CULMINATING TASK 2

21​st​ Century Media Literacy

Understanding media form and content and familiarizing oneself with the marketing and creative
strategies used in media are essential to knowledge development in the area as well as to
informed discourses on the role of Media and Information Literacy in modern society. With this
task, you shall be able to create a video by exploring the key concepts of an assigned topic and
applying text principles and design elements. This will further reinforce your views and learnings
on Media and Information Literacy in the 21​st​ Century.
For you to become truly media literate people and to help you broaden your understanding and
appreciation of 21​st​ Century Media Literacy, you will now research on relevant media concepts.

Each group will be given a topic showcasing 21​st​ Century Media Literacy. To facilitate your learning and to
help you understand better the topic you are assigned, you will conduct individual research using credible
sources. The ​Team Leader​ and the ​Research Head/ Scriptwriter​ will collect and consolidate the data
and information from the group members. The collected data will be consolidated into a unified and
comprehensive ​2-page group report ​to be submitted. The report will also be the basis of the concept and
script for a video production. The final output is a 3- to 5-minute ​video project​ based on the script and
should apply ​Text Principles and Design Concepts.​ The pre-production worksheet and script are
prerequisites for the video shoot.

TOPICS:

Group 1: Media Messages are constructed.

Group 2: Media messages are value-laden.

Group 3: Form and content are inseparable in constructing/understanding media messages.

Group 4: The meaning(s) of media messages are activated by media users.

Group 5: The information-literate person views information as part of a larger social vision.

Group 6: The information-literate person is a motivated lifelong learner.

Group 7: The information-literate person knows how to find, evaluate, and use information in
various contexts.

MAJOR GROUP ACTIVITY MECHANICS

A. You will work together to create a 5- to 7-minute VIDEO PROJECT presenting the essential points of
your assigned topic and applying your knowledge of Text Principles and Design Concepts.

B. The video project should include appropriate photographs, film clips, music, graphs, and other
audio-visual aids. In addition, it should have a title, a closing credits with names of members and their
respective roles and a list of sources. You may use any desired format such as a news report, a short
film, a documentary, a Vlog, etc.

C. The final project should be submitted by one (1) group member in ​Google: Assignment.

D. Everyone ​should contribute​. Identify the task and contribution of each member in the pre-production
worksheet. A member may have more than one role.
The following are the different roles of each member:

✔ Team Leader​ - oversees the tasks at hand, provides direction, and organizes the research
process to be undertaken by the group, consolidates and ​writes the group report.​ She will also
be the Director of the Video Project.
✔ Research Head/Scriptwriter​ – collects group research inputs and fleshes out the plot or story
concept through a ​detailed script.
✔ Technical Director ​--identifies the technical requirements and other production needs of the group
(songs and music to be used and names of artists, cameras to be used, lights, extension cords,
etc.)
✔ Production Designer​ – identifies and conceptualizes the props/costumes that will be needed for
the video shoot.
✔ Location Manager​ – identifies and conceptualizes the kinds of places in which to set the shoot
and suggests needed enhancements and improvisations.
✔ Editor ​– manages and arranges the final video. She will put together the video footage/clips and
incorporate the necessary texts, graphics, and copyright-free music to make it more engaging.

E. If there is a need to identify other positions, you may do so. These are just the basic positions needed
for the output.

F. To organize the tasks, each group will have to accomplish a ​Pre-Production Worksheet

6. Professional editing or any professional assistance is not allowed.

 RUBRIC FOR GRADING THE VIDEO PROJECT

CRITERIA  HIGH  PROFICIE APPROACHING  INCOMPLETE 

PROFICIE NCY  PROFICIENCY 
NCY 
  15  14-13  12-11  10-5 

CONCEPT  It has a clear  It has a fairly  It has a vague picture  It is totally NOT 
picture of the  clear picture  of the total creative  congruent to the 
total creative  of the total  output.  whole theme/topic 
output.  creative     due to poor 
   output.  It uses elements that  use/inadequacy/ab
It uses unified     are NOT consistent  sence of elements. 
elements  It uses a  with the theme/ topic. 
adherent to  number of 
the  elements but 
theme/topic.  some details 
are vaguely 
consistent 
with the 
theme/topic. 
CONTENT  Content is  Content is  Content is missing  Content lacks depth 
complete and  complete.  some important 
detailed.  details. 

