad or very limiting.

Referance: Social Innovation Design

 2 1
P.O.F.A.T.

HOW
WHAT IS IT?
Problem: Our houses are very hot in summers, we can’t sit inside
WHY SHOULD IT BE USED?
Obstacle: Our buildings are low quality, there is no isolation

Finding: We sit in the shade on street

When you pass to design stage, you can transform your findings into scenarios, using
. Ambition: Having time with my neighbors
Problem – Obstacle – Finding – Ambition – Theme (P.O.F.A.T)

Theme: Common areas which consider climate characteristics and local customs
Scenarios made by different teams should be evaluated through brainstorming.

Every idea and opinion participation in the project would enrich the topic and
contribute to develop solution. You can find which solution is most suitable by grouping
them.

Reference: Inspired by “Social İnnovation Design Guidebook” prepared by

“+37 Studio for Design”. www.sosyalyeniliktasarimi.com
SOCIAL IMPACT DESIGN TOOLKIT
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2 2
PROTOTYPE TESTING PLAN

HOW
WHAT IS IT?
WHY SHOULD IT BE USED?
Idea Try Test Specify

It aims to make trials to develop an idea before investment is made in it, and to find an
efficient and applicable solution as a result of it. Prototype Testing Plan which provides
with testing tools aims to divide the trial process into stages and to structure them. It
helps to collect the feedbacks about the project in an organized way. Project is
developed in steps.

It is used in the first stage of the project to find new ideas and to empower it before the
last stage. Cheapness and simplicity of the prototype makes its reproduction easy.
Template paper could be used for prototype testing. It should be openly explained
which idea needs to be tested.
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 2 2
I want to test & improve by collecting useful feedback
PROTOTYPE TESTING PLAN
on my work at different phases.

Hypothesis Quickly try out your idea tol judge whether it Test yourl idea again not to miss any details Make a list of alll the things that you need to

l
can work in real life. after having developed it further. make
l your idea real.

l
Specify the main idea/hypothesis that you want to test. You can foreshadow if the product or the project would work Build a new model of your idea. Since you have developed your List things like activities, resources, people and materials that
without any problem by creating a small model made of paper, idea further, you should now have more details and elements are necessary.
cardboard, toy or any material you see lying around. Consider in it to test and check whether they all work in synchroniza-
the idea met your target group. How will they know of it and tion. (See. Blueprint Technique) Investigate the deficiencies by
use it? (See. Experience Map) Lastly makes a story out of your telling your experience more detailed and in a story form.
experience and sees if you have not missed any point.

Reference: Inspired by “Nesta (2011) Prototyping in Public Spaces”. Online: http://www.nesta.org.uk/publications/prototyping-public-services

2 3
STRATEGICAL AND TACTICAL FRAMEWORK

STRATEGIC FRAMEWORK; STRATEGIC FRAMEWORK;

HOW TO DO? HOW TO DO?
It is developing of application suggestions for creating public space and life quality in short, medium
and long term via new strategies.
It aims to reevaluate the spatial development of cities by considering main planning
principles and produce new development strategies.
Spine: Corridors and Uses
Value: Zoning and Integration
Ring: Circulation and Amenities
Order: Transportation and Accessibility
Network: Collaboration and Cooperation
Balance: Ecology and Economy
SOCIAL IMPACT DESIGN TOOLKIT
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 2 3
STRATEGICAL AND TACTICAL FRAMEWORK

.
STRATEGIC FRAMEWORK TACTICAL FRAMEWORK
VALUE ORDER BALANCE SPINE RING NETWORK
STR 1; ZONING - STR 2; TRANSPORTATION STR 3; ECONOMY - TACT 1; 2 AXIS - TACT 2; 4 RINGS - TACT 3; 2 THEMATIC
INTEGRATION - ACCESSIBILITY ECOLOGY 4 FOCUSES 4 CONNECTIONS FOCUSES - 1 BRIDGE
Transforming attractive potential Easening Life and Transportation Creating thematic sub-centers Establishing differentiated Creating mixed density focuses Establishing connection systems
of center into opportunity by bringing together Urban Center which would be bridges between thematic axis and focuses and public space axis between Centers and
and Green Valley Center and Green Valley Neighborhoods

CENTER

GREEN
VALLEY

RISK ARAE

SUB-CENTER CENTER

GREEN
VALLEY

WHAT ? HOW ?

