Project of B2B Marketing

Project of B2B Marketing
Submitted to: - Pro. Rakesh Kumar Meet
Submitted by:- Arvind Kumar Patel

Aman Singh
Abhishek Anand
Industry: - Consumer Durable

Company Name: - Philips
About the industry: - The Consumer Durables industry consists of durable goods and
appliances for domestic use such as televisions, refrigerators, air conditioners and washing
machines. Instruments such as cell phones and kitchen appliances like microwave ovens are also
included in this category. There are many companies that are listed in the Consumer Durable
which have a good market stand and they are making people’s life easy. So in the Philips is one
of the Consumer Durable Company on which we are going to do project and try to find out all
the possible things about the company.
About The company: -

Philips is a diversified technology company, focused on improving people’s lives through
meaningful innovation. The Philips Company was founded in 1891, by Gerard Philips and his
father Frederik Philips Netherlands. Philips is a worldwide company which makes electronic
things which have high range which are including Possibly all the consumer Durables which are
using by the customer and industry also. Philips is making Mixture, AC, TV, LED Bulb,
Trimmer, Fridge; and many more. Philips Electronics are improving itself into the healthcare
sector, Philips India Limited is a subsidiary of Royal Philips of the Netherlands, a leading health
technology company focused on improving people’s health and enabling better outcomes across
the health continuum from healthy living and prevention, to diagnosis, treatment and home care.
Philips leverages advanced technology and deep clinical and consumer insights to deliver
integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy,
patient monitoring and health informatics, as well as in consumer health and home care. The
CEO of Philips Is Frans van Houten. According to the 2019 data the company revenue was
19.480 billion euro and net income was 1.173 billion euro they have a huge number of
employees also which are 80,495 (2019) its increasing day by day.
Pestle Analysis
Pestle analysis of Philips which analyses the brand on its business tactics. As we can say with the
help of Pestle Analysis Philips analyses the various external factor which are included Political,
Economical, Social, Technological and environmental which impact the business of the Philips.
Which the help of Pestle Company understand market dynamics and improve its business also.
Now let’s do PESTLE analysis of Philips.
Political Factors: - The political factors in the Philips PESTLE Analysis can be clarified as
follows: Philips works in excess of 60 nations with representative’s tally to 105,000. It has an
extremely expanded portfolio going from buyer gadgets, homegrown apparatuses, and individual
consideration to individual medical care. In this way, it is nevertheless clear that legislatures
taking all things together these nations will set out certain standards which Philips needs to
follow.
Economic Factors: - The advancement of the public authority for the LED lights has altogether
opened up the development opportunity for Philips. The joblessness rate in china and India is
expanding which implies the inventory for work is more than request and individuals will work
at low wages which will assist the Philips with employing individuals at low wages.
Social Factors: - The adjustment in the attitude of individuals with respect to the climate has set
out a great deal of freedom for the Philips. Presently individuals are moving away from the
traditional bulbs and moving towards the LED Lights in which Philips is a market chief. Clients
inclinations changes quickly and they generally need something other than what's expected and
new. Philips is consistently running after giving the clients more than their assumption.
Technological Factors: - Philips is an exceptionally innovative development organization. Its

fundamental center is continually making consumer loyalty by giving them inventive items. Its
slogan says all regarding it, 'Advancement and you'. It is the main organization to dispatch
conservative tape, the minimal plate, the mp3 the blue beam circle in association with Sony
lastly the world's first LCD TV. In 2013, Philips has gotten advancement innovation radiology
by presenting Philips' Vireos computerized PET/CT framework and IQon Spectral CT
framework. The Vireos computerized PET/CT framework utilizes inventive advanced silicon
photomultiplier locators rather than conventional simple identifiers which expanded the
affectability acquire volumetric goal and quantitative exactness by around multiple times than
simple frameworks.
Legal Factors - Every company is binding by the law in the country in which it operates and it is
expected from the companies that they in any case abide by these laws. Since Philips is operating
in different verticals, it has to take care of all the laws related to respective verticals. Recently it
faced a legal issue in its healthcare sector wherein it was held responsible for mishandling 3623
complaints regarding problems with its medical imaging machines. The problem didn’t create
serious injuries but it had the potential to do so. In separate case it filed against NOVA for
infringement of copyright of its advanced beard trimmer series 3000, the Delhi high court ruled
in favors of Philips and awarded it the compensation of 3 crore.
Environmental Factors: - With the expanding attention to individuals of the environmental

change, it turned into the colossal obligation of organizations to give items and administrations
which are manageable somehow. Philips in 2017 bested the Inaugural Change the World
Sustainability All Starts list distributed by Fortune. Philips has set the objective for itself to go
completely carbon unbiased in its tasks by utilizing 100% environmentally friendly power by
2020. It has additionally chosen to reuse 90% of its operational waste by 2020. It previously took
huge steps towards maintainability. Its 65% of assembling destinations send zero waste to
landfill.
Sales Organogram of Philips
When we talk about the sales Organogram of the Philips means what are the process of sales of
the company how they are selling their product step by step so by the help of the Organogram we
can understand the sales organogram of the company (Philips).
Regional Sales Manager (RSM) So first of all the sales Organogram start with the SRM which
mean the Regional sales manager of the company (Philips). So the SRM is responsible for the
Specific area which are he/she appointed and he have a sales among the geographical area. The
SRM also support and provide product to the Area sales manager which comes under the SRM
of the Philips, so the Philips Dived its market and appoint as SRM which handle the specific
geographical area.
Area Sales Manager (ASM):- Under the SRM there are many ASM which help to achieve the
sales of the company. ASM also managing, providing, and training to the sales team of the area
which are assign to the ASM and monitoring the sales team and also motivate then to achieve the
target.
Area manager (AM):- At the third one comes Area Manager (AM) Obligations incorporate
characterizing deals targets, defining monetary objectives, and working with senior division or
area supervisors. The Area Manager is answerable for spending plans, quality, P&L articulations,
employing and preparing.

Project of B2B Marketing

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Project of B2B Marketing

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Project of B2B Marketing

Submitted to: - Pro. Rakesh Kumar Meet

Submitted by:- Arvind Kumar Patel

Industry: - Consumer Durable

About The company: -

Technological Factors: - Philips is an exceptionally innovative development organization. Its

Environmental Factors: - With the expanding attention to individuals of the environmental

Sales Organogram of Philips

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