ORGANIZATI The flow of  The flow of  The flow of ideas is  The flow of ideas is 
ideas and the  ideas is  organized, but there is  disorganized and 
ON 
structure are  organized, but  no solid structure.  structure is weak. 
organized.  the structure    
   needs  Sources are lacking.    
Sources are  improvement.  Not everything is 
complete and     included in the  No sources are cited 
sufficient to  Sources are  Closing Credits for the  in the Closing 
explain the  complete.  video.  Credits for the 
concept  They are  video. 
assigned to  included in 
the group.  the Closing 
They are  Credits for the 
included in  video. 
the Closing 
Credits for the 
video. 
PRODUCTIO The video is  The video is  The video is obviously  The video is totally 
complete and  complete and  rushed and lacking  unedited, with no 
N VALUE 
has all  has all  required elements.  transitions or audio 
required  required     support of any kind. 
elements.  elements.  It is very fragmented 
      and choppy, with little  It is incomplete or 
The  Most of the  to no audio  unfinished. 
production  production  reinforcement. Editing 
design,  elements work  is poor. 
camera work,  together well. 
 editing, and 
music are all 
good. 
PROMPT  Early and  1-3 days late  4-6 days late  7 or more days late 
on-time 
SUBMISSION 
submission 

 
 MEDIA AND INFORMATION LITERACY 
Pre-production Worksheet (30 points) 
Section  Germain  Group #  3 
Team Leader  Natasha Guzman 
Members  Task/Role 
1. Dupaya, Rhiannon  Technical Director 

2. Guzman, Natasha  Team Leader 

3. Pardilla, Kaisherin  Editor 

4. Pasagui, Renee  Location Manager 

5. Principe, Maie  Location Manager 

6. Sarsagat, Caitlin  Research Head/Script Writer 

7. Tan, Bianca  Production Designer 

DETAILS OF INITIAL PLAN (6 points) 

PRESENTATION CONCEPT (Write in sentence form. 
TOPIC 
Adjust spacing as needed) 
 
The video presentation will be in the form of a 
short film. It will be executed similarly to a horror 
film, but the actual message of the plot does 
Form and Content Are  not fall underneath the horror genre. 
Inseparable in   
constructing/understanding   
media messages   
   
   
 
 
 
 
  
 
 
 
 

 
Signature of Team Leader  Signature of Teacher 
RESEARCH MATERIALS (4 points) 
BOOKS (if available; type NA if none)  ONLINE SOURCES (provide at least 7) 
1. N/A  1. Patel, N. (2017, January 25). The 6 
Types of Social Media Content That 
Will Give You the Greatest Value. 
Retrieved November 24, 2020, from 
https://coschedule.com/blog/soci
al-media-content/ 

  2. Cheng, J.W., Mitomo, H. (2017, 

June 27). ​Impact of Media Form on 
the Perceived Image of the 
Television News Media in the Age 
of Media Convergence.​  
[Conference Session]. 14th 
Asia-Pacific Regional Conference 
of the International 
Telecommunications Society (ITS): 
“Mapping ICT into Transformation 
for the Next Information Society,” 
Kyoto, Japan. 

  3. Ratcliff, C. (2014, June 23). The 

importance of quality content. 
Retrieved November 27, 2020, from 
Econsultancy website: 
 https://econsultancy.com/the-imp
ortance-of-quality-content/ 
4. The 8 main different types of 
content and how to use them. 
(2017, July 5). Digital Advertising 
  Made Easy, Fast & Effective. 
https://adespresso.com/blog/main-
different-types-content-use/amp/ 

5. Says:, C., Says:, R., Says:, M., Says:, 

S., Says:, K., Says:, N., . . . Says:, D. 
(2013, October 28). Form and 
content are not easily separable. 
 