Reference: Kentsel Strateji

2 6
LEARNING LOOP

HOW
WHAT IS IT?
WHY SHOULD IT BE USED?

Collect stories
Learning loop is a tool investigating the future contribution of a project in process. So,
and insights
perspective from upper scale is received by dividing the desired impacts into stages of
repeating loops. Analysis card for this method was created after being inspired by
“Learning Plan” developed by IDEO in 2011. Working plan and stages are clarified by Priorities
Evaluate
the framework provided in this card. Methods, systems and processes which will be
results and feedback and
used by your organization are investigated in this looped composed of four
impacts solutions
components. Lessons are drawn from your organizations past experiences (positive
and negative) and a comprehensive research is done about its development potential.
There is no rigid starting or finishing point. It can be used to plan current or future
projects; things that need to be considered in next step are taken into account by using
information, stories and feedbacks gathered in every stage. Track
indicators
l and
progress
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 2 6
I want to develop a clear plan by improving upon what
LEARNING LOOP
I’ve done before.

Collect stories and insights.

Assess needs & context | Develop baseline | Gain inspiration

Evaluate results and impacts. Priorities feedback and solutions.

Create new baselines | Identify new challenges Choose ideas | Iterate solutions | Develop implementation plan

Track indicators and progress.

Evaluate solutions | Identify unintended consequences

Reference: Inspired by “IDEO (2011) Deliver: Create a learning plan, p145. In: IDEO, Human Centered Design Toolkit. Edition - 2. London: IDEO.” referred by Nesta. Online: http://www.ideo. com/work/human-centered-design-toolkit/
2 7
CRITICAL TASKS LIST

HOW
WHAT IS IT?
WHY SHOULD IT BE USED?
Activity Assigned to Budget Deadline Sign off

It is used to find out the applicability of the goals with defined time and budget. It
becomes more prominent in case of coordinating the project with other people is
needed. Since it makes the step by step following easier, focusing on the stage in
process gets easier by using this list. If there is an enormous workload or if its applica-
tion method cannot be decided, this template could be easily used. This tool used to
organize the first step leaves its place to other advanced project management tools in
further steps.

List the necessary activities, who are assigned to which task, how much budget is
allocated, when it is going to be submitted and the deadline of the project. Those could
be detailed if it becomes necessary. All these activities are followed systematically, and
interfered if there is any deviation from the plan.

This tool has a structure which necessitates dialogue with colleagues. One day needs
to be planned for interaction and collaboration.
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 2 7
I want to sustain and implement by executing my plan
CRITICAL TASKS LIST 
without overwhelmed.

Activity Assigned to Budget Deadline Sign off

Reference: Inspired by “Worksheet 4b: Critical Marketing Tasks. In: Creative Enterprise Toolkit” referred by Nesta (2009). Online: http://www.nesta.org.uk/publications/creativeenterprise-toolkit
2 8
EXPERIENCE MAP

HOW
WHAT IS IT?
WHY SHOULD IT BE USED?

Observations
Awareness Key Usage Outcome

Experience Map aims to produce data relying on people (benefitting, funding it) that
has a one-to-one experience with a product or project. This method finds out the
ways to empower the interaction by exploring when and for what reason individuals
interact with this product or project.

