Marketing Report
Marketing Report
Marketing Report
Purpose
Basically, we organise the Sportastic Fiesta to augmented sport experience for KPTM, Bangi
student. We conducted the event to introduced Sports Management (BS101) course to the
public and students.
Sports events vary in size, impact and purpose but all involve sharing a passion and love for
different sporting activities.From local leagues and competitions to mega events such as the
Olympics, sport has the power to bring people together for a common aim or purpose.
Events such as the London Marathon and Sport Relief demonstrate individual’s drive and
purpose in raising money for charity through sport.
Also, local voluntary sports clubs organise and run events to increase participation and raise
funds for grass root teams.
0rganising sports events develops transferable skills and enables learners to work effectively
in a team as they work towards event objectives and goals. While the unit requires learners
to deliver a sports event and consider promotional material and effective planning in making
it a success, its focus is on learners understanding their individual role as part of a team and
reflecting on their input and future personal
development. The unit provides an opportunity for learners to develop their communication,
organisation and teamwork skills whilst delivering an event that meets pre-determined
objectives. In terms of scale, events can involve smaller scale sports competitions or link to
fundraising activities or the wider community.
The unit enables learners to practically apply theoretical knowledge in planning and
delivering a sports event. Taught content and summative assessment develop team work
and communication skills whilst highlighting the importance of effective planning and
organisation. Learners will plan, run and evaluate an event of their own choosing within the
constraints of time, budget and institute resources. Events can vary in scale from sports
quizzes, coaching mornings and tournaments to larger scale fundraising events,
competitions or inter-form competitions. The unit will help the leaner to understand the
implications and considerations of running a sports event.
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3.Background of the project
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4. Objective
To develop physical fitness by maintaining and increasing such components as
speed, flexibility, muscular strength, muscular endurance, aerobic capacity and anaerobic
capacity.To develop physical literacy through an acquisition of those levels of skill necessary
for efficient body movement and control in a sporting situation.To develop an understanding
of the importance of sport in the pursuit of a healthy and active lifestyle at the College and
beyond.To provide the opportunity to be inventive and creative in sporting activities.
To provide a release for pupils in order to refresh for academic work.To promote an
understanding of physical and mental well-being through an appreciation of stress, rest and
relaxation.To provide healthy competition through inter-school and inter-house matches.
To develop and sustain high quality competitive school teams with a particular
emphasis on the major sports. To provide opportunities for pupils to excel at sport.To ensure
that every pupil can maximise their sporting potential and find a sport that they can enjoy
and participate in with some success.
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5.JUSTIFICATION OF THE PROJECT
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6. TARGET MARKET
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7.VENUE : HELD IN KOLEJ POLY-TECH MARA BANGI
Address: SEKSYEN 14, JALAN TERAS JERNANG, BANDAR BARU BANGI, 43000 Kajang,
Selangor
Phone: 03-8925 97
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8. METHODS OF IMPLEMENTATION
The review of evaluation objective within the evaluation of attitudes and behaviours of the
sport instructor-manager, in order to improve performance or activity through:
Identifying the poor results, the causes and solutions to optimize these
situations.
Changing the period in which the evaluation is made: after a project, not after determined
intervals of six months or a year. Changing the processor evaluation. The performance
analysis does not replace the performing or non performing behaviours management. The
two processes are complementary.
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9.Project Committee.
Project Director :
Assistant Director :
Secretary :
Logistic :
Public Relations :
Advertising :
Multimedia:
10.Project Shedule
DATE : 10 APRIL
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VENUE : KOLEJ POLY-TECH MARA BANGI
Masa Activity
7:30 – 8:00 - Registration
am - Breakfast
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11.Sponsorship
We go to as many much gym near Bandar Baru Bangi. Atlast we manage to get sponsorship
from Gfit Gym, Section 15, Bandar Baru Bangi. Gfit Gym come to our event for free. We
don’t pay them, and they also do not have to pay anything. They come to our event to
promote their gym,to open registration for their gym and teach them some knowledge about
how to do workout. They also sell their product such as jersey, protein and supplement.
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We also from public relation group manage to get sponsorship from Kedai Pakaian Hari
Hari.They sponsor roundneck jersey for our event.They give 70 jersey for our event.The
jersey that they give is black in colour and have Kedai Pakaian Hari Hari logo on the right of
the jersey.
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We also manage to get Kementrian Kesihatan Malaysia (KKM) to come to our event and do
some services.They come and do some services such as blood test, BMI, blood pressure
test. They come to our event for free and they don’t have to pay anything.
12. Conclusion
What we can conclude from the events based on what we learned in sport product and
branding is, sport service is intangible because it cannot be touch. Sport service are like a
performance, where a sport organization or athletes does something (performs) to give a
consumer an experience. From consistency that we can conclude is, consistency refer to the
uniformity of quality from one time that a sport product or service is delivered to the next.
Sport service have variables quality. It depends on who providing the service, variables
performance of athletes and teams. From perishability sport service are not perishability
because cannot be stored such as our event only held a day on 10 april 2018. In
separability, at a live sport event, the competition is created at the same time as it is
consumed by fans. Much related to our Sportastic Fiesta that fans as a consumer joined our
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competition on the live event. As a senior course BS101, we are from section 62 hope that
our junior can do more better for a second event management next time. What we can
suggest, we should have a emcee at outside the KPTM, bangi’s hall so that our participant
and visitors know that we have many booth that we provided for them at the live event.
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