Retrieved November 27, 2020, from 
https://religiousaffections.org/articl
es/articles-on-aesthetics/form-and-
content-are-not-easily-separable/ 

6. Kolan, Bernard John and Dzandza, 

Patience Emefa, “Effect of Social 
Media on Academic Performance 
of Students in Ghanian Universities: 
A Case Study of University of 
  Ghana, Legon.” (2018). Library 
Philosophy and Practice (e-journal). 
1637. Retrieved November 29,2020 
from 
https://digitalcommons.unl.edu/lib
philprac/1637 

​ he 
7. Murray, J. (2017, August 4). T
Importance of Content for Social 
  Media​. Blade Brand Edge. 
https://blog.bladecreativebranding.co
m/the-importance-of-content-for-socia
 l-media/?fbclid=IwAR2RQZSB3AETjX9
f_phqLuzIPFm953uyukygroQjT5mmyS
Ml5c4LrIDGtzw 

VIDEO PROJECT FLOW (10 points) 

Projected Time  Description 
5 seconds  Opening/Title Screen then a transition 
All group members are seen on screen, all of them are playing 
the role of students in the middle of a meeting late at night, 
30 seconds 
one student is seemingly more quiet and shaken up than 
usual. 
The group leader summarizes the meeting and then dismisses 
20 seconds  
all, two remain in the just talk and make conversation. 
A brief silence as ominous music begins playing in the 
10 seconds 
background.  
One member of the call shares concerns about the other, 
and the other student starts displaying fear about someone 
80 seconds 
they’ve been seeing. You can start to hear loud noises 
coming from behind the girl in her audio.  
The concerned students shouts for her to escape and leave 
30 seconds 
while she can but it is too late, they have already arrived. 
A sudden halt comes to the noises heard before and the 
5 seconds 
other student’s phone begins to ring. 
After answering the call, the song “Renegade” is the only 
thing that can be heard from the phone. The other student 
15 seconds  screams and her screen blacks out but you can still hear 
audio of the phone playing the song and something being 
dragged out of the room. 
A dark voice from their screen says “Share, copy link,” and 
15 seconds  leaves the call. The last student remaining in the call starts 
hysterically crying and screaming. 
30 seconds   Credits 

NOTE: Write script based on the presentation concept and the video flow. 
  
 

Signature of Scriptwriter   

TIME TABLE (Working Calendar) (5 points) 

Person-in-charg
Date  Task  Deadline 
e 
       
Group 
Nov. 24  meeting/discussion/assigning  Nov.24  All members 
of individual task 
Nov. 24-26  Research period   Nov. 26  All members 
Meeting of Team leader and 
Nov. 27  Scriptwriter, set due date of  Nov. 27  Scriptwriter 
draft 
Group meeting, presentation 
Dec. 1  of script, revision, finalization  Dec. 2  Team Leader 
of script for submission 
Filming of the video and 
Dec 2  setting of deadline of the  Dec 2  Editor 
video 
Dec 3  Editing of the video  Dec 4  Editor 
Release of first draft of the 
Dec 4  video to the group for  Dec 4  Editor 
comments and suggestions 
Finalization and re-editing of 
Dec 4  Dec 6  Editor 
the video 
Finalization of the remaining 
Dec 7  parts of the pre-production  Dec 9  All members 
sheet 
  

Signature of Team Leader   

LIST OF LOCATIONS (Include 

LIST OF PROPS TO BE USED (1 point) 
improvised indoor location.) 1 points 
in a call/video call   hone 
different bedrooms of the characters  earphones 
   
   
   
   
   
 
   

 
Signature of Location  Signature of Production 
   
Manager  Designer 
LIST OF SONGS/MUSIC TO BE USED WITH 
LIST OF EQUIPMENT TO BE USED (1 point) 
NAME/S OF ARTIST/S (2 points) 
Any camera to film yourself with 
K Camp - Lottery (commonly known 
(preferably a DSLR but a phone 
as the “Renegade” song) 
camera will do) 
Proper lighting (good enough to see  Dark Piano - Sociopath 
face and reactions)  (https://youtu.be/VagES3pxttQ) 
Proper microphone (from camera)   
   
   
   
   
   
    

   

Signature of Technical  Signature of Technical 

   
Director  Director 

TO SUBMIT AFTER VIDEO PROJECT 

Self and Peer Evaluation 

 
 
Signature of Team Leader   
Date of Completion:  December 8, 2020