Experience Map template collects perceptions regarding the project, perceived

Learning
problems and opportunities; helps to represent an intensive data in a clear form.
Every template is filled about someone who will interact with the product. ‘Why’,
‘What’ and ‘How’ questions should be emphasized. After collecting most of people’s
motivations, repeating topics about expectations and experiences regarding the
product or the project are addressed again.
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 2 8
I want to test & improve by creating an overview of
EXPERIENCE MAP
how I engage with my stakeholders.

Awareness Key Usage SONUÇ

How did this person hear about you? (E.G. PE, social media, word of What points of contact happened between you and this What was the feedback from this person? (e.g. via social media or
mouth) What relevant previous experience did he or she have? person? word of mouth)
What were the critical moments, such as especially good or Was there any follow up from your side?
bad experiences?
Observations
Learning

Reference: Inspired by “Schneider J., Stickdorn M., (2010)The Customer Journey Canvas. In: This is Service Design Thinking. Amsterdam: BIS Publishers. Nesta (2011) Prototyping in Public Spaces” referred by Nesta. Online:
http://www.nesta.org.uk/publications/prototyping-public-services
2 9
NEGOTIATION MANAGEMENT

HOW
WHAT IS IT?
Expectations
WHY SHOULD IT BE USED? During the consensus stage ‘expectation from the other party’ and ‘expectation by the other party’ among the
sides which are made of municipality, investor, property owners, leaseholders and non-governmental organiza-
tions, should be brought up. An Expectancy Matrix should be filled up after the meetings.

Emergence of broadly participative consensus culture and increased level of Uncertainties

participation in urban regeneration projects is necessary. During consensus the Uncertainties, which come up as project decisions cannot be made on time and put an impact on the people
components like 'information',
'awareness', 'meeting', influenced by the project, should be removed. In meetings organized for that reason, uncertainties should be
brought up, solutions and suggestions should be discussed with municipality and investors.
'expectation', 'uncertainty'
l and 'adoption' come into prominence
while increasing the participation level.

Informing Adoption
During consensus, main goal of the stages about information, awareness, meeting, expectation, and uncertain-
The most important principle in consensus management is providing right, transpar-
ty is preparing a project to be adopted by different parties. Project principles and strategies prepared in
ent and on time data flow. Therefore, first general meetings and interviews should be
Design process should consider the realities and expectations coming to light in consensus building stage.
for informing. Informing is done via 15-30 minutes meetings with each property
owner or leaseholder. So that expectations and demands can be learnt.

Awareness-raising ‘Consensus Director’ should be objective and composed of people institutions embraced by all parties.
Awareness rising about common action, decision taking, building and life quality, Consensus director should run the 6B process entirely.
participation, legal rights etc. should be done in the second interviews done with the
people influenced by the project. ‘Expectancy Matrix’ , should be used to set relationship between expectations and realities after the
expectations of all parties are received, communized, prioritized.
l
‘Interviews’ ; should be done face-to-face or collectively, notes should be taken in next meeting and critical
Meeting meetings should be reported.
All the actors initially the groups directly influenced by the project and the ones
influencing the project should be brought together. ‘Investigations’ , should contain spatial, economic and social structures; results should be clear to understand.
-Property Owners-Municipality-Investor-Local Organizations
-Inhabitants (leaseholder- owner), ‘Local Leader’ should be selected among project affected people; if there is none of them, then a local leader
-Commercially Active Ones (shopkeeper-merchant-private sector) should be trained through capacity increasing program. Local leaders should set a bridge between public and
-Disadvantaged Groups project developers.
-Bureaucracy, investors, decision makers
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 2 9
NEGOTIATION MANAGEMENT

Social Interaction Matrix

PROJECT DEVELOPERS INHABITANTS and EMPLOYEES
a. Empathy with the PAP a. Being active
WHAT
b. Diversification of design b. Getting involved in the design process
c. Minimization of losses TO DO? c. Capacity building
d. Creation of job opportunities d. Balancing the needs
Ting AF
F
C

