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Alaina Bartel has over 10 years of experience in communications, marketing, writing, editing, photography, and social media management. She holds a Bachelor's degree in public affairs journalism and associates degree from The Ohio State University. Her current role is as Multimedia Content Coordinator at Ohio University where she creates digital content and assists with social media strategy.

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197 views

Abresume

Alaina Bartel has over 10 years of experience in communications, marketing, writing, editing, photography, and social media management. She holds a Bachelor's degree in public affairs journalism and associates degree from The Ohio State University. Her current role is as Multimedia Content Coordinator at Ohio University where she creates digital content and assists with social media strategy.

Uploaded by

api-405534384
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Alaina Bartel

[email protected] » 614.397.9325

Experienced communications and marketing professional


Innovative and self-motivated storyteller with a passion for writing & dedication to continual improvement
and education.

Skills
AP style, writing, researching, fact-checking, editing, photography, interviewing, social media monitoring and
management, Photoshop, Quark, press releases, higher ed, Drupal, Teamwork

Awards
April 2018: First place, short feature story in the state of Alaska from the Alaska Press Club

Education
Bachelor of arts in public affairs journalism, minor in sociology, The Ohio State University
Associates degree, The Ohio State University
Phi Sigma Theta National Honor Society and International Deans List Society

Experience
Multimedia Content Coordinator, University Communications and Marketing, Ohio University [Digital Team]
Jan. 2020 – Present | Athens, Ohio
• Create content plans for webpages, copy-write for webpages, and build webpages in Drupal.
• Plan content for social media, create Instagram story cards, and assist with social media strategy.
• Coordinate with designers, photographers, social media specialists, and web specialists to bring projects to life.
• Manage student employees, assigning content creation, evaluating and editing work, developing their skills and
helping build their resume.
• Highlights: Part of small team that moved OHIO's social media from 189 to 6 (Rival IQ); Became an
interchangeable asset to the digital team, moving between web content, social media, and writing; Researched,
wrote and secured boosted social media posts for the “most-liked” OHIO News story of 2020.

Interim Communication Specialist, University Communications and Marketing, Ohio University


June 2020 — Jan. 2021 | Athens, Ohio
• I served as the interim communication specialist for the Russ College of Engineering and Technology for a few
months when UCM was reorganized; then as the communication specialist for a few months for the College of Fine
Arts when its communicator when on paternity leave; then as the communication specialist for a few months for
the College of Business when its communicator when on maternity leave.
• Work closely with enterprise marketing director and the college Dean regarding communications and marketing
projects.
• Involved in the development of press releases, brand and recruitment materials, media plans, web updates and
strategy, and social media management and implementation with support from a team of tactical experts in each
of those areas within University Communications and Marketing.
• Edit websites in a CMS, and manage creative projects for the College.
• Work with stakeholders within the college to support communications and marketing projects within their units.

Multimedia Content Coordinator, University Communications and Marketing, Ohio University [Communication
Services Team]
Oct. 2018 – Jan. 2020 | Athens, Ohio
• Research, develop and write/capture engaging multimedia content for a variety of purposes, including Ohio
University News and other websites, social media or other University Communications and Marketing projects.
• Step in and handle social media while our social media specialist is away, ensuring our brand remains consistent
across social platforms.
• Network with campus communicators across departments and regional campuses and inform on best practices.
• Write press releases and participate in the relaying of crisis communications and assist with email marketing for
newsletters.
• Send out President Nellis' 'First Fridays' newsletter on the email marketing platform Emma to more than 40,000
recipients across OHIO's campuses.
• Occasionally lead News story meetings, collecting all upcoming content from UCM staff and deciding on top
stories as a team. Manage top 3 stories on www.ohio.edu/news.
• Serve on Welcome Week committee and the University International Council.

Arts & Education Reporter, Ketchikan Daily News


Aug. 2017 – Sept. 2018 | Ketchikan, Alaska
• Write for the arts and education sections, layout the education page using Quark, take photographs when
needed.
• Cover general assignments and breaking news.
• Manage the Daily News' Twitter account
• Serve as point of contact for community members who want to share education and arts related news.
• Write news briefs, editing content submitted by readers.
• Design newspaper photo pages, and others using Quark.
• Highlights: First place award for feature reporting in Alaska, competing with several larger newspapers;
Published nationally through the Associated Press; The only reporter to write, take photographs and design pages.

Staff Reporter, SDG Newsgroup


Aug. 2016 – Aug. 2017 | Willard, Ohio
• Cover news for the New London Record, Willard Times-Junction, Firelands Farmer, Greenwich Enterprise-Review,
and Shelby Daily Globe (daily, twice a week, and once a week publications).
• Cover high school, middle school, and elementary school coverage for five school districts.
• Cover 10 meetings per month - village, township, board of education; write feature stories, breaking news.
Photography for all newspapers.
• Highlights: Stepped in as editor for weeks at a time, paginating the front-page utilizing Quark, taking all
photographs, producing all content for the newspaper, editing remaining inside content and coordinating content
from writers.

Other experience
Communications Intern, The Ohio State University Office of Outreach and Engagement, 2015
Reporter and Photographer, The Lantern Student Newspaper at Ohio State, 2015
Social Media Intern, Community Computer Alliance, 2015
Intern, The Walt Disney World Company, 2014
Photography Editor and Writer, The Drumbeat, Copley High School, 2010

Volunteer experience
Foster dog parent, Friends of the Shelter Dogs, Athens, Ohio, 2020
Front of house volunteer, First City Players, Ketchikan, Alaska, 2018
Speech judge, Academic Decathlon, Ketchikan, Alaska, 2018
Hurricane Katrina Relief, New Orleans, Louisiana, 2009
Inner City Restoration, Habitat for Humanity, Baltimore, Maryland, 2008

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