FE

EC
AF

Te
d
WHY HOW
TO DO? TO DO?
T

im
AC

pAC
r
te

T
in

AFFECTING and AFFECTED SOCIAL IMPACT

Source: Kentsel Strateji

a. Designing the interaction process a. Economic alternatives

b. Managing the design processes b. Compensation of losses
c. Development of participation tools c. Preparation of a platform for participation
d. Meeting the needs through collabora- d. Creation of job opportunities
tion

Reference: Kentsel Strateji

2 9
NEGOTIATION MANAGEMENT

Negotiation Manegement Steps

Project
Legal procedure
Participation/
Collaboration
General meetings
Association
Alternatives
Will to stay in the
Ownership right
Loss of rights
Adoption
Project develop-
Decision process meetings area Tenants
ment
Shared decision Collective meetings Low income groups Municipality’s
Rationale
Solution partner Block based Considering approach
Parties
Democratic rights meetings Regeneration in-situ vulnerable groups Developer’
Legal Rights
Organization Committee Solution partner approach
Shares
meetings Expectations of
Laws
Project information small shop owners
Bidding conditions
Documents Value share
Business develop-
meetings
Ascertainment
Tenants
Vulnerable groups
Uncertainties Project develop-
ment method
Cancellation
ment meetings Lower income
Amendments
Capacity develop- Projects sharehold- groups
Alternatives Legal processes
ment er meetings
Court cases Alternative projects
New opportunities Revision Preliminary
Institutions Participation Level Architectural
Contractor
Project description Conferences
E xpectation Projects
Private companies
Associations Rent subsidy Seminars
Income loss Project processes
NGOs Social housing Project start and
Neighborhood Other losses Affordable
Affordable housing completion date
representatives housing/work place
Support
Respondents Allocation shares
Transparency Relocation Meeting Shares Value based
Accuracy Temporary allocation
Agreements
settlement
Just ownership Alternative
Reserve area
allocation resources
Historical and Coffee house
Institutions Demand for jobs
cultural heritage Wedding saloon
Contractor Rent subsidy Waiting process Direct impacts
Garden
Private companies Moving costs Alternative Indirect impacts
Street
Associations Additional costs housing/ work
NGOs
Neighborhood
Awareness Legal security space

representatives Vision
Respondents Old/new life Strategic social plan
Transparency Urban integration Participation plan
Accuracy Disaster law
Risk Problems Needs
Program and project Expectations Capacity New inhabitants
development Social-cultural Relocated inhabitants
Informing values Staying inhabitants
Source: Kentsel Strateji

Reference: Kentsel Strateji

3 0
ADDING (+) and SUBTRACTING (-) METHOD

HOW
WHAT IS IT?
WHY SHOULD IT BE USED?

Adding (+) and Subtracting (-) is a way of summing up inhabitants’ problems,

subtracting prior problems and developing common solutions with designers and
inhabitants. Method used in Street Workshop should contain three stages. 1+ Problems are Added
Problems are determined via collective and dialogue based methods.
A 4 meter-length and + sign shaped paper is unrolled or drawn on ground by using a
chalk. Groups of kids, youngsters, women and men sit on each corner of the + sign.
Inside the plus sign is filled with post-it, writings or drip mats.

2- Priorities are Subtracted

Establishing empathy among group leaders and designers to solve prior problems
A 4-5 meter-length – sign was unrolled or drawn on ground by using a chalk.
Inhabitants sit on one side of minus sign and designers on the other. 5 prior problems
are determined.
Duration; 30 Min.

3= Suggesting Solutions
Determining principles to solve 5 problems by using design
In the last stage group representatives, designer and administrators from municipality
develop suggestions for 5 prior problems. Groups (inhabitants-designers, or kids,
youngsters, women, men) present their ideas. Suggestions are written on solution
board.
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25
 3 0
ADDING (+) and SUBTRACTING (-) METHOD

Problems are Added Priorities are Subtracted Suggesting Solutions

.

+ -=
Reference:The method is used in ‘Street Workshop’ activity held by Kentsel Strateji.